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SEO or search engine optimization is a process that you should never forget as part of your digital marketing strategy. SEO plays a crucial role in making sure that your website is seen by search engines as trustworthy. If you do your SEO right, you can expect to receive a higher ranking on the SERPs.
… this, and hear it well: no one can guarantee rankings on search engines. Except maybe Google, but you're not Google, and neither is that guy you hired to work on your SEO. Google's Webmaster Guidelines state very clearly that you should be wary of SEO firms and web consultants or agencies that guarantee a #1 ranking on Google. Be very skeptical of anyone…