Seo: Engagement

    • How machine learning impacts the need for quality content

      Back in August, I posited the concept of a two-factor ranking model for SEO. The idea was to greatly simplify SEO for most publishers and to remind them that the finer points of SEO don’t matter if you don’t get the basics right. This concept leads to a basic ranking model that looks like this: To look at it a little differently, here is a way of assessing the importance of ...

      Eric Enge/ Search Engine Landin SEO Content Google How To's- 16 readers -
    • 6 ways to grow your podcast audience with SEO

      Along with technical SEO and links, high-quality, interesting, engaging content is one of the three main pillars of any successful SEO strategy. Traditional content strategies use blog posts, articles, images, and sometimes video as the main sources of content. And while those can be awesome for driving traffic and supporting your SEO efforts, podcasts are an often overlooke ...

      Stephan Spencer/ Search Engine Landin SEO- 15 readers -
  • Connect audience insight to your SEO strategy

    …. (On mobile, that gap is even wider.) For example, it is very common to identify different points in the purchase path in SEO by walking down the long tail and grouping up terms with semantic meaning that align with stronger “buy” intention, but it is also possible to align that intent-led strategy with our rich audience data to understand who our…

    Chris Liversidge/ Search Engine Landin SEO- 11 readers -
  • Exploring a newly-granted Google patent around social signals

    … Disclaimer: When discussing patents, it’s important to remember that simply filing a patent does not mean a technology is in use or will ever be used. It is simply a strong indication that an idea is being considered and likely tested. Every now and then, a patent comes across my radar that gets me excited, and one granted recently to Google…

    Dave Davies/ Search Engine Landin SEO Google- 14 readers -
  • Content and SEO: Building linkable content

    … are a number of ways to build link-worthiness into content planning: original research/data; expert opinions/quotes; collaboration; and unique imagery/video. Building link-worthiness into content planning — before creating content — will make promotion simple and straightforward. Original research/data One of the best types of content for securing links…

    Search Engine Landin SEO Content- 20 readers -
  • What Netflix can teach us about long-tail keyword research

    … exactly what their individual users want to see. They don’t just pull these categories out of nowhere. They are backed by data. As SEO gets more and more personalized, we can learn a lot from these obscure Netflix categories and drive more targeted traffic with hyper-focused long-tail keywords. Keyword research still matters. There are many…

    Search Engine Landin SEO Google- 20 readers -
  • Digitizing traditional marketing methods to compete in local search

    … For local brands and companies, it can be hard to initially bridge the gap between traditional and digital marketing. Many local companies, even very successful ones, see more value in traditional marketing methods than inbound digital engagement. Recently, we’ve seen brands increase local search performance by digitizing traditional marketing…

    Search Engine Landin SEO- 14 readers -
  • Test points to likely influence of click-through rate on search rankings

    … There has been a lot written about click-through rate (CTR) as it relates to SEO. Some say that it really doesn’t matter. Others say that it is very possible it does. Reading articles, experiments and case studies is great, but we’re always eager to test things out for ourselves. We maintain a bunch of test websites for just that purpose…

    Search Engine Landin SEO- 15 readers -
  • The human side to SEO: the power of personas

    … through content that speaks to their deepest needs, you’ll increase engagement, shares and more — all of which, in return, impacts traffic, leads, brand identity and so on. Start creating your persona profiles I hope this post helped explain and encourage you to think deeper about the person behind your SEO strategy. By defining your audience…

    Search Engine Landin SEO- 19 readers -
  • Common misconceptions when measuring SEO content performance

    … has a much higher propensity to develop into a second page view versus a contact details page for an insurer. Make better optimization decisions These misconceptions demonstrate the disconnect between a large proportion of SEO strategies and what the consumer actually needs. Having a “one size fits all” approach to your SEO content marketing…

    Search Engine Landin SEO- 20 readers -
  • 7 e-commerce SEO trends we’re seeing in 2016

    … in numbers compared to desktop users by the day. Mobile optimization is also starting to include app optimization, which Google is favoring heavily with developments like app streaming — and one day soon, e-commerce platforms may need to develop their own mobile apps just to survive in terms of visibility. 6. Voice search and digital assistants…

    Jayson Demers/ Search Engine Landin SEO- 27 readers -
  • 5 contemporary strategies that help improve your rankings

    … Improving your rankings isn’t as simple as it used to be. As businesses have become more invested in SEO, search ranking algorithms have grown smarter and more sophisticated. The result is that many techniques that used to be acceptable are now considered gray-hat or black-hat — and in some cases, can even earn you a traffic-throttling Google…

    Pratik Dholakiya/ Search Engine Landin SEO- 22 readers -
  • How to use social media to create SEO success

    … to help gain these links to your content. Another direct way having strong engagement on social media can help SEO is the simple fact that your tweets and shares are going to get in front of more eyes and are thus more likely to get links. Use social media to improve customer service Today, customers go online to make complaints or ask questions about…

    Search Engine Landin Social SEO Twitter- 15 readers -
  • My SEO optimized & UI-friendly e-commerce Frankenstein

    … I spend a lot of time browsing e-commerce sites. While there are some websites that are doing e-commerce incredibly well (looking at you, Amazon), there are very few that cover all of the bases: SEO-optimized, easy to navigate, mobile-friendly and fast. Generally, e-commerce websites miss out on at least one key piece of the puzzle…

    Search Engine Landin SEO- 8 readers -
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