Seo: Content & Writing

    • Low-hanging fruit: 5 fast & simple SEO tactics to harvest tons of organic traffic

      Most people new to SEO are looking for a silver bullet — that one magical tactic that solves all of their problems. The bad news is that it doesn’t exist. The good news is that there are many tactics that, while not magical, are relatively simple to execute and offer a high return on investment. We all want to get the most out of the time, effort and money we invest into SEO ...

      Search Engine Landin SEO- 21 readers -
    • 16 common on-site SEO mistakes you might be making right now

      SEO is more than inbound marketing. There’s massive overlap, but there’s a technical side to SEO that sometimes gets neglected, especially by casual followers of the industry. As somebody who spends a great deal of time looking at sites searching for opportunities to optimize, I notice patterns that creep up often: technical mistakes that show up again and again. Let’s go over these mistakes.

      Pratik Dholakiya/ Search Engine Land- 17 readers -
    • Got amazing content but no leads? 5 ways to rethink your paid strategy

      In the digital marketing world, there is an overabundance of content about content marketing. If you’re marketing a business, the promise of consistent, top-of-funnel organic traffic growth from content marketing is extremely promising! So you digest content about creating content, open your blog subdomain and check the proverbial check boxes for SEO optimization, keyword ta ...

      Search Engine Land- 18 readers -
  • Designing content for the mobile-first index

    … they are looking for, and they will thank you by continuing to come to your website and doing business with you. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Patrick Stox is an SEO Specialist for IBM and an organizer for the Raleigh SEO Meetup, the most successful SEO Meetup in the US. …

    Search Engine Landin SEO Content- 26 readers -
  • Top 6 tips for SEO for SaaS

    …. Based on this experience and what I’ve seen since, I want to share six of my top search engine optimization tips for SaaS companies. 1. Lead generation or SEO? One of the bigger questions that SaaS companies (as well as many B2B companies) face when approaching content optimization is the question of gating content for lead generation or leaving…

    Janet Driscoll Miller/ Search Engine Landin SEO- 15 readers -
  • How to do advanced page-level keyword research

    … out these resources: Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Andrew Dennis is a Senior Content Marketing Specialist at Siege Media. Along with his column here on Search Engine Land, Andrew also writes about SEO and link…

    Search Engine Landin SEO How To's- 16 readers -
  • Are you a content hoarder? Maybe it’s time for a blog cleanup

    … it and should be reevaluated. HubSpot calls this hoarding-aversion strategy “historical optimization.” They’ve seen incredible improvement in their conversion rates and organic SEO rankings simply by optimizing their outdated blog posts. And you can do this, too — all without writing brand-new content! Less is sometimes more Right now, the web…

    Search Engine Landin SEO Content- 11 readers -
  • Developing content for the customer journey

    Ten years ago, referring to content on a page as “SEO content” was often appropriate. Keyword density was still a strong factor for ranking page content, and SEO professionals struggled with achieving SEO objectives while still providing an engaging content experience for the customer. Today, I still occasionally hear content requested and/or developed by my team referred to as “SEO content.

    Search Engine Land- 19 readers -
  • 7 most important SEO focus areas for colleges and universities

    … to those that do not initially complete the process. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Janet Miller is the President and CEO of Marketing Mojo. She regularly blogs on a variety of search engine marketing topics, often focusing on technical solutions. You can find her on Twitter @janetdmiller. …

    Janet Driscoll Miller/ Search Engine Landin SEO- 20 readers -
  • SEO case study: Zero to 100,000 visitors in 12 months

    … at Siege Media to earn links and visibility, and to increase web traffic for our clients. I’m going to walk through how we built a site’s SEO strategy from the ground up — growing from zero visitors to 100,000 — and share key takeaways that you can apply to your own strategy. The general outline of our strategy was: Start slow and take advantage of “easy…

    Search Engine Landin SEO- 26 readers -
  • More content, less traffic: Part II

    … plagiarized each other like mad. Long-tail legal content? Yup, we’ve got that in spades — search for a “lesbian car accident attorney” in any major city, and you’ll find not only pages optimized for that, but entire directories. The reality is, there’s plenty of legal content out there — it’s really a matter of which legal content rises to the SEO…

    Conrad Saam/ Search Engine Landin SEO Content- 15 readers -
  • Voice search and SEO: Why B2B marketers need to pay attention now

    … voice searches. To prepare for the impact of voice search on B2B SEO, marketers should take steps now to begin optimizing for voice queries. There are three major ways to optimize site content for voice search: Focus on mobile. Voice searches are most likely to be conducted on mobile devices, so mobile optimization is more important than ever…

    Nate Dame/ Search Engine Landin SEO- 26 readers -
  • SEO and content convergence: Making the most of moments that matter

    It’s no secret that SEO and content marketing complement each other. SEO helps users connect with and discover information about your brand, while content marketing ensures that information is relevant, engaging and primed for conversion. Just as SEO alone is not enough to guarantee content quality and relevance, content marketing alone is not enough to guarantee performance and results.

    Jim Yu/ Search Engine Land- 15 readers -
  • The role of traditional public relations in SEO

    … in plugins or themes and more. The only type remaining as valuable and effective over the long term are the proverbial Holy Grail of link building: natural editorial links from high-traffic, authoritative websites. And therein lies the challenge: How do we earn these coveted editorial links? Well, it’s a two-part equation. The first part is to produce…

    Search Engine Landin SEO- 19 readers -
  • Who should optimize content: SEOs or content writers?

    … that the content writer needs to know more about SEO than the SEO needs to know about writing content. This is because writing incredible optimized content requires some understanding of how search engines work and what they are looking for. The writer should always start out focusing on the visitor. Meet their needs first and foremost. But they can’t neglect…

    Stoney Degeyter/ Search Engine Landin SEO Content- 16 readers -
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