Seo: Duplicate Content

  • Canonical chaos: doubling down on duplicate content

    … variations of a piece of content. It is hard enough standing out in the often hypercompetitive search landscape, so you would imagine that most businesses had these foundational SEO issues under control. Unfortunately, our experience would tell us otherwise. In fact, it seems that in the wake of many sites moving towards HTTPS for the promised…

    Search Engine Landin SEO Content- 10 readers -
  • For e-commerce success: SEO > aesthetics

    … that are built with users in mind help your online audience (and search engine crawlers) understand where they are within your site, as well as how they can continue working their way down the conversion funnel. For tips, check out this great infographic by John Lincoln and Brian Dean on SEO-friendly URL structure. Meaningful content Similar to product…

    Search Engine Landin SEO- 22 readers -
  • The myth of the duplicate content penalty

    … Many people are more afraid of duplicate content than they are of spammy links. There are so many myths around duplicate content that people actually think it causes a penalty and that their pages will compete against each other and hurt their website. I see forum posts, Reddit threads, technical audits, tools, and even SEO news websites…

    Search Engine Landin SEO Content Google- 10 readers -
  • Don’t get duped by duplicate content: 8 quick checks for every SEO

    … crawl budget — which could prevent new pages from getting crawled and indexed. Some of the best tools in your arsenal include canonical tags, 301 redirects, nofollow/noindex tags and utilizing parameter controls. Work to reduce duplicate content by adding these quick checks to your monthly SEO maintenance routine. Some opinions expressed…

    Search Engine Landin SEO- 22 readers -
  • SEO requirements for a new website platform

    … Many times, those choosing a new enterprise platform to serve their website to the world are not well-versed in today’s SEO requirements. Systems integration and indexation are the focus of many IT-minded project managers. CMS features will often be key to marketing directors’ and CMOs’ decision-making. Even for savvy marketers, some platform…

    Search Engine Landin SEO- 25 readers -
  • Is your HTTPS setup causing SEO issues?

    … Google has been making the push for sites to move to HTTPS, and many folks have already started to include this in their SEO strategy. Recently at SMX Advanced, Gary Illyes from Google said that 34 percent of the Google search results are HTTPS. That’s more than I personally expected, but it’s a good sign, as more sites are becoming secured…

    Search Engine Landin SEO- 19 readers -
  • 10 tips for avoiding shady SEO providers

    … how to judge the value of the work their employer provides. Those conversations are scary, and they’re happening far too often. I thought I’d take a look at some red flags and warning signs with this week’s article here. While I’m stepping up on my soap box to preach, I’m also taking a step back and looking at the SEO industry without any…

    Greg Gifford/ Search Engine Landin SEO- 33 readers -
  • Jump-Start Your SEO With These 6 Surefire Tactics

    … at them by optimizing a few key tags first. These include: Title Tag Meta Description Tag H1 Heading Tag Other Heading Tags Alt Tags On each page, you want to make sure every tag is unique and representative of the content of that particular page. If you have anything from your keyword research that fits a page, use it. A detailed optimization isn’t…

    Stoney Degeyter/ Search Engine Landin SEO- 22 readers -
  • Study: 29% Of Sites Face Duplicate Content Issues & 80% Aren’t Using Schema.org Microdata

    … 3,672 image issues on average. Head over to Raven for full report details. Images used courtesy of Raven Tools. About The Author Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn. (Some images used under license from Shutterstock.com.)…

    Greg Finn/ Search Engine Landin SEO Content- 18 readers -
  • Six Key Themes From “Meet The Search Engines” At SMX East

    … approach to marketing, or you won’t be able to succeed. Theme 4: Content Syndication Someone asked about the value of content syndication. Forrester started this off by noting that you should not do this for SEO, but it might be a good thing to do for other business purposes. He also said that in theory, you should not have a duplicate content…

    Eric Enge/ Search Engine Landin SEO Google- 17 readers -
  • SEO Disasters: Preventing The Unthinkable

    …, but it was serious damage to a struggling startup. Broken redirects: a nasty problem There are lots of very valid reasons to change URLs. In our case, the new site architecture required it. Other reasons include: Including the primary keyword in the URL. Removing URL parameters. Creating user-friendly URLs. Changing the folder structure. Moving to a new…

    Search Engine Landin SEO- 13 readers -
  • What Makes Enterprise SEO And Does Your Site Need It?

    … based on the sheer amount of content. Authority is another divider between enterprise and non-enterprise sites, at least for the sake of SEO. Websites with lots of external links and other authority factors will have more PageRank to pass to deep pages. Popular sites may benefit from Google’s supposed brand bias as well. By contrast, there are a lot…

    Tom Schmitz/ Search Engine Landin SEO Google- 22 readers -
  • Syndicated Content: Why, When & How

    … are potential SEO issues with this, and we will discuss that later on in this post. Content Syndication Vs. Guest Posting First, let's get clear on the difference between content syndication and guest posting, as they are not the same thing at all. Guest Posting is creating content for publication on a third-party website. We call it guest posting when…

    Eric Enge/ Search Engine Landin SEO Content How To's- 15 readers -
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