Seo Blog Posts

    • Pagination Tunnels – An Experiment in Crawlability and Click Depth

      We’ve all seen pagination links — those little numbered links at the top and bottom of multi-page content. They are used on blogs, e-commerce sites, webcomics, gallery pages, SERPs, and multi-page articles. 31 Flavors of Pagination From the human visitor’s point of view, pagination is pretty simple.

      Portent, Inc- 13 readers -
    • 5 Ways You Probably Let E-commerce SEO Slip for The Holidays and What to Do Next

      There’s a chill in the air, some of you even have snow and ice. For most people, it’s been a busy time of year. For those in eCommerce, it hasn’t just been busy, it’s “someone come dig me out of this avalanche” busy! That was the case when I was working in eCommerce before coming to Portent. Each year on Black Friday “it” would begin.

      Portent, Incin SEO- 15 readers -
    • The New Character Length for Google SERP Snippets & Meta Descriptions

      Just in case you hadn’t heard yet, On December 1, 2017, Google (read: Danny Sullivan) officially confirmed that the maximum length of a snippet in their search results has increased to about 320 characters. I know, right?! How long should my Meta Description be? Google is now saying that the maximum length for a snippet in search results is 320 characters including spaces & ...

      Portent, Incin SEO Google- 10 readers -
  • The Grim Specter of SEO Past – Happy Halloween from Portent

    … We interrupt your regularly scheduled blog to bring you this Halloween-themed SEO lesson. When your team is full of brilliant SEOs and digital marketers, Halloween bake-offs (and pretty much every other holiday function) risk getting into the deep end of the nerd pool pretty quickly. The Portent team had already put together a blog post…

    Portent, Inc- 13 readers -
  • SEO Fallacies That Must Die: 2017 Edition

    …. Fix duplication first. Use rel=canonical to reduce duplication only as a last resort. 7: I'm Going to Tone It Down Some folks think that, now that Portent has a parent company, I'm going to tone down my blog posts. Probably not. The post SEO Fallacies That Must Die: 2017 Edition appeared first on Portent. …

    Ian Lurie/ Portent, Inc- 18 readers -
  • 6 SEO Best Practices for Events

    … on the types of information you can include in your markup. We also put out a guide to using JSON-LD for SEO last year. The more you can use this, the better. If you want to get more in-depth on optimizing your site’s video content, check out this post on optimizing video content for SEO. 5. List Your Event On Directory Sites in Your Industry Industry…

    Portent, Incin SEO- 14 readers -
  • SEO 101 – Mobilizing the Public 2017

    … to improve page load time. Check server response for pages on your site. Search Console Create a free Search Console account with Google to check the health of your site and look for opportunities to reclaim links. Relevant Blog Posts 5 Common SEO Mistakes This post covers common SEO mistakes sites make and how to fix them…

    Portent, Incin SEO- 16 readers -
  • Complete Guide to 4xx HTTP Status Codes by an SEO Dad

    … (A post only an SEO or Dev could love) Not too long ago, the Portent SEO team was sitting around in a meeting when we came across a 4xx level http status error and couldn’t remember the meaning. Might have been a 410 or a 418… Anyway, when you have a flock of SEOs in the room you do what SEOs do and search the world wide web for the answer…

    Portent, Incin SEO- 12 readers -
  • Video SEO in 2017 Best Practice Guide

    … increasing from here on out (at least until everything is VR). This post will outline the basics of Video SEO and its implementation. Hosting One of the big questions to answer when deciding on a video strategy is where to host your videos. Every method has trade offs that marketers should consider when planning for video. When making this decision…

    Portent, Incin SEO- 18 readers -
  • 5 Signs Your Agency Is SEO Clueless

    … consider whether you want to work with them at all. They’re prepared to deliver a critical service about which they have no clue. Is that the foundation of a good working relationship? Nope. May I recommend a fine agency in Seattle…? Next time: Detecting PPC idiocy The post 5 Signs Your Agency Is SEO Clueless appeared first on Portent. …

    Ian Lurie/ Portent, Incin SEO- 23 readers -
  • What’s the Difference Between a Rich Snippet and a Featured Snippet?

    … To be clear, structured data markup and managing to generate a rich snippet isn’t going to vault your site to the top of the SERPs. They will however, encourage more clicks into your site by providing more useful information to searchers within a results page. In the super competitive local SEO game, there are big-time benefits from structured…

    Portent, Incin SEO- 22 readers -
  • Changing Domains? What Would an SEO Do?

    … SEO team involved with the product process. Disclaimer: Every domain transfer is different, depending on the size of the site, whether you are changing the site architecture, or switching to a new CMS. However, there are some critical steps that should typically be taken for the best chance of SEO success. The purpose of this post isn’t to provide…

    Portent, Incin SEO- 22 readers -
  • Funnel Driven Keyword Reporting

    … Have you given or received an SEO report that involved keyword data recently? What did that section of the report look like? Perhaps something like this? The zombie keyword report of yore How useful was it? We’re all aware of the profound changes that have been happening in our field regarding the lowly keyword. Keywords used…

    Portent, Inc- 15 readers -
    Earlier about the same topic:
  • SEO and UX Lessons from Home Improvement Purgatory

    … be as basic as quirky cabinet doors from Hell, or as involved as choosing IT solutions for an entire company. Design your site navigation to set users up with the information they need to make a decision as efficiently as possible, and they’ll be more likely to turn into happy customers. The post SEO and UX Lessons from Home Improvement Purgatory appeared first on Portent. …

    Portent, Incin SEO- 22 readers -
  • There is No Panda Penalty. Get it?

    … to write every day, so be it. Don’t compensate by hiring $20/post writers. Write good stuff, less often Your team knows your subject matter. Consider getting an editor or editorial team before you hire writers. They can turn your team’s raw information into web-worthy content. Once you have a pipeline going, you can hire writers Panda penalties don’t exist. Good writing does. Understand the difference, and you’ll rank higher. The post There is No Panda Penalty. Get it? appeared first on Portent. …

    Ian Lurie/ Portent, Incin SEO- 17 readers -
  • Smart Internal Linking for SEO

    … visitor relevance. Translated: write about stuff that a few good prospective customers care about deeply, and they’ll find you when you nail their question. Rinse, repeat. In a typical scenario, you might publish a new blog post or page. Next you choose to give it an SEO boost by cross linking other pages to it thereby sending your article extra…

    Portent, Incin SEO- 17 readers -