Seo: Keyword Research

  • 7 on-site SEO problems that hold back e-commerce sites

    … and competitive research to identify phrases that consumers were actually using to find products like theirs. analyzed the meta descriptions, image alts, URLs and headings. chose three to five closely related keywords to target for each page and updated the above-the-fold region of the pages to semantically reflect those keywords. created a blog…

    Pratik Dholakiya/ Search Engine Landin SEO- 19 readers -
  • Report: 57% of traffic now from smartphones and tablets

    … in the US (smartphones + tablets) is now about 54 percent of total internet traffic in the aggregate. BrightEdge also reported that mobile vs. desktop search queries produce different rankings almost 80 percent of the time: BrightEdge research found that the same query on the same search engine generated different rank in mobile and desktop 79% of the time…

    Greg Sterling/ Search Engine Landin SEO- 22 readers -
  • How to do advanced page-level keyword research

    …, using a real site as an example. Follow along and learn how you can leverage this process for your own SEO strategy. Identify opportunities for improvement The first step in page ideation should be identifying potential opportunities. My wife and I recently welcomed our first child — a beautiful baby boy named Liam — to the world. So in honor…

    Search Engine Landin SEO How To's- 18 readers -
  • 3 reasons SEO belongs at the beginning of a project, not the end

    … Too many marketers still bring SEO in at the end of a content marketing project. They finish a blog post or finalize a new marketing campaign, and at the end of the line, SEO comes in to find related keywords and plug them into content. Unfortunately, this approach is outdated and completely ineffective. Robust, modern SEO research can…

    Nate Dame/ Search Engine Landin SEO- 17 readers -
  • The problem with obsessive rank tracking

    … Keyword ranking is one of the most overrated and misused metrics in SEO. Yes, tracking your positions is important, but placing too much emphasis on this metric is problematic. When it comes to SEO, what you measure gets managed. That means that focusing on the right metrics will help you generate results that have a business impact, rather…

    Search Engine Landin SEO- 28 readers -
  • Mapping keywords to the buyer journey in SEO

    … I often teach classes on SEO, and I start my presentations off by talking about keywords. When it comes to organic search, keywords form the foundation of all of our SEO efforts. What search queries do we want our websites to show up for in search results? Everything in SEO really ties back to this fundamental pillar. The importance…

    Janet Driscoll Miller/ Search Engine Landin SEO- 44 readers -
  • Will my organic rankings suffer if I don’t have a blog?

    … in the conversion funnel. If you’ve ever heard an SEO lament that the last-click attribution model fails to give proper credit, this is because SEO is frequently used for discovery/awareness purposes. Knowing this, you may decide to create certain informational landing pages using more general keywords as opposed to long-tail. When a consumer…

    Search Engine Landin SEO- 29 readers -
  • Keyword SWOT analysis: Finding your content opportunities

    … today as well. Why? Because keywords are the foundation of any SEO program. They help us understand how our customers are searching and help us ensure we give those customers the information they want. Yeah, yeah, Casie. We get it. We know why keywords are important. Why are we talking about this? A client of mine who I’ve worked with for several…

    Casie Gillette/ Search Engine Landin SEO Content- 34 readers -
  • Micro-moments and beyond: Understanding and optimizing for consumer intent

    … is tricky here — if you have performed SEO in the past for the site, you should be conservative and make assumptions based on performance you have observed historically. Finally, you can now calculate potential return based on the metrics you have available: (keyword position CTR) x (keyword search volume) x (organic conversion rate) x (organic…

    Search Engine Landin SEO- 24 readers -