Seo: Mobile Search

    • Google AMP carousels are multiplying!

      Why is it important to attend SMX? Search is always changing and what better what to keep yourself in the loop by coming together as a group of search marketing professionals and talking it out? Whether you're ...

      Search Engine Landin SEO Google- 14 readers -
    • The impact (and lack thereof) of Google’s mobile popup algorithm

      It’s not often that Google announces an algorithm update in advance. But when they do, not only can webmasters prepare for that update, we can also track its rollout once Google pulls the trigger. That provides a rare opportunity to gauge the impact of the algorithm update and determine what its effects are. That’s exactly what I’ve been doing since January 10, 2017.

      Glenn Gabe/ Search Engine Landin SEO Google- 21 readers -
  • A simple checklist to prep for the Google mobile-first index

    … will change, since mobile pages typically have fewer links and content is more sparse, or if expandable mobile content will count toward ranking in a new mobile index. All of these are fair questions, and you can find the answers here on Search Engine Land or at any of these fine sites. The important thing to remember is not to panic. Google’s Paul Haahr…

    Bryson Meunier/ Search Engine Landin SEO Google- 18 readers -
  • Why data amplifiers matter in a world of omnichannel discovery

    … In my October Search Engine Land column, I discussed the rise of data amplifiers — or data aggregators (such as Neustar) and publishers (such as Google) that share a business’s location data across the digital world, where people conduct “near me” searches. I believe data amplifiers will become even more important in 2017 because of the impact…

    Adam Dorfman/ Search Engine Landin SEO- 16 readers -
  • Google’s shift to mobile-first: mobile moments that matter

    …+ billion industry. By 2020, SEO-related spending will be worth $80 billion. Mobile, SEO and content marketing are maturing concurrently and in a synergistic way. Furthermore, it is clear to me that delivering and optimizing impactful mobile content is going to be the ultimate way to reach target markets at the most opportune times. Below I give…

    Jim Yu/ Search Engine Landin SEO Google- 11 readers -
  • 5 steps to optimizing your site for Google’s mobile-first index

    … Google has started testing its mobile-first index. This new index will look first at the mobile version of your website for its ranking signals and fall back on the desktop version when there is no mobile version. Google has been slowly moving toward a mobile-first index for quite a while now. Google first hinted at their intentions…

    Search Engine Landin SEO Google- 22 readers -
  • Connect audience insight to your SEO strategy

    …. (On mobile, that gap is even wider.) For example, it is very common to identify different points in the purchase path in SEO by walking down the long tail and grouping up terms with semantic meaning that align with stronger “buy” intention, but it is also possible to align that intent-led strategy with our rich audience data to understand who our…

    Chris Liversidge/ Search Engine Landin SEO- 11 readers -
  • Google and Progressive Web Apps: the mobile experience and SEO

    … As mobile usage increases and companies develop mobile-friendly sites to ensure the optimal user experience, developers are working hard to make the mobile web as efficient and useful as possible. Last year, developers at Google created Progressive Web Apps, an interactive experience that has features of both a website and a mobile app. During…

    Jim Yu/ Search Engine Landin SEO Google- 15 readers -
  • Google opens the AMP fire hose

    … of waiting, lightning-fast AMPs should ace any speed-related SEO tests. Finally, users could begin to reward AMP publishers by favoring AMPs in search results. If users begin to recognize the AMP icon and associate it with a fast page, they may start choosing AMP links (or avoiding non-AMP links) in search results for certain types of content…

    Search Engine Landin SEO Google- 22 readers -
  • Google injects more context into micro-moments

    … with implications for businesses that operate brick-and-mortar stores. Merchants need to be more agile and relevant to convert micro-moments to revenue, especially at the local level. For brands, the question is not whether micro-moments are important, but where micro-moments are headed. Micro-moments are becoming more contextual We know that micro…

    Adam Dorfman/ Search Engine Landin SEO Google- 11 readers -
Get the top posts daily into your mailbox!