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… Welcome to another Monday, marketers. Let’s get right to it with a few items to get you started on another productive workweek. Ray-Ban plays a strategic waiting game It’s not uncommon to receive a follow-up email a few days after making a purchase. But what about ten months later? When an Econsultancy writer got a “thank you for your recent…
In this excerpt from the MarketingSherpa Email Summit 2014 presentation, "Old Dog, New Tricks: How Dell designed an email with old technology to launch a new product," David Sierk, Consumer & Small Business Email Strategy, Dell, shares insight ...