Seo: Content & Writing

  • The role of traditional public relations in SEO

    … won’t, and you’ll enjoy the results that they can only dream about. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Jeremy Knauff is the founder of Spartan Media, a digital marketing agency in Tampa, Florida. He's also a proud father…

    Search Engine Landin SEO- 18 readers -
  • Who should optimize content: SEOs or content writers?

    … successful digital marketing campaigns, I’ve come across a lot of “jack of all trades” types. I have argued over the years that having one person do everything isn’t a solid model for a high-performing web marketing campaign. After all, the skills required to, say, optimize a PPC campaign are vastly different from those required for organic SEO…

    Stoney Degeyter/ Search Engine Landin SEO Content- 15 readers -
  • 5 massive SEO and content shifts you need to master right now

    … in your industry. The future in search is now. It’s time to start thinking forward — and fast! Below are five SEO shifts that you need to master as we head into the latter part of this year. 1. From SEO to ‘SEO and content convergence’ Just as content alone isn’t enough to guarantee SEO success, SEO alone isn’t enough to guarantee that people will find…

    Jim Yu/ Search Engine Landin SEO Content Google- 16 readers -
  • SEO & website design: Everything you need to know

    … months back, I looked at 28 key factors in creating mobile SEO-friendly websites that will help you move beyond simple mobile-friendly responsive design. From an SEO perspective, it is worth noting that mobile-friendliness is a confirmed ranking factor for mobile search, and it is the mobile version of your site that will be used by the search…

    Search Engine Landin SEO- 31 readers -
  • 4 tips to maximize content marketing performance

    … Links have always commanded significant focus when it comes to increasing organic search performance. Over the years, SEOs have built them by any means possible — legitimate and otherwise. Recently, the market has adapted to significant algorithmic shifts and adopted a content marketing approach to link building. This move has led brands…

    Search Engine Landin SEO Content- 33 readers -
  • 5 quick SEO wins for new clients

    … the highest. So think about it this way: the top ranking pieces of blog content are on average around 2200-2500 words long. “So you work hard to ensure that the topic you are writing about is jam packed with pure value content in your blog posts. Well then, the exact same rules that apply to long-form blog content, [hold] true for your marketing sales…

    Search Engine Landin SEO- 20 readers -
  • Contributor, beware of PageRank-hoarding publishers

    …-earned “link love” to drive up your Google rankings. Well, unfortunately, depending on where it was published, you may be waiting a long time. Let me let you in on a dirty little secret: publishing your content on many popular sites gives you zero SEO benefit. Huffington Post changes the game Last year, The Huffington Post, a popular site…

    Stephan Spencer/ Search Engine Landin SEO- 22 readers -
  • 3 steps to overcoming site issues that impact performance

    … with a website if they do not find the content and the layout attractive. The design of the site matters, and failing to account for this can result in higher bounce rates and poor engagement. Source: Adobe, The State of Content Report 2015 Discussion of common site problems would not be complete without mention of the various errors that can…

    Jim Yu/ Search Engine Landin SEO- 15 readers -
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