Seo: Mobile Search

    • Do you know what a mobile crawl of your site looks like?

      If you follow the world of Google and search at all, you’ve heard about Google’s intent to switch to a mobile-first index. In this post, I’m going to briefly review the main points we know about Google’s plans for this new index, but I’m going to go further and detail what we found in a mobile-specific crawl we did of one website.

      Eric Enge/ Search Engine Landin SEO Google- 13 readers -
    • Mobile page speed is important, but not (yet) for SEO

      There are plenty of good reasons to make your mobile site fast, and Google just reminded us of them with their new industry benchmarks for mobile page speed. Among them: Source: Google/SOASTA Research, 2017 But is SEO one of those reasons? Will businesses that optimize their Google page speed score to 100/100 on mobile be able to rank higher than businesses that don’t? Th ...

      Bryson Meunier/ Search Engine Landin SEO- 12 readers -
    • Links to AMP content are showing up outside of search results

      The Accelerated Mobile Pages (AMP) standard was designed to bring the fast-loading, clean experience of native apps to the open web. With most large publishers now producing AMP versions of their content, distribution platforms and other referrers are starting to experiment with AMP as an alternative to standard outbound links and app web views.

      Search Engine Landin SEO Content Google- 14 readers -
  • Advice for AMP-curious publishers

    … The Accelerated Mobile Pages project has some big numbers on the scoreboard: More than 860,000 domains are publishing over 35 million AMPs per week, according to stats shared by Google at a recent AMP developer conference, where the company also announced the expansion of AMP to more than a billion additional users in China and Japan. AMP…

    Search Engine Landin SEO Google- 15 readers -
  • Yext files for long-awaited $100 million IPO

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: http://smxpo.com/1QikJWe Pick your favorite event and attend! http://www.smxadvanced.com http ...

    Greg Sterling/ Search Engine Landin SEO- 12 readers -
  • Google AMP carousels are multiplying!

    Why is it important to attend SMX? Search is always changing and what better what to keep yourself in the loop by coming together as a group of search marketing professionals and talking it out? Whether you're ...

    Search Engine Landin SEO Google- 14 readers -
  • A simple checklist to prep for the Google mobile-first index

    … Hopefully, all of you learned from “Mobilegeddon” in 2015 and “Mobilegeddon 2” in 2016 that the updates Google makes to improve the smartphone user experience for the majority of Google searchers are not the end of the world. Not even close, in fact. Still, I have seen a lot of articles focused on this topic in relation to Google’s new mobile…

    Bryson Meunier/ Search Engine Landin SEO Google- 19 readers -
  • Why data amplifiers matter in a world of omnichannel discovery

    … In my October Search Engine Land column, I discussed the rise of data amplifiers — or data aggregators (such as Neustar) and publishers (such as Google) that share a business’s location data across the digital world, where people conduct “near me” searches. I believe data amplifiers will become even more important in 2017 because of the impact…

    Adam Dorfman/ Search Engine Landin SEO- 18 readers -
  • Google’s shift to mobile-first: mobile moments that matter

    …+ billion industry. By 2020, SEO-related spending will be worth $80 billion. Mobile, SEO and content marketing are maturing concurrently and in a synergistic way. Furthermore, it is clear to me that delivering and optimizing impactful mobile content is going to be the ultimate way to reach target markets at the most opportune times. Below I give…

    Jim Yu/ Search Engine Landin SEO Google- 12 readers -
  • 5 steps to optimizing your site for Google’s mobile-first index

    … to be able to see and categorize the same content that users do. So make sure that you don’t hide them. 3. Mobile design SEO has really transitioned from a technical skill to an art. Today’s SEO has to know and understand more than just code and ranking signals; they have to know how to use design to influence rankings. Mobile design is an art form…

    Search Engine Landin SEO Google- 23 readers -
  • Connect audience insight to your SEO strategy

    …. (On mobile, that gap is even wider.) For example, it is very common to identify different points in the purchase path in SEO by walking down the long tail and grouping up terms with semantic meaning that align with stronger “buy” intention, but it is also possible to align that intent-led strategy with our rich audience data to understand who our…

    Chris Liversidge/ Search Engine Landin SEO- 11 readers -
  • Google and Progressive Web Apps: the mobile experience and SEO

    … to your website when using Accelerated Mobile Pages (AMP). Remember that some search engines and web service providers accessing content may not support JavaScript or might support a different subset. For more information about the SEO implications of Progressive Web Apps, check out this great piece by Pete Wailes: “Introducing Progressive Web Apps…

    Jim Yu/ Search Engine Landin SEO Google- 16 readers -
  • Google opens the AMP fire hose

    …. Google’s AMP expansion Since Accelerated Mobile Pages first appeared in Google search results in February 2016, AMPs have been mostly concentrated in the Top Stories area of mobile search results: AMP Top Stories carousel in Google mobile search results The current expansion, which was announced in August and started in mid-September, will surface…

    Search Engine Landin SEO Google- 22 readers -
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