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… The paranoia regarding the future of artificial intelligence, robotics, and automation really needs to stop. Every industrial and technical revolution in history opened humans up to unlimited opportunities for applying their talent and creativity. It’s not that certain jobs don’t disappear – of course they do. But those jobs are replaced by new…
… to fill and what exactly will their responsibilities be? There are several structures that could work well—and in some cases people may be able to handle multiple roles if they have the time and talents to do so. Here is an outline for your digital marketing dream-team. Always Have an SEO Specialist SEO is obviously one of the most important aspects…
SEO or search engine optimization is a process that you should never forget as part of your digital marketing strategy. SEO plays a crucial role in making sure that your website is seen by search engines as trustworthy. If you do your SEO right, you can expect to receive a higher ranking on the SERPs.
… think of SEO purely in terms of the old techniques of manipulating the search engines into placing sites with poor-quality content at the top of the SERPs (organic search engine results pages), then yes, that kind of SEO is dead or dying. And that’s the big reason that many people are writing SEO off before its time. The old black hat (or gray hat…