Sensor Tower

  • Christmas Weekend Saw Worldwide In-App Revenue of $500 Million (Report)

    … Worldwide in-app revenue for the Christmas holiday in 2016 was up “significantly” year-over-year, according to new data from application store optimization company Sensor Tower. Specifically, Sensor Tower Store Intelligence found that user spending in apps over the Christmas holiday in 2016 (Dec. 24 through 26) grew 52 percent when compared…

    AllFacebook- 28 readers -
  • Pokemon Go’s Halloween Event Increased Revenue By 133%

    … five days the previous week” was $2 million. Finally, Sensor Tower said the game’s daily revenue on the second day of the Halloween event was its highest daily revenue “since mid-September.” In a blog post, Randy Nelson, head of mobile insights at Sensor Tower, commented: What’s important to point out is that Niantic didn’t need to add any new…

    AllTwitter- 17 readers -
  • Instagram Video Ads Average 25 Seconds (Report)

    … of War, Amazon and HBO Now in the top five. On Tumblr, Mobile Strike was followed by Episode, Game of War, The Sims FreePlay and Battle Camp. Finally, the report showed that Etsy was the top app install advertiser on Pinterest in the U.S. for the quarter, followed by ipsy, Macy’s, thredUP and Sears. On Pinterest, 80 percent of the top 20 app install advertisers in the U.S. in the second quarter were identified as shopping and lifestyle apps. Sensor Tower’s complete report is available here. …

    AllFacebookin Google Facebook- 29 readers -
  • Pokemon Go Update Brings Back Battery Saver Mode on iOS

    … may see some variation in the nearby Pokemon UI. Pokemon Go is available to download for free on the iTunes App Store and Google Play. Application store optimization company Sensor Tower recently estimated that the game surpassed $200 million in worldwide net revenue on iOS and Android in its first month of availability. Here are the game’s complete update notes on the iTunes App Store: …

    AllFacebook- 13 readers -
  • Pokemon Go Updates Limit Google Account Access, More

    … downloads on iOS and Android in the U.S., according to app store optimization company Sensor Tower. Pokemon Go is available to download for free on the iTunes App Store and Google Play. In addition to the game’s availability in the U.S., New Zealand and Australia, Pokemon Go is also now available in Germany. …

    Inside Facebookin Google- 19 readers -
  • Pokémon GO Surpasses 7.5 Million Downloads in Five Days

    … To say Pokémon GO is a success would be an understatement. Application store optimization company Sensor Tower said the game surpassed an estimated 7.5 million downloads on iOS and Android in the U.S. since its launch July 7. Furthermore, as of July 11, estimates from Sensor Tower showed that Pokémon GO is generating approximately $1.6 million…

    AllFacebook- 42 readers -
  • Report: Slither.io Tops iOS, Android Game Download Charts for May 2016

    … Slither.io was the top game, in terms of downloads, on iOS and Android in the U.S. in May 2016, according to application store optimization company Sensor Tower. The game challenges players to become the longest snake or worm possible, and it has been downloaded more than 20 million times in the U.S across iOS and Android as of this writing…

    AllFacebook- 16 readers -
  • Report: Despite Impressive Downloads, Miitomo Suffers From Low Engagement

    … company Sensor Tower. However, the app has reportedly struggled to hold onto those users, as data from a SurveyMonkey Intelligence report highlighted its low engagement and high user churn seen in the time since its release. In the SurveyMonkey Intelligence report, Miitomo’s performance was compared with two other successful mobile applications…

    AllFacebook- 18 readers -
  • New Instagram Logo Gets Mostly Negative Reaction

    … Instagram Wednesday was related to the new logo, and Amobee said that while those who did express opinions on the logo did so passionately, it was “a very niche issue around Instagram.” And application store optimization company Sensor Tower analyzed 740 U.S. app store reviews of the revamped Instagram app, finding that 70 percent were negative…

    David Cohen/ Inside Facebookin Social- 25 readers -
  • Q1 2016 Saw 17.2 Billion App Downloads on iOS, Android Worldwide

    … App store optimization company Sensor Tower released its Data Digest for the first quarter of 2016, analyzing application downloads and trends on iOS and Android. In Q1 2016, apps were downloaded 17.2 billion times worldwide on the iTunes App Store and Google Play combined. This is an increase of 8.2 percent year-over-year. Of those 17.2…

    AllTwitterin YouTube- 22 readers -
  • Glu’s Kendall & Kylie Hit 1.3 Million U.S. Downloads in 5 Days

    … Glu Mobile‘s latest celebrity mobile game, Kendall & Kylie, has experienced rapid growth since its release on February 17, as data from app store optimization company Sensor Tower revealed the game was downloaded more than 1.3 million times on iOS in the U.S. in its first five days. The lifestyle simulation game stars Kendall and Kylie…

    AllFacebook- 14 readers -
  • The Apps Awaken: Star Wars Film Drove Revenue to Series’ iOS Apps

    … App store optimization company Sensor Tower has released new data, which reveals estimated worldwide app downloads and revenue for 22 iOS Star Wars apps and games, following the release of Star Wars: The Force Awakens in theaters. Sensor Tower’s data compared app downloads and revenue for December 18 (the film’s opening day) and December 19…

    Inside Facebook- 15 readers -
  • FanDuel, Games Dominate Early Instagram Advertising

    …. Regardless of the root cause, there are clearly some ad-delivery issues at this stage. We have not seen this error in ad delivery on Facebook or any other network that we measure. The top 10 advertisers on Instagram in October, by share of voice, were: FanDuel Supercell The Third Stone Holdings Ltd. Everalbum The Topps Co. ContextLogic GramGames Zynga Kabam Science Mobile Readers: Did any of Sensor Tower’s findings about Instagram advertisers surprise you? …

    David Cohen/ AllFacebookin Social- 16 readers -
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