Seo: Redirects & Moving Sites

  • 1,000 ways to redirect

    … If there’s one issue that strikes dread into the hearts of SEO practitioners more than any other, it’s redirects. It’s no surprise, really. After all, there are so many ways to do redirects — and the rules change depending on where they are put in and the different systems in place. What is a redirect? A redirect uses one of many methods…

    Search Engine Landin SEO- 16 readers -
  • In the age of RankBrain, these foundational SEO issues still matter

    … — especially if you have major problems. Critical technical SEO problems Audit any website for technical SEO issues — even the world’s top-performing sites — and I promise you will find dozens, if not hundreds of things that “should” be done. The list of technical SEO work can go on endlessly, if you let it. But what technical work will move the needle…

    Nate Dame/ Search Engine Landin SEO- 33 readers -
  • 3 steps to overcoming site issues that impact performance

    … these errors moving forward. Include a content audit to check for duplicate or thin content. Remove any content that is duplicated, and rewrite any material that is thin and offers little to no value to the reader. Focus on including information that customers want to read rather than just producing material to fill space. Communicate SEO best…

    Jim Yu/ Search Engine Landin SEO- 15 readers -
  • How we hijacked Google’s SEO guide search rankings

    … internally, both for our SEO Spider software and as an agency for clients. This particular experiment was purely for fun to highlight the issue we discovered, without the intention of hurting anyone, or indeed for any profit. We have now ended the experiment and removed the content. Background We had previously been in touch with Google after noticing…

    Search Engine Landin SEO Google How To's- 45 readers -
  • Relaunching your website? Don’t forget an SEO audit!

    … again, I find that many CMSs need a plugin to do this. The Yoast SEO plugin will also perform this task. If your URLs will be changing, which can be common with a new CMS, have you mapped out and programmed your 301 redirects? Programming 301 redirects is essential if you’re relaunching to ensure that when those URLs do change, Google and the other…

    Janet Driscoll Miller/ Search Engine Landin SEO- 34 readers -
  • For e-commerce success: SEO > aesthetics

    … search engine optimization (SEO). When brands focus on building e-commerce environments that are attractive and functional but ignore or forget about SEO, they immediately lose opportunities to attract and convert new customers from organic channels. The good news is that by adhering to the following e-commerce optimization recommendations, you can…

    Search Engine Landin SEO- 27 readers -
  • When going HTTPS, don’t forget about local citations!

    … secure. For example, if you are serving your CSS file from an HTTP URL, you will need to update the CSS URLs to HTTPS. If you don’t do this, your browser may start to show an insecure warning like this: Even worse, Google may start showing insecure site warnings next to your URLs in search results — a nice way to depress CTR, if that’s what you’re…

    Andrew Shotland/ Search Engine Landin SEO- 27 readers -
  • It’s scary how many ways SEO can go wrong

    …, Google can choke on the file. And that means the first line (often user-agent), will be ignored. And when there’s no user-agent, all the other lines will return as errors (all of your directives). And when they are seen as errors, Google will ignore them. And if you’re trying to disallow key areas of your site, then that could end up as a huge SEO…

    Search Engine Landin SEO How To's- 23 readers -
  • SEO requirements for a new website platform

    … Many times, those choosing a new enterprise platform to serve their website to the world are not well-versed in today’s SEO requirements. Systems integration and indexation are the focus of many IT-minded project managers. CMS features will often be key to marketing directors’ and CMOs’ decision-making. Even for savvy marketers, some platform…

    Search Engine Landin SEO- 28 readers -
  • 10 factors that may be impacting your organic traffic

    … Whether you’re a seasoned SEO or someone who runs your own business, you know there are fluctuations in your organic traffic, but you may struggle to pinpoint the root cause. Organic search, unlike its paid counterpart, comes with a unique set of challenges in diagnosing a decline in traffic and conversions. There are some obvious places you…

    Search Engine Landin SEO- 35 readers -
  • Help! I just launched a new website and my search rankings tanked!

    … as the owner of an SEO and online marketing agency. Your redesigned website was meant to give your business a new lease on life, but instead, you’ve destroyed your organic search rankings and traffic overnight. When you change your site without thoroughly thinking through the SEO implications, you might do something harmful like throw away substantive…

    Will Scott/ Search Engine Landin SEO- 28 readers -