Seo: General

    • Why Google’s SEO advice is NOT (always) in your best interest

      Last month, Google released a video detailing best practices for hiring an SEO company, and it is positioned to become the go-to guide for hiring an SEO. After all, who better to tell companies what they should look for in an SEO than the operators of the world’s most popular search engine? The advice in the video is useful, but it’s biased and incomplete — like so much of t ...

      Nate Dame/ Search Engine Landin SEO Google- 29 readers -
    • SEO and social: 1 + 1 = 3

      The recent SMX West conference had many awesome sessions, and today I’m going to provide some compelling insights from “SEO and Social: A Match Made in Marketing Heaven.” One of the great things about this session is that all four speakers took a step back and provided fresh ideas on how to think about the integration of these two disciplines.

      Eric Enge/ Search Engine Landin Social SEO- 22 readers -
    • The problem with obsessive rank tracking

      Keyword ranking is one of the most overrated and misused metrics in SEO. Yes, tracking your positions is important, but placing too much emphasis on this metric is problematic. When it comes to SEO, what you measure gets managed. That means that focusing on the right metrics will help you generate results that have a business impact, rather than an ego boost.

      Search Engine Landin SEO- 21 readers -
  • Content and links: It really does take a village

    I’m one of those people who thinks I can usually handle things by myself — I don’t need or want anyone’s help. It’s been tough for me to let go of that attitude when it comes to link building, but I’ve been doing much better lately after realizing that it really is beneficial to have more involvement from various people. Sometimes that extra involvement has been kind of forced on me.

    Julie Joyce/ Search Engine Land- 10 readers -
  • Link building: Preliminary research and analysis

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: Pick your favorite event and attend! http ...

    Search Engine Landin SEO- 11 readers -
  • Strategies for capturing ‘made in the USA’ searches

    … illustrate my perspective as a consumer; none of the companies discussed are clients or affiliates, nor do I have any data on their PPC or SEO campaigns. I’ll provide five examples across two searches, along with my recommendations for how search marketers can help consumers purchase Made in the USA products with confidence. Search #1: Lamps made…

    Search Engine Landin Paid Search SEO- 12 readers -
  • 39 questions with Google at SMX West

    … It always attracts a lot of attention when Googlers are up on stage and open for questioning. The Ask Me Anything (AMA) with Google Search at the recent SMX West conference was no exception. This panel, moderated by Danny Sullivan, featured two prominent Googlers: Webmaster Trends Analyst Gary Illyes and Webmaster Outreach Specialist Mariya…

    Eric Enge/ Search Engine Landin SEO Google- 14 readers -
  • 4 major barriers to being linkable

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: Pick your favorite event and attend! http ...

    Julie Joyce/ Search Engine Landin SEO- 12 readers -
  • Are technical and content audits still relevant?

    … Technical and content audits have been the backbone of SEO for many years, and while they play a valuable role, their scope has expanded as search has evolved. Audits now cover much more than purely technical factors such as indexation, status codes and broken links. To stay relevant, audits have broadened to include aspects such as site…

    Search Engine Landin SEO Content- 19 readers -
  • Google thaws (a little) on defamation cases

    … in that earlier article, I stand to profit if Google halts removals because my firm makes money by helping people manage their online reputations using search engine optimization (SEO) and other tactics that aren’t necessary when removals occur. The background on the freeze As I outlined a little over a month back, Google essentially halted processing…

    Chris Silver Smith/ Search Engine Landin SEO Google- 20 readers -
  • Easy visualizations of PageRank and Page Groups with Gephi

    … to get this result as an example of how Gephi can be useful in your SEO efforts. You’ll be able to see what pages are the strongest pages on your website, determine how pages can be grouped by topic and identify some common website issues such as crawl errors or poor internal linking. Then I’ll describe some ideas for taking the concept to the next…

    Search Engine Landin SEO- 17 readers -
  • Selling the value of link building to management

    … There is a never-ending issue all SEOs must face: fighting for budget. I’ve found this to be especially true when it comes to link building. SEO, although technical in nature, can be explained in real-world measures to upper management. There’s data, traffic levels, technical configurations and on-site elements directly in your control…

    Search Engine Landin SEO- 14 readers -
  • Seasonal SEO: Identifying your merriest times of the year

    …, rather than just reacting to searcher behavior as it happens. Use these tactics to start to identify which topics and times should be a priority for your brand and take control of your holiday and seasonal strategy. Join us at SMX West to learn more about identifying seasons and trends and optimizing for them in our session, “Tis The Season: SEO…

    Search Engine Landin SEO- 16 readers -
  • Link free or die

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: Pick your favorite event and attend! http ...

    Julie Joyce/ Search Engine Landin SEO Google- 11 readers -
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