Sender Reputation

  • 10 Email Tracking Metrics You Should be Monitoring

    … to continue growing, you have to maintain and promote your list as well as retain the rest of your subscribers to remain healthy. How many subscribers are lost per week and how many new subscribers are you acquiring? While bounce rates per campaign are typically provided, I’m surprised that overall list retention isn’t a primary focus of email…

    Douglas Karr/ Marketing Technology Blogin EMail- 22 readers -
  • 5 Mistakes that Could Get Your Email in the Spam Folder

    … for months and then – poof – the emails bounce. Or worse, they’re routed to some other employee who reports it as SPAM. We can literally go weeks without any reports of SPAM and very minor unsubscribe rates… and then inexplicably see the percentage of emails that make the inbox jump up or down. Same subject lines, same delivery time, same IP servers…

    Douglas Karr/ Marketing Technology Blogin EMail- 23 readers -
Get the top posts daily into your mailbox!