Seo - Search Engine Optimization

    • How we hijacked Google’s SEO guide search rankings

      I wanted to share some notes on an experiment my agency performed recently, which resulted in Google believing our website was the canonical version of their own search engine optimization starter guide PDF — and ranking us in place of their own content for “search engine optimization” and thousands of other phrases.

      Search Engine Landin SEO Google How To's- 32 readers -
    • Why UX is pivotal to the future of SEO

      Search engines are advancing at the fastest rate we’ve seen in many years thanks to machine learning. These advances have allowed the search engines to focus on providing the most relevant results, not only in terms of content, but also in terms of user experience (UX). At the end of the day, what is good for the consumer is good for organic search performance — especially i ...

      Search Engine Landin SEO- 27 readers -
  • Are technical and content audits still relevant?

    Technical and content audits have been the backbone of SEO for many years, and while they play a valuable role, their scope has expanded as search has evolved. Audits now cover much more than purely technical factors such as indexation, status codes and broken links. To stay relevant, audits have broadened to include aspects such as site navigation, content engagement, conten ...

    Search Engine Land- 13 readers -
  • 3 steps to overcoming site issues that impact performance

    … of customers — not to mention damage web traffic and hurt search engine rankings. Given the competitive nature of the digital ecosystem, no organization can afford unchecked issues that will hurt their ability to engage their audience. Avoiding such problems comes down to a thorough site and content audit, allowing brands to correct issues and errors…

    Jim Yu/ Search Engine Landin SEO- 11 readers -
  • Why and how entities are shaping location marketing

    A year ago, I wrote in Search Engine Land about how Google is making entities smarter. Since that time, entities have become more important to Google — which means they are more important to businesses that want to be found on Google. It’s time for brands to get better acquainted with entities and why they matter.

    Adam Dorfman/ Search Engine Land- 11 readers -
  • Google thaws (a little) on defamation cases

    … Google’s recent freeze on granting defamation removal requests has thawed a little. Even so, the company’s actions around harmful and dishonest items attacking the reputations of individuals and organizations continue to be mystifyingly inconsistent. In this column, I’ll share some facts and thoughts on how defamation victims should proceed…

    Chris Silver Smith/ Search Engine Landin SEO Google- 14 readers -
  • Advice for AMP-curious publishers

    … and queries. If you get a carousel of AMP results from sources similar to your site, then you’ve learned two things: 1) your competitors are AMP-enabled, and 2) you’re missing out. If you don’t get an AMP carousel featuring content similar to yours, that probably means 1) your competitors might not be AMP-enabled yet, 2) your content is so specialized…

    Search Engine Landin SEO Google- 15 readers -
  • Mapping keywords to the buyer journey in SEO

    … I often teach classes on SEO, and I start my presentations off by talking about keywords. When it comes to organic search, keywords form the foundation of all of our SEO efforts. What search queries do we want our websites to show up for in search results? Everything in SEO really ties back to this fundamental pillar. The importance…

    Janet Driscoll Miller/ Search Engine Landin SEO- 30 readers -
  • Easy visualizations of PageRank and Page Groups with Gephi

    In April of last year, Search Engine Land contributor Paul Shapiro wrote a brilliant post on Calculating Internal PageRank. The post outlined a method to look at a website’s internal linking in order to determine the importance of pages within the website. This is amazingly powerful, but I think Paul’s concept could be more user-friendly.

    Search Engine Land- 13 readers -
  • National retailers: Stop ignoring local SEO

    … When I worked in NBC’s Internet group, I had this idea to aggregate all of their local station websites into a single network. When I pitched it, my boss’ initial reaction was, “Why do you want to bother with the local affiliates? They are a royal PITA.” It’s been a while since NBC-IN, but even today I still see evidence that national-to-local…

    Andrew Shotland/ Search Engine Landin SEO Google- 20 readers -
  • Selling the value of link building to management

    … There is a never-ending issue all SEOs must face: fighting for budget. I’ve found this to be especially true when it comes to link building. SEO, although technical in nature, can be explained in real-world measures to upper management. There’s data, traffic levels, technical configurations and on-site elements directly in your control…

    Search Engine Landin SEO- 13 readers -
  • Seasonal SEO: Identifying your merriest times of the year

    … an important time for retailers; but they’re not the only time that search behavior and sales spike. Other holidays like Mother’s Day, Halloween and the Back-to-School “holiday” all compel shoppers to search for different needs, whether it’s costumes, table settings, flowers or dorm room supplies. And what about the seasons? As soon as we see the first…

    Search Engine Landin SEO- 13 readers -
  • 10 ways to improve your business locators

    …. Consider vertical-specific needs Yes, it’s important to provide a way to search by address — and it had better be accurate. That said, as we see in healthcare, people are often searching for far more than NAP data when they do local searches. With healthcare, patients are typically looking for facility NAP data, as well as details about specific…

    Adam Dorfman/ Search Engine Landin SEO- 12 readers -
  • Mobile page speed is important, but not (yet) for SEO

    … There are plenty of good reasons to make your mobile site fast, and Google just reminded us of them with their new industry benchmarks for mobile page speed. Among them: Source: Google/SOASTA Research, 2017 But is SEO one of those reasons? Will businesses that optimize their Google page speed score to 100/100 on mobile be able to rank higher…

    Bryson Meunier/ Search Engine Landin SEO- 12 readers -
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