Sentiment

  • Is Toxic Social Media Destroying Your Brand?

    … advertising company has completely lost control of your brand image. For some companies, this means trouble. Others are gloriously basking in the glow of social media success. Here are examples–and what you can do to avoid (or mitigate) a disaster. Social media gone horribly wrong Oh, Oreo. Americans have loved your cookies for 100 years. We ate…

    AllTwitterin Social Facebook Twitter- 35 readers -
  • Automated Systems: When It Pays to Put Those Eggs in One Basket

    … There are times when it makes sense to diversify and not put all of your eggs in one basket–when investing in the stock market, for example. But when it comes to workplace efficiency, it’s often worth letting automated systems manage multiple tasks using one convenient platform. Many entrepreneurs–small business owners especially–have…

    Mary C. Long/ AllTwitter- 26 readers -
  • Benchmarking Social Data: The Key to Social Insights

    … Typically, when companies express an interest in brand health benchmarking, the discussion revolves around measuring a change in sentiment or share of voice over time. As they progress along the social maturity curve, their access to historical social data allows them to compare these metrics in subsets. A retailer, for example, might want…

    AllTwitterin Social- 19 readers -
  • Why Social Insights Aren’t Enough

    … Not all social insights matter to every brand, nor can they replace talking directly with your audience. Seeing how data matches up in reality is key. So how do you determine which insights offer your brand the biggest return? Let’s explore that: Take it to the people Social and sentiment data is important as a starting point when creating…

    Mary C. Long/ AllFacebook- 19 readers -
  • Facebook Beefs Up Analytics for Apps

    …. Sharing insights (pictured above) help you see the most popular stories shared from your website to Facebook and the aggregated demographics of the people who shared them, as well as a sentiment analysis, top quotes and other insights. Breakdowns let you pivot your data across multiple dimensions including age, gender, platform, country, language…

    David Cohen/ AllTwitterin Facebook- 27 readers -
  • Instagram Vacation Posts Across the U.S. (Infographics)

    … When you think of a vacation destination in the U.S., Delaware may not be the first state that comes to mind, but an analysis of Instagram hashtags by Busbud proves otherwise. Busbud prepared a set of infographics highlighting what Instagram users on vacation were saying about all 50 states, and its findings included: Delaware topped the lists…

    David Cohen/ Inside Facebook- 23 readers -
  • Which Universities Do People Like, Dislike Most on Twitter?

    … positive sentiment overall, while posts about Washington University in St. Louis, Bowdoin College and Lehigh University include the most negative words per tweet. On the positive side, the more popular universities on Twitter might be happy to be associated with words like “recommend,” “great,” “love,” “work” and “happy.” The tweets with negative…

    Inside Facebookin Twitter- 17 readers -
  • 7 Social Branding Dos and Don’ts

    … yourself. However, too much self-promotion can do more harm than good. According to a study by BuzzStream and Fractl, 45 percent of people will unfollow a brand on social media due to excessive self-promotion. It goes without saying, too, that you should be careful about automating your social media efforts in an attempt to get more people…

    AllTwitterin Social Twitter- 27 readers -
  • Which Company Drove the Most Social Buzz During E3 2016?

    … of the overall social media mentions surrounding E3. Breaking down these mentions, Synthesio found that Sony‘s top three topics were “general PlayStation mentions” at 46.29 percent, “Morpheus” at 19.29 percent and “PS4 Slim” at 8.48 percent. Sony was followed by: Microsoft, which accounted for 19.58 percent of overall social mentions during E3; Bethesda…

    AllFacebookin Social- 27 readers -
  • Sarcasm Is Hard to Discern on Social Media

    … becoming overfitted. In other words, the algorithm only recognizes only similar examples, and ultimately misses out on context and nuance. With context in mind, David Bamman and Noah A. Smith from the school of computer science at Carnegie Mellon University developed a context-sensitive method for determining sarcasm on social media. In addition…

    Inside Facebookin Social- 23 readers -
  • New Instagram Logo Gets Mostly Negative Reaction

    … Reaction to the new Instagram logo introduced earlier this week was fast and furious, and the revamped application didn’t fare too well, either. Marketing technology company Amobee Brand Intelligence analyzed the sentiment of posts about the new logo on Wednesday, the day it was introduced, between 10 a.m. (when the news first broke) and 4 p.m…

    David Cohen/ Inside Facebookin Social- 25 readers -
  • Report: How Twitter Users Discuss Mental Health Issues

    … Month, and PsychGuides.com used Twitter’s application-programming interface to search for mental-health-related hashtags and terms to find out which people use most and the sentiment of mental health conversations on the platform. According to the report, #MentalHealth and #EndTheStigma were among the most popular hashtags related to mental health…

    AllTwitterin Social Twitter How To's- 15 readers -
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