• Is Toxic Social Media Destroying Your Brand?

      Surprisingly, even the biggest companies can be clueless about social media. In the stone age of advertising before the web, when we were still advertising in print and with commercials, you got to define your brand. Consumers didn’t have access to unlimited information about your company and thousands of reviews. Those days are gone.

      AllTwitterin Social Facebook Twitter- 14 readers -
  • Automated Systems: When It Pays to Put Those Eggs in One Basket

    … There are times when it makes sense to diversify and not put all of your eggs in one basket–when investing in the stock market, for example. But when it comes to workplace efficiency, it’s often worth letting automated systems manage multiple tasks using one convenient platform. Many entrepreneurs–small business owners especially–have…

    Mary C. Long/ AllTwitter- 13 readers -
  • Benchmarking Social Data: The Key to Social Insights

    … company of more than 20 internet brands. Some are niche e-commerce sites (, some are e-retail giants (Zappos) and some generate revenue through content and advertising (IMDB). Benchmarking sub-brand share of voice and sentiment can provide insight into which properties are pulling their weight in driving consumer word of mouth and which…

    AllTwitterin Social- 9 readers -
  • Why Social Insights Aren’t Enough

    … Not all social insights matter to every brand, nor can they replace talking directly with your audience. Seeing how data matches up in reality is key. So how do you determine which insights offer your brand the biggest return? Let’s explore that: Take it to the people Social and sentiment data is important as a starting point when creating…

    Mary C. Long/ AllFacebook- 8 readers -
  • Facebook Beefs Up Analytics for Apps

    … your app without requiring you to implement Facebook Login. With more than 1.5 billion people on Facebook, you’ll be able to see powerful audience insights that you can’t get anywhere else including page likes, education, device usage, purchase preferences and much more. Push and in-app notifications (beta) help you reach your customers…

    David Cohen/ AllTwitterin Facebook- 6 readers -
  • Instagram Vacation Posts Across the U.S. (Infographics)

    … When you think of a vacation destination in the U.S., Delaware may not be the first state that comes to mind, but an analysis of Instagram hashtags by Busbud proves otherwise. Busbud prepared a set of infographics highlighting what Instagram users on vacation were saying about all 50 states, and its findings included: Delaware topped the lists…

    David Cohen/ Inside Facebook- 16 readers -
  • Which Universities Do People Like, Dislike Most on Twitter?

    … Twitter has become a platform for breaking news and live broadcast second-screen engagement. It’s also become a place where people express both their satisfaction and discontent with all sorts of things. Among the discussion topics is which colleges and universities provide the best experience and education, and this social media sentiment…

    Inside Facebookin Twitter- 12 readers -
  • 7 Social Branding Dos and Don’ts

    …. Delayed or clumsy response is enough to kill your brand. A notable example of a brand at the receiving end of the consequences of delayed social response is British Airways. After losing the luggage of Hassan Syed’s father–a British Airways customer–Syed created a social media campaign to create awareness about the airline’s lack of responsiveness…

    AllTwitterin Social Twitter- 19 readers -
  • Which Company Drove the Most Social Buzz During E3 2016?

    …, at 15.47 percent; and Nintendo, at 14.33 percent. In terms of sentiment, posts related to Square Enix had the most positive sentiment during the event, with 27.23 percent of its mentions being positive and 4.95 percent being negative. Synthesio found that 79 percent of users who posted about E3 were male, while 21 percent were female. The 18…

    AllFacebookin Social- 10 readers -
  • Sarcasm Is Hard to Discern on Social Media

    … Sarcasm is difficult to detect online, whether as a user or as an algorithm. Sentiment analysis can help, but there are limits to its effectiveness. An article from cloud-based social intelligence agency Infegy examines the problems resulting from the use of sarcasm online and offers solutions for more accurately identifying and dealing…

    Inside Facebookin Social- 11 readers -
  • New Instagram Logo Gets Mostly Negative Reaction

    … Reaction to the new Instagram logo introduced earlier this week was fast and furious, and the revamped application didn’t fare too well, either. Marketing technology company Amobee Brand Intelligence analyzed the sentiment of posts about the new logo on Wednesday, the day it was introduced, between 10 a.m. (when the news first broke) and 4 p.m…

    David Cohen/ Inside Facebookin Social- 9 readers -
  • Report: How Twitter Users Discuss Mental Health Issues

    … Month, and used Twitter’s application-programming interface to search for mental-health-related hashtags and terms to find out which people use most and the sentiment of mental health conversations on the platform. According to the report, #MentalHealth and #EndTheStigma were among the most popular hashtags related to mental health…

    AllTwitterin Social Twitter How To's- 11 readers -
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