Seo: Domains & Urls

  • SEO & website design: Everything you need to know

    … months back, I looked at 28 key factors in creating mobile SEO-friendly websites that will help you move beyond simple mobile-friendly responsive design. From an SEO perspective, it is worth noting that mobile-friendliness is a confirmed ranking factor for mobile search, and it is the mobile version of your site that will be used by the search…

    Search Engine Landin SEO- 31 readers -
  • Relaunching your website? Don’t forget an SEO audit!

    … again, I find that many CMSs need a plugin to do this. The Yoast SEO plugin will also perform this task. If your URLs will be changing, which can be common with a new CMS, have you mapped out and programmed your 301 redirects? Programming 301 redirects is essential if you’re relaunching to ensure that when those URLs do change, Google and the other…

    Janet Driscoll Miller/ Search Engine Landin SEO- 34 readers -
  • A comprehensive guide to SSL certificates

    … expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Stephanie LeVonne is an SEO Analyst at Elite SEM, a performance-driven digital marketing agency specializing in SEM & SEO. As a creative digital marketer, Stephanie enjoys helping clients realize their full potential by bridging the gap between their content/PR initiatives and SEO. …

    Search Engine Landin SEO- 19 readers -
  • Canonical chaos: doubling down on duplicate content

    … is running on HTTP and HTTPS, and the CMS has no way to force the protocol and/or subdomain for canonical URLs. Developers take a checklist approach to SEO, implementing the canonical tag without really understanding what it is for and populating it with the address bar URL. Correcting your canonicals In most cases, duplicate content issues can…

    Search Engine Landin SEO Content- 13 readers -
  • For e-commerce success: SEO > aesthetics

    … that are built with users in mind help your online audience (and search engine crawlers) understand where they are within your site, as well as how they can continue working their way down the conversion funnel. For tips, check out this great infographic by John Lincoln and Brian Dean on SEO-friendly URL structure. Meaningful content Similar to product…

    Search Engine Landin SEO- 26 readers -
  • Multi-location local SEO strategy: domain structure

    … individual location landing pages for physical business locations, franchise systems and multi-location brands can turn user queries into business visits. Developing location pages that are an extension of the primary brand domain allows brands to capture valuable real estate on search engine results pages (SERPs) and rank more prominently on hyper-local…

    Search Engine Landin SEO- 27 readers -
  • Search competitor analysis: backlinks, keywords and pages

    … to market. Loot Crate was founded in 2012 vs. 2013 (Nerd Block) and 2014 (Geek Fuel). Comparing these numbers to 1Up Box’s referring domains shows that 1Up Box is lagging behind (except for Geek Me Box): 1Up Box is a major underdog compared to Loot Crate in terms of links and organic search. In fact, I can use SEMrush to quickly assess how 1Up Box…

    Search Engine Landin SEO- 16 readers -
  • Optimizing your internal link structure

    … Let’s begin by quickly talking about what an internal link is. An internal link is a link from a webpage to another resource on the same domain. That resource may be another webpage (what we’ll be focusing on here) but can also include links to media files, downloads and more. Here are two primary considerations we need to make when thinking…

    Dave Davies/ Search Engine Landin SEO- 30 readers -
  • SEO requirements for a new website platform

    …). With that, I’d consider friendly URLs as key to a site’s SEO. 11. Navigation depth & inclusions able to be customized In other words, you should be able to choose to include (or not to include) subcategories in your top navigation. Similarly, retailers should have the ability to choose to not include an e-commerce category in top navigation…

    Search Engine Landin SEO- 28 readers -
  • Is your HTTPS setup causing SEO issues?

    … be that the HTTP 301 redirects to the HTTPS. Here is a list of the best practices for a correct HTTPS setup to avoid SEO issues: Ensure your HTTPS site version is added in Google Search Console and Bing Webmaster Tools. In Google Search Console, add both the www and non-www versions. Set your preferred domain under the HTTPS versions. 301 redirect HTTP URL…

    Search Engine Landin SEO- 21 readers -
  • 10 factors that may be impacting your organic traffic

    … Whether you’re a seasoned SEO or someone who runs your own business, you know there are fluctuations in your organic traffic, but you may struggle to pinpoint the root cause. Organic search, unlike its paid counterpart, comes with a unique set of challenges in diagnosing a decline in traffic and conversions. There are some obvious places you…

    Search Engine Landin SEO- 35 readers -
  • How to quickly find and export all subdomains indexed by Google

    … An SEO audit is rarely limited to the www (or non-www) version of a website. When looking for potential duplicate content, it’s often important to know how many subdomains exist and, more importantly, how many of them are indexed by Google. The good old search operators An easy way to find indexed subdomains is to use search operators. Start…

    Search Engine Landin SEO Google How To's- 23 readers -
Get the top posts daily into your mailbox!