Seo: Engagement

    • How to track conversions like a pro

      How do you know if what you are doing is actually working? Sure, traffic may be going up, but what about after that? Are your new visitors taking actions that lead to real business results? The goal of SEO is not to just drive more traffic — it’s to drive better traffic. And the only way to know if we have hit our goal is to measure how our users are interacting with our sit ...

      Search Engine Landin SEO Google How To's- 11 readers -
  • In the age of RankBrain, these foundational SEO issues still matter

    …, and those problems were never fully resolved? Is your site generating thousands of meaningless unique URLs? When URL and redirect problems reach a critical mass, they can pose a significant risk to your organic traffic. Other issues. Additional technical SEO issues — like fixing every single broken link and setting up redirects for every possible…

    Nate Dame/ Search Engine Landin SEO- 30 readers -
  • 3 steps to overcoming site issues that impact performance

    … these errors moving forward. Include a content audit to check for duplicate or thin content. Remove any content that is duplicated, and rewrite any material that is thin and offers little to no value to the reader. Focus on including information that customers want to read rather than just producing material to fill space. Communicate SEO best…

    Jim Yu/ Search Engine Landin SEO- 15 readers -
  • A technical argument for quality content

    … Those who know me know that I’m primarily a technical SEO. I like on-site content optimization to be sure, but I like what I can measure — and now that keyword densities are mostly gone, I find it slightly less rewarding during the process (though equally rewarding via the outcome). For this reason, I’ve never been a huge fan of the “quality…

    Dave Davies/ Search Engine Landin SEO Content- 29 readers -
  • Why UX is pivotal to the future of SEO

    … search performance — especially if we consider how machine learning is becoming ever more central to search algorithms and incorporating areas such as search sequence, as well as content quality, structure and sentiment. To keep pace, agencies and marketers must broaden their SEO approach by placing a much greater focus on UX across the full range…

    Search Engine Landin SEO- 36 readers -
  • Has machine learning created a new model for SEO ranking?

    … for all Google queries. But how does machine learning impact rankings exactly? That’s the big question. SEO used to be all about building links and using the right keywords. Links and keywords still matter, but machine learning has transformed the traditional SEO ranking model into something new. Let me explain. The new SEO ranking model What…

    Larry Kim/ Search Engine Landin SEO Google- 26 readers -
  • 6 ways to grow your podcast audience with SEO

    … Along with technical SEO and links, high-quality, interesting, engaging content is one of the three main pillars of any successful SEO strategy. Traditional content strategies use blog posts, articles, images, and sometimes video as the main sources of content. And while those can be awesome for driving traffic and supporting your SEO efforts…

    Stephan Spencer/ Search Engine Landin SEO- 20 readers -
  • Connect audience insight to your SEO strategy

    … marketing collateral, calls to action and budget prioritization across all your channels. So, what have we done here to connect the dots between mobile SEO data and rich audience data from elsewhere? Well, in a sense, we have simply performed a nearly infinite number of A/B tests on the data to know that the person clicking through that mobile…

    Chris Liversidge/ Search Engine Landin SEO- 11 readers -
  • Exploring a newly-granted Google patent around social signals

    … fits that bill perfectly. We’re heard repeatedly from Google that social interactions are not a search ranking signal. In fact, you can read a Tweet from Google’s Gary Illyes in response to the statement, “Some controversy over whether Google takes social into account for SEO….” His reply: So the answer is “No,” right? Maybe, and here’s where…

    Dave Davies/ Search Engine Landin SEO Google- 29 readers -
  • Content and SEO: Building linkable content

    … In March, Google Search Quality Senior Strategist Andrey Lipattsev stated that Google’s two top ranking factors are content and links. Content and links have a symbiotic relationship: great content attracts links, and links improve the visibility and popularity of content. However, not all types of content will attract links, and even content…

    Search Engine Landin SEO Content- 22 readers -
  • What Netflix can teach us about long-tail keyword research

    … exactly what their individual users want to see. They don’t just pull these categories out of nowhere. They are backed by data. As SEO gets more and more personalized, we can learn a lot from these obscure Netflix categories and drive more targeted traffic with hyper-focused long-tail keywords. Keyword research still matters. There are many…

    Search Engine Landin SEO Google- 21 readers -
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