Seo: Mobile Search

    • SEO & website design: Everything you need to know

      Your website is the center of your digital marketing world — the place that all digital rivers run toward. And of course, the largest of its traffic sources is generally organic search. Yet all too often, businesses don’t think about SEO until after having a website designed (or redesigned), and these sites are often sadly lacking on the SEO and digital marketing front.

      Search Engine Landin SEO- 21 readers -
    • In the age of RankBrain, these foundational SEO issues still matter

      There are at least 200 ranking factors in Google’s algorithm (not to mention RankBrain), which means a thorough SEO audit could lead to dozens, hundreds, or even thousands of SEO tasks. Few companies have the budget or resources to complete every potential SEO to-do item — and doing so would be an incredible waste of time and resources anyway.

      Nate Dame/ Search Engine Landin SEO- 28 readers -
  • Advice for AMP-curious publishers

    … The Accelerated Mobile Pages project has some big numbers on the scoreboard: More than 860,000 domains are publishing over 35 million AMPs per week, according to stats shared by Google at a recent AMP developer conference, where the company also announced the expansion of AMP to more than a billion additional users in China and Japan. AMP…

    Search Engine Landin SEO Google- 20 readers -
  • Yext files for long-awaited $100 million IPO

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: Pick your favorite event and attend! http ...

    Greg Sterling/ Search Engine Landin SEO- 12 readers -
  • Mobile page speed is important, but not (yet) for SEO

    … There are plenty of good reasons to make your mobile site fast, and Google just reminded us of them with their new industry benchmarks for mobile page speed. Among them: Source: Google/SOASTA Research, 2017 But is SEO one of those reasons? Will businesses that optimize their Google page speed score to 100/100 on mobile be able to rank higher…

    Bryson Meunier/ Search Engine Landin SEO- 17 readers -
  • Do you know what a mobile crawl of your site looks like?

    … If you follow the world of Google and search at all, you’ve heard about Google’s intent to switch to a mobile-first index. In this post, I’m going to briefly review the main points we know about Google’s plans for this new index, but I’m going to go further and detail what we found in a mobile-specific crawl we did of one website. Based…

    Eric Enge/ Search Engine Landin SEO Google- 15 readers -
  • Links to AMP content are showing up outside of search results

    … The Accelerated Mobile Pages (AMP) standard was designed to bring the fast-loading, clean experience of native apps to the open web. With most large publishers now producing AMP versions of their content, distribution platforms and other referrers are starting to experiment with AMP as an alternative to standard outbound links and app web views…

    Search Engine Landin SEO Content Google- 15 readers -
  • Google AMP carousels are multiplying!

    Why is it important to attend SMX? Search is always changing and what better what to keep yourself in the loop by coming together as a group of search marketing professionals and talking it out? Whether you're ...

    Search Engine Landin SEO Google- 14 readers -
  • A simple checklist to prep for the Google mobile-first index

    … got a head start back in 2010 when I told you about this, that’s great; unfortunately, prior to the mobile-first index, Google was ranking websites based on desktop content and not on the mobile content, and so none of this affected mobile SEO. [Cue Sad Trombone] Fortunately, that’s changing. A few months ago, in preparation for the mobile-first…

    Bryson Meunier/ Search Engine Landin SEO Google- 22 readers -
  • Why data amplifiers matter in a world of omnichannel discovery

    …. Although both aggregators and publishers act as sources of local business information for discovery platforms such as apps, data services and Web directories, we make the distinction between data aggregators and data publishers to clarify how they relate to each other. In a multichannel world, amplifiers are becoming more important because…

    Adam Dorfman/ Search Engine Landin SEO- 18 readers -
  • Google’s shift to mobile-first: mobile moments that matter

    …+ billion industry. By 2020, SEO-related spending will be worth $80 billion. Mobile, SEO and content marketing are maturing concurrently and in a synergistic way. Furthermore, it is clear to me that delivering and optimizing impactful mobile content is going to be the ultimate way to reach target markets at the most opportune times. Below I give…

    Jim Yu/ Search Engine Landin SEO Google- 12 readers -
  • 5 steps to optimizing your site for Google’s mobile-first index

    … on mobile. Here are five steps you can take to optimize your site for Google’s mobile-first index. 1. Speed In Google’s Site Performance for Webmasters video (below), Developer Programs Tech Lead Maile Ohye, states that “two seconds is the threshold for e-commerce website acceptability. At Google, we aim for under a half-second.” Users have come…

    Search Engine Landin SEO Google- 23 readers -
  • Connect audience insight to your SEO strategy

    …. (On mobile, that gap is even wider.) For example, it is very common to identify different points in the purchase path in SEO by walking down the long tail and grouping up terms with semantic meaning that align with stronger “buy” intention, but it is also possible to align that intent-led strategy with our rich audience data to understand who our…

    Chris Liversidge/ Search Engine Landin SEO- 11 readers -
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