Seo: Engagement

  • Connect audience insight to your SEO strategy

    … marketing collateral, calls to action and budget prioritization across all your channels. So, what have we done here to connect the dots between mobile SEO data and rich audience data from elsewhere? Well, in a sense, we have simply performed a nearly infinite number of A/B tests on the data to know that the person clicking through that mobile…

    Chris Liversidge/ Search Engine Landin SEO- 9 readers -
  • Exploring a newly-granted Google patent around social signals

    … fits that bill perfectly. We’re heard repeatedly from Google that social interactions are not a search ranking signal. In fact, you can read a Tweet from Google’s Gary Illyes in response to the statement, “Some controversy over whether Google takes social into account for SEO….” His reply: So the answer is “No,” right? Maybe, and here’s where…

    Dave Davies/ Search Engine Landin SEO Google- 11 readers -
  • Content and SEO: Building linkable content

    In March, Google Search Quality Senior Strategist Andrey Lipattsev stated that Google’s two top ranking factors are content and links. Content and links have a symbiotic relationship: great content attracts links, and links improve the visibility and popularity of content. However, not all types of content will attract links, and even content types that typically attract lin ...

    Search Engine Land- 18 readers -
  • What Netflix can teach us about long-tail keyword research

    … exactly what their individual users want to see. They don’t just pull these categories out of nowhere. They are backed by data. As SEO gets more and more personalized, we can learn a lot from these obscure Netflix categories and drive more targeted traffic with hyper-focused long-tail keywords. Keyword research still matters. There are many…

    Search Engine Landin SEO Google- 17 readers -
  • Digitizing traditional marketing methods to compete in local search

    For local brands and companies, it can be hard to initially bridge the gap between traditional and digital marketing. Many local companies, even very successful ones, see more value in traditional marketing methods than inbound digital engagement. Recently, we’ve seen brands increase local search performance by digitizing traditional marketing methods, translating offline to online marketing.

    Search Engine Land- 13 readers -
  • Test points to likely influence of click-through rate on search rankings

    … There has been a lot written about click-through rate (CTR) as it relates to SEO. Some say that it really doesn’t matter. Others say that it is very possible it does. Reading articles, experiments and case studies is great, but we’re always eager to test things out for ourselves. We maintain a bunch of test websites for just that purpose…

    Search Engine Landin SEO- 13 readers -
  • The human side to SEO: the power of personas

    … through content that speaks to their deepest needs, you’ll increase engagement, shares and more — all of which, in return, impacts traffic, leads, brand identity and so on. Start creating your persona profiles I hope this post helped explain and encourage you to think deeper about the person behind your SEO strategy. By defining your audience…

    Search Engine Landin SEO- 15 readers -
  • Common misconceptions when measuring SEO content performance

    …, in many others, it will be a false flag. At worst, these metrics can even be indicators of poorly performing content. Here are some common misconceptions: Bounce rates should always be low across the site. A high average time on site indicates strong-performing content. A high average of pages per visit signals positive user engagement. Misconception…

    Search Engine Landin SEO- 18 readers -
  • 7 e-commerce SEO trends we’re seeing in 2016

    … Few types of online business can benefit from SEO more than e-commerce websites that allow for direct consumer transactions. Not only can you secure more web traffic (and a larger stream of revenue), you can also optimize specific product pages to funnel traffic to your most profitable or popular pages. But SEO (and e-commerce in general…

    Jayson Demers/ Search Engine Landin SEO- 23 readers -
  • 5 contemporary strategies that help improve your rankings

    … Improving your rankings isn’t as simple as it used to be. As businesses have become more invested in SEO, search ranking algorithms have grown smarter and more sophisticated. The result is that many techniques that used to be acceptable are now considered gray-hat or black-hat — and in some cases, can even earn you a traffic-throttling Google…

    Pratik Dholakiya/ Search Engine Landin SEO- 20 readers -
  • How to use social media to create SEO success

    … to help gain these links to your content. Another direct way having strong engagement on social media can help SEO is the simple fact that your tweets and shares are going to get in front of more eyes and are thus more likely to get links. Use social media to improve customer service Today, customers go online to make complaints or ask questions about…

    Search Engine Landin Social SEO Twitter- 14 readers -
  • My SEO optimized & UI-friendly e-commerce Frankenstein

    … I spend a lot of time browsing e-commerce sites. While there are some websites that are doing e-commerce incredibly well (looking at you, Amazon), there are very few that cover all of the bases: SEO-optimized, easy to navigate, mobile-friendly and fast. Generally, e-commerce websites miss out on at least one key piece of the puzzle…

    Search Engine Landin SEO- 6 readers -