Seo: Keyword Research

    • The complete guide to optimizing content for SEO (with checklist)

      Effective content marketing is a vehicle for modern SEO. Just as wheels without an engine leaves you pedaling, content without an SEO strategy can’t keep up in a digital marketplace. And just like an engine with no wheels, SEO without content is a shiny machine that goes nowhere. Content needs SEO to stand out in the din of mediocre blog posts clogging up the internet these ...

      Nate Dame/ Search Engine Landin SEO Content- 29 readers -
    • The problem with obsessive rank tracking

      Keyword ranking is one of the most overrated and misused metrics in SEO. Yes, tracking your positions is important, but placing too much emphasis on this metric is problematic. When it comes to SEO, what you measure gets managed. That means that focusing on the right metrics will help you generate results that have a business impact, rather than an ego boost.

      Search Engine Landin SEO- 21 readers -
    • 5 quick SEO wins for new clients

      I put out a HARO query to see what tactics other SEO specialists and agencies used as quick wins when they took on a new project. I got back some great, solid responses from SEO experts across the country and wanted to share their advice. Most of the answers I received fell into one of five basic categories: digital asset consolidation; link reclamation; long-form content cr ...

      Search Engine Landin SEO- 15 readers -
  • Mapping keywords to the buyer journey in SEO

    … I often teach classes on SEO, and I start my presentations off by talking about keywords. When it comes to organic search, keywords form the foundation of all of our SEO efforts. What search queries do we want our websites to show up for in search results? Everything in SEO really ties back to this fundamental pillar. The importance…

    Janet Driscoll Miller/ Search Engine Landin SEO- 36 readers -
  • Will my organic rankings suffer if I don’t have a blog?

    … in the conversion funnel. If you’ve ever heard an SEO lament that the last-click attribution model fails to give proper credit, this is because SEO is frequently used for discovery/awareness purposes. Knowing this, you may decide to create certain informational landing pages using more general keywords as opposed to long-tail. When a consumer…

    Search Engine Landin SEO- 23 readers -
  • Keyword SWOT analysis: Finding your content opportunities

    … more top-of-the-funnel content to compete. What threats can we foresee? In a site transition, this is really important. For top-performing pages, we need to ensure redirects are in place and content is kept in line with what currently exists, and, of course, we have to be prepared for the search engines to simply change their results. 5. Put…

    Casie Gillette/ Search Engine Landin SEO Content- 21 readers -
  • Micro-moments and beyond: Understanding and optimizing for consumer intent

    … is tricky here — if you have performed SEO in the past for the site, you should be conservative and make assumptions based on performance you have observed historically. Finally, you can now calculate potential return based on the metrics you have available: (keyword position CTR) x (keyword search volume) x (organic conversion rate) x (organic…

    Search Engine Landin SEO- 21 readers -
  • The definitive SEO audit part 2 of 3: Content and on-site

    … Disclaimer: Every situation is unique. This outline of the elements of a content and onsite SEO audit discusses the common first points I look at with unpenalized sites hoping to increase their traffic. If you have a penalty or other serious issues, this list is not exhaustive and will not cover all the areas you will need to research…

    Dave Davies/ Search Engine Landin SEO- 22 readers -
  • 7 types of keywords to boost your SEO strategy

    … Keywords are essential to every aspect of your SEO campaign, from on-site placement and usage to link prospecting and acquisition. Knowing which terms to target and how to target them can either produce great results or end in a huge flop. Defining and categorizing your keywords will help in your link outreach and community building online…

    Search Engine Landin SEO- 28 readers -
  • The benefits of creating a purpose-driven SEO strategy

    …. This will help contextualize your SEO strategy and help ensure that the traffic you do generate actually represents people who want to be on your site and interact with you. When it comes to keyword research, there are a number of ways you can approach this. Instead of giving you a step-by-step process, I’d rather just share some best practices. How…

    Search Engine Landin SEO- 30 readers -
  • How I use my marketing technology stack (SEO edition)

    … a book on it. Instead, I’m going to focus on how I use my martech stack to manage my SEO efforts. I look at SEO like a carousel: It’s constantly going round and round — continuous, unending efforts are needed to compete in new topics or keywords and to keep up with changes in the way search engines operate. There is a center pole that all…

    Search Engine Landin SEO- 23 readers -
  • Keyword research: a key element of SEO & content marketing

    … on a deep and intimate understanding of your target audience’s needs, your SEO initiatives will likely fail or underperform. Keyword research and analysis is one of the most critical elements of your content preparation, planning and production. Key questions to consider here are: How do you link SEO and keyword analysis to content marketing? How…

    Trond Lyngbø/ Search Engine Landin SEO Content- 39 readers -
  • How to map keyword strategy to B2B buyer intent

    … the organization of keyword targeting for SEO. Some general ideas to consider and experiences we’ve seen: High conversion, low cost-per-conversion keywords and campaigns (in comparison to others) tend to infer more top-of-funnel buyer activities such as research, discovery and interest-seeking actions. Prioritize keyword research based on both lead volume…

    Derek Edmond/ Search Engine Landin SEO How To's- 16 readers -
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