Seo Blog Posts

    • SEO Fallacies That Must Die: 2017 Edition

      SEO folks are trend victims. Someone presents a new acronym, an idea, or a tool and we all pile on. Then we chase those nibbles of knowledge, good and bad alike, without thinking. And we land in deep pits lined with sharp, nasty sticks. These ideas must go: 1: TFIDF Score Predicts Rankings A higher TFIDF score means you're more relevant, right? Wrong.

      Ian Lurie/ Portent, Inc- 17 readers -
    • 6 SEO Best Practices for Events

      There are so many moving parts when running an event large or small that it’s easy to let online optimization be an afterthought. Sidelining SEO, however, means missing out on a lot of organic visitors and awareness. A solid organic presence makes a huge difference in attracting more attendees’ year after year. Here are five basic best practices to keep in mind as you create your page or site.

      Portent, Incin SEO- 14 readers -
    • SEO 101 – Mobilizing the Public 2017

      Slide Deck and Resources Slides from my presentation at Feeding America’s Mobilizing the Public Conference plus helpful tools, additional resources and free ebooks! SEO 101: Finding Yourself – Mobilizing the Public 2017 from Portent Tools Portent SEO Page Review Plugin A helpful tool for reviewing title tags, meta descriptions and other on page HTML elements.

      Portent, Incin SEO- 15 readers -
  • Complete Guide to 4xx HTTP Status Codes by an SEO Dad

    … (A post only an SEO or Dev could love) Not too long ago, the Portent SEO team was sitting around in a meeting when we came across a 4xx level http status error and couldn’t remember the meaning. Might have been a 410 or a 418… Anyway, when you have a flock of SEOs in the room you do what SEOs do and search the world wide web for the answer…

    Portent, Incin SEO- 12 readers -
  • Video SEO in 2017 Best Practice Guide

    … increasing from here on out (at least until everything is VR). This post will outline the basics of Video SEO and its implementation. Hosting One of the big questions to answer when deciding on a video strategy is where to host your videos. Every method has trade offs that marketers should consider when planning for video. When making this decision…

    Portent, Incin SEO- 18 readers -
  • 5 Signs Your Agency Is SEO Clueless

    … consider whether you want to work with them at all. They’re prepared to deliver a critical service about which they have no clue. Is that the foundation of a good working relationship? Nope. May I recommend a fine agency in Seattle…? Next time: Detecting PPC idiocy The post 5 Signs Your Agency Is SEO Clueless appeared first on Portent. …

    Ian Lurie/ Portent, Incin SEO- 23 readers -
  • 5 Common SEO Mistakes You Should Fix Before Your Next Audit

    … Want to get more for your money on your next SEO audit or site review? After two years of reviewing sites offering everything from dog food to process automation, (I still have no idea what that is either), I decided to put together this half-blog-post-half-PSA covering a few of the most common SEO mistakes or missed opportunities that you can…

    Portent, Incin SEO- 22 readers -
  • What’s the Difference Between a Rich Snippet and a Featured Snippet?

    … To be clear, structured data markup and managing to generate a rich snippet isn’t going to vault your site to the top of the SERPs. They will however, encourage more clicks into your site by providing more useful information to searchers within a results page. In the super competitive local SEO game, there are big-time benefits from structured…

    Portent, Incin SEO- 21 readers -
  • Changing Domains? What Would an SEO Do?

    … SEO team involved with the product process. Disclaimer: Every domain transfer is different, depending on the size of the site, whether you are changing the site architecture, or switching to a new CMS. However, there are some critical steps that should typically be taken for the best chance of SEO success. The purpose of this post isn’t to provide…

    Portent, Incin SEO- 22 readers -
  • Funnel Driven Keyword Reporting

    … on your keywords in a way that intuitively ties back to the goals of your business. Now, different businesses have different goals and different means of pursuing them and yadda yadda yadda. Of course. To keep this from devolving into a cheerleading post, we will look at the specific example of tying keywords back to the goals of an inbound content…

    Portent, Inc- 15 readers -
    Earlier about the same topic:
  • SEO and UX Lessons from Home Improvement Purgatory

    … be as basic as quirky cabinet doors from Hell, or as involved as choosing IT solutions for an entire company. Design your site navigation to set users up with the information they need to make a decision as efficiently as possible, and they’ll be more likely to turn into happy customers. The post SEO and UX Lessons from Home Improvement Purgatory appeared first on Portent. …

    Portent, Incin SEO- 22 readers -
  • There is No Panda Penalty. Get it?

    … to write every day, so be it. Don’t compensate by hiring $20/post writers. Write good stuff, less often Your team knows your subject matter. Consider getting an editor or editorial team before you hire writers. They can turn your team’s raw information into web-worthy content. Once you have a pipeline going, you can hire writers Panda penalties don’t exist. Good writing does. Understand the difference, and you’ll rank higher. The post There is No Panda Penalty. Get it? appeared first on Portent. …

    Ian Lurie/ Portent, Incin SEO- 15 readers -
  • Smart Internal Linking for SEO

    …. The Desire to be User Friendly You want visitors to find what they’re looking for. That’s great, but, main navigations with a hundred links and overzealous internal linking can lead to both SEO and usability problems. From a usability perspective, choice overload will lead to decision paralysis. Instead of taking the time to go through specific…

    Portent, Incin SEO- 17 readers -
  • Shopify SEO in Six Simple Steps

    … for collections pages; the title of the collection automatically creates the URL and is available to edit in the Edit website SEO feature. With one exception, the /collections/all page. For this you will need a bit of theme.liquid wizardry to edit and that is not really why I’m here. Blog URLs /blogs/name-of-the-blog/8675309-title-of-the-blog-post Blog…

    Portent, Incin SEO- 15 readers -
  • Technical SEO Best Practices – New (free) ebook!

    … TL;DR: I wrote a technical SEO ebook. It’s free. You should get it here. You’re probably all wondering where the hell I’ve been. I haven’t written a blog post in, what, four weeks?! I’ve been working on two projects. The first one is a free ebook: Technical SEO Best Practices. I wrote it as something you can hand to a development team and say…

    Ian Lurie/ Portent, Incin SEO- 10 readers -
  • Real Web Devs Do SEO From Day One

    … an approach web developers need to try more — as well as simply saying yes more. But that’s a topic for another day. Feel free to hit myself or Portent’s SEO team up with questions in the comments! The post Real Web Devs Do SEO From Day One appeared first on Portent. …

    Portent, Incin SEO- 18 readers -
  • How to: Avoid Word Vector Hysteria & Trend Surfing Idiocy

    … to be a rocket scientist to account for word vectors in your SEO strategy: Read the thoughtful stuff, like this presentation by Dr. Pete. Compare page 46 and 52. You now know how to apply word vectors to SEO. Stop keyword stuffing and start writing like you give a flying crap about your audience Think—really think—about and use similar words…

    Ian Lurie/ Portent, Incin How To's- 15 readers -
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