Seo: Duplicate Content

    • 7 most important SEO focus areas for colleges and universities

      July typically means a new fiscal year for colleges and universities, bringing with it new marketing plans and goals for the upcoming educational year. Where does SEO fit into your higher education marketing plan this year? Hopefully, right at the top. Earlier this year, Chegg Enrollment Services and the National Research Center for College and University Admissions (NRCCUA) ...

      Janet Driscoll Miller/ Search Engine Landin SEO- 17 readers -
  • Canonical tags are easy, right? What’s the worst that could happen?

    ….” How does a canonical tag help with SEO? The canonical tag helps solve duplicate content issues by setting the preferred version of a page and passing signals such as links to the preferred version. The tag helps consolidate duplicate content caused by issues such as: HTTP and HTTPS www and non-www parameters and faceted navigation session IDs…

    Search Engine Landin SEO- 17 readers -
  • 3 steps to overcoming site issues that impact performance

    … practices to your site contributors. Make sure they understand the value of using various SEO elements, including meta descriptions, identifying keywords and topics and structuring text in a reader-friendly manner, which includes headings and short paragraphs. Check your page load speed with the Google Developer tool, and use suggestions to improve…

    Jim Yu/ Search Engine Landin SEO- 15 readers -
  • Canonical chaos: doubling down on duplicate content

    … is running on HTTP and HTTPS, and the CMS has no way to force the protocol and/or subdomain for canonical URLs. Developers take a checklist approach to SEO, implementing the canonical tag without really understanding what it is for and populating it with the address bar URL. Correcting your canonicals In most cases, duplicate content issues can…

    Search Engine Landin SEO Content- 14 readers -
  • For e-commerce success: SEO > aesthetics

    … that are built with users in mind help your online audience (and search engine crawlers) understand where they are within your site, as well as how they can continue working their way down the conversion funnel. For tips, check out this great infographic by John Lincoln and Brian Dean on SEO-friendly URL structure. Meaningful content Similar to product…

    Search Engine Landin SEO- 28 readers -
  • The myth of the duplicate content penalty

    … Many people are more afraid of duplicate content than they are of spammy links. There are so many myths around duplicate content that people actually think it causes a penalty and that their pages will compete against each other and hurt their website. I see forum posts, Reddit threads, technical audits, tools, and even SEO news websites…

    Search Engine Landin SEO Content Google- 13 readers -
  • Don’t get duped by duplicate content: 8 quick checks for every SEO

    … crawl budget — which could prevent new pages from getting crawled and indexed. Some of the best tools in your arsenal include canonical tags, 301 redirects, nofollow/noindex tags and utilizing parameter controls. Work to reduce duplicate content by adding these quick checks to your monthly SEO maintenance routine. Some opinions expressed…

    Search Engine Landin SEO- 24 readers -
  • SEO requirements for a new website platform

    … it follow Google’s advice on pagination? Why is this important? Because canonicals allow you to eliminate duplicate and/or low-quality content that many platforms inevitably produce and, from an SEO point of view, it allows a site owner to direct the SEO “power” of those pages. 5. Supports ad hoc 301 redirect mapping The devil is in the details…

    Search Engine Landin SEO- 28 readers -
  • Is your HTTPS setup causing SEO issues?

    … be that the HTTP 301 redirects to the HTTPS. Here is a list of the best practices for a correct HTTPS setup to avoid SEO issues: Ensure your HTTPS site version is added in Google Search Console and Bing Webmaster Tools. In Google Search Console, add both the www and non-www versions. Set your preferred domain under the HTTPS versions. 301 redirect HTTP URL…

    Search Engine Landin SEO- 21 readers -
  • 10 tips for avoiding shady SEO providers

    … is on a page. BOOM! The bounce rate is magically lowered — but not because the content is engaging or because customer behavior has changed. 5. A la carte SEO services If you’re hiring an SEO provider, you’re doing so because you believe that their expertise will help your business get more visibility online. If they show you a menu of possible…

    Greg Gifford/ Search Engine Landin SEO- 36 readers -
  • Jump-Start Your SEO With These 6 Surefire Tactics

    … I’m often asked the question, “Where do I start with SEO?” Though there is no one-size-fits-all approach, my answer is generally to find the biggest need for your site and start chipping away at it. It’s kind of like paying off your credit card bills. Pay the one with the highest interest rate first so you’re spending less on interest and more…

    Stoney Degeyter/ Search Engine Landin SEO- 25 readers -
  • Six Key Themes From “Meet The Search Engines” At SMX East

    … approach to marketing, or you won’t be able to succeed. Theme 4: Content Syndication Someone asked about the value of content syndication. Forrester started this off by noting that you should not do this for SEO, but it might be a good thing to do for other business purposes. He also said that in theory, you should not have a duplicate content…

    Eric Enge/ Search Engine Landin SEO Google- 17 readers -
  • SEO Disasters: Preventing The Unthinkable

    … visited pages. Even so, the pages were not broken. The only way to detect his problem would have been to audit the links on these pages vs. the content that should be generated on those pages (which is how I detected the problem). More Gotchas With the increasing technical complexity of websites and SEO, there is a huge list of potential issues…

    Search Engine Landin SEO- 19 readers -