Seo: Keyword Research

    • 7 on-site SEO problems that hold back e-commerce sites

      Not long ago, I talked about 16 very specific on-site SEO mistakes that I see very often, and how to fix those issues. Today, I want to shift the focus toward problems that plague e-commerce sites specifically. I’ll also be addressing on-site problems that have a bit more to do with strategy and a bit less to do with specific technical mistakes.

      Pratik Dholakiya/ Search Engine Landin SEO- 16 readers -
  • Report: 57% of traffic now from smartphones and tablets

    … It’s been a little over two years since Google first announced that mobile searches had exceeded desktop queries on a global basis. That number has continued to grow, although the company has not provided an official update recently. At a recent press event, a Google speaker casually said that the “vast majority” of search queries are now…

    Greg Sterling/ Search Engine Landin SEO- 20 readers -
  • How to do advanced page-level keyword research

    …, using a real site as an example. Follow along and learn how you can leverage this process for your own SEO strategy. Identify opportunities for improvement The first step in page ideation should be identifying potential opportunities. My wife and I recently welcomed our first child — a beautiful baby boy named Liam — to the world. So in honor…

    Search Engine Landin SEO How To's- 18 readers -
  • 3 reasons SEO belongs at the beginning of a project, not the end

    … Too many marketers still bring SEO in at the end of a content marketing project. They finish a blog post or finalize a new marketing campaign, and at the end of the line, SEO comes in to find related keywords and plug them into content. Unfortunately, this approach is outdated and completely ineffective. Robust, modern SEO research can…

    Nate Dame/ Search Engine Landin SEO- 17 readers -
  • 5 quick SEO wins for new clients

    … I put out a HARO query to see what tactics other SEO specialists and agencies used as quick wins when they took on a new project. I got back some great, solid responses from SEO experts across the country and wanted to share their advice. Most of the answers I received fell into one of five basic categories: digital asset consolidation; link…

    Search Engine Landin SEO- 23 readers -
  • The problem with obsessive rank tracking

    … a strategy that encompasses a variety of powerful long-tail terms. This will lead to more targeted traffic from users who actually want to engage with you. So, what should you focus on? The goal of any SEO or marketing strategy should be to impact the bottom line. Targeted traffic is the key here, and it starts with keyword research. As I shared above…

    Search Engine Landin SEO- 27 readers -
  • Mapping keywords to the buyer journey in SEO

    … women’s GT-1000 4 running shoes midnight Now I’m in the purchase phase. I know exactly which shoe I want. I’ve got a very specific search — down to the color and model. Ideally, you’ll want a combination of keywords from all stages of the buying cycle so that you can attract and convert customers through organic search. Finding keywords But how…

    Janet Driscoll Miller/ Search Engine Landin SEO- 44 readers -
  • Will my organic rankings suffer if I don’t have a blog?

    … of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Stephanie LeVonne is an SEO Analyst at Elite SEM, a performance-driven digital marketing agency specializing in SEM & SEO. As a creative digital marketer, Stephanie enjoys helping clients realize their full potential by bridging the gap between their content/PR initiatives and SEO. …

    Search Engine Landin SEO- 28 readers -
  • Keyword SWOT analysis: Finding your content opportunities

    … today as well. Why? Because keywords are the foundation of any SEO program. They help us understand how our customers are searching and help us ensure we give those customers the information they want. Yeah, yeah, Casie. We get it. We know why keywords are important. Why are we talking about this? A client of mine who I’ve worked with for several…

    Casie Gillette/ Search Engine Landin SEO Content- 32 readers -
  • Micro-moments and beyond: Understanding and optimizing for consumer intent

    … Google introduced the concept of micro-moments over a year ago, and since then, the company has consistently published supporting information as it relates to specific industries and user behavior across content platforms. If you’re unfamiliar with micro-moments, they’re essentially a way of framing a user’s path to purchase or to conversion…

    Search Engine Landin SEO- 24 readers -
  • 13 uses for keyword research to help you win in the search engines

    … just as important today as it was in 2012. Maybe more so. No, I don’t have a keyword research tool to sell you. But I do want to make sure that you don’t take a pass on keyword research because you think it’s no longer relevant to today’s SEO. I could give you a dozen reasons why keyword research is still important. Oh look, I have! Plus one more…

    Stoney Degeyter/ Search Engine Landin SEO- 31 readers -