Sentiment

  • Is Toxic Social Media Destroying Your Brand?

    …. Connect with journalists and give them a real story. Keep a close eye on social media sentiment, and respond to every brand mention, good or bad. Identify and connect with influencers who talk about your brand. Tell them the story. Send cookies. Everybody loves cookies. Go on the Trump offensive, like Ford did on the same issue: Understand…

    AllTwitterin Social Facebook Twitter- 34 readers -
  • Automated Systems: When It Pays to Put Those Eggs in One Basket

    … There are times when it makes sense to diversify and not put all of your eggs in one basket–when investing in the stock market, for example. But when it comes to workplace efficiency, it’s often worth letting automated systems manage multiple tasks using one convenient platform. Many entrepreneurs–small business owners especially–have…

    Mary C. Long/ AllTwitter- 25 readers -
  • Benchmarking Social Data: The Key to Social Insights

    … here is to take a pass on Ariens–and take a gamble on Toro. As you can see, garnering insights from benchmarking takes patience and a little creativity, but it’s integral to any social media listening strategy’s ability to truly pay off over time. Remember, you’re not analyzing data in a vacuum–it always needs context, and benchmarks provide the inflection point on which to build your insight stories over time. Leah Pope is chief marketing officer of social insights provider Synthesio. …

    AllTwitterin Social- 19 readers -
  • Why Social Insights Aren’t Enough

    … Not all social insights matter to every brand, nor can they replace talking directly with your audience. Seeing how data matches up in reality is key. So how do you determine which insights offer your brand the biggest return? Let’s explore that: Take it to the people Social and sentiment data is important as a starting point when creating…

    Mary C. Long/ AllFacebook- 19 readers -
  • Facebook Beefs Up Analytics for Apps

    …, push notifications, in-application notifications, sharing insights, breakdowns, improved event trends and an app events export application-programming interface, and he provided further details on all of the new features: People insights is a new section that provides rich, aggregated and anonymized demographic information for the people using…

    David Cohen/ AllTwitterin Facebook- 26 readers -
  • Instagram Vacation Posts Across the U.S. (Infographics)

    … When you think of a vacation destination in the U.S., Delaware may not be the first state that comes to mind, but an analysis of Instagram hashtags by Busbud proves otherwise. Busbud prepared a set of infographics highlighting what Instagram users on vacation were saying about all 50 states, and its findings included: Delaware topped the lists…

    David Cohen/ Inside Facebook- 21 readers -
  • Which Universities Do People Like, Dislike Most on Twitter?

    … Twitter has become a platform for breaking news and live broadcast second-screen engagement. It’s also become a place where people express both their satisfaction and discontent with all sorts of things. Among the discussion topics is which colleges and universities provide the best experience and education, and this social media sentiment…

    Inside Facebookin Twitter- 17 readers -
  • 7 Social Branding Dos and Don’ts

    … yourself. However, too much self-promotion can do more harm than good. According to a study by BuzzStream and Fractl, 45 percent of people will unfollow a brand on social media due to excessive self-promotion. It goes without saying, too, that you should be careful about automating your social media efforts in an attempt to get more people…

    AllTwitterin Social Twitter- 27 readers -
  • Which Company Drove the Most Social Buzz During E3 2016?

    … of the overall social media mentions surrounding E3. Breaking down these mentions, Synthesio found that Sony‘s top three topics were “general PlayStation mentions” at 46.29 percent, “Morpheus” at 19.29 percent and “PS4 Slim” at 8.48 percent. Sony was followed by: Microsoft, which accounted for 19.58 percent of overall social mentions during E3; Bethesda…

    AllFacebookin Social- 26 readers -
  • Sarcasm Is Hard to Discern on Social Media

    … Sarcasm is difficult to detect online, whether as a user or as an algorithm. Sentiment analysis can help, but there are limits to its effectiveness. An article from cloud-based social intelligence agency Infegy examines the problems resulting from the use of sarcasm online and offers solutions for more accurately identifying and dealing…

    Inside Facebookin Social- 23 readers -
  • New Instagram Logo Gets Mostly Negative Reaction

    … Instagram Wednesday was related to the new logo, and Amobee said that while those who did express opinions on the logo did so passionately, it was “a very niche issue around Instagram.” And application store optimization company Sensor Tower analyzed 740 U.S. app store reviews of the revamped Instagram app, finding that 70 percent were negative…

    David Cohen/ Inside Facebookin Social- 25 readers -
  • Report: How Twitter Users Discuss Mental Health Issues

    … Month, and PsychGuides.com used Twitter’s application-programming interface to search for mental-health-related hashtags and terms to find out which people use most and the sentiment of mental health conversations on the platform. According to the report, #MentalHealth and #EndTheStigma were among the most popular hashtags related to mental health…

    AllTwitterin Social Twitter How To's- 15 readers -
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