Sender Reputation

  • 10 Email Tracking Metrics You Should be Monitoring

    … back to your site is (hopefully) a primary strategy of your email marketing campaigns. Ensuring you have strong call-to-actions in your emails and you’re promoting those links effectively should be incorporated into design and content optimization strategies. Click to Open Rate – (CTO or CTOR) Of the people that opened your email, what…

    Douglas Karr/ Marketing Technology Blogin EMail- 30 readers -
  • 5 Mistakes that Could Get Your Email in the Spam Folder

    …. With 250ok, we’ve been able to correct some real issues over time… but we still have some ups and downs that simply are inexplicable. That said, there are best practices that you can institute that will improve your results (for now). TechnologyAdvice Research released an infographic, 5 of the Top Email Mistakes that Will Send You to the Spam Folder…

    Douglas Karr/ Marketing Technology Blogin EMail- 24 readers -
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