Seo: Engagement

    • Content and SEO: Building linkable content

      In March, Google Search Quality Senior Strategist Andrey Lipattsev stated that Google’s two top ranking factors are content and links. Content and links have a symbiotic relationship: great content attracts links, and links improve the visibility and popularity of content. However, not all types of content will attract links, and even content types that typically attract lin ...

      Search Engine Landin SEO Content- 17 readers -
    • Connect audience insight to your SEO strategy

      Audience enrichment — combining first-party data from your website with third-party data gathered from other sources to get a more complete picture of your visitors — is a hot topic right now amongst enterprise-level businesses. Evidence of its impact is clear in channels such as programmatic, which continues to rampage through paid marketing budgets, hoovering up the dollars left and right.

      Chris Liversidge/ Search Engine Landin SEO- 8 readers -
  • Exploring a newly-granted Google patent around social signals

    … fits that bill perfectly. We’re heard repeatedly from Google that social interactions are not a search ranking signal. In fact, you can read a Tweet from Google’s Gary Illyes in response to the statement, “Some controversy over whether Google takes social into account for SEO….” His reply: So the answer is “No,” right? Maybe, and here’s where…

    Dave Davies/ Search Engine Landin SEO Google- 11 readers -
  • What Netflix can teach us about long-tail keyword research

    … in the field who seem to believe that keywords are no longer important and that focusing more on topical authority is the way to go. Now, I fully agree that focusing on themes is crucial, but we can’t just ignore keywords. If keywords are no longer relevant, then why does Google go to all the trouble to hide them from us in analytics? Why does AdWords…

    Search Engine Landin SEO Google- 17 readers -
  • Digitizing traditional marketing methods to compete in local search

    … it can be translated to digital. According to Moz’s 2015 Local Search Ranking Factors survey, link signals are among the top ranking factors for local SEO, and we can use this information to our advantage. Go to the press, or submit press releases through paid providers (, for example) to increase inbound links to the site. Your website’s…

    Search Engine Landin SEO- 12 readers -
  • Test points to likely influence of click-through rate on search rankings

    … There has been a lot written about click-through rate (CTR) as it relates to SEO. Some say that it really doesn’t matter. Others say that it is very possible it does. Reading articles, experiments and case studies is great, but we’re always eager to test things out for ourselves. We maintain a bunch of test websites for just that purpose…

    Search Engine Landin SEO- 12 readers -
  • The human side to SEO: the power of personas

    … through content that speaks to their deepest needs, you’ll increase engagement, shares and more — all of which, in return, impacts traffic, leads, brand identity and so on. Start creating your persona profiles I hope this post helped explain and encourage you to think deeper about the person behind your SEO strategy. By defining your audience…

    Search Engine Landin SEO- 14 readers -
  • Common misconceptions when measuring SEO content performance

    …, in many others, it will be a false flag. At worst, these metrics can even be indicators of poorly performing content. Here are some common misconceptions: Bounce rates should always be low across the site. A high average time on site indicates strong-performing content. A high average of pages per visit signals positive user engagement. Misconception…

    Search Engine Landin SEO- 17 readers -
  • 7 e-commerce SEO trends we’re seeing in 2016

    … in numbers compared to desktop users by the day. Mobile optimization is also starting to include app optimization, which Google is favoring heavily with developments like app streaming — and one day soon, e-commerce platforms may need to develop their own mobile apps just to survive in terms of visibility. 6. Voice search and digital assistants…

    Jayson Demers/ Search Engine Landin SEO- 22 readers -
  • 5 contemporary strategies that help improve your rankings

    Improving your rankings isn’t as simple as it used to be. As businesses have become more invested in SEO, search ranking algorithms have grown smarter and more sophisticated. The result is that many techniques that used to be acceptable are now considered gray-hat or black-hat — and in some cases, can even earn you a traffic-throttling Google penalty.

    Pratik Dholakiya/ Search Engine Land- 19 readers -
  • How to use social media to create SEO success

    … Much has been written about the interplay between social media and search engine optimization. I have seen a few tips and tricks to use social media to help get content indexed and possibly see other SEO benefits, but the best way I have found to make social media work toward SEO is to use it the way it is already being used. Many brands use…

    Search Engine Landin Social SEO Twitter- 13 readers -
  • My SEO optimized & UI-friendly e-commerce Frankenstein

    … I spend a lot of time browsing e-commerce sites. While there are some websites that are doing e-commerce incredibly well (looking at you, Amazon), there are very few that cover all of the bases: SEO-optimized, easy to navigate, mobile-friendly and fast. Generally, e-commerce websites miss out on at least one key piece of the puzzle…

    Search Engine Landin SEO- 5 readers -
  • 5 brilliant headline hacks for crazy high organic click-through rates

    … for more of your other pages and more traffic. In the death spiral, however, you have stupid SEO title tags. You’re barfing the same title over and over and people aren’t clicking. The result: poor rankings and even less traffic. But there is a cure. The surprisingly simple cure for crappy titles You need to write more clickable titles than everybody…

    Larry Kim/ Search Engine Landin SEO- 15 readers -
  • 5 ways to maintain your SEO ranking

    … the experience of your readers and entice other people to link to your site. Take the time to improve the visual appeal of your brand. Optimizing the layout of your site will reduce bounce rates and increase the likelihood of your visitors engaging with your content. 2. Speed up your site Site speed has long been a ranking factor in Google search, yet…

    Daniel Faggella/ Search Engine Landin SEO EMail- 28 readers -
  • Local SEO: Become the voice online for your market

    … When it comes to local content marketing, too many businesses fall into the trap of self-promotion, writing solely or primarily about their products and services. Or worse, their blog is rarely updated, or it’s full of filler content that only serves to boost search rankings. Rarely does this approach translate into engaged visitors or traction…

    Search Engine Landin SEO- 12 readers -
  • How to effectively prioritize and amplify SEO content

    … Many SEOs these days are focused on content marketing. This involves building out high-quality content optimized for searcher intent, then amplifying that content through social to capture end users in their moment of need. But what are the right steps to prioritize and amplify content? Read on. SEO content prioritization & creation At one…

    Search Engine Landin Social SEO Content How To's- 15 readers -