Seo: Duplicate Content

  • Canonical chaos: doubling down on duplicate content

    … is running on HTTP and HTTPS, and the CMS has no way to force the protocol and/or subdomain for canonical URLs. Developers take a checklist approach to SEO, implementing the canonical tag without really understanding what it is for and populating it with the address bar URL. Correcting your canonicals In most cases, duplicate content issues can…

    Search Engine Landin SEO Content- 9 readers -
  • For e-commerce success: SEO > aesthetics

    … that are built with users in mind help your online audience (and search engine crawlers) understand where they are within your site, as well as how they can continue working their way down the conversion funnel. For tips, check out this great infographic by John Lincoln and Brian Dean on SEO-friendly URL structure. Meaningful content Similar to product…

    Search Engine Landin SEO- 20 readers -
  • The myth of the duplicate content penalty

    … Many people are more afraid of duplicate content than they are of spammy links. There are so many myths around duplicate content that people actually think it causes a penalty and that their pages will compete against each other and hurt their website. I see forum posts, Reddit threads, technical audits, tools, and even SEO news websites…

    Search Engine Landin SEO Content Google- 9 readers -
  • Don’t get duped by duplicate content: 8 quick checks for every SEO

    … crawl budget — which could prevent new pages from getting crawled and indexed. Some of the best tools in your arsenal include canonical tags, 301 redirects, nofollow/noindex tags and utilizing parameter controls. Work to reduce duplicate content by adding these quick checks to your monthly SEO maintenance routine. Some opinions expressed…

    Search Engine Landin SEO- 21 readers -
  • How to solve duplicate content local SEO issues for multi-location businesses

    … Joy Hawkins is a Local SEO expert who is a part of Google's Top Contributor program & MapMaker Regional Leads program. She regularly contributes to many online communities in the Local SEO world, including the Google My Business forum (Top Contributor), the Local Search Forum (Top Contributor), and the Local University Forum (Moderator). She…

    Search Engine Landin SEO- 11 readers -
  • SEO requirements for a new website platform

    … and relevant to the page it represents. While it is true that auto-generating title tags based on category, subcategory, filters and the brand name may allow you to pass this “requirement,” it is common sense that, for advanced SEO, you should expect your platform of choice to allow you to customize each page’s title tag. 13. Meta description tags…

    Search Engine Landin SEO- 21 readers -
  • Is your HTTPS setup causing SEO issues?

    … Google has been making the push for sites to move to HTTPS, and many folks have already started to include this in their SEO strategy. Recently at SMX Advanced, Gary Illyes from Google said that 34 percent of the Google search results are HTTPS. That’s more than I personally expected, but it’s a good sign, as more sites are becoming secured…

    Search Engine Landin SEO- 18 readers -
  • 10 tips for avoiding shady SEO providers

    … how to judge the value of the work their employer provides. Those conversations are scary, and they’re happening far too often. I thought I’d take a look at some red flags and warning signs with this week’s article here. While I’m stepping up on my soap box to preach, I’m also taking a step back and looking at the SEO industry without any…

    Greg Gifford/ Search Engine Landin SEO- 32 readers -
  • Jump-Start Your SEO With These 6 Surefire Tactics

    … I’m often asked the question, “Where do I start with SEO?” Though there is no one-size-fits-all approach, my answer is generally to find the biggest need for your site and start chipping away at it. It’s kind of like paying off your credit card bills. Pay the one with the highest interest rate first so you’re spending less on interest and more…

    Stoney Degeyter/ Search Engine Landin SEO- 22 readers -
  • Six Key Themes From “Meet The Search Engines” At SMX East

    … approach to marketing, or you won’t be able to succeed. Theme 4: Content Syndication Someone asked about the value of content syndication. Forrester started this off by noting that you should not do this for SEO, but it might be a good thing to do for other business purposes. He also said that in theory, you should not have a duplicate content…

    Eric Enge/ Search Engine Landin SEO Google- 16 readers -
  • SEO Disasters: Preventing The Unthinkable

    …) understands what can impact SEO. Audit You can use an audit to get a good baseline of your site. While it won’t tell you whether a title has been changed and important keywords lost, you can use it to make sure there are no problems with the current state of the site. All the major enterprise platforms provide some audit capabilities, and you can…

    Search Engine Landin SEO- 13 readers -
  • What Makes Enterprise SEO And Does Your Site Need It?

    … based on the sheer amount of content. Authority is another divider between enterprise and non-enterprise sites, at least for the sake of SEO. Websites with lots of external links and other authority factors will have more PageRank to pass to deep pages. Popular sites may benefit from Google’s supposed brand bias as well. By contrast, there are a lot…

    Tom Schmitz/ Search Engine Landin SEO Google- 20 readers -
  • Syndicated Content: Why, When & How

    …=canonical: The best solution is to have the site syndicating your content place a rel=canonical tag on the page with your article, and have that tag point back to the original article on your site. This tells the search engines that the syndicated copy is in fact just a copy, and that you are the original publisher. Better still, any links…

    Eric Enge/ Search Engine Landin SEO Content How To's- 15 readers -
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