Seo: General

    • 5 ways to balance technical & non-technical SEO

      In SEO’s earlier days, technical SEO was largely about coding. For a fun throwback, check out this 2008 SEL article on search-friendly code by Jonathan Hochman, an internet marketer and computer sciences grad from Yale. Technical SEO was all about how to optimize (and often, manipulate) code, metadata and link profiles to achieve better results.

      Jim Yu/ Search Engine Landin SEO- 20 readers -
    • 16 common on-site SEO mistakes you might be making right now

      SEO is more than inbound marketing. There’s massive overlap, but there’s a technical side to SEO that sometimes gets neglected, especially by casual followers of the industry. As somebody who spends a great deal of time looking at sites searching for opportunities to optimize, I notice patterns that creep up often: technical mistakes that show up again and again. Let’s go over these mistakes.

      Pratik Dholakiya/ Search Engine Land- 17 readers -
  • How to get developers to implement SEO recommendations

    … suggesting. More on that later. This would place the implementation closer to the Anderson end of the Anderson-Alderson scale. Getting developers to do things is all about scale Generally speaking, scale is always something to be mindful of with SEO recommendations. Sometimes, though, there is no way to scale what you’re trying to accomplish…

    Search Engine Landin SEO How To's- 14 readers -
  • 5 mindset mistakes you may be making when it comes to SEO

    Recently, I’ve been reading a lot about different approaches to page speed optimization. During this process, I stumbled onto some older posts on the topic, including an old blog post on the topic from Matt Cutts, Google’s former head of webspam. As I got to the comment section, I remembered how intently SEOs used to read Matt Cutts’s blog.

    Tom Demers/ Search Engine Land- 7 readers -
  • The 4 Ps of SEO & digital marketing

    … It’s a peculiar time to be a marketer. Many of us in the SEO world, myself included, are not traditionally trained as marketers. In fact, I studied computer science and was initially a web and software developer. My marketing career was a fortunate accident — a case of being in the right place at the right time. I was working developing e…

    Search Engine Landin SEO- 18 readers -
  • Top 6 tips for SEO for SaaS

    …. Based on this experience and what I’ve seen since, I want to share six of my top search engine optimization tips for SaaS companies. 1. Lead generation or SEO? One of the bigger questions that SaaS companies (as well as many B2B companies) face when approaching content optimization is the question of gating content for lead generation or leaving…

    Janet Driscoll Miller/ Search Engine Landin SEO- 15 readers -
  • 5 tools, tips and hacks to maximize your SEO output

    … valued things that can make you more efficient: tools, scripts, automation, and even interns! Today, we dig deep into our toolbox to pull out five of our favorite ways to maximize your SEO productivity output. 1. Automate Google Analytics data extracts & reporting Generating monthly reports is one of those repetitive tasks that can consume a day…

    Search Engine Landin SEO- 18 readers -
  • Google’s big, new tech launch had lots of SEO #fails

    … are all important topics, the most interesting thing about Hire may be its hilariously atrocious technical SEO… 8 ways Google Hire fails at basic SEO Hire is a lovely site. The design is clean, landing page text is clear and benefit-driven, the site is mobile-friendly, and it loads quickly. Hire provides a great initial user experience. But if you…

    Nate Dame/ Search Engine Landin SEO Google- 21 readers -
  • Building ROI-focused SEO strategies: A framework

    … consider SEO fundamentals. If we include brand terms in our assessment of performance, we are looping in all sorts of other marketing activities which we should not be taking credit for. So: filter out brand. How do we achieve that in practical terms? Google Search Console allows you to quickly and simply filter based on terms or partial terms…

    Chris Liversidge/ Search Engine Landin SEO- 24 readers -
  • How long does reputation management take?

    … caveats to the findings in the Ahrefs study. Their findings were assessed based on 2 million random keyword search results, rather than focusing on newly introduced materials that seasoned search engine optimization (SEO) developers and online reputation management (ORM) experts were working on. One would reasonably expect that newly introduced…

    Chris Silver Smith/ Search Engine Landin SEO Google How To's- 10 readers -
  • Why mistakes make you a better link builder

    … thread for the link. So, I happened to see the conversation. I doubt you will be surprised to learn that I was floored. We’re not talking broken link building here. Maybe that was the idea, but this was ugly stuff. I’ve recently been contacted by someone asking if I’d remove a link in an old article on this very site and add their newer, better one…

    Julie Joyce/ Search Engine Landin SEO- 13 readers -
  • SEM growth hack #4: Grow ROI with cross-channel optimization

    … This article addresses the importance of optimizing your SEM (search engine marketing), SEO (search engine optimization) and PLA (product listing ads) channels together to gain monster ROI growth in the search channel. Optimization of search advertising often occurs in a vacuum where SEM, SEO and PLA efforts are optimized separately…

    Search Engine Landin Paid Search SEO- 19 readers -
  • How much does SEO cost?

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: Pick your favorite event and attend! http ...

    Search Engine Landin SEO How To's- 13 readers -
  • SEO case study: Zero to 100,000 visitors in 12 months

    … at Siege Media to earn links and visibility, and to increase web traffic for our clients. I’m going to walk through how we built a site’s SEO strategy from the ground up — growing from zero visitors to 100,000 — and share key takeaways that you can apply to your own strategy. The general outline of our strategy was: Start slow and take advantage of “easy…

    Search Engine Landin SEO- 26 readers -
  • How to determine if that ‘free audit’ solicitation email is legit

    One of my small business clients forwarded an email to me with the question, “Do I want this no-obligation audit?” I stand behind the work I do, so I have no qualms if a client wants to use tools, or even reports, from other agencies to see how their websites stack up to the competition. But in this case, as soon as I saw the email my response was, “AAAEEE! No, don’t do it! ...

    Search Engine Land- 26 readers -
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