Seo: Cloaking & Doorway Pages

  • Stop overloading your Local SEO content!

    …, this is a legitimate strategy when done correctly, but, in practice, most of the time the pages created are simply doorway pages. They’re thin pages without any useful content with the sole purpose of ranking in local searches. Google calls those doorway pages and actually penalizes sites for using them. Yep, this is old news — the penalty rolled…

    Greg Gifford/ Search Engine Landin SEO Content- 25 readers -
  • 10 tips for avoiding shady SEO providers

    …: At an automotive conference, I talked to a dealer who had deleted his dealership’s Facebook and Twitter accounts on the advice of his SEO provider. He said they told him it wasn’t good for him to have an open forum where customers could say whatever they wanted about his business. I pointed out that the customers would still be out there, even if his…

    Greg Gifford/ Search Engine Landin SEO- 36 readers -
  • Hacked Content On The Rise: Take SEO Precautions To Protect Your Site

    … As we kick off 2016, it seems hackers have made a resolution to be more aggressive this year. Recently, there have been reports of more and more hacked and spam content appearing in Google search engine results pages (SERPs). We are even seeing a revival of old-school tactics such as bait-and-switch content hacks. Google has said this increase…

    Search Engine Landin SEO Content- 28 readers -
  • Local SEO Landing Pages 2.0

    If you manage a local business website, then you likely have a series of pages for your targeted locations. You may even have some supplementary pages to target cities surrounding your physical locations. Done well, this can be a solid strategy to scale your marketing and make local customers aware of your business.

    Search Engine Land- 52 readers -
  • Should You Gate Content? The SEO Implications

    … Content marketing is the hot topic these days, but lead generation marketers are faced with a conundrum: How do I get the visibility for my content via organic search while at the same time capturing leads? Are SEO and gated content mutually exclusive? There's no magic answer to this question, but there are some important considerations…

    Janet Driscoll Miller/ Search Engine Landin SEO Content- 15 readers -
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