Seo: Redirects & Moving Sites

    • Buying a pre-owned domain? Check these 10 things first

      With over 1 billion websites on the World Wide Web today, it comes as no surprise that the domain name you may want to use is already owned by someone else. Luckily, in some cases, the current owner might be willing to part with it — for the right price. Acquiring a pre-owned domain can have a drastic impact on your SEO efforts, so it is important to approach such a purchase with caution.

      Search Engine Landin SEO- 14 readers -
  • 16 common on-site SEO mistakes you might be making right now

    SEO is more than inbound marketing. There’s massive overlap, but there’s a technical side to SEO that sometimes gets neglected, especially by casual followers of the industry. As somebody who spends a great deal of time looking at sites searching for opportunities to optimize, I notice patterns that creep up often: technical mistakes that show up again and again. Let’s go over these mistakes.

    Pratik Dholakiya/ Search Engine Land- 18 readers -
  • 1,000 ways to redirect

    …, and it will make it easier to learn more as you run into different situations or new systems. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Patrick Stox is an SEO Specialist for IBM and an organizer for the Raleigh SEO Meetup, the most successful SEO Meetup in the US. …

    Search Engine Landin SEO- 17 readers -
  • In the age of RankBrain, these foundational SEO issues still matter

    …. Some SEO tasks are critical and cannot be ignored; others just aren’t worth your time. Prioritizing an SEO task list is crucial. Focus your resources on SEO work that is actually going to improve rankings, increase clicks and drive revenue. Most companies should focus on engagement SEO work, but technical tasks can’t be ignored completely…

    Nate Dame/ Search Engine Landin SEO- 37 readers -
  • 3 steps to overcoming site issues that impact performance

    … page errors, looking for incorrect page redirects and faulty links, and anything else that might sabotage a positive user experience. Matt Cutts, formerly of Google, has remarked in the past that a top error among marketers is failing to make a page fully crawlable. However, this should be the first priority of any site audit. He also said…

    Jim Yu/ Search Engine Landin SEO- 16 readers -
  • How we hijacked Google’s SEO guide search rankings

    I wanted to share some notes on an experiment my agency performed recently, which resulted in Google believing our website was the canonical version of their own search engine optimization starter guide PDF — and ranking us in place of their own content for “search engine optimization” and thousands of other phrases.

    Search Engine Land- 45 readers -
  • Relaunching your website? Don’t forget an SEO audit!

    …. Unlike a general SEO audit on your website, an audit for a relaunching site is a bit of a different animal because you’re looking at and comparing two different sites: the old site versus the newly designed site. Relaunch audits also come with their own set of challenges. Many of the tools used to perform an audit require a website…

    Janet Driscoll Miller/ Search Engine Landin SEO- 34 readers -
  • For e-commerce success: SEO > aesthetics

    … that are built with users in mind help your online audience (and search engine crawlers) understand where they are within your site, as well as how they can continue working their way down the conversion funnel. For tips, check out this great infographic by John Lincoln and Brian Dean on SEO-friendly URL structure. Meaningful content Similar to product…

    Search Engine Landin SEO- 29 readers -
  • When going HTTPS, don’t forget about local citations!

    … Migrating your site to HTTPS is all the rage these days. Google is on the record as saying that using “https” in your URLs can give a site a ranking boost. That said, going HTTPS has its share of SEO challenges. Here are but a few of the HTTPS horror stories we have witnessed over the past year: Sites go HTTPS and don’t redirect…

    Andrew Shotland/ Search Engine Landin SEO- 27 readers -
  • It’s scary how many ways SEO can go wrong

    … character that’s located at the start of a file (and it’s essentially meaningless from an SEO perspective). Some programs will add the BOM to a text file, which … can remain invisible to the person creating the text file. And the BOM can cause serious problems when Google tries to read the file. … [W]hen your robots.txt file contains the UTF-8 BOM…

    Search Engine Landin SEO How To's- 26 readers -
  • SEO requirements for a new website platform

    … it follow Google’s advice on pagination? Why is this important? Because canonicals allow you to eliminate duplicate and/or low-quality content that many platforms inevitably produce and, from an SEO point of view, it allows a site owner to direct the SEO “power” of those pages. 5. Supports ad hoc 301 redirect mapping The devil is in the details…

    Search Engine Landin SEO- 29 readers -
  • 10 factors that may be impacting your organic traffic

    … Whether you’re a seasoned SEO or someone who runs your own business, you know there are fluctuations in your organic traffic, but you may struggle to pinpoint the root cause. Organic search, unlike its paid counterpart, comes with a unique set of challenges in diagnosing a decline in traffic and conversions. There are some obvious places you…

    Search Engine Landin SEO- 35 readers -
  • Help! I just launched a new website and my search rankings tanked!

    … to launch. Suddenly, you realize you forgot to plan for one crucial element: the SEO best practices that you had so carefully incorporated into your old website. Unfortunately, this is not just a nightmare that can be forgotten once you’ve had your morning coffee, but something I’ve seen happen to countless small businesses over my 10 years…

    Will Scott/ Search Engine Landin SEO- 31 readers -