Seo: Mobile Search

    • Google AMP carousels are multiplying!

      Why is it important to attend SMX? Search is always changing and what better what to keep yourself in the loop by coming together as a group of search marketing professionals and talking it out? Whether you're ...

      Search Engine Landin SEO Google- 14 readers -
    • A simple checklist to prep for the Google mobile-first index

      Hopefully, all of you learned from “Mobilegeddon” in 2015 and “Mobilegeddon 2” in 2016 that the updates Google makes to improve the smartphone user experience for the majority of Google searchers are not the end of the world. Not even close, in fact. Still, I have seen a lot of articles focused on this topic in relation to Google’s new mobile-first index, which will be launc ...

      Bryson Meunier/ Search Engine Landin SEO Google- 15 readers -
    • Don’t just appeal to a local searcher’s wants or needs, focus on the journey

      Millennial travelers have been yearning for genuine, local experiences that deliver a special and unique taste of authenticity. They don’t want to merely cross an experience, city or place off a bucket list. These travelers and searchers would like to experience life, while accidentally encountering experiences worthy of Snapchat stories, Instagram images and other forms of ...

      Search Engine Landin SEO- 21 readers -
  • Why data amplifiers matter in a world of omnichannel discovery

    … In my October Search Engine Land column, I discussed the rise of data amplifiers — or data aggregators (such as Neustar) and publishers (such as Google) that share a business’s location data across the digital world, where people conduct “near me” searches. I believe data amplifiers will become even more important in 2017 because of the impact…

    Adam Dorfman/ Search Engine Landin SEO- 15 readers -
  • Google’s shift to mobile-first: mobile moments that matter

    …-unannounced mobile-friendly algorithm update. At the time, research revealed that brands had an opportunity to capture 200 percent more traffic if they optimized mobile correctly. November 2014: Google introduces “mobile-friendly” snippet to search results Google unveils snippets alongside regular mobile search results that indicate whether the page…

    Jim Yu/ Search Engine Landin SEO Google- 10 readers -
  • Connect audience insight to your SEO strategy

    …. (On mobile, that gap is even wider.) For example, it is very common to identify different points in the purchase path in SEO by walking down the long tail and grouping up terms with semantic meaning that align with stronger “buy” intention, but it is also possible to align that intent-led strategy with our rich audience data to understand who our…

    Chris Liversidge/ Search Engine Landin SEO- 10 readers -
  • Google and Progressive Web Apps: the mobile experience and SEO

    … As mobile usage increases and companies develop mobile-friendly sites to ensure the optimal user experience, developers are working hard to make the mobile web as efficient and useful as possible. Last year, developers at Google created Progressive Web Apps, an interactive experience that has features of both a website and a mobile app. During…

    Jim Yu/ Search Engine Landin SEO Google- 14 readers -
  • Google opens the AMP fire hose

    … Google’s expansion of Accelerated Mobile Pages across mobile search results is underway, gradually turning the trickle of AMP traffic to a steady flow. The September start of the “blue links” rollout, along with announcements from some high-profile participants in the AMP Project, are advancing the open-source initiative on multiple fronts…

    Search Engine Landin SEO Google- 21 readers -
  • Google injects more context into micro-moments

    …-moments at the local level are getting bigger. According to Google, mobile “near me” searches have increased by 146 percent year over year. These kinds of searches are intent-based moments of immediacy. For instance, Google (citing data from Hotels.com) indicates that 74 percent of mobile hotel bookings are for same-day check-in. These “near me…

    Adam Dorfman/ Search Engine Landin SEO Google- 10 readers -
  • SMX Advanced recap: Advanced Google App Deep Linking

    … at TUNE, and David Iwanow, SEO Product Manager at Marktplaats (ebay classifieds group), spoke about app indexing. (As Iwanow noted, what was once called Google App Indexing is now called Firebase App Indexing. The purpose in renaming it was to let it become more of an industry standard.) During the session, Tam Phan started with a basic overview…

    Eric Enge/ Search Engine Landin SEO Google- 17 readers -
  • Help! I just launched a new website and my search rankings tanked!

    … as the owner of an SEO and online marketing agency. Your redesigned website was meant to give your business a new lease on life, but instead, you’ve destroyed your organic search rankings and traffic overnight. When you change your site without thoroughly thinking through the SEO implications, you might do something harmful like throw away substantive…

    Will Scott/ Search Engine Landin SEO- 16 readers -
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