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SEO is all about understanding your website, your branding as well as your audience. Before you can get through all of those steps, you have to understand first what you can do with your website. It is important to note that your SEO is the sum of everything that you are doing, from your blog posts to your link building to your social media outreach.
There was a time when Webmasters can claim whatever they wanted about their website and they would still rank if not rank even higher because of their claims. Google has put a stop to that with their ever-changing algorithms and SEO has never been better. Let’s take a breather first: Why is this post called “The Idiot’s Guide to Link Metrics”? The reason for this is because I ...
…, make it personal and make sure you’ve done your homework to give your content the best possible chance. Pete Campbell is the Managing Director of the award-winning Kaizen who works with global brands on SEO & Content Marketing campaigns to increase their online visibility. He is also a regular speaker at digital marketing conferences including SMX, BrightonSEO & SEMDays. Tags: content marketing, content strategy, seo, seo link building …
… things that search engines look for to place a website on the results pages—that means there may well be around the same number of SEO techniques that website owners can use to bring up their sites in the SERPs. So why, out of more than 200, does link building deserve its own article? 1. First of all, if you do link building properly, it’s very likely…