Seo: Local

    • Consumer citations are the future of local SEO

      In the world of search engine optimization (SEO), a citation is a direct mention of a specific brand within an online platform. Some of the more common examples of online citations are comments published within a community blog about a favorite local coffee shop or an unpleasant experience working with a franchise outlet.

      Search Engine Land- 15 readers -
    • 70% of consumers will leave a review for a business when asked

      A business’s online reputation is more important than ever. In fact, a company’s online reputation is fast becoming one of their most valuable assets — if managed properly. Why? In a world where online reviews show up virtually every time a person searches for a local business, potential customers can’t help but be confronted with reviews about a local business’s products or ...

      Search Engine Landin SEO- 16 readers -
  • Removing duplicates in Yext: still a hands-on process

    … A recent case study by Yext shows the impact of duplicate listings on local rankings in Google. Coordinated by local search expert Andrew Shotland, the core research evaluates Yext duplicate suppression for a national restaurant chain. I’m not here to dispute the research or results. Having consistent NAP (name, address and phone number) has…

    Search Engine Landin SEO- 11 readers -
  • Getting a clearer picture of local marketing attribution

    … There’s a reason many brands don’t track in-store attribution for local marketing: it’s hard. Really hard. I’m reminded of the old adage that says half the money you spend on advertising is wasted; you just don’t know which half. Similarly, half your customers walk into your store as the result of local marketing; you just don’t know which half…

    Search Engine Landin SEO- 20 readers -
  • Holiday optimization tips for remaining competitive in the SERP

    … During the holidays, we often let a fair part of ourselves go: diet, exercise, budgets and more. But for local search engine optimization (SEO) professionals, there is something very impactful that can get away from us little by little, until it is completely out of control: Rankings. During the holiday season, we sometimes neglect a variety…

    Search Engine Landin SEO- 9 readers -
  • Study shows Google’s Possum update changed 64% of local SERPs

    … and not necessarily Search Engine Land. Staff authors are listed here. About The Author Joy Hawkins is a Local SEO expert who is a part of Google's Top Contributor program & MapMaker Regional Leads program. She regularly contributes to many online communities in the Local SEO world, including the Google My Business forum (Top Contributor), the Local Search…

    Search Engine Landin SEO Google- 21 readers -
  • When going HTTPS, don’t forget about local citations!

    … Migrating your site to HTTPS is all the rage these days. Google is on the record as saying that using “https” in your URLs can give a site a ranking boost. That said, going HTTPS has its share of SEO challenges. Here are but a few of the HTTPS horror stories we have witnessed over the past year: Sites go HTTPS and don’t redirect…

    Andrew Shotland/ Search Engine Landin SEO- 16 readers -
  • The SEO power of portfolio entries, case studies & testimonials

    … handle the influx of leads if it did? The digital marketing channels and tactics you use are a strategic decision — and in many cases, traditional content marketing is not the best choice for small local businesses. This is a different story for SaaS (software as a service) companies and the like, which can easily scale users and deliver…

    Search Engine Landin SEO- 12 readers -
  • SEO on a budget: How a small manufacturer started a program from scratch

    … their process down, however, they’re ready to begin a marketing program that includes SEO. The problem is, where to start? With so much information and so many moving parts, a small business owner can be easily overwhelmed. It’s much easier to simply focus on running the business. Such was the case with one of our clients, a small manufacturing firm…

    Search Engine Landin SEO How To's- 18 readers -
  • Is your location data being held hostage?

    … becomes “tier-two” when it lacks visibility in search engine results pages. Tier-two directories might have once been favored by Google’s search algorithm for local queries but aren’t anymore. They remain part of the local search conversation primarily because of their past reputations, not their current performance — which can make it more difficult…

    Adam Dorfman/ Search Engine Landin SEO- 10 readers -
  • What you need to reach the big leagues of local SEO

    … your organization requires effective oral and written communication skills. A knack for behavioral science and psychology. At all times, a local SEO must have three groups in mind: 1) the end user who actually uses the search results, 2) the brand you represent and 3) the search engines. Local SEOs who can intuit the needs of these three groups…

    Search Engine Landin SEO- 11 readers -
  • Forget about unique content. Try actually BEING local!

    … about plumbing. The actual copy might be unique, but the overall content is pretty much the same. Citations used to be a big game-changer in Local SEO, but they’ve become more of a basic building block. I typically explain to businesses that citations are like your ante in a poker game. You’ve got to have a clean citation profile to be able to sit…

    Greg Gifford/ Search Engine Landin SEO Content- 17 readers -
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