Seo - Search Engine Optimization

    • PPC + SEO = match made in marketing heaven

      It has been quite a year for the Search Engine Results Page (SERP). We’ve seen numerous algorithm updates, including a final Penguin update and the introduction of Possum. We also saw major changes to the way ads are displayed on desktop SERPs. Google continues to tweak how online consumers receive content through organic and paid listings.

      Search Engine Landin Paid Search SEO Google- 24 readers -
    • The four pillars of the future of SEO

      SEO has come a long way from being all about on-page optimization, building backlinks and creating “relevant” content. When I read popular search engine blogs, I notice a definite trend: SEO is moving toward a more inclusive strategy that goes beyond new ways of link building or content marketing.

      Pratik Dholakiya/ Search Engine Landin SEO Google- 18 readers -
    • 10 reasons why SEO is just like fitness

      SEO industry workers and professional fitness trainers alike can relate to the awkward moment when a client asks for guaranteed results — only to find out that there are absolutely none. That’s disappointing, but unfortunately, it’s true. Neither discipline is free of snake oil salesmen, some of whom nurture unrealistic (or even impossible) promises.

      Search Engine Land- 9 readers -
  • Is your location data being held hostage?

    … becomes “tier-two” when it lacks visibility in search engine results pages. Tier-two directories might have once been favored by Google’s search algorithm for local queries but aren’t anymore. They remain part of the local search conversation primarily because of their past reputations, not their current performance — which can make it more difficult…

    Adam Dorfman/ Search Engine Landin SEO- 1 readers -
  • Connect audience insight to your SEO strategy

    … marketing collateral, calls to action and budget prioritization across all your channels. So, what have we done here to connect the dots between mobile SEO data and rich audience data from elsewhere? Well, in a sense, we have simply performed a nearly infinite number of A/B tests on the data to know that the person clicking through that mobile…

    Chris Liversidge/ Search Engine Landin SEO- 8 readers -
  • SEO is not dead; it’s just a shape-shifter

    … I’m so tired of hearing various pundits say that SEO is dead. Maybe they are merely being provocative. Perhaps they need to fill seats in their event, and so they come up with “bait” session titles like “Why SEO is fundamentally DEAD.” (Yes, that was actually a keynote title at a very popular conference last year.) Or maybe they drank their own…

    Stephan Spencer/ Search Engine Landin SEO- 12 readers -
  • Enterprise SEOs, unite! The SMX East 2016 session recap

    … into it. They don’t want to invest in it, or they may not view it as a significant opportunity. They may prefer to spend their dollars on PPC, or some other aspect of the business. Or they may think that Google is going to turn the entire search engine service into an ad platform and kill SEO altogether. (I’ve had that conversation before…

    Eric Enge/ Search Engine Landin SEO- 5 readers -
  • 3 things to do after a major Google algorithm update

    The only constant in the world of SEO is change. In fact, Google is reported to change its search algorithm around 500 to 600 times each year. While most of these updates are small and often aren’t even picked up by users and SEO, every once in a while, Google releases major updates. Over the past two years alone, we’ve seen about nine major updates to the algorithm.

    Search Engine Land- 14 readers -
  • Hermit Crab SEO

    … if they keep telling us that creating good content that generates organic links is the best SEO. But until they do, grab a discarded shell of a website, and walk like a crab to the bank. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Bryson…

    Bryson Meunier/ Search Engine Landin SEO- 6 readers -
  • What Google’s experimental content podium means for SEO

    … a waitlist to use this platform, and I would highly recommend signing up if you are representing a brand or business. Visit the signup page here. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Tony Edward is a Senior SEO Manager…

    Search Engine Landin SEO Content Google- 25 readers -
  • What you need to reach the big leagues of local SEO

    … a successful career in local SEO. The right stuff If you aspire to local SEO success, you’ve got to have the right stuff. The competition in the industry is fierce, and it’s not easy to stand out among your peers. If you’re looking to wow the scouts, or if you’re considering lacing up your cleats for the first time and joining the local SEO game, these…

    Search Engine Landin SEO- 10 readers -
  • I’ll stop the world and link with you

    … definitely easier when you have something worth linking to, no matter how you’re going about getting the links! Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Julie Joyce owns the link development firm Link Fish Media and is one…

    Julie Joyce/ Search Engine Landin SEO- 9 readers -
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