Seo: Keyword Research

  • Micro-moments and beyond: Understanding and optimizing for consumer intent

    …, with specific focus on mobile and the needs or questions users search on Google along with way. The concept of micro-moments is easily digestible and provides a great way of conducting and organizing keyword research, something search marketing practitioners and decision-makers alike can certainly appreciate. At our agency, ZOG Digital, we’ve been…

    Search Engine Landin SEO- 17 readers -
  • 13 uses for keyword research to help you win in the search engines

    … just as important today as it was in 2012. Maybe more so. No, I don’t have a keyword research tool to sell you. But I do want to make sure that you don’t take a pass on keyword research because you think it’s no longer relevant to today’s SEO. I could give you a dozen reasons why keyword research is still important. Oh look, I have! Plus one more…

    Stoney Degeyter/ Search Engine Landin SEO- 12 readers -
  • The definitive SEO audit part 2 of 3: Content and on-site

    … Disclaimer: Every situation is unique. This outline of the elements of a content and onsite SEO audit discusses the common first points I look at with unpenalized sites hoping to increase their traffic. If you have a penalty or other serious issues, this list is not exhaustive and will not cover all the areas you will need to research…

    Dave Davies/ Search Engine Landin SEO- 11 readers -
  • 7 types of keywords to boost your SEO strategy

    … Keywords are essential to every aspect of your SEO campaign, from on-site placement and usage to link prospecting and acquisition. Knowing which terms to target and how to target them can either produce great results or end in a huge flop. Defining and categorizing your keywords will help in your link outreach and community building online…

    Search Engine Landin SEO- 25 readers -
  • The benefits of creating a purpose-driven SEO strategy

    … With more than 500 Google algorithm updates made on average each year, how can a site owner build an SEO strategy that stands the test of time? Defining your site’s purpose and mapping out the objectives you are trying to achieve is the key to not just ranking, but creating an SEO strategy that produces actual business results. I know…

    Search Engine Landin SEO- 28 readers -
  • How I use my marketing technology stack (SEO edition)

    … a book on it. Instead, I’m going to focus on how I use my martech stack to manage my SEO efforts. I look at SEO like a carousel: It’s constantly going round and round — continuous, unending efforts are needed to compete in new topics or keywords and to keep up with changes in the way search engines operate. There is a center pole that all…

    Search Engine Landin SEO- 21 readers -
  • Keyword research: a key element of SEO & content marketing

    … on a deep and intimate understanding of your target audience’s needs, your SEO initiatives will likely fail or underperform. Keyword research and analysis is one of the most critical elements of your content preparation, planning and production. Key questions to consider here are: How do you link SEO and keyword analysis to content marketing? How…

    Trond Lyngbø/ Search Engine Landin SEO Content- 34 readers -
  • How to map keyword strategy to B2B buyer intent

    … the organization of keyword targeting for SEO. Some general ideas to consider and experiences we’ve seen: High conversion, low cost-per-conversion keywords and campaigns (in comparison to others) tend to infer more top-of-funnel buyer activities such as research, discovery and interest-seeking actions. Prioritize keyword research based on both lead volume…

    Derek Edmond/ Search Engine Landin SEO How To's- 14 readers -
  • The essential metrics to analyze for keyword research success

    … competitive in the organic SERP, but not many people are bidding on it. If you are more concerned with keyword research for AdWords, by all means use it. Organic competition/difficulty A better method of assessing the competitiveness of a search term for SEO purposes is using a metric such as Moz’s Keyword Difficulty percentage or SEMRush’s Keyword…

    Search Engine Landin SEO- 14 readers -
  • Calculating the value of organic traffic

    … Each of us is a SEO salesperson, at least in part; it’s our job to help clients understand the value delivered by our services. There are a number of time-tested ways of doing this, the most common of which is to calculate year-over-year traffic and revenue increases from the organic channel. Often, success shown by these metrics is enough…

    Search Engine Landin Paid Search SEO Google- 11 readers -
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