Seo - Search Engine Optimization

    • Do organic keyword rankings matter anymore?

      High keyword rankings are the most sought-after achievement in the world of search engine optimization (SEO). Small businesses and brands alike strive to obtain the first organic listing in search results because of the lucrative traffic and lead opportunities that are associated with this position.

      Search Engine Landin SEO- 30 readers -
    • 3 local SEO tips that deliver business results

      SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: Pick your favorite event and attend! http ...

      Search Engine Landin SEO- 18 readers -
    • Hyperlocal marketing will soar in 2017: 5 tips to stay on top

      The conversation about local search is not a new one; marketers have been discussing the importance of targeting customers by location for the past decade. Recently, it has been pushed back into the industry forefront with the rise of hyperlocal search and its relationship to mobile. Google Trends clearly show a dramatic increase in “near me” queries, particularly since mid-2015.

      Jim Yu/ Search Engine Landin SEO Google- 26 readers -
  • Links to AMP content are showing up outside of search results

    … was incubated by Google last year; 2017 could be the year it branches out. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Barb Palser is head of product for Relay Media, Inc., a San Francisco-based AMP conversion and mobile…

    Search Engine Landin SEO Content Google- 10 readers -
  • Why UX is pivotal to the future of SEO

    … search performance — especially if we consider how machine learning is becoming ever more central to search algorithms and incorporating areas such as search sequence, as well as content quality, structure and sentiment. To keep pace, agencies and marketers must broaden their SEO approach by placing a much greater focus on UX across the full range…

    Search Engine Landin SEO- 23 readers -
  • Has machine learning created a new model for SEO ranking?

    … for all Google queries. But how does machine learning impact rankings exactly? That’s the big question. SEO used to be all about building links and using the right keywords. Links and keywords still matter, but machine learning has transformed the traditional SEO ranking model into something new. Let me explain. The new SEO ranking model What…

    Larry Kim/ Search Engine Landin SEO Google- 17 readers -
  • Will my organic rankings suffer if I don’t have a blog?

    … A client wants to develop a content strategy so they can rank for more keywords but isn’t sure if they can muster the resources to create a blog. Sound familiar? When budgets are tight, it’s often tempting to put more money behind your paid media campaigns; after all, you can actually see which ads and optimizations are generating the most…

    Search Engine Landin SEO- 18 readers -
  • 6 business types that reap the most reward from local SEO

    … National — or even global — SEO was once the revolutionary way to gain visibility on the internet. Now, it has become incredibly expensive and brutally competitive. As a result, small businesses are turning to local SEO to increase their exposure to potential customers online. So, what factors into an awesome local SEO strategy? Truth…

    Pratik Dholakiya/ Search Engine Landin SEO- 20 readers -
  • Organic traffic & link building for small businesses

    … When it comes down to it, the hardest part of SEO for most small businesses is building links and authority. Keyword research, on-page optimization, local SEO — it’s all doable, and to some degree mechanical. But raising your authority? Not so much. While the importance of links is clear, Google’s messaging is confusing and unhelpful. We…

    Search Engine Landin SEO- 17 readers -
  • Can we machine-learn Google’s machine-learning algorithm?

    …. If your competitor got killed doing something Google didn’t like, you’d be sure that as long as you didn’t commit the same mistake, you’d be OK. But recent evidence is beginning to show that this SEO idiom no longer holds. Machine learning has made these penalties specific to each keyword environment. SEO professionals no longer have a static set…

    Jayson Demers/ Search Engine Landin SEO Google- 27 readers -
  • Broken link building made easy

    … faster by using the broken links report in Ahrefs to find broken pages on your competitors’ websites and that you already have content for. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Patrick Stox is an SEO Specialist for IBM and an organizer for the Raleigh SEO Meetup, the most successful SEO Meetup in the US. …

    Search Engine Landin SEO- 13 readers -
  • Keyword SWOT analysis: Finding your content opportunities

    … today as well. Why? Because keywords are the foundation of any SEO program. They help us understand how our customers are searching and help us ensure we give those customers the information they want. Yeah, yeah, Casie. We get it. We know why keywords are important. Why are we talking about this? A client of mine who I’ve worked with for several…

    Casie Gillette/ Search Engine Landin SEO Content- 18 readers -
  • Seasonal and holiday link building

    … can’t spam your way to the top with thousands of manipulative links in short order (Penguin now devalues those links in real time); you need to consistently secure worthwhile links over the long term to achieve sustained organic visibility. Today, I’ll demonstrate how to build links to seasonal keyword pages and be prepared for traffic surges…

    Search Engine Landin SEO- 12 readers -
  • ‘Things to do near me’ SEO

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: Pick your favorite event and attend! http ...

    Andrew Shotland/ Search Engine Landin SEO- 16 readers -
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