Seo: Content & Writing

    • For e-commerce success: SEO > aesthetics

      The world of e-commerce optimization is vast and complex, and it demands a particular level of attention in order to function and perform correctly. Over the last 10 years, I have had the opportunity to manage a variety of enterprise-level e-commerce websites that offer everything from athletic gear to office supplies.

      Search Engine Landin SEO- 20 readers -
    • Why link outreach teams have the most difficult job in the agency

      After spending several years in a media agency, I’ve come to the opinion that link outreach teams have the most difficult job in the agency. Imagine telling a programmatic trader that he had to get impressions for a client, but he wasn’t allowed to pay for any of them. Or imagine telling a TV buyer that they had to get some spots based on some “exceptional” creative.

      Search Engine Landin SEO- 16 readers -
  • The SEO power of portfolio entries, case studies & testimonials

    … handle the influx of leads if it did? The digital marketing channels and tactics you use are a strategic decision — and in many cases, traditional content marketing is not the best choice for small local businesses. This is a different story for SaaS (software as a service) companies and the like, which can easily scale users and deliver…

    Search Engine Landin SEO- 12 readers -
  • Micro-moments and beyond: Understanding and optimizing for consumer intent

    … the keyword modifiers that users will use in their path to conversion. Our philosophy is to use all available modifiers, with an understanding that not all will apply to each client. This approach allows us to cast the widest net and effectively understand the micro-moment opportunity size. Here are some example modifiers grouped under questions…

    Search Engine Landin SEO- 13 readers -
  • It’s scary how many ways SEO can go wrong

    We’ve all had those moments of absolute terror where we just want to crawl into the fetal position, cry and pretend the problem doesn’t exist. Unfortunately, as SEOs, we can’t stay this way for long. Instead, we have to suck it up and quickly resolve whatever went terribly wrong. There are moments you know you messed up, and there are times a problem can linger for far too l ...

    Search Engine Land- 15 readers -
  • I’ll stop the world and link with you

    … definitely easier when you have something worth linking to, no matter how you’re going about getting the links! Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Julie Joyce owns the link development firm Link Fish Media and is one…

    Julie Joyce/ Search Engine Landin SEO- 10 readers -
  • Content and SEO: Building linkable content

    … are a number of ways to build link-worthiness into content planning: original research/data; expert opinions/quotes; collaboration; and unique imagery/video. Building link-worthiness into content planning — before creating content — will make promotion simple and straightforward. Original research/data One of the best types of content for securing links…

    Search Engine Landin SEO Content- 19 readers -
  • What Netflix can teach us about long-tail keyword research

    … in the field who seem to believe that keywords are no longer important and that focusing more on topical authority is the way to go. Now, I fully agree that focusing on themes is crucial, but we can’t just ignore keywords. If keywords are no longer relevant, then why does Google go to all the trouble to hide them from us in analytics? Why does AdWords…

    Search Engine Landin SEO Google- 17 readers -
  • Don’t get duped by duplicate content: 8 quick checks for every SEO

    … crawl budget — which could prevent new pages from getting crawled and indexed. Some of the best tools in your arsenal include canonical tags, 301 redirects, nofollow/noindex tags and utilizing parameter controls. Work to reduce duplicate content by adding these quick checks to your monthly SEO maintenance routine. Some opinions expressed…

    Search Engine Landin SEO- 17 readers -
  • Search competitor analysis: backlinks, keywords and pages

    … author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Andrew Dennis is a Content Marketing Specialist at Page One Power and a Staff Writer for Linkarati. As a Staff Writer at Linkarati Andrew gets to explore the ever-changing and exciting world of SEO on a daily basis. When he’s not writing about link building and SEO, you’ll find him attending and/or watching live sporting events. Andrew remains confident that he will see a Detroit Lions Super Bowl victory before he dies. …

    Search Engine Landin SEO- 11 readers -
  • ScribbleLive buys SEO platform Linkdex

    … platform with the purchase of Visually, and now it has announced the acquisition of London-based enterprise SEO platform Linkdex. The newest purchase, according to ScribbleLive, offers “the first major alignment of organic search and content marketing software.” Terms of the deal were not made public. [Read the full article on Marketing Land…

    Search Engine Landin SEO- 12 readers -
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