Sender Reputation

  • 10 Email Tracking Metrics You Should be Monitoring

    … service providers! List retention is a key metric to recognize the quality of the email content you’re distributing. Spam Reports – How many subscribers reported your email as junk? Hopefully none – but if you have more than a few each send you need to be concerned about where you’re getting these subscribers from and the relevance of the content…

    Douglas Karr/ Marketing Technology Blogin EMail- 18 readers -
  • 5 Mistakes that Could Get Your Email in the Spam Folder

    …. If you’re using an email service provider (ESP), you don’t even know what your inbox percentage is. Email vendors always promote deliverability scores – that is, the number of emails that make it to the destination. They’ll even have a clause typically that you need to send to your list a few times before seeing great deliverability numbers. No kidding…

    Douglas Karr/ Marketing Technology Blogin EMail- 23 readers -