Sentiment

  • Is Toxic Social Media Destroying Your Brand?

    …. Connect with journalists and give them a real story. Keep a close eye on social media sentiment, and respond to every brand mention, good or bad. Identify and connect with influencers who talk about your brand. Tell them the story. Send cookies. Everybody loves cookies. Go on the Trump offensive, like Ford did on the same issue: Understand…

    AllTwitterin Social Facebook Twitter- 25 readers -
  • Automated Systems: When It Pays to Put Those Eggs in One Basket

    … There are times when it makes sense to diversify and not put all of your eggs in one basket–when investing in the stock market, for example. But when it comes to workplace efficiency, it’s often worth letting automated systems manage multiple tasks using one convenient platform. Many entrepreneurs–small business owners especially–have…

    Mary C. Long/ AllTwitter- 19 readers -
  • Benchmarking Social Data: The Key to Social Insights

    … Typically, when companies express an interest in brand health benchmarking, the discussion revolves around measuring a change in sentiment or share of voice over time. As they progress along the social maturity curve, their access to historical social data allows them to compare these metrics in subsets. A retailer, for example, might want…

    AllTwitterin Social- 16 readers -
  • Why Social Insights Aren’t Enough

    … and innovation firm Altitude shows this in action–literally. It centers around helping liquor brands increase sales by reframing consumer perception of cocktails made at home. Although hand-crafted cocktails are all the rage right now in restaurants, people don’t really make them at home. Altitude wanted to know what stops people from muddling mint…

    Mary C. Long/ AllFacebook- 12 readers -
  • Facebook Beefs Up Analytics for Apps

    …. Sharing insights (pictured above) help you see the most popular stories shared from your website to Facebook and the aggregated demographics of the people who shared them, as well as a sentiment analysis, top quotes and other insights. Breakdowns let you pivot your data across multiple dimensions including age, gender, platform, country, language…

    David Cohen/ AllTwitterin Facebook- 19 readers -
  • Instagram Vacation Posts Across the U.S. (Infographics)

    … When you think of a vacation destination in the U.S., Delaware may not be the first state that comes to mind, but an analysis of Instagram hashtags by Busbud proves otherwise. Busbud prepared a set of infographics highlighting what Instagram users on vacation were saying about all 50 states, and its findings included: Delaware topped the lists…

    David Cohen/ Inside Facebook- 18 readers -
  • Which Universities Do People Like, Dislike Most on Twitter?

    … sentiment were most often complaints and included words such as “break,” “bad” and “cancer,” along with certain expletives, and concerning words like “pain,” “killed,” “shame” and “die.” According to the report, the sentiment of the @mention tweets can be an indication of campus atmosphere. Perhaps even more important is how universities respond…

    Inside Facebookin Twitter- 16 readers -
  • 7 Social Branding Dos and Don’ts

    … billion active social media users, social branding is a growing trend that your brand must learn to understand. The key to effective social branding, though, goes beyond simply creating accounts on social media and “interacting.” There are things you have to do, and there are things you mustn’t do. Thankfully, there’s ample research to show us what…

    AllTwitterin Social Twitter- 23 readers -
  • Which Company Drove the Most Social Buzz During E3 2016?

    … Now that the Electronic Entertainment Expo (E3) has come and gone for 2016, social intelligence and social listening platform Synthesio revealed the gaming company that drove the most social buzz during the event. Pulling data from June 12 through 16, Synthesio found Sony came out on top for social mentions, accounting for 29.87 percent…

    AllFacebookin Social- 17 readers -
  • Sarcasm Is Hard to Discern on Social Media

    … becoming overfitted. In other words, the algorithm only recognizes only similar examples, and ultimately misses out on context and nuance. With context in mind, David Bamman and Noah A. Smith from the school of computer science at Carnegie Mellon University developed a context-sensitive method for determining sarcasm on social media. In addition…

    Inside Facebookin Social- 16 readers -
  • New Instagram Logo Gets Mostly Negative Reaction

    … Instagram Wednesday was related to the new logo, and Amobee said that while those who did express opinions on the logo did so passionately, it was “a very niche issue around Instagram.” And application store optimization company Sensor Tower analyzed 740 U.S. app store reviews of the revamped Instagram app, finding that 70 percent were negative…

    David Cohen/ Inside Facebookin Social- 17 readers -
  • Report: How Twitter Users Discuss Mental Health Issues

    …. #ChangingMinds and #TimeToTalk are generally aimed at youth and created by nonprofit organizations to raise awareness. In addition to raising awareness, these hashtags work as conversation starters and help people locate communities and resources where they can get help. Overall, the highest concentration of mental-health-related tweets were from…

    AllTwitterin Social Twitter How To's- 13 readers -
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