Seo: Redirects & Moving Sites

    • How we hijacked Google’s SEO guide search rankings

      I wanted to share some notes on an experiment my agency performed recently, which resulted in Google believing our website was the canonical version of their own search engine optimization starter guide PDF — and ranking us in place of their own content for “search engine optimization” and thousands of other phrases.

      Search Engine Landin SEO Google How To's- 33 readers -
    • 3 steps to overcoming site issues that impact performance

      Over the past two decades, as the online world has experienced exponential growth, websites have become increasingly complex. Web pages have evolved from simple HTML pages with a few graphics to responsive, personalized pages that focus on the user experience. In tandem with the growing sophistication of websites, customers’ quality standards have also matured.

      Jim Yu/ Search Engine Landin SEO- 13 readers -
  • Relaunching your website? Don’t forget an SEO audit!

    … again, I find that many CMSs need a plugin to do this. The Yoast SEO plugin will also perform this task. If your URLs will be changing, which can be common with a new CMS, have you mapped out and programmed your 301 redirects? Programming 301 redirects is essential if you’re relaunching to ensure that when those URLs do change, Google and the other…

    Janet Driscoll Miller/ Search Engine Landin SEO- 28 readers -
  • For e-commerce success: SEO > aesthetics

    … search engine optimization (SEO). When brands focus on building e-commerce environments that are attractive and functional but ignore or forget about SEO, they immediately lose opportunities to attract and convert new customers from organic channels. The good news is that by adhering to the following e-commerce optimization recommendations, you can…

    Search Engine Landin SEO- 22 readers -
  • When going HTTPS, don’t forget about local citations!

    … Migrating your site to HTTPS is all the rage these days. Google is on the record as saying that using “https” in your URLs can give a site a ranking boost. That said, going HTTPS has its share of SEO challenges. Here are but a few of the HTTPS horror stories we have witnessed over the past year: Sites go HTTPS and don’t redirect…

    Andrew Shotland/ Search Engine Landin SEO- 24 readers -
  • It’s scary how many ways SEO can go wrong

    …, Google can choke on the file. And that means the first line (often user-agent), will be ignored. And when there’s no user-agent, all the other lines will return as errors (all of your directives). And when they are seen as errors, Google will ignore them. And if you’re trying to disallow key areas of your site, then that could end up as a huge SEO…

    Search Engine Landin SEO How To's- 18 readers -
  • SEO requirements for a new website platform

    …). With that, I’d consider friendly URLs as key to a site’s SEO. 11. Navigation depth & inclusions able to be customized In other words, you should be able to choose to include (or not to include) subcategories in your top navigation. Similarly, retailers should have the ability to choose to not include an e-commerce category in top navigation…

    Search Engine Landin SEO- 25 readers -
  • 10 factors that may be impacting your organic traffic

    … to see a day-by-day breakdown of which URLs Google chooses to rank for that particular keyword. With a little time and effort, you should be able to remedy the situation. Advanced issues 5. Structured data markup Implementing structured data markup (such as that from schema.org) might seem like a one-time project, but that “set it and forget…

    Search Engine Landin SEO- 31 readers -
  • Help! I just launched a new website and my search rankings tanked!

    … as the owner of an SEO and online marketing agency. Your redesigned website was meant to give your business a new lease on life, but instead, you’ve destroyed your organic search rankings and traffic overnight. When you change your site without thoroughly thinking through the SEO implications, you might do something harmful like throw away substantive…

    Will Scott/ Search Engine Landin SEO- 21 readers -
  • Site Redesign & Migration Tips To Avoid SEO & UX Disasters

    …. Having been involved with several site migrations, I have seen online businesses make the same mistakes time and again. This guide shows how to avoid the most common SEO and UX pitfalls when redesigning, re-platforming or rebranding a website. When Things Go Wrong When things go wrong, the main failure is often due to strategic mistakes that take…

    Search Engine Landin SEO- 23 readers -
  • SEO Disasters: Preventing The Unthinkable

    … Like any SEO veteran, I can recount my share of horror stories — launching Google Analytics and noticing that sudden, sickening drop in traffic. Sometimes, sudden drops in traffic may be the result of an algorithm changes (such as Panda). However, in many cases, they are caused by bugs, inadvertent changes or overambitious engineers…

    Search Engine Landin SEO- 14 readers -