Seo: Content & Writing

    • Will my organic rankings suffer if I don’t have a blog?

      A client wants to develop a content strategy so they can rank for more keywords but isn’t sure if they can muster the resources to create a blog. Sound familiar? When budgets are tight, it’s often tempting to put more money behind your paid media campaigns; after all, you can actually see which ads and optimizations are generating the most revenue each month.

      Search Engine Landin SEO- 19 readers -
    • Keyword SWOT analysis: Finding your content opportunities

      If you’ve been working with one client or one site for a long time, you know it can be challenging to keep things fresh, both from an idea perspective and also an interest perspective. After all, it’s no secret that one of the common reasons people love this industry is the constant change. That being said, while change keeps us on our toes, there’s also an element of consistency I love.

      Casie Gillette/ Search Engine Land- 18 readers -
    • Why content-led SEO will always fail to build links effectively

      SEO as a discipline has always struggled with its black hat or unethical practitioners saturating the industry with questionable link-building practices. As an ethical SEO, I’m sure I’m not alone in feeling pleased about Google’s efforts to fight against these attempts to game the system with algorithm updates like Panda and Penguin, resulting in a wider awareness of the risk ...

      Chris Liversidge/ Search Engine Landin SEO Content- 17 readers -
  • 6 ways to grow your podcast audience with SEO

    … Along with technical SEO and links, high-quality, interesting, engaging content is one of the three main pillars of any successful SEO strategy. Traditional content strategies use blog posts, articles, images, and sometimes video as the main sources of content. And while those can be awesome for driving traffic and supporting your SEO efforts…

    Stephan Spencer/ Search Engine Landin SEO- 16 readers -
  • It’s time to get ready for the holidays (Yes, really!)

    We all know that the holidays are fast approaching. In just 10 short months, we’ll all be gathered around home and hearth; in just nine short months, the chaos of filling that home and hearth with a wide assortment of colorful boxes, trees or candles will begin. Regular readers will remember that last November, I published an article on last-minute SEO for the holidays.

    Dave Davies/ Search Engine Land- 16 readers -
  • How to go above and beyond with your content

    … thinking about how to make their content stand out. I remember that a few years ago, a friend asked me why I hadn’t written a piece about some SEO topic that everyone else was writing about. I explained that I didn’t think I had anything to add to what was out there. If everyone else is saying it, why would you? Wouldn’t you rather say something else…

    Julie Joyce/ Search Engine Landin SEO Content How To's- 16 readers -
  • Relaunching your website? Don’t forget an SEO audit!

    … So you’re going to redesign and relaunch your website. Congratulations! That’s certainly a major undertaking. But before your relaunch is live, you may want to perform an SEO audit, just to be safe. A proper SEO audit identifies potential SEO pitfalls prior to launch, giving you time to get issues fixed before you replace your current website…

    Janet Driscoll Miller/ Search Engine Landin SEO- 28 readers -
  • How to build links without creating content: 5 examples

    … Link building isn’t some mystical SEO hack. Building links is straightforward: find relevant sites that have a reason to link and convince them to link. Why would another site link to yours? For a variety of reasons: because a relationship already exists; because they’re talking about your business/products; because you’re a valuable resource…

    Search Engine Landin SEO Content How To's- 29 readers -
  • Why SEO & lousy content don’t mix

    … role, many search marketers don’t seem to take it seriously. More doesn’t mean better Just putting out more content isn’t going to make you magically rank. SEO has evolved immensely over the years, and the search engines are smarter than ever. I’ve seen many hedge their bets on hitting “publish” more than the competition — only to see all that work…

    Search Engine Landin SEO Content- 30 readers -
  • What you’re missing with SEO that will make a world of difference

    … There are two approaches to take when it comes to developing new digital marketing or online reputation strategies. The first approach sees marketers and SEO strategists creating proactive campaigns that push content to consumers with the intention of soliciting immediate reactions. The second method is considered to be responsive, where…

    Search Engine Landin SEO- 29 readers -
  • More content, less traffic: part I

    … “Content is king” is the familiar SEO refrain that has spawned umpteen pages of thin, vapid website content. The push toward more and more content was mitigated somewhat by the next refrain, “quality content,” following Google’s numerous Panda updates. But a widespread misconception perpetuated by the SEO industry persists: you need…

    Conrad Saam/ Search Engine Landin SEO Content- 9 readers -
  • Why link outreach teams have the most difficult job in the agency

    … the SEO team can contact. The outreach teams are tasked with building links from websites that pass authority but are restricted in their ability to actually contact websites with sufficient authority to deliver results. This can be really challenging for outreach teams. Why you should adopt a positive mindset around outreach There are instances where…

    Search Engine Landin SEO- 18 readers -
  • For e-commerce success: SEO > aesthetics

    … that are built with users in mind help your online audience (and search engine crawlers) understand where they are within your site, as well as how they can continue working their way down the conversion funnel. For tips, check out this great infographic by John Lincoln and Brian Dean on SEO-friendly URL structure. Meaningful content Similar to product…

    Search Engine Landin SEO- 22 readers -
  • The SEO power of portfolio entries, case studies & testimonials

    … SEO and content marketing can be tough for small businesses. Creating content that answers the frequently asked questions in your industry may not be too difficult, but getting it found in search engines is not so easy if you are a small local player. Even if you could rank a piece of content nationally, would it turn into business? Could you…

    Search Engine Landin SEO- 13 readers -
  • Micro-moments and beyond: Understanding and optimizing for consumer intent

    … Google introduced the concept of micro-moments over a year ago, and since then, the company has consistently published supporting information as it relates to specific industries and user behavior across content platforms. If you’re unfamiliar with micro-moments, they’re essentially a way of framing a user’s path to purchase or to conversion…

    Search Engine Landin SEO- 18 readers -
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