Seo - Search Engine Optimization

    • 3 predictions about the future of SEO

      SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: Pick your favorite event and attend! http ...

      Search Engine Landin SEO- 22 readers -
    • How to build an SEO strategy to dominate your market

      Do you want an SEO strategy that goes beyond incremental growth? One that is defensible by being inherently more difficult for your competitors to replicate? And one that sets you apart from your competitors? Then you’re in the right place, because that’s exactly what we’re going to outline here today. First and foremost, you need to understand the difference between a strategy and a tactic.

      Search Engine Landin SEO How To's- 19 readers -
    • 5 massive SEO and content shifts you need to master right now

      Google has thrown a lot at marketers in just the last five years. All of these big changes — from rolling out major algorithm updates to shifting to mobile-first — have essentially had the same goal: to provide the best possible search experience to users. Google wants to show users the best content at the right time on the right device as quickly as possible.

      Jim Yu/ Search Engine Landin SEO Content Google- 14 readers -
  • Stop oversimplifying everything!

    Join us for a Google Webmaster Central office hours hangout on May 2, 4pm CET Add your questions at . This session is open to anything webmaster related like crawling, indexing, mobile sites, internationalization, duplicate content, Sitemaps, Search Consol ...

    Eric Enge/ Search Engine Landin SEO Google- 11 readers -
  • Stop overloading your Local SEO content!

    … to have problems keeping clients. So this month’s edition of Greg’s Soapbox is calling out the “content, content, CONTENT” play and showing why overloading on content is a bad strategy. Lazy local content pages are usually doorway pages In most cases, the local content play involves the monthly addition of “location” targeted pages to a website. Yes…

    Greg Gifford/ Search Engine Landin SEO Content- 16 readers -
  • A fresh perspective on SEO for B2B companies

    … be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Garrett Mehrguth is the CEO of Directive Consulting, a B2B marketing agency specializing in exceptional SEO, PPC, content, and social campaigns. He has been published in a wide variety of industry-leading publications. Garrett also speaks at SMX West, Share16, 3XE Digital, State of Search, Big Digital, MozCon Ignite, General Assembly, PeopleSpace Innovation Labs, SoCal Code Camp and others. …

    Search Engine Landin SEO- 14 readers -
  • 7 unannounced updates to Google My Business we’ve seen in 2017

    … We all know that Google is constantly launching updates to their products (over 1,600 last year), and some of these changes are well covered and some slip by unnoticed. I have quietly been keeping track of some of the major changes I’ve noticed so far this year that would impact those of us who work in Local SEO and wanted to share my…

    Search Engine Landin SEO Google- 13 readers -
  • Relevance vs. authority: Which link has more value? (Part 3)

    … that they lean toward authority in general but noted situations where they would pursue a more relevant low-authority link. “Relevance is a pretty subjective term. For example, a link from The New York Times may not be seen as highly relevant (as the site covers many topics), yet I’d love to get that link. So in that situation, I’d lean towards…

    Search Engine Landin SEO- 13 readers -
  • SEO vs. PPC: Pros, cons & an integrated approach

    … more volume at a better cost per lead than paid search. However, this is not the marketing Wild West it once was. New businesses can have a hard time getting started with SEO, and paid search can offer a fast track to search marketing when done correctly. For me, this all comes back to your digital marketing strategy. Understanding your…

    Search Engine Landin Paid Search SEO- 22 readers -
  • Let’s get visual: Shopping from within images

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: Pick your favorite event and attend! http ...

    Search Engine Landin SEO- 13 readers -
  • Canonical tags are easy, right? What’s the worst that could happen?

    ….” How does a canonical tag help with SEO? The canonical tag helps solve duplicate content issues by setting the preferred version of a page and passing signals such as links to the preferred version. The tag helps consolidate duplicate content caused by issues such as: HTTP and HTTPS www and non-www parameters and faceted navigation session IDs…

    Search Engine Landin SEO- 14 readers -
  • Weathering the Google storms

    … A good friend of mine and truly the best SEO expert I have had the privilege working with, Gregory Gromov, once referred to the Google algorithm updates and tests as “Google storms.” The coined phrase made all the sense in the world. Per Gregory, a solid SEO program provides the ballast to weather the storm, but if a storm hits and flips you…

    Search Engine Landin SEO Google- 13 readers -
  • Relevance vs. authority: Which link has more value? (Part 1)

    … relevance site that might get me/my client tons of traffic, but little-to-no conversions. “If your SEO/Digital Marketing efforts aim to help a company grow and increase its conversions, then you should choose a website that has more relevance, and it’s ok if the website has low authority. Obviously, you also have to make sure that the link profile…

    Search Engine Landin SEO- 17 readers -
  • 3 tactics we’re using for Answer Boxes

    … on more than a few occasions. Whether it works or is a placebo, we do it every time now and have seen some near-immediate changes in the SERPs that we never used to see before. Final thoughts Answer boxes are a new frontier in SEO. Everyone is trying to grab this relatively newly-created real estate because of its high value. However, Google…

    Search Engine Landin SEO Google- 13 readers -
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