Seo: Mobile Search

    • 5 massive SEO and content shifts you need to master right now

      Google has thrown a lot at marketers in just the last five years. All of these big changes — from rolling out major algorithm updates to shifting to mobile-first — have essentially had the same goal: to provide the best possible search experience to users. Google wants to show users the best content at the right time on the right device as quickly as possible.

      Jim Yu/ Search Engine Landin SEO Content Google- 14 readers -
  • Simple tips to get your app indexed, ranked & installed

    …” can include web-based applications offered as a service, most people think of apps as mobile applications that people download and install. Google understands that. As a result, Google now includes an “app pack” at the top of the mobile search results. You can see it if you open up the browser on your mobile device and search for something like…

    John E Lincoln/ Search Engine Landin SEO- 18 readers -
  • SEO & website design: Everything you need to know

    … with the search engines rather than against them. Unfortunately, there are many ways to make a website, and not all technologies are built with search engine optimization in mind. Building an SEO-friendly site requires careful planning and a structured approach to representing your business and the services you provide. For many businesses, this can…

    Search Engine Landin SEO- 29 readers -
  • In the age of RankBrain, these foundational SEO issues still matter

    … site for mobile is more important than ever. After resolving technical SEO issues, audit your site for major mobile red flags: Your site isn’t optimized for mobile. Mobile-friendliness is already a ranking factor for mobile search, and mobile-first indexing is about to make it important all around. Your site has to fit on a mobile screen, load…

    Nate Dame/ Search Engine Landin SEO- 30 readers -
  • Baidu becomes Google’s biggest ally in mobile page speed

    … the customized MIP pages as AMP pages. To be continued… ! Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Hermes Ma is a digital marketer and writer. He owns Merkle's search business in Greater China. Hermes has an experience…

    Search Engine Landin Paid Search SEO- 25 readers -
  • Advice for AMP-curious publishers

    … The Accelerated Mobile Pages project has some big numbers on the scoreboard: More than 860,000 domains are publishing over 35 million AMPs per week, according to stats shared by Google at a recent AMP developer conference, where the company also announced the expansion of AMP to more than a billion additional users in China and Japan. AMP…

    Search Engine Landin SEO Google- 23 readers -
  • Yext files for long-awaited $100 million IPO

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: http://smxpo.com/1QikJWe Pick your favorite event and attend! http://www.smxadvanced.com http ...

    Greg Sterling/ Search Engine Landin SEO- 12 readers -
  • Mobile page speed is important, but not (yet) for SEO

    … page speed for mobile searchers visiting your site shouldn’t be a top priority for SEO at the moment. There’s plenty of evidence that increasing page speed is good for your bottom line, which can increase the quality of SEO traffic you receive, but there’s no evidence that mobile page speed is a significant ranking factor at this time. Make your…

    Bryson Meunier/ Search Engine Landin SEO- 19 readers -
  • Do you know what a mobile crawl of your site looks like?

    … If you follow the world of Google and search at all, you’ve heard about Google’s intent to switch to a mobile-first index. In this post, I’m going to briefly review the main points we know about Google’s plans for this new index, but I’m going to go further and detail what we found in a mobile-specific crawl we did of one website. Based…

    Eric Enge/ Search Engine Landin SEO Google- 19 readers -
  • Links to AMP content are showing up outside of search results

    … The Accelerated Mobile Pages (AMP) standard was designed to bring the fast-loading, clean experience of native apps to the open web. With most large publishers now producing AMP versions of their content, distribution platforms and other referrers are starting to experiment with AMP as an alternative to standard outbound links and app web views…

    Search Engine Landin SEO Content Google- 23 readers -
  • Google AMP carousels are multiplying!

    Why is it important to attend SMX? Search is always changing and what better what to keep yourself in the loop by coming together as a group of search marketing professionals and talking it out? Whether you're ...

    Search Engine Landin SEO Google- 15 readers -
  • Why data amplifiers matter in a world of omnichannel discovery

    … In my October Search Engine Land column, I discussed the rise of data amplifiers — or data aggregators (such as Neustar) and publishers (such as Google) that share a business’s location data across the digital world, where people conduct “near me” searches. I believe data amplifiers will become even more important in 2017 because of the impact…

    Adam Dorfman/ Search Engine Landin SEO- 19 readers -
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