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… the sheer volume of commercial emails they have to wade through overall.” Fortunately, inbox blindness is curable. Applying the right kind of treatment to your subject lines—like personalization—can make your emails visible again. Don’t miss the Oracle and Movable Ink Webinar on Live Data Customer’s now expect relevant, personalized marketing messages…
In this excerpt from the MarketingSherpa Email Summit 2014 presentation, "Old Dog, New Tricks: How Dell designed an email with old technology to launch a new product," David Sierk, Consumer & Small Business Email Strategy, Dell, shares insight ...