Seo: Domains & Urls

    • For e-commerce success: SEO > aesthetics

      The world of e-commerce optimization is vast and complex, and it demands a particular level of attention in order to function and perform correctly. Over the last 10 years, I have had the opportunity to manage a variety of enterprise-level e-commerce websites that offer everything from athletic gear to office supplies.

      Search Engine Landin SEO- 20 readers -
    • Canonical chaos: doubling down on duplicate content

      Search engines are getting smarter. There is little doubt about that. However, in a CMS-driven web where content can often exist on several URLs, it is not always clear what is the authoritative URL for a given piece of content. Also, having content on several URLs can lead to problems with link and ranking signals being split across several variations of a piece of content.

      Search Engine Landin SEO Content- 5 readers -
  • Multi-location local SEO strategy: domain structure

    … a variety of industry verticals, and it can lead to the creation of domains like this: As you can see, the domain is branded, but with a geo-modified URL. Another version of this singular approach can involve using a non-branded, geo-modified domain, like this one for a men’s salon in Glendale, Colorado: There has been a debate going on for quite some…

    Search Engine Landin SEO- 14 readers -
  • Search competitor analysis: backlinks, keywords and pages

    … In my last column here on Search Engine Land, I shared tips and tricks I’ve learned over the years in regard to link prospecting. One process for finding link opportunities that I didn’t cover is competitor backlink analysis. Competitor analysis is fundamental to creating a link-building campaign. You’ll learn which tactics are securing links…

    Search Engine Landin SEO- 11 readers -
  • Optimizing your internal link structure

    … Let’s begin by quickly talking about what an internal link is. An internal link is a link from a webpage to another resource on the same domain. That resource may be another webpage (what we’ll be focusing on here) but can also include links to media files, downloads and more. Here are two primary considerations we need to make when thinking…

    Dave Davies/ Search Engine Landin SEO- 14 readers -
  • SEO requirements for a new website platform

    …). With that, I’d consider friendly URLs as key to a site’s SEO. 11. Navigation depth & inclusions able to be customized In other words, you should be able to choose to include (or not to include) subcategories in your top navigation. Similarly, retailers should have the ability to choose to not include an e-commerce category in top navigation…

    Search Engine Landin SEO- 20 readers -
  • Is your HTTPS setup causing SEO issues?

    … Google has been making the push for sites to move to HTTPS, and many folks have already started to include this in their SEO strategy. Recently at SMX Advanced, Gary Illyes from Google said that 34 percent of the Google search results are HTTPS. That’s more than I personally expected, but it’s a good sign, as more sites are becoming secured…

    Search Engine Landin SEO- 18 readers -
  • 10 factors that may be impacting your organic traffic

    … Whether you’re a seasoned SEO or someone who runs your own business, you know there are fluctuations in your organic traffic, but you may struggle to pinpoint the root cause. Organic search, unlike its paid counterpart, comes with a unique set of challenges in diagnosing a decline in traffic and conversions. There are some obvious places you…

    Search Engine Landin SEO- 20 readers -
  • How to quickly find and export all subdomains indexed by Google

    … An SEO audit is rarely limited to the www (or non-www) version of a website. When looking for potential duplicate content, it’s often important to know how many subdomains exist and, more importantly, how many of them are indexed by Google. The good old search operators An easy way to find indexed subdomains is to use search operators. Start…

    Search Engine Landin SEO Google How To's- 17 readers -
  • Infographic: The ultimate guide to SEO-friendly URLs

    … When it comes to URL structure and SEO, there can be a lot of confusion and debate. To help, Brian Dean, Founder of Backlinko and I, CEO of Ignite Visibility, compiled tips drawn from commonly shared wisdom and accepted advice. From URL length to keyword usage to canonical issues to folders to status codes, it’s all listed in this infographic…

    John E Lincoln/ Search Engine Landin SEO- 20 readers -
  • Metrics blindness: Why it’s harming your link dev efforts

    With all the available metrics provided by the amazingly helpful SEO tools that we have today, it’s easy to get a quick read on potential link-building prospects. However, you know you have a problem with metrics blindness when you do the following: You immediately pursue a link on a site based on its metrics. You immediately ignore the chance to obtain a link on a site based on its metrics.

    Julie Joyce/ Search Engine Land- 8 readers -
  • Improve internal linking for SEO: Calculate Internal PageRank

    …, considering each link as a vote of importance for a page (i.e., PageRank). For this reason, the way you link the pages on your website plays a big role in how search engines crawl, understand and rank your site. As an SEO practitioner, how do you make sure your site architecture is optimal and that internal links are organized correctly? Let’s…

    Search Engine Landin SEO- 16 readers -
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