Sentiment

  • Is Toxic Social Media Destroying Your Brand?

    …. Connect with journalists and give them a real story. Keep a close eye on social media sentiment, and respond to every brand mention, good or bad. Identify and connect with influencers who talk about your brand. Tell them the story. Send cookies. Everybody loves cookies. Go on the Trump offensive, like Ford did on the same issue: Understand…

    AllTwitterin Social Facebook Twitter- 20 readers -
  • Automated Systems: When It Pays to Put Those Eggs in One Basket

    … There are times when it makes sense to diversify and not put all of your eggs in one basket–when investing in the stock market, for example. But when it comes to workplace efficiency, it’s often worth letting automated systems manage multiple tasks using one convenient platform. Many entrepreneurs–small business owners especially–have…

    Mary C. Long/ AllTwitter- 18 readers -
  • Benchmarking Social Data: The Key to Social Insights

    … Typically, when companies express an interest in brand health benchmarking, the discussion revolves around measuring a change in sentiment or share of voice over time. As they progress along the social maturity curve, their access to historical social data allows them to compare these metrics in subsets. A retailer, for example, might want…

    AllTwitterin Social- 14 readers -
  • Why Social Insights Aren’t Enough

    …, or attended to with a very literal approach, i.e., “This customer needs assistance, so we’ll help them.” That’s important, of course, but customer service can extend beyond simply putting out fires and offering guidance. Predictive analysis, by spotting trends, is next-level customer service, according to Insightly, and it offers an inroad toward…

    Mary C. Long/ AllFacebook- 11 readers -
  • Facebook Beefs Up Analytics for Apps

    …. Sharing insights (pictured above) help you see the most popular stories shared from your website to Facebook and the aggregated demographics of the people who shared them, as well as a sentiment analysis, top quotes and other insights. Breakdowns let you pivot your data across multiple dimensions including age, gender, platform, country, language…

    David Cohen/ AllTwitterin Facebook- 16 readers -
  • Instagram Vacation Posts Across the U.S. (Infographics)

    … When you think of a vacation destination in the U.S., Delaware may not be the first state that comes to mind, but an analysis of Instagram hashtags by Busbud proves otherwise. Busbud prepared a set of infographics highlighting what Instagram users on vacation were saying about all 50 states, and its findings included: Delaware topped the lists…

    David Cohen/ Inside Facebook- 17 readers -
  • Which Universities Do People Like, Dislike Most on Twitter?

    … sentiment were most often complaints and included words such as “break,” “bad” and “cancer,” along with certain expletives, and concerning words like “pain,” “killed,” “shame” and “die.” According to the report, the sentiment of the @mention tweets can be an indication of campus atmosphere. Perhaps even more important is how universities respond…

    Inside Facebookin Twitter- 14 readers -
  • 7 Social Branding Dos and Don’ts

    … for their website, as well as what they use for Facebook. That’s a recipe for disaster, according to Margot Bushnaq, CEO of BrandBucket: No matter what your business name is, someone will hear it and immediately think to type in YourName.com and search for this name on social channels, as well. If you end up with different names on different…

    AllTwitterin Social Twitter- 21 readers -
  • Which Company Drove the Most Social Buzz During E3 2016?

    …, at 15.47 percent; and Nintendo, at 14.33 percent. In terms of sentiment, posts related to Square Enix had the most positive sentiment during the event, with 27.23 percent of its mentions being positive and 4.95 percent being negative. Synthesio found that 79 percent of users who posted about E3 were male, while 21 percent were female. The 18…

    AllFacebookin Social- 13 readers -
  • Sarcasm Is Hard to Discern on Social Media

    … Sarcasm is difficult to detect online, whether as a user or as an algorithm. Sentiment analysis can help, but there are limits to its effectiveness. An article from cloud-based social intelligence agency Infegy examines the problems resulting from the use of sarcasm online and offers solutions for more accurately identifying and dealing…

    Inside Facebookin Social- 14 readers -
  • New Instagram Logo Gets Mostly Negative Reaction

    … Instagram Wednesday was related to the new logo, and Amobee said that while those who did express opinions on the logo did so passionately, it was “a very niche issue around Instagram.” And application store optimization company Sensor Tower analyzed 740 U.S. app store reviews of the revamped Instagram app, finding that 70 percent were negative…

    David Cohen/ Inside Facebookin Social- 15 readers -
  • Report: How Twitter Users Discuss Mental Health Issues

    … People are becoming more vocal about mental health issues on social media, and this year, Twitter users posted 65 percent more mental-health-related resolutions than in 2015. According to the National Institute for Mental Health, 18 percent of the American population suffers from some form of mental illness. May is Mental Health Awareness…

    AllTwitterin Social Twitter How To's- 13 readers -
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