Sentiment

  • Is Toxic Social Media Destroying Your Brand?

    …. Connect with journalists and give them a real story. Keep a close eye on social media sentiment, and respond to every brand mention, good or bad. Identify and connect with influencers who talk about your brand. Tell them the story. Send cookies. Everybody loves cookies. Go on the Trump offensive, like Ford did on the same issue: Understand…

    AllTwitterin Social Facebook Twitter- 22 readers -
  • Automated Systems: When It Pays to Put Those Eggs in One Basket

    … There are times when it makes sense to diversify and not put all of your eggs in one basket–when investing in the stock market, for example. But when it comes to workplace efficiency, it’s often worth letting automated systems manage multiple tasks using one convenient platform. Many entrepreneurs–small business owners especially–have…

    Mary C. Long/ AllTwitter- 19 readers -
  • Benchmarking Social Data: The Key to Social Insights

    … three measurements can be sliced together to create dozens of useful and strategic KPIs. A huge enterprise business like Amazon might not have worries about overall sentiment metrics or share of voice performance against competitors. However, Amazon’s reach extends beyond the core business of its namesake e-commerce website. Amazon is the parent…

    AllTwitterin Social- 15 readers -
  • Why Social Insights Aren’t Enough

    … Not all social insights matter to every brand, nor can they replace talking directly with your audience. Seeing how data matches up in reality is key. So how do you determine which insights offer your brand the biggest return? Let’s explore that: Take it to the people Social and sentiment data is important as a starting point when creating…

    Mary C. Long/ AllFacebook- 12 readers -
  • Facebook Beefs Up Analytics for Apps

    …. Sharing insights (pictured above) help you see the most popular stories shared from your website to Facebook and the aggregated demographics of the people who shared them, as well as a sentiment analysis, top quotes and other insights. Breakdowns let you pivot your data across multiple dimensions including age, gender, platform, country, language…

    David Cohen/ AllTwitterin Facebook- 18 readers -
  • Instagram Vacation Posts Across the U.S. (Infographics)

    … the lists of hardest partying states and Instagram posts about food, drinking and relaxation. The most #vacation or #holiday posts mentioning fun came from Idaho. West Virginia boasts the happiest travelers, while the most sad posts came from Mississippi. Readers: What did you think of Busbud’s findings? …

    David Cohen/ Inside Facebook- 18 readers -
  • Which Universities Do People Like, Dislike Most on Twitter?

    … sentiment were most often complaints and included words such as “break,” “bad” and “cancer,” along with certain expletives, and concerning words like “pain,” “killed,” “shame” and “die.” According to the report, the sentiment of the @mention tweets can be an indication of campus atmosphere. Perhaps even more important is how universities respond…

    Inside Facebookin Twitter- 15 readers -
  • 7 Social Branding Dos and Don’ts

    … with your followers and even occasionally survey them to find out what they need. Use your social media platform to give them just this. James Jorner is a content strategist and marketer at Effective Inbound Marketing. His company specializes in online branding and digital marketing for businesses. …

    AllTwitterin Social Twitter- 23 readers -
  • Which Company Drove the Most Social Buzz During E3 2016?

    … Now that the Electronic Entertainment Expo (E3) has come and gone for 2016, social intelligence and social listening platform Synthesio revealed the gaming company that drove the most social buzz during the event. Pulling data from June 12 through 16, Synthesio found Sony came out on top for social mentions, accounting for 29.87 percent…

    AllFacebookin Social- 15 readers -
  • Sarcasm Is Hard to Discern on Social Media

    … Sarcasm is difficult to detect online, whether as a user or as an algorithm. Sentiment analysis can help, but there are limits to its effectiveness. An article from cloud-based social intelligence agency Infegy examines the problems resulting from the use of sarcasm online and offers solutions for more accurately identifying and dealing…

    Inside Facebookin Social- 15 readers -
  • New Instagram Logo Gets Mostly Negative Reaction

    … Reaction to the new Instagram logo introduced earlier this week was fast and furious, and the revamped application didn’t fare too well, either. Marketing technology company Amobee Brand Intelligence analyzed the sentiment of posts about the new logo on Wednesday, the day it was introduced, between 10 a.m. (when the news first broke) and 4 p.m…

    David Cohen/ Inside Facebookin Social- 16 readers -
  • Report: How Twitter Users Discuss Mental Health Issues

    … Month, and PsychGuides.com used Twitter’s application-programming interface to search for mental-health-related hashtags and terms to find out which people use most and the sentiment of mental health conversations on the platform. According to the report, #MentalHealth and #EndTheStigma were among the most popular hashtags related to mental health…

    AllTwitterin Social Twitter How To's- 13 readers -
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