Seo: Content & Writing

    • The complete guide to optimizing content for SEO (with checklist)

      Effective content marketing is a vehicle for modern SEO. Just as wheels without an engine leaves you pedaling, content without an SEO strategy can’t keep up in a digital marketplace. And just like an engine with no wheels, SEO without content is a shiny machine that goes nowhere. Content needs SEO to stand out in the din of mediocre blog posts clogging up the internet these ...

      Nate Dame/ Search Engine Landin SEO Content- 29 readers -
    • SEO & website design: Everything you need to know

      Your website is the center of your digital marketing world — the place that all digital rivers run toward. And of course, the largest of its traffic sources is generally organic search. Yet all too often, businesses don’t think about SEO until after having a website designed (or redesigned), and these sites are often sadly lacking on the SEO and digital marketing front.

      Search Engine Land- 26 readers -
    • 4 tips to maximize content marketing performance

      Links have always commanded significant focus when it comes to increasing organic search performance. Over the years, SEOs have built them by any means possible — legitimate and otherwise. Recently, the market has adapted to significant algorithmic shifts and adopted a content marketing approach to link building.

      Search Engine Land- 28 readers -
  • 5 quick SEO wins for new clients

    … for your clients? Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Christian Sculthorp is a transplanted Canadian who's decided to head over Australia to be an SEO Consultant in Sydney. He dabbles in e-commerce and is also the co-founder of NaughtyNorth. Christian has led the SEO strategy for companies ranging from local plumbers to Fortune 500s. He's been helping companies rank for valuable keywords for over 7 years now. …

    Search Engine Landin SEO- 15 readers -
  • Contributor, beware of PageRank-hoarding publishers

    … nofollow (or of rel=nofollow on specific links) is not immediately apparent, so unless you are in the habit of viewing the HTML source of web pages or you have one of the tools I cover later in this article, you are none the wiser that these links provide your site no SEO benefit. Rel=nofollow signals to Google and the other search engines…

    Stephan Spencer/ Search Engine Landin SEO- 14 readers -
  • 3 steps to overcoming site issues that impact performance

    … these errors moving forward. Include a content audit to check for duplicate or thin content. Remove any content that is duplicated, and rewrite any material that is thin and offers little to no value to the reader. Focus on including information that customers want to read rather than just producing material to fill space. Communicate SEO best…

    Jim Yu/ Search Engine Landin SEO- 15 readers -
  • A technical argument for quality content

    … Those who know me know that I’m primarily a technical SEO. I like on-site content optimization to be sure, but I like what I can measure — and now that keyword densities are mostly gone, I find it slightly less rewarding during the process (though equally rewarding via the outcome). For this reason, I’ve never been a huge fan of the “quality…

    Dave Davies/ Search Engine Landin SEO Content- 27 readers -
  • Will my organic rankings suffer if I don’t have a blog?

    … in the conversion funnel. If you’ve ever heard an SEO lament that the last-click attribution model fails to give proper credit, this is because SEO is frequently used for discovery/awareness purposes. Knowing this, you may decide to create certain informational landing pages using more general keywords as opposed to long-tail. When a consumer…

    Search Engine Landin SEO- 23 readers -
  • Keyword SWOT analysis: Finding your content opportunities

    … more top-of-the-funnel content to compete. What threats can we foresee? In a site transition, this is really important. For top-performing pages, we need to ensure redirects are in place and content is kept in line with what currently exists, and, of course, we have to be prepared for the search engines to simply change their results. 5. Put…

    Casie Gillette/ Search Engine Landin SEO Content- 21 readers -
  • 6 ways to grow your podcast audience with SEO

    … Along with technical SEO and links, high-quality, interesting, engaging content is one of the three main pillars of any successful SEO strategy. Traditional content strategies use blog posts, articles, images, and sometimes video as the main sources of content. And while those can be awesome for driving traffic and supporting your SEO efforts…

    Stephan Spencer/ Search Engine Landin SEO- 17 readers -
  • It’s time to get ready for the holidays (Yes, really!)

    …-minute SEO for the holidays. As a quick refresher, here’s what I advised might impact a site’s rankings with just weeks to make a difference: Making sure your Google My Business is present and accurate Optimizing your titles and descriptions for click-throughs Optimizing for long-tail keywords Hijacking rankings — that is, buying advertising…

    Dave Davies/ Search Engine Landin SEO- 19 readers -
  • How to go above and beyond with your content

    … a look at this article from GQ: “The 7 Best Scary Movies You Can Watch on Netflix.” It’s even about Netflix, but instead of giving you a link to the movie on that site, they show you the trailers. I mean I’m certainly capable of searching for a movie on Netflix (in fact, I’m pretty close to an expert on it) but as a link builder all I think…

    Julie Joyce/ Search Engine Landin SEO Content How To's- 18 readers -
  • Relaunching your website? Don’t forget an SEO audit!

    …. Unlike a general SEO audit on your website, an audit for a relaunching site is a bit of a different animal because you’re looking at and comparing two different sites: the old site versus the newly designed site. Relaunch audits also come with their own set of challenges. Many of the tools used to perform an audit require a website…

    Janet Driscoll Miller/ Search Engine Landin SEO- 30 readers -
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