Seo Blog Posts

    • Changing Domains? What Would an SEO Do?

      Out of the gate, an SEO will try to convince you not to change domains unless it is absolutely necessary. Changing domains can potentially have a negative impact on organic search rankings for a site. Major search engine ranking algorithms (i.e. Google and Bing) factor in signals from both the domain and page levels.

      Portent, Incin SEO- 16 readers -
    • Funnel Driven Keyword Reporting

      Have you given or received an SEO report that involved keyword data recently? What did that section of the report look like? Perhaps something like this? The zombie keyword report of yore How useful was it? We’re all aware of the profound changes that have been happening in our field regarding the lowly keyword. Keywords used to be the basic unit of SEO.

      Portent, Inc- 14 readers -
  • SEO and UX Lessons from Home Improvement Purgatory

    … has other types of cabinet latches that might work better for my situation. Another option here is to use breadcrumb navigation elements on internal pages so that users can effortlessly click back to shallower sections of the site. A great example of high utility breadcrumb navigation Understatement of the year: User experience on a website…

    Portent, Incin SEO- 21 readers -
  • There is No Panda Penalty. Get it?

    … to write every day, so be it. Don’t compensate by hiring $20/post writers. Write good stuff, less often Your team knows your subject matter. Consider getting an editor or editorial team before you hire writers. They can turn your team’s raw information into web-worthy content. Once you have a pipeline going, you can hire writers Panda penalties don’t exist. Good writing does. Understand the difference, and you’ll rank higher. The post There is No Panda Penalty. Get it? appeared first on Portent. …

    Ian Lurie/ Portent, Incin SEO- 13 readers -
  • Smart Internal Linking for SEO

    …. The Desire to be User Friendly You want visitors to find what they’re looking for. That’s great, but, main navigations with a hundred links and overzealous internal linking can lead to both SEO and usability problems. From a usability perspective, choice overload will lead to decision paralysis. Instead of taking the time to go through specific…

    Portent, Incin SEO- 13 readers -
  • Shopify SEO in Six Simple Steps

    … for collections pages; the title of the collection automatically creates the URL and is available to edit in the Edit website SEO feature. With one exception, the /collections/all page. For this you will need a bit of theme.liquid wizardry to edit and that is not really why I’m here. Blog URLs /blogs/name-of-the-blog/8675309-title-of-the-blog-post Blog…

    Portent, Incin SEO- 14 readers -
  • Technical SEO Best Practices – New (free) ebook!

    … TL;DR: I wrote a technical SEO ebook. It’s free. You should get it here. You’re probably all wondering where the hell I’ve been. I haven’t written a blog post in, what, four weeks?! I’ve been working on two projects. The first one is a free ebook: Technical SEO Best Practices. I wrote it as something you can hand to a development team and say…

    Ian Lurie/ Portent, Incin SEO- 10 readers -
  • Real Web Devs Do SEO From Day One

    … an approach web developers need to try more — as well as simply saying yes more. But that’s a topic for another day. Feel free to hit myself or Portent’s SEO team up with questions in the comments! The post Real Web Devs Do SEO From Day One appeared first on Portent. …

    Portent, Incin SEO- 12 readers -
  • How to: Avoid Word Vector Hysteria & Trend Surfing Idiocy

    … to be a rocket scientist to account for word vectors in your SEO strategy: Read the thoughtful stuff, like this presentation by Dr. Pete. Compare page 46 and 52. You now know how to apply word vectors to SEO. Stop keyword stuffing and start writing like you give a flying crap about your audience Think—really think—about and use similar words…

    Ian Lurie/ Portent, Incin How To's- 13 readers -
  • Robots.txt Mistakes and Best Uses: A Guide

    … to your secret stuff or disappear your site from search results, here are some tips to help you improve your robots.txt files. Doing it well isn’t going to boost your ranking (that’s what strategic SEO and content are for, silly), but at least you’ll know the crawlers are finding what you want them to find. Competing allows and disallows The allow…

    Portent, Incin SEO- 22 readers -
  • How to Write a Decent SEO Recommendation

    … also ask” answer boxes with four different questions, and Google shopping products including USB chargers for your car *adds to cart* and authentic looking replicas, which are expensive! Back to the point… Provide clear, useful, and actionable recommendations. You’ll keep more clients. Actually, wait. Continue writing vague and difficult-to-understand stuff. Then we get to keep more clients. The post How to Write a Decent SEO Recommendation appeared first on Portent. …

    Portent, Incin Paid Search SEO How To's- 9 readers -
  • Keyword Research and You

    … product name may be looking to buy, or at least compare reviews and prices. With that in mind, ask honestly: what is the current purpose of the page I’m planning to use? For instance, blog posts and category pages are great for answering those broad questions and providing information for users who are gathering information about your industry, type…

    Portent, Inc- 13 readers -
  • A JSON-LD Implementation Guide

    … SearchFest 2016 (aka the last “SearchFest”) had a load of great talks, but only a few were as immediately relevant to my work as the deep dive discussion of structured and unstructured data from AJ Kohn and Mike Arnesen. They lent great insight to my approach to these two different types of information, and deepened my appreciation…

    Portent, Inc- 8 readers -
  • Amazon and Google SEO: My presentation

    … More coming (including links), but here’s the slide deck from today’s Resonate presentation: Amazon and Google: SEO Priorities from Ian Lurie The post Amazon and Google SEO: My presentation appeared first on Portent. …

    Ian Lurie/ Portent, Inc- 3 readers -
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