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Learn why your keyword Quality Score is key to getting your ads in front of customers. Find out what a Quality Score is, how it's calculated, where ...
… in content marketing, including the focus on organic content and social media as a pair has perhaps taken some focus away from the synergy that SEO and PPC have together. The numbers don’t lie. Brands are still heavily investing in PPC – and many are doing so rather than adopting strategies that would employ organic and paid search together. In fact…