Seo: Site Speed

    • Mobile page speed is important, but not (yet) for SEO

      There are plenty of good reasons to make your mobile site fast, and Google just reminded us of them with their new industry benchmarks for mobile page speed. Among them: Source: Google/SOASTA Research, 2017 But is SEO one of those reasons? Will businesses that optimize their Google page speed score to 100/100 on mobile be able to rank higher than businesses that don’t? Th ...

      Bryson Meunier/ Search Engine Landin SEO- 12 readers -
    • Links to AMP content are showing up outside of search results

      The Accelerated Mobile Pages (AMP) standard was designed to bring the fast-loading, clean experience of native apps to the open web. With most large publishers now producing AMP versions of their content, distribution platforms and other referrers are starting to experiment with AMP as an alternative to standard outbound links and app web views.

      Search Engine Landin SEO Content Google- 14 readers -
    • 3 steps to overcoming site issues that impact performance

      Over the past two decades, as the online world has experienced exponential growth, websites have become increasingly complex. Web pages have evolved from simple HTML pages with a few graphics to responsive, personalized pages that focus on the user experience. In tandem with the growing sophistication of websites, customers’ quality standards have also matured.

      Jim Yu/ Search Engine Landin SEO- 10 readers -
  • Google AMP carousels are multiplying!

    Why is it important to attend SMX? Search is always changing and what better what to keep yourself in the loop by coming together as a group of search marketing professionals and talking it out? Whether you're ...

    Search Engine Landin SEO Google- 14 readers -
  • 5 steps to optimizing your site for Google’s mobile-first index

    … to be able to see and categorize the same content that users do. So make sure that you don’t hide them. 3. Mobile design SEO has really transitioned from a technical skill to an art. Today’s SEO has to know and understand more than just code and ranking signals; they have to know how to use design to influence rankings. Mobile design is an art form…

    Search Engine Landin SEO Google- 23 readers -
  • For e-commerce success: SEO > aesthetics

    … of what SEO is or how it works. Because of this, most people who are responsible for managing online inventories tend to exclude product descriptions, create shallow descriptions or pull descriptions directly from the manufacturer. Without product descriptions that are informative, engaging and unique, your products will be unable to rank well…

    Search Engine Landin SEO- 22 readers -
  • 5 ways ads are killing your site (& SEO)

    …, but they can create issues if not implemented intelligently. 3. Are you top heavy? No, this isn’t about overdoing your chest flys. Back in 2012, Google announced the “Top Heavy” algorithm, which was designed to prevent sites that were “top heavy” with ads from ranking well in its listings. The recent change to Google’s AdSense rules suggests that they may…

    Kristine Schachinger/ Search Engine Landin SEO- 22 readers -
  • Help! I just launched a new website and my search rankings tanked!

    … as the owner of an SEO and online marketing agency. Your redesigned website was meant to give your business a new lease on life, but instead, you’ve destroyed your organic search rankings and traffic overnight. When you change your site without thoroughly thinking through the SEO implications, you might do something harmful like throw away substantive…

    Will Scott/ Search Engine Landin SEO- 21 readers -
  • AMP: Above and beyond

    … supported features and acquiring more and more adopters. At SMX Advanced last week in Seattle, Rudy Galfi, product manager at Google for the AMP Project, and John Shehata, VP of SEO at Condé Nast, presented exclusive information and data around AMP. Why AMP? Galfi started the session by quickly covering the basics and explaining that the project…

    Search Engine Landin SEO- 11 readers -
  • My SEO optimized & UI-friendly e-commerce Frankenstein

    … I spend a lot of time browsing e-commerce sites. While there are some websites that are doing e-commerce incredibly well (looking at you, Amazon), there are very few that cover all of the bases: SEO-optimized, easy to navigate, mobile-friendly and fast. Generally, e-commerce websites miss out on at least one key piece of the puzzle…

    Search Engine Landin SEO- 8 readers -
  • The definitive SEO audit part 1 of 3: Technical

    … Disclaimer: Every situation is unique. This outline of the elements of a technical SEO audit discusses the common first points I look at with unpenalized sites hoping to increase their traffic. If you have a penalty or serious technical issues, this list is not exhaustive and will not cover all the areas you will need to research or methods…

    Dave Davies/ Search Engine Landin SEO- 20 readers -
  • 5 ways to maintain your SEO ranking

    … it by clicking this button here.”). Offer a free piece of content to your users in exchange for a social media share. Closing thoughts Search engine optimization is a long-term process that doesn’t generate results overnight. Typically, you need a few months before you start noticing the fruits of your SEO labor. Implementing the above five…

    Daniel Faggella/ Search Engine Landin SEO EMail- 37 readers -
Get the top posts daily into your mailbox!