Seo: Keyword Research

    • Will my organic rankings suffer if I don’t have a blog?

      A client wants to develop a content strategy so they can rank for more keywords but isn’t sure if they can muster the resources to create a blog. Sound familiar? When budgets are tight, it’s often tempting to put more money behind your paid media campaigns; after all, you can actually see which ads and optimizations are generating the most revenue each month.

      Search Engine Landin SEO- 19 readers -
    • Keyword SWOT analysis: Finding your content opportunities

      If you’ve been working with one client or one site for a long time, you know it can be challenging to keep things fresh, both from an idea perspective and also an interest perspective. After all, it’s no secret that one of the common reasons people love this industry is the constant change. That being said, while change keeps us on our toes, there’s also an element of consistency I love.

      Casie Gillette/ Search Engine Land- 18 readers -
  • Micro-moments and beyond: Understanding and optimizing for consumer intent

    … Google introduced the concept of micro-moments over a year ago, and since then, the company has consistently published supporting information as it relates to specific industries and user behavior across content platforms. If you’re unfamiliar with micro-moments, they’re essentially a way of framing a user’s path to purchase or to conversion…

    Search Engine Landin SEO- 18 readers -
  • 13 uses for keyword research to help you win in the search engines

    … just as important today as it was in 2012. Maybe more so. No, I don’t have a keyword research tool to sell you. But I do want to make sure that you don’t take a pass on keyword research because you think it’s no longer relevant to today’s SEO. I could give you a dozen reasons why keyword research is still important. Oh look, I have! Plus one more…

    Stoney Degeyter/ Search Engine Landin SEO- 13 readers -
  • The definitive SEO audit part 2 of 3: Content and on-site

    … never be done listening to your users, and you can never rest from it. 4. Titles & descriptions At this point, you’ve redone your keywords as part of the SEO audit process. After figuring out which keywords make the most sense to target on which pages, it’s time to get to auditing your on-site SEO. So let’s talk titles and metas. In the technical…

    Dave Davies/ Search Engine Landin SEO- 15 readers -
  • 7 types of keywords to boost your SEO strategy

    … Keywords are essential to every aspect of your SEO campaign, from on-site placement and usage to link prospecting and acquisition. Knowing which terms to target and how to target them can either produce great results or end in a huge flop. Defining and categorizing your keywords will help in your link outreach and community building online…

    Search Engine Landin SEO- 28 readers -
  • The benefits of creating a purpose-driven SEO strategy

    With more than 500 Google algorithm updates made on average each year, how can a site owner build an SEO strategy that stands the test of time? Defining your site’s purpose and mapping out the objectives you are trying to achieve is the key to not just ranking, but creating an SEO strategy that produces actual business results.

    Search Engine Land- 29 readers -
  • How I use my marketing technology stack (SEO edition)

    … marketing technology stack to make this happen: Initial analysis I first search the term in Google, collecting the of URLs of the top-performing results. I run these URLs through Ahrefs Position Explorer (tool #1), filtering on keywords ranking in the top 50 results and sorting descending by volume: [Click to enlarge] I repeat this process four or five…

    Search Engine Landin SEO- 22 readers -
  • Keyword research: a key element of SEO & content marketing

    … on a deep and intimate understanding of your target audience’s needs, your SEO initiatives will likely fail or underperform. Keyword research and analysis is one of the most critical elements of your content preparation, planning and production. Key questions to consider here are: How do you link SEO and keyword analysis to content marketing? How…

    Trond Lyngbø/ Search Engine Landin SEO Content- 35 readers -
  • How to map keyword strategy to B2B buyer intent

    … the organization of keyword targeting for SEO. Some general ideas to consider and experiences we’ve seen: High conversion, low cost-per-conversion keywords and campaigns (in comparison to others) tend to infer more top-of-funnel buyer activities such as research, discovery and interest-seeking actions. Prioritize keyword research based on both lead volume…

    Derek Edmond/ Search Engine Landin SEO How To's- 15 readers -
  • The essential metrics to analyze for keyword research success

    … Brainstorming keyword ideas is great, but you won’t get very far if you’re not looking at the right metrics. After all, it’s the metrics — the objective criteria we use to make the data-driven decisions — that make search such an effective marketing channel. But which keyword research metrics should I be considering? Isn’t search volume…

    Search Engine Landin SEO- 15 readers -
  • Calculating the value of organic traffic

    … count, we can absolutely use this report to: Pinpoint the relative volume of non-brand queries driving traffic to the client’s site. Discuss the value of that non-brand traffic with more detail than is available within analytics programs. Here’s a quick recap on how to extract non-brand queries from this report: Go to Google Search Console >…

    Search Engine Landin Paid Search SEO Google- 12 readers -
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