Sentiment Analysis

Sentiment analysis (also known as opinion mining) refers to the use of natural language processing, text analysis and computational linguistics to identify and extract subjective information in source materials.Generally speaking, sentiment analysis aims to determine the attitude of a speaker or a writer with respect to some topic or the overall contextual polarity of a document. The attitude may be his or her judgment or evaluation (see appraisal theory), affective state (that is to say, the emotional state of the author when writing), or the intended emotional communication (that is to say, the emotional effect the author wishes to have on the reader).
Posts about Sentiment Analysis
  • Study: Instagram Users Think Positively of Gambling

    … A new study from OnlineCasino.ca analyzed Instagram posts from around the world to determine what Millennials think about gambling. The company analyzed hashtags related to gambling and gambling tournaments, and used AlchemyAPI to determine whether posts had positive or negative user sentiment. The report found Millennials overall have…

    AllTwitterin Social- 15 readers -
  • How Social Media Helped Purdue University Raise $13M in a Single Day

    … media war room,” where several screens displayed real-time data from Hootsuite Analytics, including keywords, hashtags and mentions—from which they could engage, source content, pull sentiment analysis and create geo-targeted reports. While one team member searched for great user-generated content to share, another could sift through the #IGave…

    Hootsuitein Social How To's- 13 readers -
  • Bae, is your social media strategy on fleek?

    … Stouffer’s or Staples. The reaction across the board was mixed, with some consumers finding use of the slang funny where others felt the brand was trying too hard to be cool, again depending on the brand, according to Brandwatch’s sentiment analysis. (Fleek, for the record, is generally defined as being “on point” or, as kids used to say “coming…

    Shareen Pathak/ Digidayin Social- 28 readers -
  • 6 Platforms Merchants Can Use for Real-Time Customer Interaction

    … to build “hyper-targeted” mobile marketing campaigns. 6. Medallia: Better understand the customer experience. Medallia offers businesses software for better understanding the experience that customers are having inside their stores. Merchants can capture information from customers in the moment, using SMS, survey URLs, QR codes, mobile app…

    Stephanie Miles/ Street Fightin Mobile- 11 readers -
  • 3 Tips For Social Media Keyword and Conversation Analysis

    … Measured’s keyword and conversation analysis to discover interests, sentiments, attitudes, and demographics around industry terms and hashtags. Understanding these conversations is crucial to driving content creation and meaningful conversations. In planning campaigns and understanding industry trends, I’ve found it’s helpful to keep three parts in mind…

    Simply Measuredin Social- 60 readers -
  • Infographic: Brands That Have Been Naughty & Nice On Social Media

    … Which social media brands have been naughty and which have been nice this year? Santa might not know, but the folks at Hootsuite have tried to figure it out with some sentiment analysis. Hootsuite tracked brands in eight industries to figure out which seemed to be getting the most negative mentions — the naughty — and those getting the most…

    Marketing Landin Social- 10 readers -
  • Build it? Buying Niche Media May be Better

    … enough, and the audience is happy, why not?” And as it turns out, brands aren’t the only companies sniffing around for deals. Media companies are also ready for change. Many are looking outside of advertising and subscription revenue, and some publishers are even actively seeking corporate support. Men’s digital powerhouse Thrillist Media Group…

    Content Marketing Institute- 9 readers -
  • C-Level SEO – Metrics that Matter – Part 2

    … sentiment among users. Analytics that measure brand perception: sentiment and bounce race Sentiment Sentiment analysis is the process of determining and measuring the feelings, emotions and perceptions users have of a brand. When paired with other measurement tools, sentiment analysis can help marketers think strategically, appeal to motivations…

    ZOG Digital Blogin Social SEO Twitter- 13 readers -
  • 5 Essentials for Practicing PR in Real-Time

    … Ogilvy could only have dreamed of a few decades ago. All of that to say – use the technology. Data is so immense that you’ll never make any sense of it without using software to filter it into something coherent and insightful. You can’t possibly track audience perception across multiple channels and platforms without a sentiment analysis tool. You…

    Erin Feldman/ Vocus Blog- 18 readers -
  • How to Help Your Social Media Customer Service

    … volume of interaction on social media, it’s crucial to prioritize your time appropriately. The best way I’ve found to prioritize communication is what I like to call the Triage of Happiness. The way it works is when you receive a notification, you pass it through a quick, mental sentiment analysis to see if the overall tone of the message is Unhappy…

    Mitch Causey/ Convince and Convertin Social How To's- 7 readers -
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