Sentiment Analysis

Sentiment analysis (also known as opinion mining) refers to the use of natural language processing, text analysis and computational linguistics to identify and extract subjective information in source materials.Generally speaking, sentiment analysis aims to determine the attitude of a speaker or a writer with respect to some topic or the overall contextual polarity of a document. The attitude may be his or her judgment or evaluation (see appraisal theory), affective state (that is to say, the emotional state of the author when writing), or the intended emotional communication (that is to say, the emotional effect the author wishes to have on the reader).
Posts about Sentiment Analysis
  • Study: Instagram Users Think Positively of Gambling

    … A new study from OnlineCasino.ca analyzed Instagram posts from around the world to determine what Millennials think about gambling. The company analyzed hashtags related to gambling and gambling tournaments, and used AlchemyAPI to determine whether posts had positive or negative user sentiment. The report found Millennials overall have…

    AllTwitterin Social- 15 readers -
  • How Social Media Helped Purdue University Raise $13M in a Single Day

    … media war room,” where several screens displayed real-time data from Hootsuite Analytics, including keywords, hashtags and mentions—from which they could engage, source content, pull sentiment analysis and create geo-targeted reports. While one team member searched for great user-generated content to share, another could sift through the #IGave…

    Hootsuitein Social How To's- 11 readers -
  • Bae, is your social media strategy on fleek?

    ….” The question, though, is whether it makes sense for brands to go down that road — and at what point they begin to risk looking ridiculous. Brands tend to think of teens and millennials as a species unto themselves. An internal training document from Target that Gawker got its hands on last week gives some indication of how brands look at generational…

    Shareen Pathak/ Digidayin Social- 27 readers -
  • 6 Platforms Merchants Can Use for Real-Time Customer Interaction

    … Online reviews are big bucks for small business owners. Roughly two-thirds of Americans read online reviews before shopping at businesses, and 86% say negative reviews have influenced their buying decisions. Although there’s no sure-fire way for local merchants to ensure that every customer is a satisfied customer, there are things that businesses…

    Stephanie Miles/ Street Fightin Mobile- 10 readers -
  • 3 Tips For Social Media Keyword and Conversation Analysis

    … Measured’s keyword and conversation analysis to discover interests, sentiments, attitudes, and demographics around industry terms and hashtags. Understanding these conversations is crucial to driving content creation and meaningful conversations. In planning campaigns and understanding industry trends, I’ve found it’s helpful to keep three parts in mind…

    Simply Measuredin Social- 56 readers -
  • Infographic: Brands That Have Been Naughty & Nice On Social Media

    … positive — the nice. Among the nice: retailer Crate & Barrel, credit card companies Visa and MasterCard, Mini Cooper and Audi, Renaissance Hotels, Folgers coffee, tech giants Apple and Amazon, along with Friskies and Cottonelle. Among the naughty: Prada, JP Morgan, General Motors, US Airways, Dasani, Clorox, the New York Times and social media…

    Marketing Landin Social- 9 readers -
  • Build it? Buying Niche Media May be Better

    …. Through print and online, Kraft’s publishing efforts generate the equivalent of 1.1 billion ad impressions a year. But even more interesting, Kraft tracks 22,000 attributes of more than 100 million annual visitors to its websites, according to AdAge. With all that data, Kraft can run sophisticated sentiment analysis on its audience’s online behavior…

    Content Marketing Institute- 9 readers -
  • C-Level SEO – Metrics that Matter – Part 2

    …Metrics that influence brand engagement, brand perception, revenue and customer retention Editor’s Note: This is part two of a three part series on digital marketing metrics. Part one can be found here. BRAND PERCEPTION Brand perception is different from brand engagement. Although brand engagement will tell you the number of individuals…

    ZOG Digital Blogin Social SEO Twitter- 11 readers -
  • 5 Essentials for Practicing PR in Real-Time

    … Ogilvy could only have dreamed of a few decades ago. All of that to say – use the technology. Data is so immense that you’ll never make any sense of it without using software to filter it into something coherent and insightful. You can’t possibly track audience perception across multiple channels and platforms without a sentiment analysis tool. You…

    Erin Feldman/ Vocus Blog- 15 readers -
  • How to Help Your Social Media Customer Service

    … volume of interaction on social media, it’s crucial to prioritize your time appropriately. The best way I’ve found to prioritize communication is what I like to call the Triage of Happiness. The way it works is when you receive a notification, you pass it through a quick, mental sentiment analysis to see if the overall tone of the message is Unhappy…

    Mitch Causey/ Convince and Convertin Social How To's- 6 readers -
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