Seo: Crawling And Robots

    • 16 common on-site SEO mistakes you might be making right now

      SEO is more than inbound marketing. There’s massive overlap, but there’s a technical side to SEO that sometimes gets neglected, especially by casual followers of the industry. As somebody who spends a great deal of time looking at sites searching for opportunities to optimize, I notice patterns that creep up often: technical mistakes that show up again and again. Let’s go over these mistakes.

      Pratik Dholakiya/ Search Engine Land- 17 readers -
    • Top 6 tips for SEO for SaaS

      As with many industries, Software-as-a-Service (SaaS) businesses face unique tSEO challenges and opportunities. Before I started Marketing Mojo, I spent many years as an SEO in the technology industry. The last position I had before starting my agency was working for an online survey company, WebSurveyor, that was a competitor to Survey Monkey.

      Janet Driscoll Miller/ Search Engine Landin SEO- 15 readers -
  • Did you know? Google sees JavaScript links you don’t

    … source code. They specifically are not capturing link referrals from JavaScript redirects, dynamically inserted tag links or URLs associated with JavaScript onclick events — all of which I will refer to hereafter, collectively, as JavaScript-based link referrals. With the exception of Google Search Console (GSC), whose backlink data is limited, top…

    Search Engine Landin SEO Google- 12 readers -
  • Consumers over bots: Why site crawlers don’t hold all the answers

    … Advances in technology have driven efficiency in SEO, where site crawlers such as Botify, DeepCrawl and ScreamingFrog have flourished. These tools are an essential part of the SEO toolbox and are great at uncovering and visualizing technical issues such as broken links, 404 errors and invalid canonical tags. They are becoming the default…

    Search Engine Landin SEO- 13 readers -
  • The SEO benefits of developing a solid site structure

    When a user lands on your site for the very first time, do they know where to go? Can they find the information they are searching for quickly, without having to search deep into your site? While site structure may not be a large factor when it comes to most ranking algorithms, search engines use the structure of your site to better understand your content and the relationships between subject.

    Search Engine Land- 14 readers -
  • 5 must-do technical SEO audit items in 2017

    … of technical items must be taken into consideration when doing an SEO audit to validate crawlability and indexability, as well as to maximize visibility in organic search results: 1. Mobile web crawling Google has shared that a majority of its searches are now mobile-driven and that they’re migrating toward a mobile-first index in the upcoming…

    Search Engine Landin SEO- 23 readers -
  • Focus on these 5 areas to deliver big results in e-commerce SEO

    …, for example. For an average website — anything under a few thousand URLs — crawl budget isn’t an issue, as these sites will generally be crawled efficiently. However, we’ve worked with e-commerce sites that have millions of URLs. For sites that large, crawl budget becomes a crucial part of SEO. Having perfectly optimized pages is much less…

    Search Engine Landin SEO- 22 readers -
  • SEO & website design: Everything you need to know

    … months back, I looked at 28 key factors in creating mobile SEO-friendly websites that will help you move beyond simple mobile-friendly responsive design. From an SEO perspective, it is worth noting that mobile-friendliness is a confirmed ranking factor for mobile search, and it is the mobile version of your site that will be used by the search…

    Search Engine Landin SEO- 37 readers -
  • 3 steps to overcoming site issues that impact performance

    … these errors moving forward. Include a content audit to check for duplicate or thin content. Remove any content that is duplicated, and rewrite any material that is thin and offers little to no value to the reader. Focus on including information that customers want to read rather than just producing material to fill space. Communicate SEO best…

    Jim Yu/ Search Engine Landin SEO- 15 readers -
  • Why you need to get back to SEO basics

    …. Crawler access If search engine crawlers have a hard time crawling your site, they’ll have a hard time indexing and ranking your pages, too. As a site owner or SEO, your first and most important job is to make sure that your site is crawlable. Using the robots.txt file, you can help direct and assist the web crawlers that are crawling your site. There…

    Search Engine Landin SEO- 22 readers -
  • How we hijacked Google’s SEO guide search rankings

    … internally, both for our SEO Spider software and as an agency for clients. This particular experiment was purely for fun to highlight the issue we discovered, without the intention of hurting anyone, or indeed for any profit. We have now ended the experiment and removed the content. Background We had previously been in touch with Google after noticing…

    Search Engine Landin SEO Google How To's- 45 readers -
  • Relaunching your website? Don’t forget an SEO audit!

    … So you’re going to redesign and relaunch your website. Congratulations! That’s certainly a major undertaking. But before your relaunch is live, you may want to perform an SEO audit, just to be safe. A proper SEO audit identifies potential SEO pitfalls prior to launch, giving you time to get issues fixed before you replace your current website…

    Janet Driscoll Miller/ Search Engine Landin SEO- 34 readers -
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