Seo: Domains & Urls

    • Low-hanging fruit: 5 fast & simple SEO tactics to harvest tons of organic traffic

      Most people new to SEO are looking for a silver bullet — that one magical tactic that solves all of their problems. The bad news is that it doesn’t exist. The good news is that there are many tactics that, while not magical, are relatively simple to execute and offer a high return on investment. We all want to get the most out of the time, effort and money we invest into SEO ...

      Search Engine Landin SEO- 21 readers -
    • 16 common on-site SEO mistakes you might be making right now

      SEO is more than inbound marketing. There’s massive overlap, but there’s a technical side to SEO that sometimes gets neglected, especially by casual followers of the industry. As somebody who spends a great deal of time looking at sites searching for opportunities to optimize, I notice patterns that creep up often: technical mistakes that show up again and again. Let’s go over these mistakes.

      Pratik Dholakiya/ Search Engine Land- 17 readers -
  • Fix your outbound link problem in a single workday

    … Links are the foundation of Google’s algorithm. A naïve reading of the algorithm suggests that you shouldn’t link to anybody else, ever. It turns out that’s not at all true. But your outbound links play an important role in your ability to turn up in the SERPs. Let’s make sure your outbound link game is on point. Follow the steps below and get…

    Pratik Dholakiya/ Search Engine Landin SEO- 16 readers -
  • The SEO benefits of developing a solid site structure

    When a user lands on your site for the very first time, do they know where to go? Can they find the information they are searching for quickly, without having to search deep into your site? While site structure may not be a large factor when it comes to most ranking algorithms, search engines use the structure of your site to better understand your content and the relationships between subject.

    Search Engine Land- 14 readers -
  • Focus on these 5 areas to deliver big results in e-commerce SEO

    …, for example. For an average website — anything under a few thousand URLs — crawl budget isn’t an issue, as these sites will generally be crawled efficiently. However, we’ve worked with e-commerce sites that have millions of URLs. For sites that large, crawl budget becomes a crucial part of SEO. Having perfectly optimized pages is much less…

    Search Engine Landin SEO- 22 readers -
  • SEO & website design: Everything you need to know

    … Your website is the center of your digital marketing world — the place that all digital rivers run toward. And of course, the largest of its traffic sources is generally organic search. Yet all too often, businesses don’t think about SEO until after having a website designed (or redesigned), and these sites are often sadly lacking on the SEO…

    Search Engine Landin SEO- 37 readers -
  • Relaunching your website? Don’t forget an SEO audit!

    …. Unlike a general SEO audit on your website, an audit for a relaunching site is a bit of a different animal because you’re looking at and comparing two different sites: the old site versus the newly designed site. Relaunch audits also come with their own set of challenges. Many of the tools used to perform an audit require a website…

    Janet Driscoll Miller/ Search Engine Landin SEO- 34 readers -
  • A comprehensive guide to SSL certificates

    … A full range of SSL products are available on the market today that cater to various domain and security needs. Though many webmasters are exploring the possibilities, hoping a move to SSL will boost their search rankings, it can be overwhelming to try to compare these options, let alone fully understand what you’re paying for. Many SSL…

    Search Engine Landin SEO- 19 readers -
  • Canonical chaos: doubling down on duplicate content

    … is running on HTTP and HTTPS, and the CMS has no way to force the protocol and/or subdomain for canonical URLs. Developers take a checklist approach to SEO, implementing the canonical tag without really understanding what it is for and populating it with the address bar URL. Correcting your canonicals In most cases, duplicate content issues can…

    Search Engine Landin SEO Content- 15 readers -
  • For e-commerce success: SEO > aesthetics

    … that are built with users in mind help your online audience (and search engine crawlers) understand where they are within your site, as well as how they can continue working their way down the conversion funnel. For tips, check out this great infographic by John Lincoln and Brian Dean on SEO-friendly URL structure. Meaningful content Similar to product…

    Search Engine Landin SEO- 29 readers -
  • Multi-location local SEO strategy: domain structure

    … a variety of industry verticals, and it can lead to the creation of domains like this: As you can see, the domain is branded, but with a geo-modified URL. Another version of this singular approach can involve using a non-branded, geo-modified domain, like this one for a men’s salon in Glendale, Colorado: There has been a debate going on for quite some…

    Search Engine Landin SEO- 29 readers -
  • Search competitor analysis: backlinks, keywords and pages

    … to market. Loot Crate was founded in 2012 vs. 2013 (Nerd Block) and 2014 (Geek Fuel). Comparing these numbers to 1Up Box’s referring domains shows that 1Up Box is lagging behind (except for Geek Me Box): 1Up Box is a major underdog compared to Loot Crate in terms of links and organic search. In fact, I can use SEMrush to quickly assess how 1Up Box…

    Search Engine Landin SEO- 17 readers -
  • Optimizing your internal link structure

    … Let’s begin by quickly talking about what an internal link is. An internal link is a link from a webpage to another resource on the same domain. That resource may be another webpage (what we’ll be focusing on here) but can also include links to media files, downloads and more. Here are two primary considerations we need to make when thinking…

    Dave Davies/ Search Engine Landin SEO- 32 readers -
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