Seo: Keyword Research

  • Micro-moments and beyond: Understanding and optimizing for consumer intent

    … Google introduced the concept of micro-moments over a year ago, and since then, the company has consistently published supporting information as it relates to specific industries and user behavior across content platforms. If you’re unfamiliar with micro-moments, they’re essentially a way of framing a user’s path to purchase or to conversion…

    Search Engine Landin SEO- 13 readers -
  • The definitive SEO audit part 2 of 3: Content and on-site

    … never be done listening to your users, and you can never rest from it. 4. Titles & descriptions At this point, you’ve redone your keywords as part of the SEO audit process. After figuring out which keywords make the most sense to target on which pages, it’s time to get to auditing your on-site SEO. So let’s talk titles and metas. In the technical…

    Dave Davies/ Search Engine Landin SEO- 10 readers -
  • 7 types of keywords to boost your SEO strategy

    Keywords are essential to every aspect of your SEO campaign, from on-site placement and usage to link prospecting and acquisition. Knowing which terms to target and how to target them can either produce great results or end in a huge flop. Defining and categorizing your keywords will help in your link outreach and community building online, both of which are essential in ord ...

    Search Engine Land- 25 readers -
  • The benefits of creating a purpose-driven SEO strategy

    … traffic to your site. As many in the SEO world saw back in March, Google’s Andrey Lipattsev stated in a YouTube Q&A that links, content and RankBrain are the top three ranking signals in Google’s search algorithm. When it comes to RankBrain, there are still a lot of unknowns; however, we can take some very practical actions around content…

    Search Engine Landin SEO- 26 readers -
  • How I use my marketing technology stack (SEO edition)

    … rankings for within Moz Rank Tracker. Part of this content publishing process is making sure I have an inline call-to-action — generally pointing these CTAs to an Unbounce (tool #5) landing page. Unbounce lets me split test variants and send my leads to other software in my MarTech stack outside of my core SEO tools (like Salesforce and Net-Results…

    Search Engine Landin SEO- 18 readers -
  • Keyword research: a key element of SEO & content marketing

    … on a deep and intimate understanding of your target audience’s needs, your SEO initiatives will likely fail or underperform. Keyword research and analysis is one of the most critical elements of your content preparation, planning and production. Key questions to consider here are: How do you link SEO and keyword analysis to content marketing? How…

    Trond Lyngbø/ Search Engine Landin SEO Content- 33 readers -
  • How to map keyword strategy to B2B buyer intent

    … the organization of keyword targeting for SEO. Some general ideas to consider and experiences we’ve seen: High conversion, low cost-per-conversion keywords and campaigns (in comparison to others) tend to infer more top-of-funnel buyer activities such as research, discovery and interest-seeking actions. Prioritize keyword research based on both lead volume…

    Derek Edmond/ Search Engine Landin SEO How To's- 12 readers -
  • How to find relevant and proof terms for your content

    … will be speculative and will rely on your own research skills and in-depth knowledge of the topic you’re covering. 1. Use keyword tools Related keywords could be synonyms or variations, or they could be words or phrases that are commonly used alongside your primary keyword. For instance, using a primary keyword like “cat,” we could identify a number…

    Jayson Demers/ Search Engine Landin SEO Content How To's- 18 readers -
  • The essential metrics to analyze for keyword research success

    … competitive in the organic SERP, but not many people are bidding on it. If you are more concerned with keyword research for AdWords, by all means use it. Organic competition/difficulty A better method of assessing the competitiveness of a search term for SEO purposes is using a metric such as Moz’s Keyword Difficulty percentage or SEMRush’s Keyword…

    Search Engine Landin SEO- 14 readers -
  • Calculating the value of organic traffic

    … Each of us is a SEO salesperson, at least in part; it’s our job to help clients understand the value delivered by our services. There are a number of time-tested ways of doing this, the most common of which is to calculate year-over-year traffic and revenue increases from the organic channel. Often, success shown by these metrics is enough…

    Search Engine Landin Paid Search SEO Google- 10 readers -
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