Seo: Keyword Research

  • 5 quick SEO wins for new clients

    … the highest. So think about it this way: the top ranking pieces of blog content are on average around 2200-2500 words long. “So you work hard to ensure that the topic you are writing about is jam packed with pure value content in your blog posts. Well then, the exact same rules that apply to long-form blog content, [hold] true for your marketing sales…

    Search Engine Landin SEO- 20 readers -
  • The problem with obsessive rank tracking

    Keyword ranking is one of the most overrated and misused metrics in SEO. Yes, tracking your positions is important, but placing too much emphasis on this metric is problematic. When it comes to SEO, what you measure gets managed. That means that focusing on the right metrics will help you generate results that have a business impact, rather than an ego boost.

    Search Engine Land- 23 readers -
  • Mapping keywords to the buyer journey in SEO

    … I often teach classes on SEO, and I start my presentations off by talking about keywords. When it comes to organic search, keywords form the foundation of all of our SEO efforts. What search queries do we want our websites to show up for in search results? Everything in SEO really ties back to this fundamental pillar. The importance…

    Janet Driscoll Miller/ Search Engine Landin SEO- 41 readers -
  • Will my organic rankings suffer if I don’t have a blog?

    … with. This tends to vary by industry, but the important thing to note is that while having an early organic presence is crucial, SEO still assists with conversions during other phases of the purchasing process. Expanding breadth & depth of content When creating content, ask yourself what consumers might be searching for before they need your…

    Search Engine Landin SEO- 27 readers -
  • Keyword SWOT analysis: Finding your content opportunities

    … today as well. Why? Because keywords are the foundation of any SEO program. They help us understand how our customers are searching and help us ensure we give those customers the information they want. Yeah, yeah, Casie. We get it. We know why keywords are important. Why are we talking about this? A client of mine who I’ve worked with for several…

    Casie Gillette/ Search Engine Landin SEO Content- 27 readers -
  • Micro-moments and beyond: Understanding and optimizing for consumer intent

    … is tricky here — if you have performed SEO in the past for the site, you should be conservative and make assumptions based on performance you have observed historically. Finally, you can now calculate potential return based on the metrics you have available: (keyword position CTR) x (keyword search volume) x (organic conversion rate) x (organic…

    Search Engine Landin SEO- 24 readers -
  • 13 uses for keyword research to help you win in the search engines

    … just as important today as it was in 2012. Maybe more so. No, I don’t have a keyword research tool to sell you. But I do want to make sure that you don’t take a pass on keyword research because you think it’s no longer relevant to today’s SEO. I could give you a dozen reasons why keyword research is still important. Oh look, I have! Plus one more…

    Stoney Degeyter/ Search Engine Landin SEO- 30 readers -
  • The definitive SEO audit part 2 of 3: Content and on-site

    … Disclaimer: Every situation is unique. This outline of the elements of a content and onsite SEO audit discusses the common first points I look at with unpenalized sites hoping to increase their traffic. If you have a penalty or other serious issues, this list is not exhaustive and will not cover all the areas you will need to research…

    Dave Davies/ Search Engine Landin SEO- 27 readers -
  • 7 types of keywords to boost your SEO strategy

    … Keywords are essential to every aspect of your SEO campaign, from on-site placement and usage to link prospecting and acquisition. Knowing which terms to target and how to target them can either produce great results or end in a huge flop. Defining and categorizing your keywords will help in your link outreach and community building online…

    Search Engine Landin SEO- 28 readers -
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