Seo: General

    • Essential voice search strategies for 2017

      There’s one thing that remains true about SEO: it’s always changing. One of the big changes that we’re experiencing now in local SEO is the increasing popularity of voice search. Voice search used to be a novelty — now it’s a necessity, especially when you’re on the go with your smartphone or tablet.

      Search Engine Landin SEO- 20 readers -
    • 17 link resolutions for 2017

      Back in 2014, I had 14 link resolutions. For 2017, I have 17 for you. Maybe you’re doing some or all of the following already; congratulations if that’s true, as you’re much more proactive than most. If you aren’t doing any, start with just a couple — but please, please, please make sure you do the first one.

      Julie Joyce/ Search Engine Landin SEO- 31 readers -
  • 3 reasons why you can safely ignore your competitors’ traffic metrics

    … year, for example, I wrote a blog post listing over 50 ways to drive traffic to a website. That post was picked up by numerous SEO practitioners and marketers, and over time, it became the number one traffic generator to the website — accounting for over 50 percent of traffic. The problem, however, was it didn’t result in one inquiry, and all…

    Search Engine Landin SEO- 5 readers -
  • The flexibility requirement for SEO agencies

    … are rare, but if you’ve worked in the SEO consulting field for any period of time, you know they aren’t. As SEOs, and especially for those on the agency side, you are often the last to know what’s happening. Regardless of how much you try to keep yourself in the loop, sometimes information gets to you after the fact. Flexibility is crucial…

    Casie Gillette/ Search Engine Landin SEO- 14 readers -
  • 5 B2B marketing tips to jump-start your 2017 results

    … you insight into what paid keywords and campaigns are driving the most phone calls. When considering the ROI of a campaign, close the loop and understand the complete influence of paid search by measuring both online leads and phone calls from your campaigns. When applied to organic site visitors, call tracking also helps measure return from SEO…

    Search Engine Landin SEO- 24 readers -
  • Brand vs. local Knowledge Graph result: Which is better?

    Since the expansion of Google’s Knowledge Graph, I’ve been getting tons of questions around different Knowledge Graph results. One of the most frequent questions I get from my clients and business owners is regarding which Knowledge Graph result is best to have: a general brand or local panel. Before going into the answer for this question, here are some examples of what a b ...

    Search Engine Land- 12 readers -
  • 4 steps to make your organic listings more effective

    … You’re a savvy digital marketer. You follow Google best practices and read “all the SEO blogs.” You sound like a zookeeper with your extensive knowledge of Pandas, Penguins, Possums and Pigeons. You’re always looking for ways to improve organic search rankings. Instead of investing your time researching some of those gray (or even black) hat…

    Search Engine Landin SEO- 14 readers -
  • Link campaigns: Strategy development and review

    … your link campaign now. To prepare for your link campaign and piece together a link strategy: Perform an SEO audit. Review current links. Analyze competitors. Prospect for fresh links. These four pillars of research and analysis will dictate strategy and lead to success in your link-building campaign. 1. Perform an SEO audit Website audits should…

    Search Engine Landin SEO- 12 readers -
  • What the heck is machine learning, and why should I care?

    … There are many uses for machine learning and AI in the world around us, but today I’m going to talk about search. So, assuming you’re a business owner with a website or an SEO, the big question you’re probably asking is: what is machine learning and how will it impact my rankings? The problem with this question is that it relies on a couple…

    Dave Davies/ Search Engine Landin SEO Google- 11 readers -
  • What we’ve learned about SEO in 2016

    … Since the inception of the search engine, SEO has been an important, yet often misunderstood industry. For some, these three little letters bring massive pain and frustration. For others, SEO has saved their business. One thing is for sure: having a clear and strategic search strategy is what often separates those who succeed from those who…

    Search Engine Landin SEO- 19 readers -
  • How and why the SEO tools industry should develop technical standards

    … to create those outputs, so it should not be difficult to make the move if standards are in place. Keeping up with Google’s capabilities. As I mentioned in my Technical SEO Renaissance post, there are many recommendations specified in Google’s webmaster documentation that a lot of SEO software does not follow or implement. Minimum feature…

    Search Engine Landin SEO How To's- 9 readers -
  • Optimizing Google Home search responses

    … search through Google Home, Voice and other Google Assistant-driven responses. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Brian Ussery is the Director of SEO at Razorfish and a leading authority on Google related SEO issues. He is a Google "Top Contributor" in the search console help forum and a trusted Google partner, who connects regularly to stay in-the-know about new and improved product features. …

    Search Engine Landin SEO Google- 10 readers -
  • Why good SEO is strategic

    … From its inception as a marketing discipline nearly a decade ago, SEO has generally had a tactical focus. And that’s fine. After all, the specific tactics used to gain links, mentions, rankings, traffic and other KPIs are amazingly interesting subjects in their own right. (I’ve long been fascinated by the exact position of the demarcation line…

    Search Engine Landin SEO- 16 readers -
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