Sentiment

  • Is Toxic Social Media Destroying Your Brand?

    …. Connect with journalists and give them a real story. Keep a close eye on social media sentiment, and respond to every brand mention, good or bad. Identify and connect with influencers who talk about your brand. Tell them the story. Send cookies. Everybody loves cookies. Go on the Trump offensive, like Ford did on the same issue: Understand…

    AllTwitterin Social Facebook Twitter- 16 readers -
  • Automated Systems: When It Pays to Put Those Eggs in One Basket

    … with issues. This is as opposed to being bogged down, attempting to manually analyze data for useful information, which can take long enough to have you missing out on trends or ending up on the wrong side of a viral post from a disgruntled customer. Other platforms to explore: Buzzsumo, Mention and Trackur. Organized innovation The idea…

    Mary C. Long/ AllTwitter- 16 readers -
  • Benchmarking Social Data: The Key to Social Insights

    …-storm sentiment: It doesn’t take an expert in heavy machinery to see that Ariens snow blowers caused consumers some major issues in their attempts to dig out from the storm. Data like this makes inventory management a breeze. It’s difficult enough to make space for such huge equipment, but even more difficult to accept it for return. The right bet…

    AllTwitterin Social- 13 readers -
  • Why Social Insights Aren’t Enough

    … Not all social insights matter to every brand, nor can they replace talking directly with your audience. Seeing how data matches up in reality is key. So how do you determine which insights offer your brand the biggest return? Let’s explore that: Take it to the people Social and sentiment data is important as a starting point when creating…

    Mary C. Long/ AllFacebook- 10 readers -
  • Facebook Beefs Up Analytics for Apps

    …. Sharing insights (pictured above) help you see the most popular stories shared from your website to Facebook and the aggregated demographics of the people who shared them, as well as a sentiment analysis, top quotes and other insights. Breakdowns let you pivot your data across multiple dimensions including age, gender, platform, country, language…

    David Cohen/ AllTwitterin Facebook- 10 readers -
  • Instagram Vacation Posts Across the U.S. (Infographics)

    … When you think of a vacation destination in the U.S., Delaware may not be the first state that comes to mind, but an analysis of Instagram hashtags by Busbud proves otherwise. Busbud prepared a set of infographics highlighting what Instagram users on vacation were saying about all 50 states, and its findings included: Delaware topped the lists…

    David Cohen/ Inside Facebook- 17 readers -
  • Which Universities Do People Like, Dislike Most on Twitter?

    … Twitter has become a platform for breaking news and live broadcast second-screen engagement. It’s also become a place where people express both their satisfaction and discontent with all sorts of things. Among the discussion topics is which colleges and universities provide the best experience and education, and this social media sentiment…

    Inside Facebookin Twitter- 14 readers -
  • 7 Social Branding Dos and Don’ts

    … According to a recent study by Pardot, 80 percent of consumers are more likely to evaluate solutions from the brands they follow on social channels. It’s also been revealed that 67 percent of people are more likely to buy from brands they follow on Twitter, and that 79 percent of people will recommend brands they follow. With more than 2.3…

    AllTwitterin Social Twitter- 21 readers -
  • Which Company Drove the Most Social Buzz During E3 2016?

    …, at 15.47 percent; and Nintendo, at 14.33 percent. In terms of sentiment, posts related to Square Enix had the most positive sentiment during the event, with 27.23 percent of its mentions being positive and 4.95 percent being negative. Synthesio found that 79 percent of users who posted about E3 were male, while 21 percent were female. The 18…

    AllFacebookin Social- 12 readers -
  • Sarcasm Is Hard to Discern on Social Media

    … to the text of the tweet, their model takes into account the author, the intended recipients and responses to the original tweet. While algorithms can be refined, there is still a long way to go. When social networks have social bots and other hurdles, don’t leave all your analysis to algorithms; get your teams involved. Image courtesy of Shutterstock. …

    Inside Facebookin Social- 13 readers -
  • New Instagram Logo Gets Mostly Negative Reaction

    … Reaction to the new Instagram logo introduced earlier this week was fast and furious, and the revamped application didn’t fare too well, either. Marketing technology company Amobee Brand Intelligence analyzed the sentiment of posts about the new logo on Wednesday, the day it was introduced, between 10 a.m. (when the news first broke) and 4 p.m…

    David Cohen/ Inside Facebookin Social- 13 readers -
  • Report: How Twitter Users Discuss Mental Health Issues

    …. #ChangingMinds and #TimeToTalk are generally aimed at youth and created by nonprofit organizations to raise awareness. In addition to raising awareness, these hashtags work as conversation starters and help people locate communities and resources where they can get help. Overall, the highest concentration of mental-health-related tweets were from…

    AllTwitterin Social Twitter How To's- 12 readers -
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