Seo: Site Speed

    • SEO & website design: Everything you need to know

      Your website is the center of your digital marketing world — the place that all digital rivers run toward. And of course, the largest of its traffic sources is generally organic search. Yet all too often, businesses don’t think about SEO until after having a website designed (or redesigned), and these sites are often sadly lacking on the SEO and digital marketing front.

      Search Engine Landin SEO- 22 readers -
    • In the age of RankBrain, these foundational SEO issues still matter

      There are at least 200 ranking factors in Google’s algorithm (not to mention RankBrain), which means a thorough SEO audit could lead to dozens, hundreds, or even thousands of SEO tasks. Few companies have the budget or resources to complete every potential SEO to-do item — and doing so would be an incredible waste of time and resources anyway.

      Nate Dame/ Search Engine Landin SEO- 28 readers -
    • Images: Your easiest page speed win

      Over the past few years, page speed has become very important in terms of your site’s traffic and rankings. People want fast sites — and because users want fast sites, Google does, too. Sites that are fast do better than slow sites in Google’s search engine rankings, all else being equal. Now, there are areas related to page speed where you need technical developers who can ...

      Kristine Schachinger/ Search Engine Landin SEO- 15 readers -
  • Baidu becomes Google’s biggest ally in mobile page speed

    … The breaking news came on March 7, 2017, that Baidu is now supporting Google’s mobile framework, AMP. The tech leader of Baidu MIP, Gao Lei, gave a speech at Google’s first AMP conference in New York. He confirmed that Baidu is working hand-in-hand with Google to accelerate the faster web globally. Gao Lei at Google AMP Conference, New York…

    Search Engine Landin Paid Search SEO- 22 readers -
  • 3 steps to overcoming site issues that impact performance

    … these errors moving forward. Include a content audit to check for duplicate or thin content. Remove any content that is duplicated, and rewrite any material that is thin and offers little to no value to the reader. Focus on including information that customers want to read rather than just producing material to fill space. Communicate SEO best…

    Jim Yu/ Search Engine Landin SEO- 15 readers -
  • Mobile page speed is important, but not (yet) for SEO

    … There are plenty of good reasons to make your mobile site fast, and Google just reminded us of them with their new industry benchmarks for mobile page speed. Among them: Source: Google/SOASTA Research, 2017 But is SEO one of those reasons? Will businesses that optimize their Google page speed score to 100/100 on mobile be able to rank higher…

    Bryson Meunier/ Search Engine Landin SEO- 17 readers -
  • Links to AMP content are showing up outside of search results

    …, but growing in number and volume. At site level, non-Google sources can contribute a greater share of referrals to topical and niche news publishers. For example, one publisher is getting 25 percent of its AMP referrals from the LinkedIn app. Another sees 9 percent of its AMP referrals from Bleacher Report’s Team Stream app. Yet another is now…

    Search Engine Landin SEO Content Google- 15 readers -
  • Google AMP carousels are multiplying!

    Why is it important to attend SMX? Search is always changing and what better what to keep yourself in the loop by coming together as a group of search marketing professionals and talking it out? Whether you're ...

    Search Engine Landin SEO Google- 14 readers -
  • 5 steps to optimizing your site for Google’s mobile-first index

    … on mobile. Here are five steps you can take to optimize your site for Google’s mobile-first index. 1. Speed In Google’s Site Performance for Webmasters video (below), Developer Programs Tech Lead Maile Ohye, states that “two seconds is the threshold for e-commerce website acceptability. At Google, we aim for under a half-second.” Users have come…

    Search Engine Landin SEO Google- 23 readers -
  • For e-commerce success: SEO > aesthetics

    … issues exist and how you can minimize your site’s load time in order to improve user engagement and get ahead of your online competitors. Schema is your friend Schema.org offers a library of structured data markup vocabulary that Google and other search engines use to offer online consumers more information around a particular subject (including…

    Search Engine Landin SEO- 22 readers -
  • 5 ways ads are killing your site (& SEO)

    …, but they can create issues if not implemented intelligently. 3. Are you top heavy? No, this isn’t about overdoing your chest flys. Back in 2012, Google announced the “Top Heavy” algorithm, which was designed to prevent sites that were “top heavy” with ads from ranking well in its listings. The recent change to Google’s AdSense rules suggests that they may…

    Kristine Schachinger/ Search Engine Landin SEO- 24 readers -
  • Help! I just launched a new website and my search rankings tanked!

    … as the owner of an SEO and online marketing agency. Your redesigned website was meant to give your business a new lease on life, but instead, you’ve destroyed your organic search rankings and traffic overnight. When you change your site without thoroughly thinking through the SEO implications, you might do something harmful like throw away substantive…

    Will Scott/ Search Engine Landin SEO- 23 readers -
  • AMP: Above and beyond

    … supported features and acquiring more and more adopters. At SMX Advanced last week in Seattle, Rudy Galfi, product manager at Google for the AMP Project, and John Shehata, VP of SEO at Condé Nast, presented exclusive information and data around AMP. Why AMP? Galfi started the session by quickly covering the basics and explaining that the project…

    Search Engine Landin SEO- 12 readers -
  • My SEO optimized & UI-friendly e-commerce Frankenstein

    … I spend a lot of time browsing e-commerce sites. While there are some websites that are doing e-commerce incredibly well (looking at you, Amazon), there are very few that cover all of the bases: SEO-optimized, easy to navigate, mobile-friendly and fast. Generally, e-commerce websites miss out on at least one key piece of the puzzle…

    Search Engine Landin SEO- 8 readers -
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