Seo - Search Engine Optimization

  • Canonical chaos: doubling down on duplicate content

    Search engines are getting smarter. There is little doubt about that. However, in a CMS-driven web where content can often exist on several URLs, it is not always clear what is the authoritative URL for a given piece of content. Also, having content on several URLs can lead to problems with link and ranking signals being split across several variations of a piece of content.

    Search Engine Land- 6 readers -
  • Consumer citations are the future of local SEO

    … In the world of search engine optimization (SEO), a citation is a direct mention of a specific brand within an online platform. Some of the more common examples of online citations are comments published within a community blog about a favorite local coffee shop or an unpleasant experience working with a franchise outlet. Citations serve…

    Search Engine Landin SEO- 15 readers -
  • Removing duplicates in Yext: still a hands-on process

    … A recent case study by Yext shows the impact of duplicate listings on local rankings in Google. Coordinated by local search expert Andrew Shotland, the core research evaluates Yext duplicate suppression for a national restaurant chain. I’m not here to dispute the research or results. Having consistent NAP (name, address and phone number) has…

    Search Engine Landin SEO- 11 readers -
  • Google’s shift to mobile-first: mobile moments that matter

    …+ billion industry. By 2020, SEO-related spending will be worth $80 billion. Mobile, SEO and content marketing are maturing concurrently and in a synergistic way. Furthermore, it is clear to me that delivering and optimizing impactful mobile content is going to be the ultimate way to reach target markets at the most opportune times. Below I give…

    Jim Yu/ Search Engine Landin SEO Google- 9 readers -
  • Link building is (specialized) marketing

    …Columnist Andrew Dennis explains how link building is built on the same fundamental principles as effective marketing: thorough research, strategic promotion, carefully crafted messaging and sustained effort. The post Link building is (specialized) marketing appeared first on Search Engine Land. Please visit Search Engine Land for the full article. …

    Search Engine Land -
  • Last-minute SEO for the holidays

    … and plan to get shopping a bit earlier next year. Before we get started, I want to give a hat tip to fellow Search Engine Land author Lydia Jorden, who published a piece last week titled, “Holiday optimization tips for remaining competitive in the SERP.” It contained some good advice and sparked my thoughts on what else I would do if I needed to get some…

    Dave Davies/ Search Engine Landin SEO- 15 readers -
  • Why link outreach teams have the most difficult job in the agency

    … the SEO team can contact. The outreach teams are tasked with building links from websites that pass authority but are restricted in their ability to actually contact websites with sufficient authority to deliver results. This can be really challenging for outreach teams. Why you should adopt a positive mindset around outreach There are instances where…

    Search Engine Landin SEO- 16 readers -
  • 70% of consumers will leave a review for a business when asked

    … and not necessarily Search Engine Land. Staff authors are listed here. About The Author Sherry Bonelli is the Local Search Evangelist at BrightLocal. She leads BrightLocal's Research & Content programs and champions the needs of their SEO Agency and SMB customers. Having worked in digital marketing since 1998, Sherry has a Master’s Degree in Internet…

    Search Engine Landin SEO- 16 readers -
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