Seo: General

    • What advanced SEOs need to know about algorithm updates

      Times have changed. Gone are the days of yearly algorithm updates that would upend the search results and leave us scrambling. These days, it’s common to see ranking and traffic changes on a daily or weekly basis — and when it comes to algorithms, Google rarely even confirms updates. In fact, according to Olga Andrienko, Head of Global Marketing at SEMrush, of the 28 updates ...

      Casie Gillette/ Search Engine Landin SEO- 26 readers -
    • Small business SEO: Your questions answered

      Being a small business is tough. Many businesses fail in the first year, and many more will not make it to the five-year mark. But even established businesses can fail if they are unable to adapt to changing times. Marketing is difficult — digital marketing even more so. And the black-box nature of SEO can make it the most difficult form of marketing your business.

      Search Engine Landin SEO- 15 readers -
  • ‘SEO: The Movie’ aims to trace the rise of internet marketing

    … Grab your popcorn. There’s a new movie that looks back on the history of SEO from the mid-1990s to today. Wait. A movie about SEO? Yep. It may seem odd at first glance, but as anyone who’s been around the industry for the past 20 or so years could tell you, there are definitely some interesting stories to tell. So that’s what John Lincoln…

    Matt Mcgee/ Search Engine Landin SEO- 20 readers -
  • What link builders really want you to know

    … Our job is rough. I have done many things in SEO, and none have even come close to being as mind-numbing and frustrating as link building. It’s been even rougher than usual lately, and that notion is one shared by many of my link-building peers. After doing this for so many years, I can tell you that the summer months can be really, really…

    Julie Joyce/ Search Engine Landin SEO- 16 readers -
  • SEO: The missing piece in brand protection

    … volume of all the other points of search is significantly higher than Google alone. Investing in SEO provides a method of impacting millions of brand touch points for established brands. Regardless of your role in the company, be accountable to the brand. If your role is in SEO, reach out to brand managers or marketing executives in your company…

    Search Engine Landin SEO- 16 readers -
  • 2017 growth hacks: Optimizing organic market share

    … you’re working on SEO. Hack #2: Optimize for SERP sections The organic SERP (search engine results page) has become a collage of different sections appearing dynamically based on keyword searches (often referred to as “blended results” or “Universal Search“). If your goal is to appear at the top of the page, but you are optimizing for a section…

    Search Engine Landin SEO- 17 readers -
  • How to stop worrying about Google updates

    … are categories if I don’t know what the rules are for those categories? Let’s take a look at how we can evaluate these areas without Google telling us much about what changes occurred. Link issues: It’s all about Penguin One of the most vetted areas of organic SEO is, of course, links — and Penguin is the algorithm that evaluates those links. It could…

    Kristine Schachinger/ Search Engine Landin SEO Google How To's- 18 readers -
  • The battleground of entities & reviews

    … be a singular and defined idea, like “evolution.” While simple, the impact of entities on search is massive — and it’s sadly one of the most overlooked areas of discussion in SEO. So today, we’ll take steps to remedy that in at least one area. Let’s talk about reviews We’re going to begin our discussion in an area we all tend to think of when we think…

    Dave Davies/ Search Engine Landin SEO Google- 12 readers -
  • Stop oversimplifying everything!

    Join us for a Google Webmaster Central office hours hangout on May 2, 4pm CET Add your questions at . This session is open to anything webmaster related like crawling, indexing, mobile sites, internationalization, duplicate content, Sitemaps, Search Consol ...

    Eric Enge/ Search Engine Landin SEO Google- 12 readers -
  • A fresh perspective on SEO for B2B companies

    … five for your most valuable keywords. You need a comprehensive approach to successfully capture the entire value that Google’s search engine results page has to offer. It’s time to rethink B2B SEO In conclusion, the entire point of SEO has never been to rank websites. It has been to drive revenue from a marketing channel that has no ongoing cost per…

    Search Engine Landin SEO- 18 readers -
  • Relevance vs. authority: Which link has more value? (Part 3)

    … Welcome to the third and final installment of my series on relevance versus authority, exploring which link has more value. To really tease out the argument of relevance versus authority, I asked industry experts the following question: “All other metrics being equal, would you rather have a high-authority link with lower relevance…

    Search Engine Landin SEO- 17 readers -
  • How to build an SEO strategy to dominate your market

    … Do you want an SEO strategy that goes beyond incremental growth? One that is defensible by being inherently more difficult for your competitors to replicate? And one that sets you apart from your competitors? Then you’re in the right place, because that’s exactly what we’re going to outline here today. First and foremost, you need…

    Search Engine Landin SEO How To's- 21 readers -
  • SEO vs. PPC: Pros, cons & an integrated approach

    … A question we are often asked is, “Which is better: SEO or PPC?” This is not a question with a general answer, as it really, truly depends on your current situation, objectives and marketplace. Certainly, we are big on SEO at Bowler Hat. My experience in this industry over nearly 17 years shows me that when done well, organic search delivers…

    Search Engine Landin Paid Search SEO- 22 readers -
  • Weathering the Google storms

    … A good friend of mine and truly the best SEO expert I have had the privilege working with, Gregory Gromov, once referred to the Google algorithm updates and tests as “Google storms.” The coined phrase made all the sense in the world. Per Gregory, a solid SEO program provides the ballast to weather the storm, but if a storm hits and flips you…

    Search Engine Landin SEO Google- 14 readers -
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