Seo: Crawling And Robots

  • Relaunching your website? Don’t forget an SEO audit!

    … So you’re going to redesign and relaunch your website. Congratulations! That’s certainly a major undertaking. But before your relaunch is live, you may want to perform an SEO audit, just to be safe. A proper SEO audit identifies potential SEO pitfalls prior to launch, giving you time to get issues fixed before you replace your current website…

    Janet Driscoll Miller/ Search Engine Landin SEO- 28 readers -
  • Fun with robots.txt

    … used on vinna.cc to embed an entire game into the file. Head over to https://vinna.cc/robots.txt and play Robots Robots Revolution! Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Patrick Stox is an SEO Specialist for IBM and an organizer for the Raleigh SEO Meetup, the most successful SEO Meetup in the US. …

    Search Engine Landin SEO- 19 readers -
  • It’s scary how many ways SEO can go wrong

    … character that’s located at the start of a file (and it’s essentially meaningless from an SEO perspective). Some programs will add the BOM to a text file, which … can remain invisible to the person creating the text file. And the BOM can cause serious problems when Google tries to read the file. … [W]hen your robots.txt file contains the UTF-8 BOM…

    Search Engine Landin SEO How To's- 17 readers -
  • Exploring a newly-granted Google patent around social signals

    … fits that bill perfectly. We’re heard repeatedly from Google that social interactions are not a search ranking signal. In fact, you can read a Tweet from Google’s Gary Illyes in response to the statement, “Some controversy over whether Google takes social into account for SEO….” His reply: So the answer is “No,” right? Maybe, and here’s where…

    Dave Davies/ Search Engine Landin SEO Google- 14 readers -
  • How to check which URLs have been indexed by Google using Python

    …, for a particular search query. As SEOs, we tend to focus our efforts on the ranking component, but if a search engine isn’t able to crawl and index the pages on your site, you’re not going to receive any traffic from Google. Clearly, ensuring your site is properly crawled and indexed by search engines is an important part of SEO. But how can you…

    Search Engine Landin SEO Google How To's- 13 readers -
  • The myth of the duplicate content penalty

    … Many people are more afraid of duplicate content than they are of spammy links. There are so many myths around duplicate content that people actually think it causes a penalty and that their pages will compete against each other and hurt their website. I see forum posts, Reddit threads, technical audits, tools, and even SEO news websites…

    Search Engine Landin SEO Content Google- 10 readers -
  • Case study: JavaScript blocking Google’s view of hreflang

    … The hreflang attribute has been an important part of the SEO toolkit for webmasters and digital marketers for a good many years. In order for Google to best understand your multilingual or multinational website, it is integral that your hreflang implementation is correct and that Google fully understands it. If you’re new to the hreflang…

    Search Engine Landin SEO Google- 17 readers -
  • 9 tools to help you succeed with Google SERP features

    … marketing. Clearly, focusing only on your website is no longer effective. Ranking higher than your competitor in Google’s organic rankings is less meaningful if that competitor is displayed in, say, an answer box. The current name of the SEO game is acquiring as much page real estate on the SERPs as possible. For example, a best-case scenario…

    Jordan Kasteler/ Search Engine Landin SEO Google- 19 readers -
  • 5 ways ads are killing your site (& SEO)

    … a focus on website design and implementation, accessibility standards and all aspects of website visibility involving SEO, social media and strategic planning. She additionally specializes in site health auditing, site forensics, technical SEO and site recovery planning especially when involving Google algorithms such as Penguin and Panda. Her…

    Kristine Schachinger/ Search Engine Landin SEO- 17 readers -
  • SEO requirements for a new website platform

    … Many times, those choosing a new enterprise platform to serve their website to the world are not well-versed in today’s SEO requirements. Systems integration and indexation are the focus of many IT-minded project managers. CMS features will often be key to marketing directors’ and CMOs’ decision-making. Even for savvy marketers, some platform…

    Search Engine Landin SEO- 25 readers -
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