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It’s easy to overlook your organic click-through rates on Google. After all, you’ve probably been lulled into believing over most of your marketing life that they’re not as important as other SEO metrics, such as inbound links. However, there are a lot of really great reasons you should work on improving your organic CTRs, not the least of which is its impact on your rankings.
… This is the transcript for our new video. Hi, today I’m going to talk to you about using Google Analytics to track basic SEO metrics. Google Analytics is a massively powerful tool made even better by the fact that, if you’re not using the premium version, it’s free, and the only cost is the time that you invest in implementing the tracking…
… How do you know if your search engine marketing campaign works? The answer is simple – you monitor your site’s major search engine metrics. The harder question is which ones are relevant in finding the best campaign for your search needs. 7 SEO Metrics for a Healthy Search Campaign Organic Traffic Is your organic traffic increasing…