Sentiment Analysis

Sentiment analysis (also known as opinion mining) refers to the use of natural language processing, text analysis and computational linguistics to identify and extract subjective information in source materials.Generally speaking, sentiment analysis aims to determine the attitude of a speaker or a writer with respect to some topic or the overall contextual polarity of a document. The attitude may be his or her judgment or evaluation (see appraisal theory), affective state (that is to say, the emotional state of the author when writing), or the intended emotional communication (that is to say, the emotional effect the author wishes to have on the reader).
Posts about Sentiment Analysis
  • Study: Instagram Users Think Positively of Gambling

    … A new study from OnlineCasino.ca analyzed Instagram posts from around the world to determine what Millennials think about gambling. The company analyzed hashtags related to gambling and gambling tournaments, and used AlchemyAPI to determine whether posts had positive or negative user sentiment. The report found Millennials overall have…

    AllTwitterin Social- 15 readers -
  • How Social Media Helped Purdue University Raise $13M in a Single Day

    … media war room,” where several screens displayed real-time data from Hootsuite Analytics, including keywords, hashtags and mentions—from which they could engage, source content, pull sentiment analysis and create geo-targeted reports. While one team member searched for great user-generated content to share, another could sift through the #IGave…

    Hootsuitein Social How To's- 14 readers -
  • Bae, is your social media strategy on fleek?

    … A dizzying number of brands, from Taco Bell to Stouffer’s to Seamless, are attempting to sound less like Fortune 500 companies and more like your 14-year-old nephew, at least on social media. According to data crunched by Brandwatch, there have been nearly 17,000 mentions by brands and consumers of the word “bae” or “fleek” online. Among…

    Shareen Pathak/ Digidayin Social- 28 readers -
  • 6 Platforms Merchants Can Use for Real-Time Customer Interaction

    … integrations, and geo-fencing. Medallia analyzes this data to provide real-time information to companies about what their customers really want. Medallia also offers a way for retailers to send email surveys and web intercept surveys to customers who have recently made purchases. Medallia was primarily built with large businesses in mind. The company offers…

    Stephanie Miles/ Street Fightin Mobile- 11 readers -
  • 3 Tips For Social Media Keyword and Conversation Analysis

    … content speaks to your overall market standing. Another great way to deep dive into the conversation is through the Conversation Driver Analysis. I like to think of this report as a word cloud with the data behind it. It shows you the top 50 words that also occurred in the posts anytime your monitored keyword or hashtag was used. There are multiple…

    Simply Measuredin Social- 64 readers -
  • Infographic: Brands That Have Been Naughty & Nice On Social Media

    … Which social media brands have been naughty and which have been nice this year? Santa might not know, but the folks at Hootsuite have tried to figure it out with some sentiment analysis. Hootsuite tracked brands in eight industries to figure out which seemed to be getting the most negative mentions — the naughty — and those getting the most…

    Marketing Landin Social- 13 readers -
  • Build it? Buying Niche Media May be Better

    …. Through print and online, Kraft’s publishing efforts generate the equivalent of 1.1 billion ad impressions a year. But even more interesting, Kraft tracks 22,000 attributes of more than 100 million annual visitors to its websites, according to AdAge. With all that data, Kraft can run sophisticated sentiment analysis on its audience’s online behavior…

    Content Marketing Institute- 9 readers -
  • C-Level SEO – Metrics that Matter – Part 2

    … sentiment among users. Analytics that measure brand perception: sentiment and bounce race Sentiment Sentiment analysis is the process of determining and measuring the feelings, emotions and perceptions users have of a brand. When paired with other measurement tools, sentiment analysis can help marketers think strategically, appeal to motivations…

    ZOG Digital Blogin Social SEO Twitter- 13 readers -
  • 5 Essentials for Practicing PR in Real-Time

    … Ogilvy could only have dreamed of a few decades ago. All of that to say – use the technology. Data is so immense that you’ll never make any sense of it without using software to filter it into something coherent and insightful. You can’t possibly track audience perception across multiple channels and platforms without a sentiment analysis tool. You…

    Erin Feldman/ Vocus Blog- 18 readers -
  • How to Help Your Social Media Customer Service

    … volume of interaction on social media, it’s crucial to prioritize your time appropriately. The best way I’ve found to prioritize communication is what I like to call the Triage of Happiness. The way it works is when you receive a notification, you pass it through a quick, mental sentiment analysis to see if the overall tone of the message is Unhappy…

    Mitch Causey/ Convince and Convertin Social How To's- 7 readers -
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