Seo - Search Engine Optimization

    • 5 easy-to-miss SEO mistakes blogs make

      SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: Pick your favorite event and attend! http ...

      Search Engine Land- 23 readers -
    • How to conduct an SEO content audit

      Google has thrown a ton of changes at marketers over the last few years. From major algorithm updates to voice search, all of these changes follow Google’s ultimate goal of creating the best search experience for its users. The upshot is that it’s not enough to develop and optimize website content for just search engines anymore.

      Search Engine Landin SEO Content How To's- 20 readers -
    • 20 of Google’s limits you may not know exist

      Google has a lot of different tools, and while they handle massive amounts of data, even Google has its limits. Here are some of the limits you may eventually run into. 1. 1,000 properties in Google Search Console Per Google’s Search Console Help documentation, “You can add up to 1,000 properties (websites or mobile apps) to your Search Console account.” 2.

      Search Engine Landin SEO Google- 22 readers -
  • 3 ways to improve link equity distribution and capture missed opportunities

    … There’s a lot of talk about link building in the SEO community, and the process can be time-consuming and tedious. As the web demands higher and higher standards for the quality of content, link building is more difficult than ever. However, few SEOs are discussing how to better utilize what they already have. There seems to be an obsession…

    Search Engine Landin SEO- 11 readers -
  • Google is making strides with Google My Business

    … directly to the tech giant’s search engine. Customers search for your business, and Google My Business returns a customizable listing to go along with other search results. Information like location, store hours and customer reviews is available right from Google’s search engine results page, giving users a more direct line to your business…

    Search Engine Landin SEO Google- 5 readers -
  • SEO 101: Which URL versions to add to Google Search Console

    …. Thus, creating a property set sooner rather than later is in the site owner’s best interest. Just a start… A great Google Search Console setup is just the first step towards maximizing your SEO efforts. It is an important one, though. The sample data provided by Google can help improve your rankings, help Googlebot better understand the website…

    Search Engine Landin SEO Google- 20 readers -
  • 3 reasons SEO is the account-based marketer’s secret weapon

    … communications. SEO analytics allow marketers to learn from data, engage in constant improvement and refine campaigns and initiatives to find the best approach for every client in a target account list. With Google Analytics, all campaign data — both inbound and outbound — is housed in a central system, so there’s no need for marketers and SEOs…

    Nate Dame/ Search Engine Landin SEO- 10 readers -
  • An integrated approach: From SEO to PPC and beyond

    … approach is the holy grail of modern search marketing. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Chris Liversidge has over twelve years web development experience & is the founder of QueryClick Search Marketing, a UK agency specialising in SEO, PPC and Conversion Rate Optimisation strategies that deliver industry-leading ROI. …

    Chris Liversidge/ Search Engine Landin SEO- 9 readers -
  • Maximizing the potential and value of your SEO team

    The complexity of working an SEO program has grown exponentially over the years, creating both challenges and opportunities for search marketers. SEO professionals today cannot simply rely on their marketing skills to drive a program. User experience, front-end development and data analysis skills are essential for success today.

    Search Engine Land- 17 readers -
  • Don’t follow the leader: Avoid these 5 common e-commerce SEO mistakes

    … Competitive research is an important part of any SEO program — after all, it’s a zero-sum game that we’re playing. However, there is often a tendency for companies to become fixated on what dominant competitors in the marketplace are doing. The assumption is that because they’re getting the most SEO traffic, they must be doing things right…

    Search Engine Landin SEO- 15 readers -
  • 6 things you need to know about Google’s Q&A feature on Google Maps

    … In mid-August, Google rolled out a new feature on the Google Maps app for Android called Questions & Answers. This feature is currently also available on mobile browsers. Here are some aspects of this new feature that business owners and marketers may need to be aware of. 1. If you don’t see the feature, you might need to update the app…

    Search Engine Landin SEO Google- 18 readers -
  • Why microsites aren’t always ideal for SEO

    … separate domain microsites for SEO. If the content is truly a separate entity, you may want to consider subdomains rather than microsites on separate domains, which keeps the content on the same domain but provides some level of separation. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land…

    Janet Driscoll Miller/ Search Engine Landin SEO- 21 readers -
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