Seo: Content & Writing

    • How to build links without creating content: 5 examples

      Link building isn’t some mystical SEO hack. Building links is straightforward: find relevant sites that have a reason to link and convince them to link. Why would another site link to yours? For a variety of reasons: because a relationship already exists; because they’re talking about your business/products; because you’re a valuable resource for their audience; or because y ...

      Search Engine Landin SEO Content How To's- 24 readers -
    • Why SEO & lousy content don’t mix

      We’ve all heard the saying, “Content is king.” While in some respects this saying is true, in my opinion, this one phrase has done more damage to our industry than anything else. According to WordPress, “Users produce about 73.9 million new posts and 49.0 million new comments each month.” That’s roughly 2.4 million posts a day, and that’s just on WordPress alone.

      Search Engine Landin SEO Content- 26 readers -
  • Relaunching your website? Don’t forget an SEO audit!

    … with additional costs after the relaunch goes live to fix any newfound SEO issues. So, tackle most of this (if you can) in a pre-launch audit while your web design firm is under contract and the content management system (CMS), files, images and more are already being edited. It’s just a more efficient and frugal approach. Your pre-launch audit should…

    Janet Driscoll Miller/ Search Engine Landin SEO- 15 readers -
  • What you’re missing with SEO that will make a world of difference

    … There are two approaches to take when it comes to developing new digital marketing or online reputation strategies. The first approach sees marketers and SEO strategists creating proactive campaigns that push content to consumers with the intention of soliciting immediate reactions. The second method is considered to be responsive, where…

    Search Engine Landin SEO- 27 readers -
  • More content, less traffic: part I

    … “Content is king” is the familiar SEO refrain that has spawned umpteen pages of thin, vapid website content. The push toward more and more content was mitigated somewhat by the next refrain, “quality content,” following Google’s numerous Panda updates. But a widespread misconception perpetuated by the SEO industry persists: you need…

    Conrad Saam/ Search Engine Landin SEO Content- 8 readers -
  • Why link outreach teams have the most difficult job in the agency

    … guaranteed due to the paid media nature of the platforms. It would take off some of the pressure of earned content distribution. Unfortunately, case studies where these have demonstrated delivering SEO benefit are few, and they now have lower-quality inventory and are filled with “clickbait” casino and weightless adverts. Paid distribution has a purpose…

    Search Engine Landin SEO- 16 readers -
  • For e-commerce success: SEO > aesthetics

    … that are built with users in mind help your online audience (and search engine crawlers) understand where they are within your site, as well as how they can continue working their way down the conversion funnel. For tips, check out this great infographic by John Lincoln and Brian Dean on SEO-friendly URL structure. Meaningful content Similar to product…

    Search Engine Landin SEO- 20 readers -
  • The SEO power of portfolio entries, case studies & testimonials

    … SEO and content marketing can be tough for small businesses. Creating content that answers the frequently asked questions in your industry may not be too difficult, but getting it found in search engines is not so easy if you are a small local player. Even if you could rank a piece of content nationally, would it turn into business? Could you…

    Search Engine Landin SEO- 12 readers -
  • Micro-moments and beyond: Understanding and optimizing for consumer intent

    …, with specific focus on mobile and the needs or questions users search on Google along with way. The concept of micro-moments is easily digestible and provides a great way of conducting and organizing keyword research, something search marketing practitioners and decision-makers alike can certainly appreciate. At our agency, ZOG Digital, we’ve been…

    Search Engine Landin SEO- 17 readers -
  • It’s scary how many ways SEO can go wrong

    … a problem can linger for far too long without your knowledge. Either way, the situation is scary — and you have to work hard and fast to fix whatever happened. Things Google tells you not to do There are many things Google warns about in their Webmaster Guidelines: Automatically generated content Participating in link schemes Creating pages…

    Search Engine Landin SEO How To's- 15 readers -
  • 13 uses for keyword research to help you win in the search engines

    … just as important today as it was in 2012. Maybe more so. No, I don’t have a keyword research tool to sell you. But I do want to make sure that you don’t take a pass on keyword research because you think it’s no longer relevant to today’s SEO. I could give you a dozen reasons why keyword research is still important. Oh look, I have! Plus one more…

    Stoney Degeyter/ Search Engine Landin SEO- 12 readers -
  • I’ll stop the world and link with you

    … emails that use flashing emojis, have grammatical or spelling errors or seem dangerous. Regarding the content of the email, it has to mean something to me in some way — which leads me to my primary criterion for granting a link: The content, no matter what it is, has to be useful and relevant to something I’m writing. Let’s look at a few links…

    Julie Joyce/ Search Engine Landin SEO- 10 readers -
  • Content and SEO: Building linkable content

    … also share your content plan and goals with them and explain why your piece will genuinely benefit the greater community. Example content: The Most Creative Link Building Post Ever by Jon Cooper Jon Cooper of Point Blank SEO put together one of the best link-building roundups in the SEO industry. Cooper contacted 50+ legitimate experts from…

    Search Engine Landin SEO Content- 19 readers -
  • What Netflix can teach us about long-tail keyword research

    … exactly what their individual users want to see. They don’t just pull these categories out of nowhere. They are backed by data. As SEO gets more and more personalized, we can learn a lot from these obscure Netflix categories and drive more targeted traffic with hyper-focused long-tail keywords. Keyword research still matters. There are many…

    Search Engine Landin SEO Google- 18 readers -
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