Seo: Content & Writing

    • Content and SEO: Building linkable content

      In March, Google Search Quality Senior Strategist Andrey Lipattsev stated that Google’s two top ranking factors are content and links. Content and links have a symbiotic relationship: great content attracts links, and links improve the visibility and popularity of content. However, not all types of content will attract links, and even content types that typically attract lin ...

      Search Engine Landin SEO Content- 17 readers -
    • 13 uses for keyword research to help you win in the search engines

      Ever since Google rolled out Hummingbird in 2013, there has been some question about the value of keyword research. Moving from a keyword-focused process to a topic-focused process has led some to devalue the long, arduous process of keyword research. Many wonder if it’s even worth the time. After all, if Google no longer looks at keywords (Hummingbird), and people no longer ...

      Stoney Degeyter/ Search Engine Landin SEO- 9 readers -
  • I’ll stop the world and link with you

    I’m sure you get a bazillion emails a day. I feel like I spend half my time weeding through them because I’m afraid I’ll miss something legitimate. I might open one out of every 30 emails that come from someone I don’t recognize. The latest outreach email that really grabbed my attention had several things going for it: First, it was very personalized but not over-the-top stalky.

    Julie Joyce/ Search Engine Land- 9 readers -
  • What Netflix can teach us about long-tail keyword research

    … in the field who seem to believe that keywords are no longer important and that focusing more on topical authority is the way to go. Now, I fully agree that focusing on themes is crucial, but we can’t just ignore keywords. If keywords are no longer relevant, then why does Google go to all the trouble to hide them from us in analytics? Why does AdWords…

    Search Engine Landin SEO Google- 17 readers -
  • Don’t get duped by duplicate content: 8 quick checks for every SEO

    … crawl budget — which could prevent new pages from getting crawled and indexed. Some of the best tools in your arsenal include canonical tags, 301 redirects, nofollow/noindex tags and utilizing parameter controls. Work to reduce duplicate content by adding these quick checks to your monthly SEO maintenance routine. Some opinions expressed…

    Search Engine Landin SEO- 10 readers -
  • Search competitor analysis: backlinks, keywords and pages

    … to market. Loot Crate was founded in 2012 vs. 2013 (Nerd Block) and 2014 (Geek Fuel). Comparing these numbers to 1Up Box’s referring domains shows that 1Up Box is lagging behind (except for Geek Me Box): 1Up Box is a major underdog compared to Loot Crate in terms of links and organic search. In fact, I can use SEMrush to quickly assess how 1Up Box…

    Search Engine Landin SEO- 8 readers -
  • ScribbleLive buys SEO platform Linkdex

    … platform with the purchase of Visually, and now it has announced the acquisition of London-based enterprise SEO platform Linkdex. The newest purchase, according to ScribbleLive, offers “the first major alignment of organic search and content marketing software.” Terms of the deal were not made public. [Read the full article on Marketing Land…

    Search Engine Landin SEO- 10 readers -
    Earlier about the same topic:
  • The secret to writing awesome local content

    … business owners and marketers write content like this on a daily basis! So, ranting from my soapbox today, I’m going to share an incredible tip with you that’s guaranteed to help you write better content on your site. Writing great website content for local SEO First, head back and read my post from June about asking yourself the most important…

    Greg Gifford/ Search Engine Landin SEO- 17 readers -
  • Why agencies need to learn from the past and evolve

    … that as an industry, we didn’t do a great job transitioning to content marketing-based strategies. If we don’t learn from the past, then ultimately, we face the same risks of disruption. Lessons from the past Prior to 2010, SEO was a pretty straightforward operation. Links were by far the most significant ranking signal, and agencies were pretty good…

    Search Engine Landin SEO- 5 readers -
  • How your old content can help with SEO

    … content’s shelf life, you’ll be able to maximize your discoverability, while at the same time giving your investment in these assets a fighting chance at performing. Here’s how. Determine what assets are ripe for life extension Start by auditing the content that’s currently up on your site, deciding which pages should be unpublished, updated…

    Search Engine Landin SEO Content How To's- 28 readers -
  • Using spark files for content creation

    … for that particular client. But I’d been thinking about writing an article where I highlighted real-life examples of how businesses were implementing creative ideas with great success, and my client notes turned out to be great source material for that content. What started out as help for a client ended up being help for my own business, as I received…

    Julie Joyce/ Search Engine Landin SEO Content- 6 readers -
  • 10 factors that may be impacting your organic traffic

    … Whether you’re a seasoned SEO or someone who runs your own business, you know there are fluctuations in your organic traffic, but you may struggle to pinpoint the root cause. Organic search, unlike its paid counterpart, comes with a unique set of challenges in diagnosing a decline in traffic and conversions. There are some obvious places you…

    Search Engine Landin SEO- 18 readers -
  • The perfect local SEO landing page

    … multiple locations amplifies the need for solid local SEO foundations. A common issue we come across is the lack of a well-optimized and well-performing landing page for local businesses. In this post, we aim to illustrate what we believe to be the perfect location landing page, based on our experience working with local businesses. We must tick…

    Search Engine Landin SEO- 20 readers -
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