Seo: Crawling And Robots

  • How we hacked the Baidu link submission script for better indexation

    …Baidu's Link Submission Script is a great way to help Baidu index your content, but it can create some potential SEO issues. Columnist Hermes Ma shares an improved version of the script that is more SEO-friendly. The post How we hacked the Baidu link submission script for better indexation... Please visit Search Engine Land for the full article. …

    Search Engine Land- 8 readers -
  • The four pillars of an effective SEO strategy

    …Search engine optimization (SEO) can be complex, but columnist Marcus Miller simplifies it by breaking down its key elements into four main categories. The post The four pillars of an effective SEO strategy appeared first on Search Engine Land. Please visit Search Engine Land for the full article…

    Search Engine Land- 11 readers -
  • Tips to troubleshoot your technical SEO

    …Stumped by a technical SEO issue? Columnist Patrick Stox has some tips and tricks to help you diagnose and solve some common problems. The post Tips to troubleshoot your technical SEO appeared first on Search Engine Land. Please visit Search Engine Land for the full article. …

    Search Engine Landin SEO- 9 readers -
  • 3 ways to improve link equity distribution and capture missed opportunities

    … expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Chris Long is a Technical SEO at Go Fish Digital who works with unique problems and advanced search situations. He helps clients improve organic traffic through a deep understanding of Google's algorithm and Web technology. …

    Search Engine Landin SEO- 14 readers -
  • Top 6 tips for SEO for SaaS

    …. Based on this experience and what I’ve seen since, I want to share six of my top search engine optimization tips for SaaS companies. 1. Lead generation or SEO? One of the bigger questions that SaaS companies (as well as many B2B companies) face when approaching content optimization is the question of gating content for lead generation or leaving…

    Janet Driscoll Miller/ Search Engine Landin SEO- 17 readers -
  • 16 common on-site SEO mistakes you might be making right now

    … SEO is more than inbound marketing. There’s massive overlap, but there’s a technical side to SEO that sometimes gets neglected, especially by casual followers of the industry. As somebody who spends a great deal of time looking at sites searching for opportunities to optimize, I notice patterns that creep up often: technical mistakes that show…

    Pratik Dholakiya/ Search Engine Landin SEO- 19 readers -
  • Did you know? Google sees JavaScript links you don’t

    … Most SEMs are aware by now that Google is parsing JavaScript and processing content within the DOM. We know this not only because Google has flat out told us, but also because it has been tested. We know all of this — and yet, tools which provide backlink data are only seeing classically formatted HTML elements listed within a given page’s…

    Search Engine Landin SEO Google- 17 readers -
  • Consumers over bots: Why site crawlers don’t hold all the answers

    … the site’s source code looking for identifiable issues against an audit checklist which, while useful, won’t necessarily correspond to the issues consumers face. Search results are centered around the consumer As I discussed in a previous column, search engines are advancing at the fastest rate we’ve seen in many years, thanks to machine learning. These…

    Search Engine Landin SEO- 14 readers -
  • The SEO benefits of developing a solid site structure

    … of clicks to access any page. According to “The Art of SEO” by Eric Enge, Stephan Spencer and Jessie Stricchiola, “For nearly every site with fewer than 10,000 pages, all content should be accessible through a maximum of four clicks from the home page and/on sitemap page.” With deep site structures, not only does it take a user longer to find the content…

    Search Engine Landin SEO- 15 readers -
  • 5 must-do technical SEO audit items in 2017

    … months. When doing a technical SEO audit, it is now critical to not only review how the desktop Googlebot accesses your site content but also how Google’s smartphone crawler does it. You can validate your site’s mobile crawlability (errors, redirects and blocked resources) and content accessibility (Is your content correctly rendered…

    Search Engine Landin SEO- 27 readers -
  • Focus on these 5 areas to deliver big results in e-commerce SEO

    … When it comes to e-commerce SEO at scale, many of the traditional tactics used for on-site optimization simply aren’t feasible. How are you going to write individually optimized titles/meta descriptions for hundreds of thousands of products? How are you going to perform keyword research for the millions of different keyword combinations your…

    Search Engine Landin SEO- 24 readers -
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