Seo: Site Speed

    • 5 must-do technical SEO audit items in 2017

      In recent months, we’ve seen many important technically focused Google announcements, such as an update on JavaScript crawling support, the migration toward mobile-first indexing, the release and extended support of AMP in search results and the expansion of search results features, from rich snippets to cards to answers.

      Search Engine Landin SEO- 23 readers -
    • AMP for Advanced SEOs: SMX Advanced insights

      At the SMX Advanced conference in Seattle this year, Ranna Zhou from Google, Scott Sala from iProspect and Paul Shapiro from Catalyst all took deep dives into Accelerated Mobile Pages (AMP). In today’s post, I’m going to share some of the great information that they provided on the topic. AMP’s expanding ad coverage Ranna Zhou, Google product manager for AMP, was the first to speak.

      Eric Enge/ Search Engine Landin Paid Search SEO Google- 13 readers -
  • The AMP is a lie

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: http://smxpo.com/1QikJWe Pick your favorite event and attend! http://www.smxadvanced.com http ...

    Search Engine Landin SEO Google- 7 readers -
  • Setting up and testing AMP for WordPress: A quick 7-step guide

    In today’s mobile-centric world, having pages that load quickly is essential for satisfying the user. Not only that, but the effects of slow page speed have been correlated to a decease in overall revenue and an increase in page abandonment. Users have come to expect mobile sites to load just as quickly as their desktop counterparts.

    Search Engine Land- 26 readers -
  • Is AMP the answer to format fragmentation?

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: http://smxpo.com/1QikJWe Pick your favorite event and attend! http://www.smxadvanced.com http ...

    Search Engine Land- 16 readers -
  • Images: Your easiest page speed win

    … optimize your images before you upload. It will save you a lot in page speed and download. SEO, mobile-first and image weight Later this year, according to Google, they will switch to mobile-first indexing, which means they are going to use your mobile site to determine your site positioning. However, at this time we don’t know how they are going…

    Kristine Schachinger/ Search Engine Landin SEO- 23 readers -
  • SEO & website design: Everything you need to know

    … rank for the keywords we used to be visible for.” OR “… we are just not getting any inquiries.” OR “… we want to look at what we can do to improve our SEO.” Marcus: “Ah, okay. If you can let me know your URL and a number to call you back on, I can take a look and make some suggestions.” There is a problem here. SEO is not some band-aid you can just…

    Search Engine Landin SEO- 35 readers -
  • In the age of RankBrain, these foundational SEO issues still matter

    … — especially if you have major problems. Critical technical SEO problems Audit any website for technical SEO issues — even the world’s top-performing sites — and I promise you will find dozens, if not hundreds of things that “should” be done. The list of technical SEO work can go on endlessly, if you let it. But what technical work will move the needle…

    Nate Dame/ Search Engine Landin SEO- 33 readers -
  • Baidu becomes Google’s biggest ally in mobile page speed

    … Page can reduce the rendering of above-the-fold content by 30 percent to 80 percent. Moreover, the tap-to-open rate will increase by 5 percent to 40 percent. And similar to Google, Baidu has been considering potentially giving the MIP pages a ranking advantage in search results. Mobile Page Accelerator – MIP Components: Core Parts The two search…

    Search Engine Landin Paid Search SEO- 28 readers -
  • 3 steps to overcoming site issues that impact performance

    … these errors moving forward. Include a content audit to check for duplicate or thin content. Remove any content that is duplicated, and rewrite any material that is thin and offers little to no value to the reader. Focus on including information that customers want to read rather than just producing material to fill space. Communicate SEO best…

    Jim Yu/ Search Engine Landin SEO- 15 readers -
  • Mobile page speed is important, but not (yet) for SEO

    … page speed for mobile searchers visiting your site shouldn’t be a top priority for SEO at the moment. There’s plenty of evidence that increasing page speed is good for your bottom line, which can increase the quality of SEO traffic you receive, but there’s no evidence that mobile page speed is a significant ranking factor at this time. Make your…

    Bryson Meunier/ Search Engine Landin SEO- 20 readers -
  • Links to AMP content are showing up outside of search results

    … The Accelerated Mobile Pages (AMP) standard was designed to bring the fast-loading, clean experience of native apps to the open web. With most large publishers now producing AMP versions of their content, distribution platforms and other referrers are starting to experiment with AMP as an alternative to standard outbound links and app web views…

    Search Engine Landin SEO Content Google- 27 readers -
  • Google AMP carousels are multiplying!

    Why is it important to attend SMX? Search is always changing and what better what to keep yourself in the loop by coming together as a group of search marketing professionals and talking it out? Whether you're ...

    Search Engine Landin SEO Google- 18 readers -
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