Seo: Crawling And Robots

    • SEO & website design: Everything you need to know

      Your website is the center of your digital marketing world — the place that all digital rivers run toward. And of course, the largest of its traffic sources is generally organic search. Yet all too often, businesses don’t think about SEO until after having a website designed (or redesigned), and these sites are often sadly lacking on the SEO and digital marketing front.

      Search Engine Land- 26 readers -
  • 3 steps to overcoming site issues that impact performance

    … these errors moving forward. Include a content audit to check for duplicate or thin content. Remove any content that is duplicated, and rewrite any material that is thin and offers little to no value to the reader. Focus on including information that customers want to read rather than just producing material to fill space. Communicate SEO best…

    Jim Yu/ Search Engine Landin SEO- 15 readers -
  • Why you need to get back to SEO basics

    … Do a quick search on Google for “SEO tips” and you’ll get over 14 million results. That’s a lot of tips to wade through when trying to figure out the focus of your SEO strategy. What’s more overwhelming is that’s just one search. Each year there are new posts of list of the “hottest” tips and tricks that are “guaranteed” to work. While many…

    Search Engine Landin SEO- 17 readers -
  • How we hijacked Google’s SEO guide search rankings

    I wanted to share some notes on an experiment my agency performed recently, which resulted in Google believing our website was the canonical version of their own search engine optimization starter guide PDF — and ranking us in place of their own content for “search engine optimization” and thousands of other phrases.

    Search Engine Land- 37 readers -
  • Relaunching your website? Don’t forget an SEO audit!

    …. Unlike a general SEO audit on your website, an audit for a relaunching site is a bit of a different animal because you’re looking at and comparing two different sites: the old site versus the newly designed site. Relaunch audits also come with their own set of challenges. Many of the tools used to perform an audit require a website…

    Janet Driscoll Miller/ Search Engine Landin SEO- 30 readers -
  • Fun with robots.txt

    One of the most boring topics in technical SEO is robots.txt. Rarely is there an interesting problem needing to be solved in the file, and most errors come from not understanding the directives or from typos. The general purpose of a robots.txt file is simply to suggest to crawlers where they can and cannot go. Basic parts of the robots.txt file User-agent — specifies which robot.

    Search Engine Land- 23 readers -
  • It’s scary how many ways SEO can go wrong

    …, Google can choke on the file. And that means the first line (often user-agent), will be ignored. And when there’s no user-agent, all the other lines will return as errors (all of your directives). And when they are seen as errors, Google will ignore them. And if you’re trying to disallow key areas of your site, then that could end up as a huge SEO…

    Search Engine Landin SEO How To's- 19 readers -
  • Exploring a newly-granted Google patent around social signals

    … fits that bill perfectly. We’re heard repeatedly from Google that social interactions are not a search ranking signal. In fact, you can read a Tweet from Google’s Gary Illyes in response to the statement, “Some controversy over whether Google takes social into account for SEO….” His reply: So the answer is “No,” right? Maybe, and here’s where…

    Dave Davies/ Search Engine Landin SEO Google- 20 readers -
  • How to check which URLs have been indexed by Google using Python

    … There are three main components to organic search: crawling, indexing and ranking. When a search engine like Google arrives at your website, it crawls all of the links it finds. Information about what it finds is then entered into the search engine’s index, where different factors are used to determine which pages to fetch, and in what order…

    Search Engine Landin SEO Google How To's- 15 readers -
  • The myth of the duplicate content penalty

    … Many people are more afraid of duplicate content than they are of spammy links. There are so many myths around duplicate content that people actually think it causes a penalty and that their pages will compete against each other and hurt their website. I see forum posts, Reddit threads, technical audits, tools, and even SEO news websites…

    Search Engine Landin SEO Content Google- 12 readers -
  • Case study: JavaScript blocking Google’s view of hreflang

    … The hreflang attribute has been an important part of the SEO toolkit for webmasters and digital marketers for a good many years. In order for Google to best understand your multilingual or multinational website, it is integral that your hreflang implementation is correct and that Google fully understands it. If you’re new to the hreflang…

    Search Engine Landin SEO Google- 20 readers -
  • 9 tools to help you succeed with Google SERP features

    …, which can make your listing stand out from the competition. rich snippets: Yotpo helps an online business become more visible on SERPs through review and rating rich snippets. 2. Google’s Structured Data Testing Tool Structured data is one element that really revs up today’s SEO. Because it labels a website’s data to make the website look better…

    Jordan Kasteler/ Search Engine Landin SEO Google- 25 readers -
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