Seo: Blogs & Feeds

  • 5 contemporary strategies that help improve your rankings

    Improving your rankings isn’t as simple as it used to be. As businesses have become more invested in SEO, search ranking algorithms have grown smarter and more sophisticated. The result is that many techniques that used to be acceptable are now considered gray-hat or black-hat — and in some cases, can even earn you a traffic-throttling Google penalty.

    Pratik Dholakiya/ Search Engine Land- 19 readers -
  • My SEO optimized & UI-friendly e-commerce Frankenstein

    … I spend a lot of time browsing e-commerce sites. While there are some websites that are doing e-commerce incredibly well (looking at you, Amazon), there are very few that cover all of the bases: SEO-optimized, easy to navigate, mobile-friendly and fast. Generally, e-commerce websites miss out on at least one key piece of the puzzle…

    Search Engine Landin SEO- 5 readers -
  • Everything Should Not Be A Blog Post: Start Using Silos

    … Why is it that when SEOs write any new content, the content will inevitably end up on a blog? Most companies create a vague concept of a website structure which includes pages that cover products or services offered by a client, and these pages typically stay there until the website is redesigned. All the new content is then posted on a blog…

    Search Engine Landin SEO Content- 7 readers -
  • How To Make Every Single Page On Your Website Evergreen

    … of evergreen content that are often overlooked, but still necessary to a successful content marketing strategy. 1. It’s About Search Traffic As Much As It Is Readers The biggest misconception regarding evergreen content is that it’s all about readers as opposed to the search engines. Typically, when I preach about SEO, I’m telling people to create…

    Neil Patel/ Search Engine Landin SEO How To's- 11 readers -
  • 4 Easy & Honest SEO Mistakes That Could Penalize Your Site

    … Stores, however, was the last straw. Footer links are notoriously slippery for SEO. Their impact ranges from negligible to dangerous. This issue could have been worsened if the two sites had swapped links – that is, if FaithCard linked to AM Stores, and AM Stores linked to FaithCard in a reciprocal way. Reciprocal linking is a shady area and needs…

    Neil Patel/ Search Engine Landin SEO- 24 readers -
  • The Indirect SEO Benefits Of Guest Posting

    … If you follow the world of search engine optimization (SEO) at all, you know about Matt Cutts' January 20, 2014 post, The Decay and Fall of Guest Blogging for SEO. For many people, this was a shock; but frankly, it was inevitable. Then, on March 19th, Google Penalized MyBlogGuest. This shocked people even more, largely because MyBlogGuest…

    Eric Enge/ Search Engine Landin SEO- 28 readers -