Seo: Keyword Research

    • Mapping keywords to the buyer journey in SEO

      I often teach classes on SEO, and I start my presentations off by talking about keywords. When it comes to organic search, keywords form the foundation of all of our SEO efforts. What search queries do we want our websites to show up for in search results? Everything in SEO really ties back to this fundamental pillar.

      Janet Driscoll Miller/ Search Engine Landin SEO- 30 readers -
  • Will my organic rankings suffer if I don’t have a blog?

    … of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Stephanie LeVonne is an SEO Analyst at Elite SEM, a performance-driven digital marketing agency specializing in SEM & SEO. As a creative digital marketer, Stephanie enjoys helping clients realize their full potential by bridging the gap between their content/PR initiatives and SEO. …

    Search Engine Landin SEO- 20 readers -
  • Keyword SWOT analysis: Finding your content opportunities

    … If you’ve been working with one client or one site for a long time, you know it can be challenging to keep things fresh, both from an idea perspective and also an interest perspective. After all, it’s no secret that one of the common reasons people love this industry is the constant change. That being said, while change keeps us on our toes…

    Casie Gillette/ Search Engine Landin SEO Content- 18 readers -
  • Micro-moments and beyond: Understanding and optimizing for consumer intent

    … is tricky here — if you have performed SEO in the past for the site, you should be conservative and make assumptions based on performance you have observed historically. Finally, you can now calculate potential return based on the metrics you have available: (keyword position CTR) x (keyword search volume) x (organic conversion rate) x (organic…

    Search Engine Landin SEO- 20 readers -
  • 13 uses for keyword research to help you win in the search engines

    … just as important today as it was in 2012. Maybe more so. No, I don’t have a keyword research tool to sell you. But I do want to make sure that you don’t take a pass on keyword research because you think it’s no longer relevant to today’s SEO. I could give you a dozen reasons why keyword research is still important. Oh look, I have! Plus one more…

    Stoney Degeyter/ Search Engine Landin SEO- 16 readers -
  • The definitive SEO audit part 2 of 3: Content and on-site

    … Disclaimer: Every situation is unique. This outline of the elements of a content and onsite SEO audit discusses the common first points I look at with unpenalized sites hoping to increase their traffic. If you have a penalty or other serious issues, this list is not exhaustive and will not cover all the areas you will need to research…

    Dave Davies/ Search Engine Landin SEO- 21 readers -
  • 7 types of keywords to boost your SEO strategy

    … Keywords are essential to every aspect of your SEO campaign, from on-site placement and usage to link prospecting and acquisition. Knowing which terms to target and how to target them can either produce great results or end in a huge flop. Defining and categorizing your keywords will help in your link outreach and community building online…

    Search Engine Landin SEO- 28 readers -
  • The benefits of creating a purpose-driven SEO strategy

    …. This will help contextualize your SEO strategy and help ensure that the traffic you do generate actually represents people who want to be on your site and interact with you. When it comes to keyword research, there are a number of ways you can approach this. Instead of giving you a step-by-step process, I’d rather just share some best practices. How…

    Search Engine Landin SEO- 29 readers -
  • How I use my marketing technology stack (SEO edition)

    … marketing technology stack to make this happen: Initial analysis I first search the term in Google, collecting the of URLs of the top-performing results. I run these URLs through Ahrefs Position Explorer (tool #1), filtering on keywords ranking in the top 50 results and sorting descending by volume: [Click to enlarge] I repeat this process four or five…

    Search Engine Landin SEO- 23 readers -
  • Keyword research: a key element of SEO & content marketing

    … on a deep and intimate understanding of your target audience’s needs, your SEO initiatives will likely fail or underperform. Keyword research and analysis is one of the most critical elements of your content preparation, planning and production. Key questions to consider here are: How do you link SEO and keyword analysis to content marketing? How…

    Trond Lyngbø/ Search Engine Landin SEO Content- 35 readers -
  • How to map keyword strategy to B2B buyer intent

    … the organization of keyword targeting for SEO. Some general ideas to consider and experiences we’ve seen: High conversion, low cost-per-conversion keywords and campaigns (in comparison to others) tend to infer more top-of-funnel buyer activities such as research, discovery and interest-seeking actions. Prioritize keyword research based on both lead volume…

    Derek Edmond/ Search Engine Landin SEO How To's- 15 readers -
  • How to find relevant and proof terms for your content

    … will be speculative and will rely on your own research skills and in-depth knowledge of the topic you’re covering. 1. Use keyword tools Related keywords could be synonyms or variations, or they could be words or phrases that are commonly used alongside your primary keyword. For instance, using a primary keyword like “cat,” we could identify a number…

    Jayson Demers/ Search Engine Landin SEO Content How To's- 23 readers -
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