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Everyone makes mistakes. But as a small business, mistakes can be costly. You need to hit the ground running and see your efforts pay off fast. So when you decide to start optimizing your website for search, there are some common mistakes you want to avoid. How can you make sure you skip over the rookie mistakes and start using SEO to your advantage? Here are five common pitfalls to avoid.
… been considered a black hat means of achieving page 1 rankings. Search engines are a lot smarter than they used to be and they can easily recognize keyword-stuffed content. When they come across this type of content they’ll ignore it or outright penalize it. That means that if your content is stuffed full of keywords it’s nearly impossible to get…
… Google is known for changing its search algorithms regularly. When it does, some SEO techniques that were once considered the best are now called spammy and intentionally misleading. This forces web developers and SEO marketers to quickly change tactics, often revamping an entire SEO plan within a few days to keep a website from falling off…
… It’s no secret businesses are taking to the Internet to start promoting their products and services. Search engines have made it very easy for people searching online to find businesses located near them by tweaking the search algorithm. It’s very easy for Google to determine when a localized search is being performed. For example, certain…