Seo: Domains & Urls

  • SEO & website design: Everything you need to know

    … Your website is the center of your digital marketing world — the place that all digital rivers run toward. And of course, the largest of its traffic sources is generally organic search. Yet all too often, businesses don’t think about SEO until after having a website designed (or redesigned), and these sites are often sadly lacking on the SEO…

    Search Engine Landin SEO- 27 readers -
  • Relaunching your website? Don’t forget an SEO audit!

    … again, I find that many CMSs need a plugin to do this. The Yoast SEO plugin will also perform this task. If your URLs will be changing, which can be common with a new CMS, have you mapped out and programmed your 301 redirects? Programming 301 redirects is essential if you’re relaunching to ensure that when those URLs do change, Google and the other…

    Janet Driscoll Miller/ Search Engine Landin SEO- 32 readers -
  • A comprehensive guide to SSL certificates

    … certificates can also help you gain your customers’ trust and protect against phishing schemes. Additionally, Google now provides a slight ranking boost to websites using HTTPS. Technically, Google still only looks at the first five characters in the URL, meaning that your site could leverage the HTTPS protocol without a valid certificate in place…

    Search Engine Landin SEO- 19 readers -
  • Canonical chaos: doubling down on duplicate content

    … variations of a piece of content. It is hard enough standing out in the often hypercompetitive search landscape, so you would imagine that most businesses had these foundational SEO issues under control. Unfortunately, our experience would tell us otherwise. In fact, it seems that in the wake of many sites moving towards HTTPS for the promised…

    Search Engine Landin SEO Content- 10 readers -
  • For e-commerce success: SEO > aesthetics

    … issues exist and how you can minimize your site’s load time in order to improve user engagement and get ahead of your online competitors. Schema is your friend Schema.org offers a library of structured data markup vocabulary that Google and other search engines use to offer online consumers more information around a particular subject (including…

    Search Engine Landin SEO- 23 readers -
  • Multi-location local SEO strategy: domain structure

    … search terms above online directories like Yelp, Insider Pages and more. Often, during the initial research phase of the customer journey, a consumer is looking for a product or service but is brand-agnostic. Leveraging this type of local SEO strategy can help drive in-store sales from these brand-agnostic consumers by tapping into coveted geo…

    Search Engine Landin SEO- 21 readers -
  • Search competitor analysis: backlinks, keywords and pages

    … to market. Loot Crate was founded in 2012 vs. 2013 (Nerd Block) and 2014 (Geek Fuel). Comparing these numbers to 1Up Box’s referring domains shows that 1Up Box is lagging behind (except for Geek Me Box): 1Up Box is a major underdog compared to Loot Crate in terms of links and organic search. In fact, I can use SEMrush to quickly assess how 1Up Box…

    Search Engine Landin SEO- 15 readers -
  • Optimizing your internal link structure

    … Let’s begin by quickly talking about what an internal link is. An internal link is a link from a webpage to another resource on the same domain. That resource may be another webpage (what we’ll be focusing on here) but can also include links to media files, downloads and more. Here are two primary considerations we need to make when thinking…

    Dave Davies/ Search Engine Landin SEO- 27 readers -
  • SEO requirements for a new website platform

    …). With that, I’d consider friendly URLs as key to a site’s SEO. 11. Navigation depth & inclusions able to be customized In other words, you should be able to choose to include (or not to include) subcategories in your top navigation. Similarly, retailers should have the ability to choose to not include an e-commerce category in top navigation…

    Search Engine Landin SEO- 27 readers -
  • Is your HTTPS setup causing SEO issues?

    … Google has been making the push for sites to move to HTTPS, and many folks have already started to include this in their SEO strategy. Recently at SMX Advanced, Gary Illyes from Google said that 34 percent of the Google search results are HTTPS. That’s more than I personally expected, but it’s a good sign, as more sites are becoming secured…

    Search Engine Landin SEO- 20 readers -
  • 10 factors that may be impacting your organic traffic

    … Whether you’re a seasoned SEO or someone who runs your own business, you know there are fluctuations in your organic traffic, but you may struggle to pinpoint the root cause. Organic search, unlike its paid counterpart, comes with a unique set of challenges in diagnosing a decline in traffic and conversions. There are some obvious places you…

    Search Engine Landin SEO- 32 readers -
  • How to quickly find and export all subdomains indexed by Google

    … An SEO audit is rarely limited to the www (or non-www) version of a website. When looking for potential duplicate content, it’s often important to know how many subdomains exist and, more importantly, how many of them are indexed by Google. The good old search operators An easy way to find indexed subdomains is to use search operators. Start…

    Search Engine Landin SEO Google How To's- 23 readers -
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