Seo: Local

    • 6 things you need to know about Google’s Q&A feature on Google Maps

      In mid-August, Google rolled out a new feature on the Google Maps app for Android called Questions & Answers. This feature is currently also available on mobile browsers. Here are some aspects of this new feature that business owners and marketers may need to be aware of. 1. If you don’t see the feature, you might need to update the app I’ve spoken to many users who don’ ...

      Search Engine Landin SEO Google- 18 readers -
    • 4 local SEO tips for restaurants

      Every niche has its own SEO challenges and opportunities, and, while general SEO articles can offer a lot of insight no matter what sector you’re in, they often can’t quite hit all the nuances of a particular industry. So today we’re going to take a look one of my favorite sectors (to be a consumer of)… restaurants.

      Dave Davies/ Search Engine Landin SEO- 17 readers -
  • Report: 57% of traffic now from smartphones and tablets

    …, “If brands do not track and optimize for both device channels, they are likely to misunderstand the opportunities and threats affecting them.” About The Author Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+. …

    Greg Sterling/ Search Engine Landin SEO- 21 readers -
  • Optimized store landing pages: An important part of local search strategy

    … queries and build local search relevance. Having a presence on these local directory/profile sites is definitely a core part of local search marketing. Just as important is listing each of your business locations on your website. However, I’ve noticed that many businesses do not have landing pages for each of their store locations, which is a missed…

    Search Engine Landin SEO- 19 readers -
  • 6 tips for using location information to boost conversion

    … to travel more than 20 minutes for purchases. Thus, consumers will increasingly search for stores close to them. Target with and highlight relevant location information, and you’ll get a big boost in ROI from your local search marketing. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author …

    Wesley Young/ Search Engine Landin SEO- 21 readers -
  • An easy quarterly plan for local link building

    … Summer conference season is in full swing, and this month I’m stepping off Greg’s Soapbox to share some in-depth knowledge. With the release of the 2017 Local Search Ranking Factors and several studies, local SEO sessions are all pushing the importance of building local links. Even when tips are shared that explain how to get great links…

    Greg Gifford/ Search Engine Landin SEO- 13 readers -
  • 12 things to know to succeed with Google Posts

    Google has been cranking out the updates this year for Local Search, and the latest thing to hit the SMB market is Google Posts. This new feature allows you to publish your events, products and services directly to Google Search (in the Knowledge Panel) and Maps. Here’s an example of what a Google Post looks like on mobile: I’ve been testing this feature for a while (one of ...

    Search Engine Land- 17 readers -
  • Google My Business website builder SEO review

    … dashboard, this simple website builder may be for you. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Tony Edward is a Senior SEO Manager at Elite SEM and an Adjunct Instructor of Search Marketing at NYU. He leads the SEO team…

    Search Engine Landin SEO Google- 16 readers -
  • Small business SEO: Your questions answered

    … of marketing your business. Yet when done well, there is little that can compete with strong, organic search engine visibility to promote your small business. Organic listings build trust with local customers, and all the best business relationships are built on a foundation of trust. In this article, I want to look at SEO as a marketing tactic…

    Search Engine Landin SEO- 23 readers -
  • 2017 growth hacks: Optimizing organic market share

    …. This included identifying top keywords to monitor, gathering quantitative and qualitative results on competitors and analyzing macro-level topics such as geotargeting and affiliates. Now let’s focus on organic. I’ll assume you’re already experienced with SEO best practices. But you might not know how to fine-tune your SEO efforts using…

    Search Engine Landin SEO- 18 readers -
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