Seo: General

    • Why good SEO is strategic

      From its inception as a marketing discipline nearly a decade ago, SEO has generally had a tactical focus. And that’s fine. After all, the specific tactics used to gain links, mentions, rankings, traffic and other KPIs are amazingly interesting subjects in their own right. (I’ve long been fascinated by the exact position of the demarcation line between White Hat and Black Hat SEO).

      Search Engine Land- 14 readers -
  • Link building is (specialized) marketing

    …Columnist Andrew Dennis explains how link building is built on the same fundamental principles as effective marketing: thorough research, strategic promotion, carefully crafted messaging and sustained effort. The post Link building is (specialized) marketing appeared first on Search Engine Land. Please visit Search Engine Land for the full…

    Search Engine Land -
  • Last-minute SEO for the holidays

    … and plan to get shopping a bit earlier next year. Before we get started, I want to give a hat tip to fellow Search Engine Land author Lydia Jorden, who published a piece last week titled, “Holiday optimization tips for remaining competitive in the SERP.” It contained some good advice and sparked my thoughts on what else I would do if I needed to get some…

    Dave Davies/ Search Engine Landin SEO- 15 readers -
  • Common Search: The open source project bringing back PageRank

    … Over the last several years, Google has slowly reduced the amount of data available to SEO practitioners. First it was keyword data, then PageRank score. Now it is specific search volume from AdWords (unless you are spending some moola). You can read more about this in Russ Jones’s excellent article that details the impact of his company’s…

    Search Engine Landin SEO- 8 readers -
  • How to avoid an outbound link penalty from Google

    … put into place to prevent this from happening again. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Tony Edward is a Senior SEO Manager at Elite SEM and an Adjunct Instructor of Search Marketing at NYU. He leads the SEO team at Elite…

    Search Engine Landin Affiliate SEO Google How To's- 18 readers -
  • 9 hard truths about links

    … thought were paid, but they turned out not to have been. I’m sure we’ve all seen links that we thought were editorially given, but, in reality, they were paid. There are very clever people in SEO and link development, and you can bet that you can’t always outsmart them. There are some obvious clues that a link was paid for, of course, but I…

    Julie Joyce/ Search Engine Landin SEO- 11 readers -
  • 8 ways SEO has changed in the past 10 years

    … Few marketing channels have evolved as quickly or as dramatically as search engine optimization (SEO). In its infancy, SEO was the shady practice of stuffing keywords, tweaking back-end code and spamming links until you started ranking well for the keywords you wanted. Thankfully, Google stamped out those practices pretty quickly, and its…

    Jayson Demers/ Search Engine Landin SEO Google- 22 readers -
  • Long-term SEO: Proving the value now

    … Last month, my colleague Derek Edmond wrote a column here on Search Engine Land discussing how to improve your value as a strategic SEO partner. The post included suggestions around reporting dashboards, software knowledge and industry-specific networking. What I liked about the piece was the implication that to show value, we have to do more…

    Casie Gillette/ Search Engine Landin SEO- 12 readers -
  • 10 reasons why SEO is just like fitness

    … SEO industry workers and professional fitness trainers alike can relate to the awkward moment when a client asks for guaranteed results — only to find out that there are absolutely none. That’s disappointing, but unfortunately, it’s true. Neither discipline is free of snake oil salesmen, some of whom nurture unrealistic (or even impossible…

    Search Engine Landin SEO- 16 readers -
  • SEO is not dead; it’s just a shape-shifter

    … I’m so tired of hearing various pundits say that SEO is dead. Maybe they are merely being provocative. Perhaps they need to fill seats in their event, and so they come up with “bait” session titles like “Why SEO is fundamentally DEAD.” (Yes, that was actually a keynote title at a very popular conference last year.) Or maybe they drank their own…

    Stephan Spencer/ Search Engine Landin SEO- 21 readers -
  • Enterprise SEOs, unite! The SMX East 2016 session recap

    … Enterprise SEO is truly unique. While a larger company size may provide substantial leverage in many cases, it also creates some particular challenges. At the recent SMX East conference, I watched a great panel covering this topic with Scott Nickels of Hearst Autos, Simon Heseltine of HP Enterprise, and Amber Fehrenbacher of Surety Bonds…

    Eric Enge/ Search Engine Landin SEO- 6 readers -
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