Seo: Local

    • Preparing for local reach in a ‘post-rank’ world: Get your data in line

      Just last October at the Street Fight Summit, many marketers ranked voice search as the most “over-hyped” marketing tactic of the year. I think this is because many of them aren’t seeing the full scope of the technology. We’re putting on our consumer brains and thinking about the current awkwardness of speaking to Siri in public, not of a future inside self-driving cars or th ...

      Search Engine Landin SEO- 12 readers -
    • National retailers: Stop ignoring local SEO

      When I worked in NBC’s Internet group, I had this idea to aggregate all of their local station websites into a single network. When I pitched it, my boss’ initial reaction was, “Why do you want to bother with the local affiliates? They are a royal PITA.” It’s been a while since NBC-IN, but even today I still see evidence that national-to-local companies, specifically retaile ...

      Andrew Shotland/ Search Engine Landin SEO Google- 20 readers -
  • SMX West session: Harnessing the power of online reviews

    … it — but most businesses never ask for reviews. Check out the slides from Thomas Ballantyne’s presentation: Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Greg Gifford is the Director of Search and Social at DealerOn, a software company that provides websites and online marketing to new car dealers all over the country. Check out their awesome blog for more of Greg’s local search posts and videos. …

    Greg Gifford/ Search Engine Landin SEO- 10 readers -
  • Top 10 insights on local marketing at LSA17

    … At the Local Search Association annual conference a few weeks ago, search and marketing experts in the local space provided insights into trends and challenges the advertising, marketing and search industry faces today. Here are 10 of the top takeaways shared at LSA17. 1. Location drives almost all consumer engagement, even for national brands…

    Wesley Young/ Search Engine Landin SEO- 10 readers -
  • Why and how entities are shaping location marketing

    … A year ago, I wrote in Search Engine Land about how Google is making entities smarter. Since that time, entities have become more important to Google — which means they are more important to businesses that want to be found on Google. It’s time for brands to get better acquainted with entities and why they matter. What are entities, and how…

    Adam Dorfman/ Search Engine Landin SEO Google How To's- 12 readers -
  • Yext files for long-awaited $100 million IPO

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: http://smxpo.com/1QikJWe Pick your favorite event and attend! http://www.smxadvanced.com http ...

    Greg Sterling/ Search Engine Landin SEO- 12 readers -
  • 10 ways to improve your business locators

    …. Consider vertical-specific needs Yes, it’s important to provide a way to search by address — and it had better be accurate. That said, as we see in healthcare, people are often searching for far more than NAP data when they do local searches. With healthcare, patients are typically looking for facility NAP data, as well as details about specific…

    Adam Dorfman/ Search Engine Landin SEO- 13 readers -
  • Hyperlocal marketing will soar in 2017: 5 tips to stay on top

    … The conversation about local search is not a new one; marketers have been discussing the importance of targeting customers by location for the past decade. Recently, it has been pushed back into the industry forefront with the rise of hyperlocal search and its relationship to mobile. Google Trends clearly show a dramatic increase in “near me…

    Jim Yu/ Search Engine Landin SEO Google- 27 readers -
  • 6 business types that reap the most reward from local SEO

    … also play a big role in local search results, as does a well-optimized website with fresh and informative content. Essentially, every company with a local target market can gain from local SEO; however, there are some business types for which local search can truly work wonders. Let’s take a look at six of the big ones. 1. Medical services…

    Pratik Dholakiya/ Search Engine Landin SEO- 23 readers -
  • Organic traffic & link building for small businesses

    … and target the commercial search terms that matter to them. There is still a creative element required here, but my goal is to provide a simple strategy that small businesses can use to help build their authority and improve their overall organic search visibility. How important are links in 2017? In the most recent Search Engine Ranking Factors…

    Search Engine Landin SEO- 17 readers -
  • ‘Things to do near me’ SEO

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: http://smxpo.com/1QikJWe Pick your favorite event and attend! http://www.smxadvanced.com http ...

    Andrew Shotland/ Search Engine Landin SEO- 16 readers -
  • How to nail a local SEO pitch

    … Local SEOs just get it. We understand that a company needs to be present when a customer digitally seeks its services. We get that businesses are virtually handing over potential revenue to competitors that invest more heavily than they do in local SEO. We recognize all of this wholeheartedly and put our blood, sweat and tears into helping…

    Search Engine Landin SEO How To's- 14 readers -
  • Local SEO in 2017: 5 simple ways to dominate local search

    … not on top of your rankings, you can bet your competitors will be. Here are five solid local SEO tactics you can use this year to help your business rank higher for local search terms. 1. Title and meta description tags still matter Title and meta description tags are HTML elements that you can customize to reflect the content of your web page. The text…

    Search Engine Landin SEO Google- 15 readers -
  • 3 local SEO tips that deliver business results

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: http://smxpo.com/1QikJWe Pick your favorite event and attend! http://www.smxadvanced.com http ...

    Search Engine Landin SEO- 18 readers -
  • The future of paid voice search and monetizing the map

    … Last year, Google introduced local search ads and promoted pins to wring a few extra dollars out of Maps. By extra, I mean potentially an additional $1.5 billion in 2017 alone. Maps inherently have local intent; local intent has a high likelihood for conversion. No surprises there. But ads run counter to a quality user experience. We…

    Search Engine Landin SEO- 12 readers -
  • Local search: It’s all about mobile

    … Optimizing for local search is important, but if you aren’t optimizing for mobile, you’re going to miss out on your most important source of local traffic. For years, Google has been improving the relevance of local search, from its “Pigeon Update” to Promoted Pins. And since there are more searches on mobile than desktop, it’s no wonder…

    Search Engine Landin SEO- 17 readers -
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