Seo: Redirects & Moving Sites

  • Relaunching your website? Don’t forget an SEO audit!

    … So you’re going to redesign and relaunch your website. Congratulations! That’s certainly a major undertaking. But before your relaunch is live, you may want to perform an SEO audit, just to be safe. A proper SEO audit identifies potential SEO pitfalls prior to launch, giving you time to get issues fixed before you replace your current website…

    Janet Driscoll Miller/ Search Engine Landin SEO- 28 readers -
  • For e-commerce success: SEO > aesthetics

    … issues exist and how you can minimize your site’s load time in order to improve user engagement and get ahead of your online competitors. Schema is your friend Schema.org offers a library of structured data markup vocabulary that Google and other search engines use to offer online consumers more information around a particular subject (including…

    Search Engine Landin SEO- 22 readers -
  • When going HTTPS, don’t forget about local citations!

    … on migrating a huge, complicated site with multiple teams and vendors, which is often the case with multi-location brands. One of the bigger complications we often come across is how to handle your local citations — the listings for your locations on various local search services such as Google My Business, Yelp, YP.com, and the main business listing…

    Andrew Shotland/ Search Engine Landin SEO- 19 readers -
  • It’s scary how many ways SEO can go wrong

    … character that’s located at the start of a file (and it’s essentially meaningless from an SEO perspective). Some programs will add the BOM to a text file, which … can remain invisible to the person creating the text file. And the BOM can cause serious problems when Google tries to read the file. … [W]hen your robots.txt file contains the UTF-8 BOM…

    Search Engine Landin SEO How To's- 16 readers -
  • SEO requirements for a new website platform

    … Many times, those choosing a new enterprise platform to serve their website to the world are not well-versed in today’s SEO requirements. Systems integration and indexation are the focus of many IT-minded project managers. CMS features will often be key to marketing directors’ and CMOs’ decision-making. Even for savvy marketers, some platform…

    Search Engine Landin SEO- 25 readers -
  • 10 factors that may be impacting your organic traffic

    … to see a day-by-day breakdown of which URLs Google chooses to rank for that particular keyword. With a little time and effort, you should be able to remedy the situation. Advanced issues 5. Structured data markup Implementing structured data markup (such as that from schema.org) might seem like a one-time project, but that “set it and forget…

    Search Engine Landin SEO- 24 readers -
  • Help! I just launched a new website and my search rankings tanked!

    … as the owner of an SEO and online marketing agency. Your redesigned website was meant to give your business a new lease on life, but instead, you’ve destroyed your organic search rankings and traffic overnight. When you change your site without thoroughly thinking through the SEO implications, you might do something harmful like throw away substantive…

    Will Scott/ Search Engine Landin SEO- 17 readers -
  • Site Redesign & Migration Tips To Avoid SEO & UX Disasters

    …. Having been involved with several site migrations, I have seen online businesses make the same mistakes time and again. This guide shows how to avoid the most common SEO and UX pitfalls when redesigning, re-platforming or rebranding a website. When Things Go Wrong When things go wrong, the main failure is often due to strategic mistakes that take…

    Search Engine Landin SEO- 22 readers -
  • SEO Disasters: Preventing The Unthinkable

    … visited pages. Even so, the pages were not broken. The only way to detect his problem would have been to audit the links on these pages vs. the content that should be generated on those pages (which is how I detected the problem). More Gotchas With the increasing technical complexity of websites and SEO, there is a huge list of potential issues…

    Search Engine Landin SEO- 13 readers -