Seo: Domains & Urls

  • Relaunching your website? Don’t forget an SEO audit!

    … again, I find that many CMSs need a plugin to do this. The Yoast SEO plugin will also perform this task. If your URLs will be changing, which can be common with a new CMS, have you mapped out and programmed your 301 redirects? Programming 301 redirects is essential if you’re relaunching to ensure that when those URLs do change, Google and the other…

    Janet Driscoll Miller/ Search Engine Landin SEO- 28 readers -
  • A comprehensive guide to SSL certificates

    … certificates can also help you gain your customers’ trust and protect against phishing schemes. Additionally, Google now provides a slight ranking boost to websites using HTTPS. Technically, Google still only looks at the first five characters in the URL, meaning that your site could leverage the HTTPS protocol without a valid certificate in place…

    Search Engine Landin SEO- 17 readers -
  • Canonical chaos: doubling down on duplicate content

    … is running on HTTP and HTTPS, and the CMS has no way to force the protocol and/or subdomain for canonical URLs. Developers take a checklist approach to SEO, implementing the canonical tag without really understanding what it is for and populating it with the address bar URL. Correcting your canonicals In most cases, duplicate content issues can…

    Search Engine Landin SEO Content- 10 readers -
  • For e-commerce success: SEO > aesthetics

    … search engine optimization (SEO). When brands focus on building e-commerce environments that are attractive and functional but ignore or forget about SEO, they immediately lose opportunities to attract and convert new customers from organic channels. The good news is that by adhering to the following e-commerce optimization recommendations, you can…

    Search Engine Landin SEO- 22 readers -
  • Multi-location local SEO strategy: domain structure

    … a variety of industry verticals, and it can lead to the creation of domains like this: As you can see, the domain is branded, but with a geo-modified URL. Another version of this singular approach can involve using a non-branded, geo-modified domain, like this one for a men’s salon in Glendale, Colorado: There has been a debate going on for quite some…

    Search Engine Landin SEO- 17 readers -
  • Search competitor analysis: backlinks, keywords and pages

    … to market. Loot Crate was founded in 2012 vs. 2013 (Nerd Block) and 2014 (Geek Fuel). Comparing these numbers to 1Up Box’s referring domains shows that 1Up Box is lagging behind (except for Geek Me Box): 1Up Box is a major underdog compared to Loot Crate in terms of links and organic search. In fact, I can use SEMrush to quickly assess how 1Up Box…

    Search Engine Landin SEO- 13 readers -
  • Optimizing your internal link structure

    … Let’s begin by quickly talking about what an internal link is. An internal link is a link from a webpage to another resource on the same domain. That resource may be another webpage (what we’ll be focusing on here) but can also include links to media files, downloads and more. Here are two primary considerations we need to make when thinking…

    Dave Davies/ Search Engine Landin SEO- 25 readers -
  • SEO requirements for a new website platform

    …). With that, I’d consider friendly URLs as key to a site’s SEO. 11. Navigation depth & inclusions able to be customized In other words, you should be able to choose to include (or not to include) subcategories in your top navigation. Similarly, retailers should have the ability to choose to not include an e-commerce category in top navigation…

    Search Engine Landin SEO- 25 readers -
  • Is your HTTPS setup causing SEO issues?

    … be that the HTTP 301 redirects to the HTTPS. Here is a list of the best practices for a correct HTTPS setup to avoid SEO issues: Ensure your HTTPS site version is added in Google Search Console and Bing Webmaster Tools. In Google Search Console, add both the www and non-www versions. Set your preferred domain under the HTTPS versions. 301 redirect HTTP URL…

    Search Engine Landin SEO- 19 readers -
  • 10 factors that may be impacting your organic traffic

    … to see a day-by-day breakdown of which URLs Google chooses to rank for that particular keyword. With a little time and effort, you should be able to remedy the situation. Advanced issues 5. Structured data markup Implementing structured data markup (such as that from schema.org) might seem like a one-time project, but that “set it and forget…

    Search Engine Landin SEO- 31 readers -
  • How to quickly find and export all subdomains indexed by Google

    … An SEO audit is rarely limited to the www (or non-www) version of a website. When looking for potential duplicate content, it’s often important to know how many subdomains exist and, more importantly, how many of them are indexed by Google. The good old search operators An easy way to find indexed subdomains is to use search operators. Start…

    Search Engine Landin SEO Google How To's- 22 readers -
  • Infographic: The ultimate guide to SEO-friendly URLs

    … When it comes to URL structure and SEO, there can be a lot of confusion and debate. To help, Brian Dean, Founder of Backlinko and I, CEO of Ignite Visibility, compiled tips drawn from commonly shared wisdom and accepted advice. From URL length to keyword usage to canonical issues to folders to status codes, it’s all listed in this infographic…

    John E Lincoln/ Search Engine Landin SEO- 25 readers -
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