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… For too long, conversion optimization and SEO have been viewed as enemies — like rival college football teams or industry competitors. They’re not enemies. In fact, taken together, conversion optimization and SEO are a force that can lead to insane levels of success and prosperity. Bringing these two together can create a cascade of conversions…
When most people think about SEO, they think about getting people onto a website and onto certain landing pages. It’s all about rankings and gaining that visibility to earn those clicks, and then on-site conversions happen because of other factors. For example, what you’re doing on your actual site (imagine that).