Seo Blog Posts

  • Video SEO in 2017 Best Practice Guide

    …. This can be a page dedicated specifically to that video, or can be a topical page (like a blog post, article, or brochure content) that the video makes a meaningful contribution to. Dedicated Pages Creating dedicated video pages is a common tactic, most often used when the video is destination content. These videos should be able to stand alone…

    Portent, Incin SEO- 18 readers -
  • 5 Signs Your Agency Is SEO Clueless

    Big agencies throw “SEO” on their services pages the way I throw exercise clothes into my suitcase: They know there’s no way in hell they’ll use it. Another “big-time” agency just did it, and I’ve got steam coming out of my ears because this means another list of Fortune 1000 clients will get second rate service (if they’re lucky). And, frankly, it means Portent won’t get those clients.

    Ian Lurie/ Portent, Inc- 21 readers -
  • 5 Common SEO Mistakes You Should Fix Before Your Next Audit

    … Want to get more for your money on your next SEO audit or site review? After two years of reviewing sites offering everything from dog food to process automation, (I still have no idea what that is either), I decided to put together this half-blog-post-half-PSA covering a few of the most common SEO mistakes or missed opportunities that you can…

    Portent, Incin SEO- 21 readers -
  • What’s the Difference Between a Rich Snippet and a Featured Snippet?

    … To be clear, structured data markup and managing to generate a rich snippet isn’t going to vault your site to the top of the SERPs. They will however, encourage more clicks into your site by providing more useful information to searchers within a results page. In the super competitive local SEO game, there are big-time benefits from structured…

    Portent, Incin SEO- 21 readers -
  • Changing Domains? What Would an SEO Do?

    … SEO team involved with the product process. Disclaimer: Every domain transfer is different, depending on the size of the site, whether you are changing the site architecture, or switching to a new CMS. However, there are some critical steps that should typically be taken for the best chance of SEO success. The purpose of this post isn’t to provide…

    Portent, Incin SEO- 20 readers -
  • Funnel Driven Keyword Reporting

    … on your keywords in a way that intuitively ties back to the goals of your business. Now, different businesses have different goals and different means of pursuing them and yadda yadda yadda. Of course. To keep this from devolving into a cheerleading post, we will look at the specific example of tying keywords back to the goals of an inbound content…

    Portent, Inc- 14 readers -
    Earlier about the same topic:
  • SEO and UX Lessons from Home Improvement Purgatory

    … has other types of cabinet latches that might work better for my situation. Another option here is to use breadcrumb navigation elements on internal pages so that users can effortlessly click back to shallower sections of the site. A great example of high utility breadcrumb navigation Understatement of the year: User experience on a website…

    Portent, Incin SEO- 21 readers -
  • There is No Panda Penalty. Get it?

    … to write every day, so be it. Don’t compensate by hiring $20/post writers. Write good stuff, less often Your team knows your subject matter. Consider getting an editor or editorial team before you hire writers. They can turn your team’s raw information into web-worthy content. Once you have a pipeline going, you can hire writers Panda penalties don’t exist. Good writing does. Understand the difference, and you’ll rank higher. The post There is No Panda Penalty. Get it? appeared first on Portent. …

    Ian Lurie/ Portent, Incin SEO- 14 readers -
  • Smart Internal Linking for SEO

    …. The Desire to be User Friendly You want visitors to find what they’re looking for. That’s great, but, main navigations with a hundred links and overzealous internal linking can lead to both SEO and usability problems. From a usability perspective, choice overload will lead to decision paralysis. Instead of taking the time to go through specific…

    Portent, Incin SEO- 15 readers -
  • Shopify SEO in Six Simple Steps

    … for collections pages; the title of the collection automatically creates the URL and is available to edit in the Edit website SEO feature. With one exception, the /collections/all page. For this you will need a bit of theme.liquid wizardry to edit and that is not really why I’m here. Blog URLs /blogs/name-of-the-blog/8675309-title-of-the-blog-post Blog…

    Portent, Incin SEO- 14 readers -
  • Technical SEO Best Practices – New (free) ebook!

    … TL;DR: I wrote a technical SEO ebook. It’s free. You should get it here. You’re probably all wondering where the hell I’ve been. I haven’t written a blog post in, what, four weeks?! I’ve been working on two projects. The first one is a free ebook: Technical SEO Best Practices. I wrote it as something you can hand to a development team and say…

    Ian Lurie/ Portent, Incin SEO- 10 readers -
  • Real Web Devs Do SEO From Day One

    … an approach web developers need to try more — as well as simply saying yes more. But that’s a topic for another day. Feel free to hit myself or Portent’s SEO team up with questions in the comments! The post Real Web Devs Do SEO From Day One appeared first on Portent. …

    Portent, Incin SEO- 16 readers -
  • How to: Avoid Word Vector Hysteria & Trend Surfing Idiocy

    … to be a rocket scientist to account for word vectors in your SEO strategy: Read the thoughtful stuff, like this presentation by Dr. Pete. Compare page 46 and 52. You now know how to apply word vectors to SEO. Stop keyword stuffing and start writing like you give a flying crap about your audience Think—really think—about and use similar words…

    Ian Lurie/ Portent, Incin How To's- 13 readers -
  • Robots.txt Mistakes and Best Uses: A Guide

    … of the confusion around using this file stems from the fact that people expect it to be more complex than it is. It’s really, really simple. Now, go forth and block your pages with confidence. Just not your live site, your secret stuff, or from hostile crawlers. I hope this guide prepared you to use robots.txt without screwing something up, but if you need more guidance, check out Robots.txt.org or Google’s Robots.txt Specifications. The post Robots.txt Mistakes and Best Uses: A Guide appeared first on Portent. …

    Portent, Incin SEO- 25 readers -
  • How to Write a Decent SEO Recommendation

    … also ask” answer boxes with four different questions, and Google shopping products including USB chargers for your car *adds to cart* and authentic looking replicas, which are expensive! Back to the point… Provide clear, useful, and actionable recommendations. You’ll keep more clients. Actually, wait. Continue writing vague and difficult-to-understand stuff. Then we get to keep more clients. The post How to Write a Decent SEO Recommendation appeared first on Portent. …

    Portent, Incin Paid Search SEO How To's- 12 readers -
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