Seo: General

    • PPC + SEO = match made in marketing heaven

      It has been quite a year for the Search Engine Results Page (SERP). We’ve seen numerous algorithm updates, including a final Penguin update and the introduction of Possum. We also saw major changes to the way ads are displayed on desktop SERPs. Google continues to tweak how online consumers receive content through organic and paid listings.

      Search Engine Landin Paid Search SEO Google- 24 readers -
    • The four pillars of the future of SEO

      SEO has come a long way from being all about on-page optimization, building backlinks and creating “relevant” content. When I read popular search engine blogs, I notice a definite trend: SEO is moving toward a more inclusive strategy that goes beyond new ways of link building or content marketing.

      Pratik Dholakiya/ Search Engine Landin SEO Google- 19 readers -
    • Long-term SEO: Proving the value now

      Last month, my colleague Derek Edmond wrote a column here on Search Engine Land discussing how to improve your value as a strategic SEO partner. The post included suggestions around reporting dashboards, software knowledge and industry-specific networking. What I liked about the piece was the implication that to show value, we have to do more than just provide recommendations.

      Casie Gillette/ Search Engine Land- 9 readers -
  • 10 reasons why SEO is just like fitness

    … SEO industry workers and professional fitness trainers alike can relate to the awkward moment when a client asks for guaranteed results — only to find out that there are absolutely none. That’s disappointing, but unfortunately, it’s true. Neither discipline is free of snake oil salesmen, some of whom nurture unrealistic (or even impossible…

    Search Engine Landin SEO- 15 readers -
  • SEO is not dead; it’s just a shape-shifter

    … I’m so tired of hearing various pundits say that SEO is dead. Maybe they are merely being provocative. Perhaps they need to fill seats in their event, and so they come up with “bait” session titles like “Why SEO is fundamentally DEAD.” (Yes, that was actually a keynote title at a very popular conference last year.) Or maybe they drank their own…

    Stephan Spencer/ Search Engine Landin SEO- 21 readers -
  • Enterprise SEOs, unite! The SMX East 2016 session recap

    … into it. They don’t want to invest in it, or they may not view it as a significant opportunity. They may prefer to spend their dollars on PPC, or some other aspect of the business. Or they may think that Google is going to turn the entire search engine service into an ad platform and kill SEO altogether. (I’ve had that conversation before…

    Eric Enge/ Search Engine Landin SEO- 5 readers -
  • 3 things to do after a major Google algorithm update

    … The only constant in the world of SEO is change. In fact, Google is reported to change its search algorithm around 500 to 600 times each year. While most of these updates are small and often aren’t even picked up by users and SEO, every once in a while, Google releases major updates. Over the past two years alone, we’ve seen about nine major…

    Search Engine Landin SEO Google- 14 readers -
  • What Google’s experimental content podium means for SEO

    … Google has been testing a new content platform called “Posts with Google,” and it could have a huge impact on brand searches, for both paid and organic. We all know that Google has had its struggles with trying to develop its own social network; Google Buzz is dead, and Google Plus seems to be on its way out. This new platform seems to have…

    Search Engine Landin SEO Content Google- 25 readers -
  • Give Google a break: Tackling paid links is harder than you may think

    … are not compliant with webmaster guidelines, they still assist Google in their number one goal of returning users the best quality search results. For the time being, they might still be of use to Google. 3. Negative SEO remains a reality If Google is sure that a link has been orchestrated, it is very difficult for the search engine to also be sure…

    Search Engine Landin SEO Google- 12 readers -
  • Prepping SEO for 2017: it’s all about the ROI

    … may be influencing channels and not the final purchase channel, which can be the case at times for organic search and SEO. So what’s the answer? How do you integrate SEO into the tracking mix and prove the organic search channel’s ROI? How you’ll track ROI may differ based on the tools and data you have access to in your organization. Determine…

    Janet Driscoll Miller/ Search Engine Landin SEO- 12 readers -
  • 6 reasons why SEO fails, and how you can succeed at it

    … again. “Juggling is tough,” you tell yourself. But it isn’t. Not if you learn how to do it. And then practice doing it. Search Engine Optimization (SEO) is like that, too. Without knowing how it works, you’ll fail. Often spectacularly. Here are six ways that could happen. 1. Being out of date Even big corporations handling high-volume online sales…

    Trond Lyngbø/ Search Engine Landin SEO How To's- 20 readers -
  • 4 ways to improve your value as a strategic SEO partner

    … results that impact the bottom line. It takes time and hard work to build relationships with clients. And through the highs and lows of providing SEO consulting and management to other organizations, I’ve come to realize four principles essential in retaining and improving client relationships. This column is designed to dig into some…

    Derek Edmond/ Search Engine Landin Affiliate SEO- 10 readers -
  • Using word vectors and applying them in SEO

    … Today, the SEO world is abuzz with the term “relevancy.” Google has gone well past keywords and their frequency to looking at the meaning imparted by the words and how they relate to the query at hand. In fact, for years, the common term used for working with text and language had been natural language processing (NLP). The new focus, though…

    Search Engine Landin SEO- 12 readers -
  • When to end your client/link provider relationship

    …. 2. They don’t listen to your feedback about the links they build. If you don’t like a link and explain the reasons why, but all they do is push back without taking your feedback into account, that’s something that probably won’t change. One instance might not be a big deal. If you’re unhappy with several links they’re building…

    Julie Joyce/ Search Engine Landin SEO- 9 readers -
  • Sustainable competitive advantages in digital marketing

    … competitive advantages, and where those opportunities lie in the worlds of SEO and digital marketing. What is a sustainable competitive advantage? The last two words are what most people understand fairly readily, and that’s the concept of having something that your competitors don’t. The first word is where the great majority of companies struggle…

    Eric Enge/ Search Engine Landin SEO- 8 readers -
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