Seo Blog Posts

    • What’s the Difference Between a Rich Snippet and a Featured Snippet?

      Rich snippets, rich cards, knowledge graphs and panels, schema.org, JSON-LD, featured snippets, featured features, Richie Rich, KEVIN BACON! Wait, that was more than six degrees… There’s a lot of terminology out there about the different ways search engines, Google in particular, display their search results. Two of the most oft confused are the snippets, both rich and featured.

      Portent, Incin SEO- 19 readers -
    • 5 Common SEO Mistakes You Should Fix Before Your Next Audit

      Want to get more for your money on your next SEO audit or site review? After two years of reviewing sites offering everything from dog food to process automation, (I still have no idea what that is either), I decided to put together this half-blog-post-half-PSA covering a few of the most common SEO mistakes or missed opportunities that you can start to address today.

      Portent, Incin SEO- 17 readers -
  • Changing Domains? What Would an SEO Do?

    … SEO team involved with the product process. Disclaimer: Every domain transfer is different, depending on the size of the site, whether you are changing the site architecture, or switching to a new CMS. However, there are some critical steps that should typically be taken for the best chance of SEO success. The purpose of this post isn’t to provide…

    Portent, Incin SEO- 17 readers -
  • Funnel Driven Keyword Reporting

    … on your keywords in a way that intuitively ties back to the goals of your business. Now, different businesses have different goals and different means of pursuing them and yadda yadda yadda. Of course. To keep this from devolving into a cheerleading post, we will look at the specific example of tying keywords back to the goals of an inbound content…

    Portent, Inc- 14 readers -
    Earlier about the same topic:
  • SEO and UX Lessons from Home Improvement Purgatory

    … has other types of cabinet latches that might work better for my situation. Another option here is to use breadcrumb navigation elements on internal pages so that users can effortlessly click back to shallower sections of the site. A great example of high utility breadcrumb navigation Understatement of the year: User experience on a website…

    Portent, Incin SEO- 21 readers -
  • There is No Panda Penalty. Get it?

    … to write every day, so be it. Don’t compensate by hiring $20/post writers. Write good stuff, less often Your team knows your subject matter. Consider getting an editor or editorial team before you hire writers. They can turn your team’s raw information into web-worthy content. Once you have a pipeline going, you can hire writers Panda penalties don’t exist. Good writing does. Understand the difference, and you’ll rank higher. The post There is No Panda Penalty. Get it? appeared first on Portent. …

    Ian Lurie/ Portent, Incin SEO- 13 readers -
  • Smart Internal Linking for SEO

    …. The Desire to be User Friendly You want visitors to find what they’re looking for. That’s great, but, main navigations with a hundred links and overzealous internal linking can lead to both SEO and usability problems. From a usability perspective, choice overload will lead to decision paralysis. Instead of taking the time to go through specific…

    Portent, Incin SEO- 13 readers -
  • Shopify SEO in Six Simple Steps

    … for collections pages; the title of the collection automatically creates the URL and is available to edit in the Edit website SEO feature. With one exception, the /collections/all page. For this you will need a bit of theme.liquid wizardry to edit and that is not really why I’m here. Blog URLs /blogs/name-of-the-blog/8675309-title-of-the-blog-post Blog…

    Portent, Incin SEO- 14 readers -
  • Technical SEO Best Practices – New (free) ebook!

    … TL;DR: I wrote a technical SEO ebook. It’s free. You should get it here. You’re probably all wondering where the hell I’ve been. I haven’t written a blog post in, what, four weeks?! I’ve been working on two projects. The first one is a free ebook: Technical SEO Best Practices. I wrote it as something you can hand to a development team and say…

    Ian Lurie/ Portent, Incin SEO- 10 readers -
  • Real Web Devs Do SEO From Day One

    … an approach web developers need to try more — as well as simply saying yes more. But that’s a topic for another day. Feel free to hit myself or Portent’s SEO team up with questions in the comments! The post Real Web Devs Do SEO From Day One appeared first on Portent. …

    Portent, Incin SEO- 14 readers -
  • How to: Avoid Word Vector Hysteria & Trend Surfing Idiocy

    … to be a rocket scientist to account for word vectors in your SEO strategy: Read the thoughtful stuff, like this presentation by Dr. Pete. Compare page 46 and 52. You now know how to apply word vectors to SEO. Stop keyword stuffing and start writing like you give a flying crap about your audience Think—really think—about and use similar words…

    Ian Lurie/ Portent, Incin How To's- 13 readers -
  • Robots.txt Mistakes and Best Uses: A Guide

    Robots.txt is a small text file that lives in the root directory of a website. It tells well-behaved crawlers whether to crawl certain parts of the site or not. The file uses simple syntax to be easy for crawlers to put in place (which makes it easy for webmasters to put in place, too). Write it well, and you’ll be in indexed heaven.

    Portent, Inc- 23 readers -
  • How to Write a Decent SEO Recommendation

    …: “The title tags on your product pages don’t include the key phrases people use to find those products. For example, the ‘Flux Capacitors’ page on your site has the title tag ‘Part number 123456’. But consumers search for ‘Flux Capacitors’. Since the title tag is the strongest on-page ranking factor, you have no chance of appearing in the top 10…

    Portent, Incin Paid Search SEO How To's- 11 readers -
  • Keyword Research and You

    … product name may be looking to buy, or at least compare reviews and prices. With that in mind, ask honestly: what is the current purpose of the page I’m planning to use? For instance, blog posts and category pages are great for answering those broad questions and providing information for users who are gathering information about your industry, type…

    Portent, Inc- 16 readers -
  • A JSON-LD Implementation Guide

    … of the page, but can also be used in the head. It also allows for multiple blocks of script, which can be useful for breaking it into more manageable chunks. In this post we’ll break down the basics of the code and its implementation, touch on some general tips for utilizing and validating the code, and wrap with a pair of examples for further study…

    Portent, Inc- 10 readers -
  • Amazon and Google SEO: My presentation

    … More coming (including links), but here’s the slide deck from today’s Resonate presentation: Amazon and Google: SEO Priorities from Ian Lurie The post Amazon and Google SEO: My presentation appeared first on Portent. …

    Ian Lurie/ Portent, Inc- 4 readers -
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