Seo: Redirects & Moving Sites

    • For e-commerce success: SEO > aesthetics

      The world of e-commerce optimization is vast and complex, and it demands a particular level of attention in order to function and perform correctly. Over the last 10 years, I have had the opportunity to manage a variety of enterprise-level e-commerce websites that offer everything from athletic gear to office supplies.

      Search Engine Landin SEO- 20 readers -
  • When going HTTPS, don’t forget about local citations!

    … Migrating your site to HTTPS is all the rage these days. Google is on the record as saying that using “https” in your URLs can give a site a ranking boost. That said, going HTTPS has its share of SEO challenges. Here are but a few of the HTTPS horror stories we have witnessed over the past year: Sites go HTTPS and don’t redirect…

    Andrew Shotland/ Search Engine Landin SEO- 16 readers -
  • It’s scary how many ways SEO can go wrong

    We’ve all had those moments of absolute terror where we just want to crawl into the fetal position, cry and pretend the problem doesn’t exist. Unfortunately, as SEOs, we can’t stay this way for long. Instead, we have to suck it up and quickly resolve whatever went terribly wrong. There are moments you know you messed up, and there are times a problem can linger for far too l ...

    Search Engine Land- 15 readers -
  • SEO requirements for a new website platform

    …). With that, I’d consider friendly URLs as key to a site’s SEO. 11. Navigation depth & inclusions able to be customized In other words, you should be able to choose to include (or not to include) subcategories in your top navigation. Similarly, retailers should have the ability to choose to not include an e-commerce category in top navigation…

    Search Engine Landin SEO- 20 readers -
  • 10 factors that may be impacting your organic traffic

    … Whether you’re a seasoned SEO or someone who runs your own business, you know there are fluctuations in your organic traffic, but you may struggle to pinpoint the root cause. Organic search, unlike its paid counterpart, comes with a unique set of challenges in diagnosing a decline in traffic and conversions. There are some obvious places you…

    Search Engine Landin SEO- 20 readers -
  • Help! I just launched a new website and my search rankings tanked!

    … to launch. Suddenly, you realize you forgot to plan for one crucial element: the SEO best practices that you had so carefully incorporated into your old website. Unfortunately, this is not just a nightmare that can be forgotten once you’ve had your morning coffee, but something I’ve seen happen to countless small businesses over my 10 years…

    Will Scott/ Search Engine Landin SEO- 14 readers -
  • Site Redesign & Migration Tips To Avoid SEO & UX Disasters

    …. Having been involved with several site migrations, I have seen online businesses make the same mistakes time and again. This guide shows how to avoid the most common SEO and UX pitfalls when redesigning, re-platforming or rebranding a website. When Things Go Wrong When things go wrong, the main failure is often due to strategic mistakes that take…

    Search Engine Landin SEO- 21 readers -
  • SEO Disasters: Preventing The Unthinkable

    …) understands what can impact SEO. Audit You can use an audit to get a good baseline of your site. While it won’t tell you whether a title has been changed and important keywords lost, you can use it to make sure there are no problems with the current state of the site. All the major enterprise platforms provide some audit capabilities, and you can…

    Search Engine Landin SEO- 13 readers -
  • 7 Key Questions To Unlock Growth Opportunities In Your SEO Audits

    … when doing SEO audits, which allow me to prioritize and focus on the changes with the highest growth potential and fix some otherwise overlooked issues: 1. Which Pages That Are Not Meant To Be Indexed Or Ranked Are Wasting Your Site Crawl Budget? Let’s start with a fundamental issue that I still see every single time I do an audit: Wasting a site…

    Search Engine Landin SEO- 17 readers -