Sensor Tower

  • Christmas Weekend Saw Worldwide In-App Revenue of $500 Million (Report)

    … Worldwide in-app revenue for the Christmas holiday in 2016 was up “significantly” year-over-year, according to new data from application store optimization company Sensor Tower. Specifically, Sensor Tower Store Intelligence found that user spending in apps over the Christmas holiday in 2016 (Dec. 24 through 26) grew 52 percent when compared…

    AllFacebook- 17 readers -
  • Pokemon Go’s Halloween Event Increased Revenue By 133%

    …: capturing Pokemon, transferring Pokemon to the professor and walking with their Buddy Pokemon. According to Sensor Tower, the event, which ran from Oct. 26 through Nov. 1, increased in-app purchase revenue in the game by approximately 133 percent, or 2.3 times, worldwide in its first five days. Sensor Tower said the game earned approximately…

    AllTwitter- 13 readers -
  • Instagram Video Ads Average 25 Seconds (Report)

    … the rest of the ads led users to the web. Overall, Sensor Tower said HBO Now was the top app install advertiser on Instagram in the U.S. in the second quarter, with Mobile Strike, Mercari, Shein Shopping and Clash Royale rounding out the top five. Elsewhere, Mobile Strike was the top app install advertiser on Facebook, Google and Tumblr in the U.S…

    AllFacebookin Google Facebook- 18 readers -
  • Pokemon Go Update Brings Back Battery Saver Mode on iOS

    … may see some variation in the nearby Pokemon UI. Pokemon Go is available to download for free on the iTunes App Store and Google Play. Application store optimization company Sensor Tower recently estimated that the game surpassed $200 million in worldwide net revenue on iOS and Android in its first month of availability. Here are the game’s complete update notes on the iTunes App Store: …

    AllFacebook- 11 readers -
  • Pokemon Go Updates Limit Google Account Access, More

    … downloads on iOS and Android in the U.S., according to app store optimization company Sensor Tower. Pokemon Go is available to download for free on the iTunes App Store and Google Play. In addition to the game’s availability in the U.S., New Zealand and Australia, Pokemon Go is also now available in Germany. …

    Inside Facebookin Google- 17 readers -
  • Pokémon GO Surpasses 7.5 Million Downloads in Five Days

    … To say Pokémon GO is a success would be an understatement. Application store optimization company Sensor Tower said the game surpassed an estimated 7.5 million downloads on iOS and Android in the U.S. since its launch July 7. Furthermore, as of July 11, estimates from Sensor Tower showed that Pokémon GO is generating approximately $1.6 million…

    AllFacebook- 33 readers -
  • Report: Slither.io Tops iOS, Android Game Download Charts for May 2016

    … Slither.io was the top game, in terms of downloads, on iOS and Android in the U.S. in May 2016, according to application store optimization company Sensor Tower. The game challenges players to become the longest snake or worm possible, and it has been downloaded more than 20 million times in the U.S across iOS and Android as of this writing…

    AllFacebook- 9 readers -
  • Report: Despite Impressive Downloads, Miitomo Suffers From Low Engagement

    … is used 4.2 days each week, on average, while Miitomo is used 2.3 days per week. In terms of weekly churn–the number of users who use an app one week but won’t come back the following week–Miitomo had the highest figure of the three apps, at 48 percent. Overall, Miitomo’s weekly active users have decreased substantially from the app’s peak…

    AllFacebook- 10 readers -
  • New Instagram Logo Gets Mostly Negative Reaction

    … Instagram Wednesday was related to the new logo, and Amobee said that while those who did express opinions on the logo did so passionately, it was “a very niche issue around Instagram.” And application store optimization company Sensor Tower analyzed 740 U.S. app store reviews of the revamped Instagram app, finding that 70 percent were negative…

    David Cohen/ Inside Facebookin Social- 17 readers -
  • Q1 2016 Saw 17.2 Billion App Downloads on iOS, Android Worldwide

    … App store optimization company Sensor Tower released its Data Digest for the first quarter of 2016, analyzing application downloads and trends on iOS and Android. In Q1 2016, apps were downloaded 17.2 billion times worldwide on the iTunes App Store and Google Play combined. This is an increase of 8.2 percent year-over-year. Of those 17.2…

    AllTwitterin YouTube- 18 readers -
  • Glu’s Kendall & Kylie Hit 1.3 Million U.S. Downloads in 5 Days

    … Glu Mobile‘s latest celebrity mobile game, Kendall & Kylie, has experienced rapid growth since its release on February 17, as data from app store optimization company Sensor Tower revealed the game was downloaded more than 1.3 million times on iOS in the U.S. in its first five days. The lifestyle simulation game stars Kendall and Kylie…

    AllFacebook- 9 readers -
  • The Apps Awaken: Star Wars Film Drove Revenue to Series’ iOS Apps

    … and December 12. Combined downloads for the apps reached 566,000 on December 19, up 193 percent from the 193,000 average downloads on the two preceding Saturdays. In a blog post, Randy Nelson, content manager at Sensor Tower, commented: There’s no doubting that the estimated $350 million marketing budget for “The Force Awakens” has played…

    Inside Facebook- 14 readers -
  • FanDuel, Games Dominate Early Instagram Advertising

    … A look at the early days of Instagram advertising found plenty of FanDuel and game developers, along with ads delivered to the wrong devices. Mobile application marketing intelligence provider Sensor Tower examined early adopters of advertising on the Facebook-owned photo- and video-sharing network since it was opened to all brands, and its…

    David Cohen/ AllFacebookin Social- 11 readers -
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