Sentiment

  • Is Toxic Social Media Destroying Your Brand?

    …. Donald Trump mentioned it in a speech. There are memes. It’s bad. Here’s the thing: It’s not true. Oreo remains in production at New Jersey, Oregon and Virginia plants, and it is expanding operations. There are layoffs at one plant in Chicago because the equipment is outdated and there was some dispute with the union there. This has nothing to do…

    AllTwitterin Social Facebook Twitter- 26 readers -
  • Automated Systems: When It Pays to Put Those Eggs in One Basket

    … There are times when it makes sense to diversify and not put all of your eggs in one basket–when investing in the stock market, for example. But when it comes to workplace efficiency, it’s often worth letting automated systems manage multiple tasks using one convenient platform. Many entrepreneurs–small business owners especially–have…

    Mary C. Long/ AllTwitter- 19 readers -
  • Benchmarking Social Data: The Key to Social Insights

    … of sub-brands is integral to gaining visibility into the volume and emotional impact properties are having on the overall enterprise. It’s probably an oversimplification to say something like, “Every brand health benchmarking analysis is focused on three primary measurements: volume, time and sentiment.” However, at its core, it’s the truth. These…

    AllTwitterin Social- 17 readers -
  • Why Social Insights Aren’t Enough

    … Not all social insights matter to every brand, nor can they replace talking directly with your audience. Seeing how data matches up in reality is key. So how do you determine which insights offer your brand the biggest return? Let’s explore that: Take it to the people Social and sentiment data is important as a starting point when creating…

    Mary C. Long/ AllFacebook- 13 readers -
  • Facebook Beefs Up Analytics for Apps

    …. Sharing insights (pictured above) help you see the most popular stories shared from your website to Facebook and the aggregated demographics of the people who shared them, as well as a sentiment analysis, top quotes and other insights. Breakdowns let you pivot your data across multiple dimensions including age, gender, platform, country, language…

    David Cohen/ AllTwitterin Facebook- 20 readers -
  • Instagram Vacation Posts Across the U.S. (Infographics)

    … When you think of a vacation destination in the U.S., Delaware may not be the first state that comes to mind, but an analysis of Instagram hashtags by Busbud proves otherwise. Busbud prepared a set of infographics highlighting what Instagram users on vacation were saying about all 50 states, and its findings included: Delaware topped…

    David Cohen/ Inside Facebook- 18 readers -
  • Which Universities Do People Like, Dislike Most on Twitter?

    … Twitter has become a platform for breaking news and live broadcast second-screen engagement. It’s also become a place where people express both their satisfaction and discontent with all sorts of things. Among the discussion topics is which colleges and universities provide the best experience and education, and this social media sentiment…

    Inside Facebookin Twitter- 16 readers -
  • 7 Social Branding Dos and Don’ts

    … for their website, as well as what they use for Facebook. That’s a recipe for disaster, according to Margot Bushnaq, CEO of BrandBucket: No matter what your business name is, someone will hear it and immediately think to type in YourName.com and search for this name on social channels, as well. If you end up with different names on different…

    AllTwitterin Social Twitter- 24 readers -
  • Which Company Drove the Most Social Buzz During E3 2016?

    …, at 15.47 percent; and Nintendo, at 14.33 percent. In terms of sentiment, posts related to Square Enix had the most positive sentiment during the event, with 27.23 percent of its mentions being positive and 4.95 percent being negative. Synthesio found that 79 percent of users who posted about E3 were male, while 21 percent were female. The 18…

    AllFacebookin Social- 17 readers -
  • Sarcasm Is Hard to Discern on Social Media

    … to the text of the tweet, their model takes into account the author, the intended recipients and responses to the original tweet. While algorithms can be refined, there is still a long way to go. When social networks have social bots and other hurdles, don’t leave all your analysis to algorithms; get your teams involved. Image courtesy of Shutterstock. …

    Inside Facebookin Social- 19 readers -
  • New Instagram Logo Gets Mostly Negative Reaction

    … Reaction to the new Instagram logo introduced earlier this week was fast and furious, and the revamped application didn’t fare too well, either. Marketing technology company Amobee Brand Intelligence analyzed the sentiment of posts about the new logo on Wednesday, the day it was introduced, between 10 a.m. (when the news first broke) and 4 p.m…

    David Cohen/ Inside Facebookin Social- 20 readers -
  • Report: How Twitter Users Discuss Mental Health Issues

    … Month, and PsychGuides.com used Twitter’s application-programming interface to search for mental-health-related hashtags and terms to find out which people use most and the sentiment of mental health conversations on the platform. According to the report, #MentalHealth and #EndTheStigma were among the most popular hashtags related to mental health…

    AllTwitterin Social Twitter How To's- 13 readers -
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