Seo: Duplicate Content

    • Canonical tags are easy, right? What’s the worst that could happen?

      In an ideal world, there would only be one version of each page. Too bad the world is messy and the same content can exist at multiple locations on the same website and other websites. Years ago, a solution was adopted to help with these duplicate content issues: the “canonical link element,” better known as a “rel=canonical” or “canonical tag.

      Search Engine Landin SEO- 14 readers -
  • 3 steps to overcoming site issues that impact performance

    … these errors moving forward. Include a content audit to check for duplicate or thin content. Remove any content that is duplicated, and rewrite any material that is thin and offers little to no value to the reader. Focus on including information that customers want to read rather than just producing material to fill space. Communicate SEO best…

    Jim Yu/ Search Engine Landin SEO- 15 readers -
  • Canonical chaos: doubling down on duplicate content

    … variations of a piece of content. It is hard enough standing out in the often hypercompetitive search landscape, so you would imagine that most businesses had these foundational SEO issues under control. Unfortunately, our experience would tell us otherwise. In fact, it seems that in the wake of many sites moving towards HTTPS for the promised…

    Search Engine Landin SEO Content- 11 readers -
  • For e-commerce success: SEO > aesthetics

    … issues exist and how you can minimize your site’s load time in order to improve user engagement and get ahead of your online competitors. Schema is your friend Schema.org offers a library of structured data markup vocabulary that Google and other search engines use to offer online consumers more information around a particular subject (including…

    Search Engine Landin SEO- 23 readers -
  • The myth of the duplicate content penalty

    … Many people are more afraid of duplicate content than they are of spammy links. There are so many myths around duplicate content that people actually think it causes a penalty and that their pages will compete against each other and hurt their website. I see forum posts, Reddit threads, technical audits, tools, and even SEO news websites…

    Search Engine Landin SEO Content Google- 12 readers -
  • Don’t get duped by duplicate content: 8 quick checks for every SEO

    … in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Stephanie LeVonne is an SEO Analyst at Elite SEM, a performance-driven digital marketing agency specializing in SEM & SEO. As a creative digital marketer, Stephanie enjoys helping clients realize their full potential by bridging the gap between their content/PR initiatives and SEO. …

    Search Engine Landin SEO- 24 readers -
  • SEO requirements for a new website platform

    …). With that, I’d consider friendly URLs as key to a site’s SEO. 11. Navigation depth & inclusions able to be customized In other words, you should be able to choose to include (or not to include) subcategories in your top navigation. Similarly, retailers should have the ability to choose to not include an e-commerce category in top navigation…

    Search Engine Landin SEO- 27 readers -
  • Is your HTTPS setup causing SEO issues?

    … Google has been making the push for sites to move to HTTPS, and many folks have already started to include this in their SEO strategy. Recently at SMX Advanced, Gary Illyes from Google said that 34 percent of the Google search results are HTTPS. That’s more than I personally expected, but it’s a good sign, as more sites are becoming secured…

    Search Engine Landin SEO- 20 readers -
  • 10 tips for avoiding shady SEO providers

    … is on a page. BOOM! The bounce rate is magically lowered — but not because the content is engaging or because customer behavior has changed. 5. A la carte SEO services If you’re hiring an SEO provider, you’re doing so because you believe that their expertise will help your business get more visibility online. If they show you a menu of possible…

    Greg Gifford/ Search Engine Landin SEO- 36 readers -
  • Jump-Start Your SEO With These 6 Surefire Tactics

    … I’m often asked the question, “Where do I start with SEO?” Though there is no one-size-fits-all approach, my answer is generally to find the biggest need for your site and start chipping away at it. It’s kind of like paying off your credit card bills. Pay the one with the highest interest rate first so you’re spending less on interest and more…

    Stoney Degeyter/ Search Engine Landin SEO- 25 readers -
  • Six Key Themes From “Meet The Search Engines” At SMX East

    … approach to marketing, or you won’t be able to succeed. Theme 4: Content Syndication Someone asked about the value of content syndication. Forrester started this off by noting that you should not do this for SEO, but it might be a good thing to do for other business purposes. He also said that in theory, you should not have a duplicate content…

    Eric Enge/ Search Engine Landin SEO Google- 17 readers -
  • SEO Disasters: Preventing The Unthinkable

    … Like any SEO veteran, I can recount my share of horror stories — launching Google Analytics and noticing that sudden, sickening drop in traffic. Sometimes, sudden drops in traffic may be the result of an algorithm changes (such as Panda). However, in many cases, they are caused by bugs, inadvertent changes or overambitious engineers…

    Search Engine Landin SEO- 16 readers -
  • What Makes Enterprise SEO And Does Your Site Need It?

    … of pages, especially products or services. If your website has 1,000 or more products, it may be an enterprise site. Take T-Mobile, for example. In its mobile phones and tablet support section, Bing indexes 34.4k pages and Google indexes 41.7k pages. It has specific product pages for every device the company supports. T-Mobile is a classic example…

    Tom Schmitz/ Search Engine Landin SEO Google- 29 readers -