Sender Reputation

  • 10 Email Tracking Metrics You Should be Monitoring

    … As you view your email campaigns, there are a number of metrics that you need to focus on to improve your overall email marketing performance. Email behaviors and technologies have evolved over time – so be sure to update the means by which you monitor your email performance. In the past, we’ve also shared some of the formulae behind key email…

    Douglas Karr/ Marketing Technology Blogin EMail- 32 readers -
  • 5 Mistakes that Could Get Your Email in the Spam Folder

    …. If you’re using an email service provider (ESP), you don’t even know what your inbox percentage is. Email vendors always promote deliverability scores – that is, the number of emails that make it to the destination. They’ll even have a clause typically that you need to send to your list a few times before seeing great deliverability numbers. No kidding…

    Douglas Karr/ Marketing Technology Blogin EMail- 26 readers -
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