Seo: Keyword Research

  • The complete guide to optimizing content for SEO (with checklist)

    Effective content marketing is a vehicle for modern SEO. Just as wheels without an engine leaves you pedaling, content without an SEO strategy can’t keep up in a digital marketplace. And just like an engine with no wheels, SEO without content is a shiny machine that goes nowhere. Content needs SEO to stand out in the din of mediocre blog posts clogging up the internet these ...

    Nate Dame/ Search Engine Land- 35 readers -
  • 5 quick SEO wins for new clients

    … I put out a HARO query to see what tactics other SEO specialists and agencies used as quick wins when they took on a new project. I got back some great, solid responses from SEO experts across the country and wanted to share their advice. Most of the answers I received fell into one of five basic categories: digital asset consolidation; link…

    Search Engine Landin SEO- 23 readers -
  • The problem with obsessive rank tracking

    … Keyword ranking is one of the most overrated and misused metrics in SEO. Yes, tracking your positions is important, but placing too much emphasis on this metric is problematic. When it comes to SEO, what you measure gets managed. That means that focusing on the right metrics will help you generate results that have a business impact, rather…

    Search Engine Landin SEO- 23 readers -
  • Mapping keywords to the buyer journey in SEO

    … women’s GT-1000 4 running shoes midnight Now I’m in the purchase phase. I know exactly which shoe I want. I’ve got a very specific search — down to the color and model. Ideally, you’ll want a combination of keywords from all stages of the buying cycle so that you can attract and convert customers through organic search. Finding keywords But how…

    Janet Driscoll Miller/ Search Engine Landin SEO- 44 readers -
  • Will my organic rankings suffer if I don’t have a blog?

    … A client wants to develop a content strategy so they can rank for more keywords but isn’t sure if they can muster the resources to create a blog. Sound familiar? When budgets are tight, it’s often tempting to put more money behind your paid media campaigns; after all, you can actually see which ads and optimizations are generating the most…

    Search Engine Landin SEO- 27 readers -
  • Keyword SWOT analysis: Finding your content opportunities

    … today as well. Why? Because keywords are the foundation of any SEO program. They help us understand how our customers are searching and help us ensure we give those customers the information they want. Yeah, yeah, Casie. We get it. We know why keywords are important. Why are we talking about this? A client of mine who I’ve worked with for several…

    Casie Gillette/ Search Engine Landin SEO Content- 28 readers -
  • Micro-moments and beyond: Understanding and optimizing for consumer intent

    …, with specific focus on mobile and the needs or questions users search on Google along with way. The concept of micro-moments is easily digestible and provides a great way of conducting and organizing keyword research, something search marketing practitioners and decision-makers alike can certainly appreciate. At our agency, ZOG Digital, we’ve been…

    Search Engine Landin SEO- 24 readers -
  • The definitive SEO audit part 2 of 3: Content and on-site

    … Disclaimer: Every situation is unique. This outline of the elements of a content and onsite SEO audit discusses the common first points I look at with unpenalized sites hoping to increase their traffic. If you have a penalty or other serious issues, this list is not exhaustive and will not cover all the areas you will need to research…

    Dave Davies/ Search Engine Landin SEO- 29 readers -
  • 7 types of keywords to boost your SEO strategy

    … Keywords are essential to every aspect of your SEO campaign, from on-site placement and usage to link prospecting and acquisition. Knowing which terms to target and how to target them can either produce great results or end in a huge flop. Defining and categorizing your keywords will help in your link outreach and community building online…

    Search Engine Landin SEO- 28 readers -
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