Seo: Redirects & Moving Sites

  • Website redesigns: How to retain and improve your SEO

    …Columnist Marcus Miller explains how to make the most of your website redesign so that you not only preserve your SEO efforts but embrace the new opportunities that come with relaunching a site. The post Website redesigns: How to retain and improve your SEO appeared first on Search Engine Land. Please visit Search Engine Land for the full article. …

    Search Engine Landin SEO How To's- 11 readers -
  • A site migration SEO checklist: Don’t lose traffic

    …Planning a site migration? Columnist Pratik Dholakiya's helpful guide will ensure that you cover all the SEO bases to make the transition as smooth as possible. The post A site migration SEO checklist: Don’t lose traffic appeared first on Search Engine Land. Please visit Search Engine Land for the full article. …

    Pratik Dholakiya/ Search Engine Landin SEO- 20 readers -
  • 19 technical SEO facts for beginners

    …Want to dip your toes into techncial SEO? Columnist John Lincoln shares some fun tidbits for those just starting out. The post 19 technical SEO facts for beginners appeared first on Search Engine Land. Please visit Search Engine Land for the full article. …

    John E Lincoln/ Search Engine Landin SEO- 16 readers -
  • Moving to HTTPS? Don’t miss this unique opportunity!

    … (preferably before the end of the year or in Q1 2018), and your website will reap the benefits from moving to HTTPS: renewed and improved SEO signals in the Google index. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Fili Wiese…

    Search Engine Landin SEO Google- 17 readers -
  • Canonical tags gone wild

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: http://smxpo.com/1QikJWe Pick your favorite event and attend! http://www.smxadvanced.com http ...

    Search Engine Landin SEO- 9 readers -
  • 3 ways to improve link equity distribution and capture missed opportunities

    … visibility. In one fell swoop, you can reactivate the value of hundreds or even thousands of links that are pointing toward your domain. So the question becomes, how can you surface these old URLs? There are a few different methods I use, depending on the resources I have at hand. Occasionally, I’ve had clients who just went through a migration…

    Search Engine Landin SEO- 14 readers -
  • Buying a pre-owned domain? Check these 10 things first

    … Strategy During A Website Redesign Or Migration.” Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Stephanie LeVonne is an SEO Analyst at Elite SEM, a performance-driven digital marketing agency specializing in SEM & SEO. As a creative digital marketer, Stephanie enjoys helping clients realize their full potential by bridging the gap between their content/PR initiatives and SEO. …

    Search Engine Landin SEO- 17 readers -
  • 16 common on-site SEO mistakes you might be making right now

    … SEO is more than inbound marketing. There’s massive overlap, but there’s a technical side to SEO that sometimes gets neglected, especially by casual followers of the industry. As somebody who spends a great deal of time looking at sites searching for opportunities to optimize, I notice patterns that creep up often: technical mistakes that show…

    Pratik Dholakiya/ Search Engine Landin SEO- 19 readers -
  • 1,000 ways to redirect

    … If there’s one issue that strikes dread into the hearts of SEO practitioners more than any other, it’s redirects. It’s no surprise, really. After all, there are so many ways to do redirects — and the rules change depending on where they are put in and the different systems in place. What is a redirect? A redirect uses one of many methods…

    Search Engine Landin SEO- 18 readers -
  • In the age of RankBrain, these foundational SEO issues still matter

    … know you exist. Take time to expand your efforts on social channels, guest blog for publications in your industry and build relationships with industry influencers. There are many important engagement SEO issues that should be high priority but are not necessarily critical. As an example, cleaning up duplicate content through redirects or the use…

    Nate Dame/ Search Engine Landin SEO- 38 readers -
  • 3 steps to overcoming site issues that impact performance

    … page errors, looking for incorrect page redirects and faulty links, and anything else that might sabotage a positive user experience. Matt Cutts, formerly of Google, has remarked in the past that a top error among marketers is failing to make a page fully crawlable. However, this should be the first priority of any site audit. He also said…

    Jim Yu/ Search Engine Landin SEO- 17 readers -
  • How we hijacked Google’s SEO guide search rankings

    … I wanted to share some notes on an experiment my agency performed recently, which resulted in Google believing our website was the canonical version of their own search engine optimization starter guide PDF — and ranking us in place of their own content for “search engine optimization” and thousands of other phrases. We perform many tests…

    Search Engine Landin SEO Google How To's- 45 readers -
  • For e-commerce success: SEO > aesthetics

    … it!), as well as your brand’s name. Example: “office supplies for small business owners — Acme” Create unique titles Title tags allow search engines to understand the content of specific landing pages. Avoid creating duplicate titles across your site by forgoing the use of manufacturer or vendor titles, as these are likely the same titles they have sent…

    Search Engine Landin SEO- 29 readers -
Get the top posts daily into your mailbox!