Seo: Redirects & Moving Sites

    • Why crawl budget and URL scheduling might impact rankings in website migrations

      Earlier this year, Google’s Gary Illyes stated that 30x redirects (301, 302, etc.) do not result in a loss or dilution of PageRank. As you can imagine, many SEOs have greeted this claim with skepticism. In a recent Webmaster Central Office Hours Hangout, I asked Google’s John Mueller whether perhaps the skepticism was because when SEOs experience loss of visibility during mi ...

      Search Engine Landin SEO Google- 8 readers -
  • SEO requirements for a new website platform

    … it follow Google’s advice on pagination? Why is this important? Because canonicals allow you to eliminate duplicate and/or low-quality content that many platforms inevitably produce and, from an SEO point of view, it allows a site owner to direct the SEO “power” of those pages. 5. Supports ad hoc 301 redirect mapping The devil is in the details…

    Search Engine Landin SEO- 19 readers -
  • 10 factors that may be impacting your organic traffic

    … Whether you’re a seasoned SEO or someone who runs your own business, you know there are fluctuations in your organic traffic, but you may struggle to pinpoint the root cause. Organic search, unlike its paid counterpart, comes with a unique set of challenges in diagnosing a decline in traffic and conversions. There are some obvious places you…

    Search Engine Landin SEO- 18 readers -
  • Help! I just launched a new website and my search rankings tanked!

    … to launch. Suddenly, you realize you forgot to plan for one crucial element: the SEO best practices that you had so carefully incorporated into your old website. Unfortunately, this is not just a nightmare that can be forgotten once you’ve had your morning coffee, but something I’ve seen happen to countless small businesses over my 10 years…

    Will Scott/ Search Engine Landin SEO- 12 readers -
  • Site Redesign & Migration Tips To Avoid SEO & UX Disasters

    …. Having been involved with several site migrations, I have seen online businesses make the same mistakes time and again. This guide shows how to avoid the most common SEO and UX pitfalls when redesigning, re-platforming or rebranding a website. When Things Go Wrong When things go wrong, the main failure is often due to strategic mistakes that take…

    Search Engine Landin SEO- 19 readers -
  • SEO Disasters: Preventing The Unthinkable

    Like any SEO veteran, I can recount my share of horror stories — launching Google Analytics and noticing that sudden, sickening drop in traffic. Sometimes, sudden drops in traffic may be the result of an algorithm changes (such as Panda). However, in many cases, they are caused by bugs, inadvertent changes or overambitious engineers with a little bit of SEO knowledge.

    Search Engine Land- 12 readers -
  • About To Launch A WordPress Site? Here’s What You Need To Know About SEO

    WordPress is the most widely used content management system (CMS) in the world — roughly half of sites that use a CMS use WordPress. There is good reason for WordPress’ popularity. It’s versatile, easy to use and highly customizable, due to the numerous plugins and themes available. Many believe that using WordPress to host a site automatically guarantees good SEO.

    Neil Patel/ Search Engine Land- 34 readers -
  • 7 Key Questions To Unlock Growth Opportunities In Your SEO Audits

    … SEO audits are generally conducted to evaluate the status of, and identify any issues with, a website’s technical setup, content, linking and overall organic search performance. However, an audit should do more than this. It should enable you to discover growth opportunities — and it should help you to prioritize your SEO actions based on how…

    Search Engine Landin SEO- 15 readers -
  • The Latest In Advanced Technical SEO From SMX Advanced

    Today, I’m bringing you the latest scuttlebutt in Advanced Technical SEO, from a session at SMX Advanced moderated by Barry Schwartz with presentations from the following industry veterans: Jenny Halasz, President and Founder of JLH Marketing Christine Smith, Technical Lead at IBM Search Marketing Maile Ohye, Engineer with Google’s Senior Developer Programs I believe the majority of technical .

    Chris Silver Smith/ Search Engine Land- 36 readers -
  • Used Car Sales & SEO: Two Tales Of Woe

    … Sites around second-hand car sales tend to be heavily invested in online. However, due to tired legacy e-commerce platforms and challenging listing issues, sometimes their SEO problems can add up to massive traffic and conversion headaches. Today, I’ll take a walk though some of the more painful issues for site architecture and their solutions…

    Chris Liversidge/ Search Engine Landin SEO- 20 readers -
Get the top posts daily into your mailbox!