Seo: Blogs & Feeds

    • Will my organic rankings suffer if I don’t have a blog?

      A client wants to develop a content strategy so they can rank for more keywords but isn’t sure if they can muster the resources to create a blog. Sound familiar? When budgets are tight, it’s often tempting to put more money behind your paid media campaigns; after all, you can actually see which ads and optimizations are generating the most revenue each month.

      Search Engine Landin SEO- 18 readers -
    • 6 ways to grow your podcast audience with SEO

      Along with technical SEO and links, high-quality, interesting, engaging content is one of the three main pillars of any successful SEO strategy. Traditional content strategies use blog posts, articles, images, and sometimes video as the main sources of content. And while those can be awesome for driving traffic and supporting your SEO efforts, podcasts are an often overlooke ...

      Stephan Spencer/ Search Engine Landin SEO- 15 readers -
  • WordPress.com adds “advanced” SEO tools and it’ll make you smile

    … You’ve heard that beauty is in the eye of the beholder. To that cliché we can add another: Advanced SEO is in the eye of the beholder, too. WordPress.com announced Monday a small set of what it’s calling “Advanced SEO Tools” and if you’ve been doing SEO for even a little while now, it should make you smile. It’s a trio of tools that includes…

    Matt Mcgee/ Search Engine Landin SEO- 19 readers -
  • 5 contemporary strategies that help improve your rankings

    … territory for some time. Back in 2014, Google’s then-head of webspam, Matt Cutts, advised that guest posting was increasingly ineffective at building links. If you’re doing a lot of guest posting, he warned, “you’re hanging out with some really bad company.” It’s easy to see why guest posting has come under fire in recent years. After all, guest…

    Pratik Dholakiya/ Search Engine Landin SEO- 22 readers -
  • My SEO optimized & UI-friendly e-commerce Frankenstein

    … I spend a lot of time browsing e-commerce sites. While there are some websites that are doing e-commerce incredibly well (looking at you, Amazon), there are very few that cover all of the bases: SEO-optimized, easy to navigate, mobile-friendly and fast. Generally, e-commerce websites miss out on at least one key piece of the puzzle…

    Search Engine Landin SEO- 8 readers -
  • Everything Should Not Be A Blog Post: Start Using Silos

    Why is it that when SEOs write any new content, the content will inevitably end up on a blog? Most companies create a vague concept of a website structure which includes pages that cover products or services offered by a client, and these pages typically stay there until the website is redesigned. All the new content is then posted on a blog.

    Search Engine Land- 9 readers -
  • How To Make Every Single Page On Your Website Evergreen

    … of evergreen content that are often overlooked, but still necessary to a successful content marketing strategy. 1. It’s About Search Traffic As Much As It Is Readers The biggest misconception regarding evergreen content is that it’s all about readers as opposed to the search engines. Typically, when I preach about SEO, I’m telling people to create…

    Neil Patel/ Search Engine Landin SEO How To's- 17 readers -
  • 4 Easy & Honest SEO Mistakes That Could Penalize Your Site

    …, go ahead and created a dedicated landing page for them specifically. This helps them while also protecting your site. Test all affiliate links from time to time. To maintain site integrity, it’s best to go through each affiliate link and make sure it’s functioning properly. If you find any broken links, be sure to create a permanent redirect. 3…

    Neil Patel/ Search Engine Landin SEO- 25 readers -
  • The Indirect SEO Benefits Of Guest Posting

    … If you follow the world of search engine optimization (SEO) at all, you know about Matt Cutts' January 20, 2014 post, The Decay and Fall of Guest Blogging for SEO. For many people, this was a shock; but frankly, it was inevitable. Then, on March 19th, Google Penalized MyBlogGuest. This shocked people even more, largely because MyBlogGuest…

    Eric Enge/ Search Engine Landin SEO- 29 readers -