Sender Reputation

  • 10 Email Tracking Metrics You Should be Monitoring

    … service providers monitor deliverability, not inbox placement. In other words, your emails may be delivered… but directly to the junk filter. You need a platform like 250ok to monitor your inbox placement. Sender Reputation – Along with inbox placement is the reputation of your sender. Are they on any blacklists? Are their records setup properly…

    Douglas Karr/ Marketing Technology Blogin EMail- 36 readers -
  • 5 Mistakes that Could Get Your Email in the Spam Folder

    …. If you’re using an email service provider (ESP), you don’t even know what your inbox percentage is. Email vendors always promote deliverability scores – that is, the number of emails that make it to the destination. They’ll even have a clause typically that you need to send to your list a few times before seeing great deliverability numbers. No kidding…

    Douglas Karr/ Marketing Technology Blogin EMail- 26 readers -
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