Seo: Domains & Urls

  • Relaunching your website? Don’t forget an SEO audit!

    … So you’re going to redesign and relaunch your website. Congratulations! That’s certainly a major undertaking. But before your relaunch is live, you may want to perform an SEO audit, just to be safe. A proper SEO audit identifies potential SEO pitfalls prior to launch, giving you time to get issues fixed before you replace your current website…

    Janet Driscoll Miller/ Search Engine Landin SEO- 28 readers -
  • A comprehensive guide to SSL certificates

    …. Processing time: a few hours to a few days Recommended for: all businesses and companies Example of an organization-validated certificate An EV certificate, or extended validation certificate, is a new type of certificate that requires the most rigorous validation process. This type of certificate checks to ensure that the business is a legal entity…

    Search Engine Landin SEO- 16 readers -
  • Canonical chaos: doubling down on duplicate content

    … variations of a piece of content. It is hard enough standing out in the often hypercompetitive search landscape, so you would imagine that most businesses had these foundational SEO issues under control. Unfortunately, our experience would tell us otherwise. In fact, it seems that in the wake of many sites moving towards HTTPS for the promised…

    Search Engine Landin SEO Content- 10 readers -
  • For e-commerce success: SEO > aesthetics

    … that are built with users in mind help your online audience (and search engine crawlers) understand where they are within your site, as well as how they can continue working their way down the conversion funnel. For tips, check out this great infographic by John Lincoln and Brian Dean on SEO-friendly URL structure. Meaningful content Similar to product…

    Search Engine Landin SEO- 22 readers -
  • Multi-location local SEO strategy: domain structure

    … a variety of industry verticals, and it can lead to the creation of domains like this: As you can see, the domain is branded, but with a geo-modified URL. Another version of this singular approach can involve using a non-branded, geo-modified domain, like this one for a men’s salon in Glendale, Colorado: There has been a debate going on for quite some…

    Search Engine Landin SEO- 15 readers -
  • Search competitor analysis: backlinks, keywords and pages

    … In my last column here on Search Engine Land, I shared tips and tricks I’ve learned over the years in regard to link prospecting. One process for finding link opportunities that I didn’t cover is competitor backlink analysis. Competitor analysis is fundamental to creating a link-building campaign. You’ll learn which tactics are securing links…

    Search Engine Landin SEO- 13 readers -
  • Optimizing your internal link structure

    … Let’s begin by quickly talking about what an internal link is. An internal link is a link from a webpage to another resource on the same domain. That resource may be another webpage (what we’ll be focusing on here) but can also include links to media files, downloads and more. Here are two primary considerations we need to make when thinking…

    Dave Davies/ Search Engine Landin SEO- 20 readers -
  • SEO requirements for a new website platform

    … Many times, those choosing a new enterprise platform to serve their website to the world are not well-versed in today’s SEO requirements. Systems integration and indexation are the focus of many IT-minded project managers. CMS features will often be key to marketing directors’ and CMOs’ decision-making. Even for savvy marketers, some platform…

    Search Engine Landin SEO- 25 readers -
  • Is your HTTPS setup causing SEO issues?

    … Google has been making the push for sites to move to HTTPS, and many folks have already started to include this in their SEO strategy. Recently at SMX Advanced, Gary Illyes from Google said that 34 percent of the Google search results are HTTPS. That’s more than I personally expected, but it’s a good sign, as more sites are becoming secured…

    Search Engine Landin SEO- 19 readers -
  • 10 factors that may be impacting your organic traffic

    … Whether you’re a seasoned SEO or someone who runs your own business, you know there are fluctuations in your organic traffic, but you may struggle to pinpoint the root cause. Organic search, unlike its paid counterpart, comes with a unique set of challenges in diagnosing a decline in traffic and conversions. There are some obvious places you…

    Search Engine Landin SEO- 25 readers -
  • How to quickly find and export all subdomains indexed by Google

    … An SEO audit is rarely limited to the www (or non-www) version of a website. When looking for potential duplicate content, it’s often important to know how many subdomains exist and, more importantly, how many of them are indexed by Google. The good old search operators An easy way to find indexed subdomains is to use search operators. Start…

    Search Engine Landin SEO Google How To's- 19 readers -
  • Infographic: The ultimate guide to SEO-friendly URLs

    … When it comes to URL structure and SEO, there can be a lot of confusion and debate. To help, Brian Dean, Founder of Backlinko and I, CEO of Ignite Visibility, compiled tips drawn from commonly shared wisdom and accepted advice. From URL length to keyword usage to canonical issues to folders to status codes, it’s all listed in this infographic…

    John E Lincoln/ Search Engine Landin SEO- 22 readers -
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