Seo: Mobile Search

    • Report: 57% of traffic now from smartphones and tablets

      It’s been a little over two years since Google first announced that mobile searches had exceeded desktop queries on a global basis. That number has continued to grow, although the company has not provided an official update recently. At a recent press event, a Google speaker casually said that the “vast majority” of search queries are now mobile.

      Greg Sterling/ Search Engine Landin SEO- 21 readers -
    • Proof that no ranking boost for responsive sites exists in 2017

      Let’s put the mobile configuration debate to bed. For those of you who haven’t been following closely, the industry discussion about mobile design options involves whether it’s better to use responsive web design, adaptive design or separate URLs to achieve better search rankings. Because responsive web design is Google’s stated preference, many SEOs assume that it is alway ...

      Bryson Meunier/ Search Engine Landin SEO- 15 readers -
  • Breaking news: When AMP goes through the roof

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: Pick your favorite event and attend! http ...

    Search Engine Landin SEO Google- 13 readers -
  • Designing content for the mobile-first index

    … Face it: You’re not a literary author, and people aren’t hanging on to every word you write. Don’t get me wrong, it’s great to have comprehensive information on a web page, but users also don’t want to scroll forever — especially on mobile. Content on mobile needs to make it easier for users to get to the main points without cutting out…

    Search Engine Landin SEO Content- 28 readers -
  • Consumers over bots: Why site crawlers don’t hold all the answers

    … advances have allowed search engines to focus on providing the most relevant results, not only in terms of content, but also in terms of user experience (UX). Studies from SEMrush and SearchMetrics both also reference user signals and the consumer experience, including mobile-friendliness, content relevancy, site speed, bounce rate/search…

    Search Engine Landin SEO- 14 readers -
  • AMP for Advanced SEOs: SMX Advanced insights

    … increase in conversion rate on their site. She then went on to discuss AMP ads. Google’s display ad network, DoubleClick, reports that 90 percent of the publishers using AMP ads are seeing higher CTR, and 70 percent of them experience higher eCPM with AMP ads over regular ads. Google AdSense has implemented AMP Auto Ads: AMP has also began…

    Eric Enge/ Search Engine Landin Paid Search SEO Google- 18 readers -
  • Voice search and SEO: Why B2B marketers need to pay attention now

    … Voice search is commonly discussed in the context of local and B2C SEO, but it’s being used for more than just getting directions to nearby restaurants or hearing the next step in a recipe while cooking. Voice search is being adopted for a variety of purposes, and its influence on B2B decision-makers is growing as well. By looking at who’s…

    Nate Dame/ Search Engine Landin SEO- 27 readers -
  • Setting up and testing AMP for WordPress: A quick 7-step guide

    …, Amazon, one of the largest online retailers, concluded that even a one-second lag in page load speed accounted for a $1.6B decrease in annual revenue. Accelerated mobile pages (AMPs) are quickly becoming the standard for how a fast-loading page should be built. Using a pre-render, AMPs are able to load 15-80 percent faster than standard mobile…

    Search Engine Landin SEO Google Blogging- 26 readers -
  • Is AMP the answer to format fragmentation?

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: Pick your favorite event and attend! http ...

    Search Engine Landin SEO Google Facebook- 17 readers -
  • Simple tips to get your app indexed, ranked & installed

    …” can include web-based applications offered as a service, most people think of apps as mobile applications that people download and install. Google understands that. As a result, Google now includes an “app pack” at the top of the mobile search results. You can see it if you open up the browser on your mobile device and search for something like…

    John E Lincoln/ Search Engine Landin SEO- 23 readers -
  • SEO & website design: Everything you need to know

    … with the search engines rather than against them. Unfortunately, there are many ways to make a website, and not all technologies are built with search engine optimization in mind. Building an SEO-friendly site requires careful planning and a structured approach to representing your business and the services you provide. For many businesses, this can…

    Search Engine Landin SEO- 38 readers -
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