Seo: Mobile Search

    • AMP for Advanced SEOs: SMX Advanced insights

      At the SMX Advanced conference in Seattle this year, Ranna Zhou from Google, Scott Sala from iProspect and Paul Shapiro from Catalyst all took deep dives into Accelerated Mobile Pages (AMP). In today’s post, I’m going to share some of the great information that they provided on the topic. AMP’s expanding ad coverage Ranna Zhou, Google product manager for AMP, was the first to speak.

      Eric Enge/ Search Engine Landin Paid Search SEO Google- 15 readers -
    • 7 most important SEO focus areas for colleges and universities

      July typically means a new fiscal year for colleges and universities, bringing with it new marketing plans and goals for the upcoming educational year. Where does SEO fit into your higher education marketing plan this year? Hopefully, right at the top. Earlier this year, Chegg Enrollment Services and the National Research Center for College and University Admissions (NRCCUA) ...

      Janet Driscoll Miller/ Search Engine Landin SEO- 17 readers -
  • Consumers over bots: Why site crawlers don’t hold all the answers

    … advances have allowed search engines to focus on providing the most relevant results, not only in terms of content, but also in terms of user experience (UX). Studies from SEMrush and SearchMetrics both also reference user signals and the consumer experience, including mobile-friendliness, content relevancy, site speed, bounce rate/search…

    Search Engine Landin SEO- 11 readers -
  • Setting up and testing AMP for WordPress: A quick 7-step guide

    In today’s mobile-centric world, having pages that load quickly is essential for satisfying the user. Not only that, but the effects of slow page speed have been correlated to a decease in overall revenue and an increase in page abandonment. Users have come to expect mobile sites to load just as quickly as their desktop counterparts.

    Search Engine Land- 26 readers -
  • Is AMP the answer to format fragmentation?

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: Pick your favorite event and attend! http ...

    Search Engine Land- 16 readers -
  • Simple tips to get your app indexed, ranked & installed

    … Do you have an app that you’d like to rank in mobile search engine results? If so, you’re going to need to make room in your SEO strategy for app optimization. For apps, there are distinct ranking factors. Although they are similar to ranking factors for a standard web page, there are differences that you need to know about. Here’s how you…

    John E Lincoln/ Search Engine Landin SEO- 22 readers -
  • SEO & website design: Everything you need to know

    … months back, I looked at 28 key factors in creating mobile SEO-friendly websites that will help you move beyond simple mobile-friendly responsive design. From an SEO perspective, it is worth noting that mobile-friendliness is a confirmed ranking factor for mobile search, and it is the mobile version of your site that will be used by the search…

    Search Engine Landin SEO- 37 readers -
  • In the age of RankBrain, these foundational SEO issues still matter

    …. Some SEO tasks are critical and cannot be ignored; others just aren’t worth your time. Prioritizing an SEO task list is crucial. Focus your resources on SEO work that is actually going to improve rankings, increase clicks and drive revenue. Most companies should focus on engagement SEO work, but technical tasks can’t be ignored completely…

    Nate Dame/ Search Engine Landin SEO- 33 readers -
  • Baidu becomes Google’s biggest ally in mobile page speed

    … Page can reduce the rendering of above-the-fold content by 30 percent to 80 percent. Moreover, the tap-to-open rate will increase by 5 percent to 40 percent. And similar to Google, Baidu has been considering potentially giving the MIP pages a ranking advantage in search results. Mobile Page Accelerator – MIP Components: Core Parts The two search…

    Search Engine Landin Paid Search SEO- 28 readers -
  • Advice for AMP-curious publishers

    … into their products and linking practices. AMP could be ancillary to your strategy today, and central tomorrow. Keep up with the latest developments at the AMP Project blog and @amphtml Twitter feed. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author…

    Search Engine Landin SEO Google- 23 readers -
  • Yext files for long-awaited $100 million IPO

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: Pick your favorite event and attend! http ...

    Greg Sterling/ Search Engine Landin SEO- 13 readers -
  • Mobile page speed is important, but not (yet) for SEO

    … page speed for mobile searchers visiting your site shouldn’t be a top priority for SEO at the moment. There’s plenty of evidence that increasing page speed is good for your bottom line, which can increase the quality of SEO traffic you receive, but there’s no evidence that mobile page speed is a significant ranking factor at this time. Make your…

    Bryson Meunier/ Search Engine Landin SEO- 20 readers -
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