Sentiment Analysis

Sentiment analysis (also known as opinion mining) refers to the use of natural language processing, text analysis and computational linguistics to identify and extract subjective information in source materials.Generally speaking, sentiment analysis aims to determine the attitude of a speaker or a writer with respect to some topic or the overall contextual polarity of a document. The attitude may be his or her judgment or evaluation (see appraisal theory), affective state (that is to say, the emotional state of the author when writing), or the intended emotional communication (that is to say, the emotional effect the author wishes to have on the reader).
Posts about Sentiment Analysis
  • Study: Instagram Users Think Positively of Gambling

    … A new study from OnlineCasino.ca analyzed Instagram posts from around the world to determine what Millennials think about gambling. The company analyzed hashtags related to gambling and gambling tournaments, and used AlchemyAPI to determine whether posts had positive or negative user sentiment. The report found Millennials overall have…

    AllTwitterin Social- 15 readers -
  • How Social Media Helped Purdue University Raise $13M in a Single Day

    … media war room,” where several screens displayed real-time data from Hootsuite Analytics, including keywords, hashtags and mentions—from which they could engage, source content, pull sentiment analysis and create geo-targeted reports. While one team member searched for great user-generated content to share, another could sift through the #IGave…

    Hootsuitein Social How To's- 16 readers -
  • Bae, is your social media strategy on fleek?

    … Stouffer’s or Staples. The reaction across the board was mixed, with some consumers finding use of the slang funny where others felt the brand was trying too hard to be cool, again depending on the brand, according to Brandwatch’s sentiment analysis. (Fleek, for the record, is generally defined as being “on point” or, as kids used to say “coming…

    Shareen Pathak/ Digidayin Social- 29 readers -
  • 6 Platforms Merchants Can Use for Real-Time Customer Interaction

    … feedback, which a business can determine by running a sentiment analysis. Businesses can also collect feedback from customers with short “microsurveys.” ListenPort offers a free plan for merchants. 3. Guest Manager: Interact with customers while they wait for service. A front-of-house operations solution for restaurants, Guest Manager’s platform…

    Stephanie Miles/ Street Fightin Mobile- 14 readers -
  • 3 Tips For Social Media Keyword and Conversation Analysis

    … and hour. This provides a great starting point for content planning and when you should be scheduling content. From our Q3 2014 Twitter study, we’ve found that 49% of the Interbrand Top 100 brands tweet 1-5 times per day, up from 45% in Q4 2013. For example, if you are planning to tweet 5 times per day and jump into these conversations taking place…

    Simply Measuredin Social- 66 readers -
  • Infographic: Brands That Have Been Naughty & Nice On Social Media

    … Which social media brands have been naughty and which have been nice this year? Santa might not know, but the folks at Hootsuite have tried to figure it out with some sentiment analysis. Hootsuite tracked brands in eight industries to figure out which seemed to be getting the most negative mentions — the naughty — and those getting the most…

    Marketing Landin Social- 14 readers -
  • Build it? Buying Niche Media May be Better

    … Why spend years building an audience for your brand if you can buy a turnkey niche media property? When we need a new kitchen table, few of us head to the local hardware store to pick up timber. We know the experts do it better. So, why are brands building their own content marketing foundations without seriously considering a ready-made option…

    Content Marketing Institute- 11 readers -
  • C-Level SEO – Metrics that Matter – Part 2

    … sentiment among users. Analytics that measure brand perception: sentiment and bounce race Sentiment Sentiment analysis is the process of determining and measuring the feelings, emotions and perceptions users have of a brand. When paired with other measurement tools, sentiment analysis can help marketers think strategically, appeal to motivations…

    ZOG Digital Blogin Social SEO Twitter- 14 readers -
  • 5 Essentials for Practicing PR in Real-Time

    … Ogilvy could only have dreamed of a few decades ago. All of that to say – use the technology. Data is so immense that you’ll never make any sense of it without using software to filter it into something coherent and insightful. You can’t possibly track audience perception across multiple channels and platforms without a sentiment analysis tool. You…

    Erin Feldman/ Vocus Blog- 25 readers -
  • How to Help Your Social Media Customer Service

    … volume of interaction on social media, it’s crucial to prioritize your time appropriately. The best way I’ve found to prioritize communication is what I like to call the Triage of Happiness. The way it works is when you receive a notification, you pass it through a quick, mental sentiment analysis to see if the overall tone of the message is Unhappy…

    Mitch Causey/ Convince and Convertin Social How To's- 10 readers -
Get the top posts daily into your mailbox!
More from around the web