Seo: General

    • 2016 was a coming-of-age year for Baidu SEO; why you should invest in 2017

      Recently, I attended Baidu’s annual search conference for agency partners in Beijing. One of the premier search events in China for SEO professionals, the conference was hosted by engineers from Baidu’s core search and Webmaster Tools teams. The agenda covered Baidu’s eco-empowerment strategy, its Mobile Instant Page (MIP) project and a wrap-up of the 2016 algorithm updates.

      Search Engine Landin Paid Search SEO- 29 readers -
    • Refreshing competitive search strategies in 2017

      With search marketing in a relatively constant state of evolution, refreshing competitive strategies is an exercise that is easily overlooked. As we enter a new year, it seems like a good opportunity to highlight a couple of the competitive strategies my agency, ZOG Digital, employs for our clients for both paid and organic search. 1.

      Search Engine Landin SEO- 12 readers -
  • Broken link building made easy

    … faster by using the broken links report in Ahrefs to find broken pages on your competitors’ websites and that you already have content for. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Patrick Stox is an SEO Specialist for IBM and an organizer for the Raleigh SEO Meetup, the most successful SEO Meetup in the US. …

    Search Engine Landin SEO- 13 readers -
  • Seasonal and holiday link building

    … follow a similar timeline for effective link acquisition. Certain link opportunities can be seasonal, but link building as a strategy is constant — to take full advantage of seasonal traffic trends, you must secure worthwhile links year-round. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine…

    Search Engine Landin SEO- 12 readers -
  • It’s time to get ready for the holidays (Yes, really!)

    We all know that the holidays are fast approaching. In just 10 short months, we’ll all be gathered around home and hearth; in just nine short months, the chaos of filling that home and hearth with a wide assortment of colorful boxes, trees or candles will begin. Regular readers will remember that last November, I published an article on last-minute SEO for the holidays.

    Dave Davies/ Search Engine Land- 16 readers -
  • Do organic keyword rankings matter anymore?

    High keyword rankings are the most sought-after achievement in the world of search engine optimization (SEO). Small businesses and brands alike strive to obtain the first organic listing in search results because of the lucrative traffic and lead opportunities that are associated with this position.

    Search Engine Land- 30 readers -
  • SEO priorities for the new year

    … With New Year’s Day still fresh in our memories, there is no better time to step back and take stock of your SEO campaigns. Look for any quick wins and identify the larger projects that will help you start the year in great shape. Hygiene: Quick wins These are the actions you can do tomorrow. In my view, there are two keys areas to focus on. 1…

    Search Engine Landin SEO- 28 readers -
  • Using agile project management for SEO & digital marketing

    … agile practices to improve their own marketing efforts. Hit me up on Twitter, LinkedIn or via the author contact form, and let’s see if we can’t inspect, adapt and improve our SEO and digital marketing efforts in 2017. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors…

    Search Engine Landin SEO- 21 readers -
  • 3 reasons why you can safely ignore your competitors’ traffic metrics

    … year, for example, I wrote a blog post listing over 50 ways to drive traffic to a website. That post was picked up by numerous SEO practitioners and marketers, and over time, it became the number one traffic generator to the website — accounting for over 50 percent of traffic. The problem, however, was it didn’t result in one inquiry, and all…

    Search Engine Landin SEO- 16 readers -
  • The flexibility requirement for SEO agencies

    Tell me if you’ve encountered conversations like these before: “We actually don’t care about conversions; we just want organic traffic growth.” “We’re re-branding and are no longer calling ourselves [insert term].” “We’re launching a new product today. Can you provide us tagging and content?” #facepalm I’d like to tell you these situations are rare, but if you’ve worked in t ...

    Casie Gillette/ Search Engine Land- 17 readers -
  • 5 B2B marketing tips to jump-start your 2017 results

    … with a bang. New year, new opportunities 2016 was a year of incredible change. Google changed the SERP game by shifting visibility to paid advertising, while also changing the core organic algorithm to natively include Panda and RankBrain. Search engine marketing isn’t getting any easier. Top it off with the rapid expansion of marketing technologies…

    Search Engine Landin SEO- 27 readers -
  • Essential voice search strategies for 2017

    … There’s one thing that remains true about SEO: it’s always changing. One of the big changes that we’re experiencing now in local SEO is the increasing popularity of voice search. Voice search used to be a novelty — now it’s a necessity, especially when you’re on the go with your smartphone or tablet. If you’re a local business, how do you…

    Search Engine Landin SEO- 23 readers -
  • Brand vs. local Knowledge Graph result: Which is better?

    … Since the expansion of Google’s Knowledge Graph, I’ve been getting tons of questions around different Knowledge Graph results. One of the most frequent questions I get from my clients and business owners is regarding which Knowledge Graph result is best to have: a general brand or local panel. Before going into the answer for this question…

    Search Engine Landin SEO Google- 15 readers -
  • 17 link resolutions for 2017

    … back within a couple of months. 5. Don’t discount the power of paid media Paid media can be effectively utilized in conjunction with your link-building efforts. If you can’t rank organically for some key terms, I see nothing wrong with using paid ads to capture the traffic from those phrases. Alternatively, if you need to watch your budget…

    Julie Joyce/ Search Engine Landin SEO- 33 readers -
  • 4 steps to make your organic listings more effective

    … You’re a savvy digital marketer. You follow Google best practices and read “all the SEO blogs.” You sound like a zookeeper with your extensive knowledge of Pandas, Penguins, Possums and Pigeons. You’re always looking for ways to improve organic search rankings. Instead of investing your time researching some of those gray (or even black) hat…

    Search Engine Landin SEO- 15 readers -
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