Seo: Mobile Search

  • Connect audience insight to your SEO strategy

    Audience enrichment — combining first-party data from your website with third-party data gathered from other sources to get a more complete picture of your visitors — is a hot topic right now amongst enterprise-level businesses. Evidence of its impact is clear in channels such as programmatic, which continues to rampage through paid marketing budgets, hoovering up the dollars left and right.

    Chris Liversidge/ Search Engine Land- 9 readers -
  • Google and Progressive Web Apps: the mobile experience and SEO

    As mobile usage increases and companies develop mobile-friendly sites to ensure the optimal user experience, developers are working hard to make the mobile web as efficient and useful as possible. Last year, developers at Google created Progressive Web Apps, an interactive experience that has features of both a website and a mobile app.

    Jim Yu/ Search Engine Land- 11 readers -
  • Google opens the AMP fire hose

    … Google’s expansion of Accelerated Mobile Pages across mobile search results is underway, gradually turning the trickle of AMP traffic to a steady flow. The September start of the “blue links” rollout, along with announcements from some high-profile participants in the AMP Project, are advancing the open-source initiative on multiple fronts…

    Search Engine Landin SEO Google- 21 readers -
  • Google injects more context into micro-moments

    …-moments at the local level are getting bigger. According to Google, mobile “near me” searches have increased by 146 percent year over year. These kinds of searches are intent-based moments of immediacy. For instance, Google (citing data from Hotels.com) indicates that 74 percent of mobile hotel bookings are for same-day check-in. These “near me…

    Adam Dorfman/ Search Engine Landin SEO Google- 9 readers -
  • SMX Advanced recap: Advanced Google App Deep Linking

    … at TUNE, and David Iwanow, SEO Product Manager at Marktplaats (ebay classifieds group), spoke about app indexing. (As Iwanow noted, what was once called Google App Indexing is now called Firebase App Indexing. The purpose in renaming it was to let it become more of an industry standard.) During the session, Tam Phan started with a basic overview…

    Eric Enge/ Search Engine Landin SEO Google- 15 readers -
  • Help! I just launched a new website and my search rankings tanked!

    … of webmasters to change their sites so that they would still be visible in Google’s organic search results. Up to this point, smaller companies have taken the biggest hit from Mobilegeddon as they struggle to adapt to the mobile changes. Do you have a disaster story from a client who failed to consider these critical SEO implications before…

    Will Scott/ Search Engine Landin SEO- 14 readers -
  • 7 e-commerce SEO trends we’re seeing in 2016

    … Few types of online business can benefit from SEO more than e-commerce websites that allow for direct consumer transactions. Not only can you secure more web traffic (and a larger stream of revenue), you can also optimize specific product pages to funnel traffic to your most profitable or popular pages. But SEO (and e-commerce in general…

    Jayson Demers/ Search Engine Landin SEO- 23 readers -
  • The importance of micro-moments: The mobile customer journey

    … micro-moments More Google searches now take place on mobile devices than on desktop computers worldwide. Because of this massive shift in consumer behavior, marketers have had to recalibrate their mobile strategies. The key to mobile success lies in understanding this behavioral shift. Mobile has surpassed desktop in terms of searches performed…

    Jim Yu/ Search Engine Landin SEO- 15 readers -
  • My SEO optimized & UI-friendly e-commerce Frankenstein

    … I spend a lot of time browsing e-commerce sites. While there are some websites that are doing e-commerce incredibly well (looking at you, Amazon), there are very few that cover all of the bases: SEO-optimized, easy to navigate, mobile-friendly and fast. Generally, e-commerce websites miss out on at least one key piece of the puzzle…

    Search Engine Landin SEO- 6 readers -
Get the top posts daily into your mailbox!