Seo: Domains & Urls

  • 3 ways to improve link equity distribution and capture missed opportunities

    … expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Chris Long is a Technical SEO at Go Fish Digital who works with unique problems and advanced search situations. He helps clients improve organic traffic through a deep understanding of Google's algorithm and Web technology. …

    Search Engine Landin SEO- 13 readers -
  • SEO 101: Which URL versions to add to Google Search Console

    … need the data. And it’s free — so what are you waiting for? Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Fili Wiese is a renowned technical SEO expert and former senior Google Search Quality team member. At SearchBrothers he offers SEO consultancy services with SEO Audits, SEO workshops and successfully recovers websites from Google penalties. …

    Search Engine Landin SEO Google- 21 readers -
  • Don’t follow the leader: Avoid these 5 common e-commerce SEO mistakes

    … Competitive research is an important part of any SEO program — after all, it’s a zero-sum game that we’re playing. However, there is often a tendency for companies to become fixated on what dominant competitors in the marketplace are doing. The assumption is that because they’re getting the most SEO traffic, they must be doing things right…

    Search Engine Landin SEO- 15 readers -
  • Why microsites aren’t always ideal for SEO

    … The question of whether or not to utilize microsites is an interesting topic of discussion for SEO. On the one hand, microsites allow organizations to segment information and focus a site clearly on one topic. For instance, it’s not uncommon for an organization or association that hosts conferences to have a separate conference-focused website…

    Janet Driscoll Miller/ Search Engine Landin SEO- 21 readers -
  • Buying a pre-owned domain? Check these 10 things first

    … With over 1 billion websites on the World Wide Web today, it comes as no surprise that the domain name you may want to use is already owned by someone else. Luckily, in some cases, the current owner might be willing to part with it — for the right price. Acquiring a pre-owned domain can have a drastic impact on your SEO efforts, so…

    Search Engine Landin SEO- 16 readers -
  • 10 tips for choosing the perfect domain

    … grasp what you do or who you are, you have a problem. While sites like Amazon, Trulia, Google and Trivago sound cool, it takes a lot more marketing and branding to make them work. Domains like NYtimes.com, Homes.com, and Overstock.com all let you know what to expect up front. 8. Build your brand If you can’t find a good domain that meets the previous…

    Search Engine Landin SEO- 24 readers -
  • How to improve your SEO with user-friendly interlinking

    … At my startup, LSEO, we recently ran an internal link audit to help inform and refine our growth marketing strategy. With multiple freelancers and staff writers constantly contributing content, our site has more than tripled in size in the past two years. Unfortunately, running a massive content marketing initiative with no central internal…

    Search Engine Landin SEO How To's- 28 readers -
  • 16 common on-site SEO mistakes you might be making right now

    … SEO is more than inbound marketing. There’s massive overlap, but there’s a technical side to SEO that sometimes gets neglected, especially by casual followers of the industry. As somebody who spends a great deal of time looking at sites searching for opportunities to optimize, I notice patterns that creep up often: technical mistakes that show…

    Pratik Dholakiya/ Search Engine Landin SEO- 18 readers -
  • Fix your outbound link problem in a single workday

    … “Inlinks” in descending order, so that the arrow is pointing downward: The “Address” column now lists the URLs that your external links point to, sorted by the highest number of outbound links on your site. Next step: Start cutting links. 2. Trim those sitewide links Our first goal in trimming outbound links is to eliminate as many unneeded sitewide…

    Pratik Dholakiya/ Search Engine Landin SEO- 16 readers -
  • The SEO benefits of developing a solid site structure

    … of clicks to access any page. According to “The Art of SEO” by Eric Enge, Stephan Spencer and Jessie Stricchiola, “For nearly every site with fewer than 10,000 pages, all content should be accessible through a maximum of four clicks from the home page and/on sitemap page.” With deep site structures, not only does it take a user longer to find the content…

    Search Engine Landin SEO- 15 readers -
  • Focus on these 5 areas to deliver big results in e-commerce SEO

    … a much better chance of ranking in search results. It doesn’t matter if the content is at the top of the page or the bottom, as long as it’s visible to users and to crawlers. We like this strategy because, for most sites, it falls into the realm of possibility. While writing 150K unique product descriptions would be a monumental task, writing content…

    Search Engine Landin SEO- 23 readers -
  • SEO & website design: Everything you need to know

    … rank for the keywords we used to be visible for.” OR “… we are just not getting any inquiries.” OR “… we want to look at what we can do to improve our SEO.” Marcus: “Ah, okay. If you can let me know your URL and a number to call you back on, I can take a look and make some suggestions.” There is a problem here. SEO is not some band-aid you can just…

    Search Engine Landin SEO- 40 readers -
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