Seo: Crawling And Robots

  • Top 6 tips for SEO for SaaS

    … As with many industries, Software-as-a-Service (SaaS) businesses face unique tSEO challenges and opportunities. Before I started Marketing Mojo, I spent many years as an SEO in the technology industry. The last position I had before starting my agency was working for an online survey company, WebSurveyor, that was a competitor to Survey Monkey…

    Janet Driscoll Miller/ Search Engine Landin SEO- 17 readers -
  • 16 common on-site SEO mistakes you might be making right now

    … SEO is more than inbound marketing. There’s massive overlap, but there’s a technical side to SEO that sometimes gets neglected, especially by casual followers of the industry. As somebody who spends a great deal of time looking at sites searching for opportunities to optimize, I notice patterns that creep up often: technical mistakes that show…

    Pratik Dholakiya/ Search Engine Landin SEO- 18 readers -
  • Did you know? Google sees JavaScript links you don’t

    … Most SEMs are aware by now that Google is parsing JavaScript and processing content within the DOM. We know this not only because Google has flat out told us, but also because it has been tested. We know all of this — and yet, tools which provide backlink data are only seeing classically formatted HTML elements listed within a given page’s…

    Search Engine Landin SEO Google- 16 readers -
  • Consumers over bots: Why site crawlers don’t hold all the answers

    … Advances in technology have driven efficiency in SEO, where site crawlers such as Botify, DeepCrawl and ScreamingFrog have flourished. These tools are an essential part of the SEO toolbox and are great at uncovering and visualizing technical issues such as broken links, 404 errors and invalid canonical tags. They are becoming the default…

    Search Engine Landin SEO- 14 readers -
  • The SEO benefits of developing a solid site structure

    … of clicks to access any page. According to “The Art of SEO” by Eric Enge, Stephan Spencer and Jessie Stricchiola, “For nearly every site with fewer than 10,000 pages, all content should be accessible through a maximum of four clicks from the home page and/on sitemap page.” With deep site structures, not only does it take a user longer to find the content…

    Search Engine Landin SEO- 15 readers -
  • 5 must-do technical SEO audit items in 2017

    … months. When doing a technical SEO audit, it is now critical to not only review how the desktop Googlebot accesses your site content but also how Google’s smartphone crawler does it. You can validate your site’s mobile crawlability (errors, redirects and blocked resources) and content accessibility (Is your content correctly rendered…

    Search Engine Landin SEO- 25 readers -
  • Focus on these 5 areas to deliver big results in e-commerce SEO

    … a much better chance of ranking in search results. It doesn’t matter if the content is at the top of the page or the bottom, as long as it’s visible to users and to crawlers. We like this strategy because, for most sites, it falls into the realm of possibility. While writing 150K unique product descriptions would be a monumental task, writing content…

    Search Engine Landin SEO- 23 readers -
  • SEO & website design: Everything you need to know

    … Your website is the center of your digital marketing world — the place that all digital rivers run toward. And of course, the largest of its traffic sources is generally organic search. Yet all too often, businesses don’t think about SEO until after having a website designed (or redesigned), and these sites are often sadly lacking on the SEO…

    Search Engine Landin SEO- 39 readers -
  • 3 steps to overcoming site issues that impact performance

    … these errors moving forward. Include a content audit to check for duplicate or thin content. Remove any content that is duplicated, and rewrite any material that is thin and offers little to no value to the reader. Focus on including information that customers want to read rather than just producing material to fill space. Communicate SEO best…

    Jim Yu/ Search Engine Landin SEO- 16 readers -
  • Why you need to get back to SEO basics

    …. Crawler access If search engine crawlers have a hard time crawling your site, they’ll have a hard time indexing and ranking your pages, too. As a site owner or SEO, your first and most important job is to make sure that your site is crawlable. Using the robots.txt file, you can help direct and assist the web crawlers that are crawling your site. There…

    Search Engine Landin SEO- 22 readers -
  • How we hijacked Google’s SEO guide search rankings

    … internally, both for our SEO Spider software and as an agency for clients. This particular experiment was purely for fun to highlight the issue we discovered, without the intention of hurting anyone, or indeed for any profit. We have now ended the experiment and removed the content. Background We had previously been in touch with Google after noticing…

    Search Engine Landin SEO Google How To's- 45 readers -
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