Seo Strategy

    • Building your SEO strategy in 2017: what’s most important?

      If you’re wondering what factors to consider as you build your SEO strategy for 2017, links are still the top-ranking factor for Google’s algorithm with content close behind. And high CTR is still at the core of the rankings pack as well. Earlier this year, Andrey Lipattsev, a Google Search Quality Senior Strategist, fielded questions about the top ranking factors for Google.

      Marcela De Vivo/ Search Engine Watchin SEO- 39 readers -
    • Question every part of your organic search strategy in 2017

      When was the last time you really tore apart your search strategy and looked at why it is what it is? We’re much more likely to make necessary, iterative changes to our campaigns – but I challenge you to make 2017 the year you question everything. It’s an exercise that really doesn’t need to cost a lot of time or money, but the answers you discover could have direct, sizeable effects on revenue.

      Search Engine Watch- 14 readers -
  • 9 Tips for Artists Looking for More Search Visibility

    … to earn such traffic. For example, you can pay for advertising, or build a social media audience first. There's usually a downside, however: Paying for advertising requires upfront capital that most artists don't have, and building a social media audience can be an unpredictable and even counterproductive mission. The Search Engine Optimization (SEO…

    Search Engine Guidein SEO- 10 readers -
  • 5 SEO Strategies You Can Implement in Real Life

    … For the most part, everything you need for search engine optimization (SEO) can be completed online. There are two main areas of optimization to worry about: on-site optimization, which is the ongoing publication of content that introduces new material to your site, and off-site optimization, which involves building relationships and links…

    Search Engine Guidein SEO- 12 readers -
  • 7 Ways to Coordinate Your SEO Team's Efforts

    … Search engine optimization (SEO) demands input from many different teams and individuals at once; on the surface, it may seem like a straightforward strategy, but it's actually an amalgamation of efforts from multiple different areas. For example, your strategic directors will be busy delving into keyword research and new competitive…

    Search Engine Guidein SEO- 7 readers -
  • How Google’s Ad Layout May Affect Organic Traffic

    … all text from the ads. Research has shown that users often ignore the right side ads and focus more on the organic listings. Google has also been moving their focus to mobile users, and right side ads don’t fit into this trend, so mobile now, normal then is becoming more and more important. What Effect Does This Have on Organic Search? Marketers…

    Relevancein SEO Google How To's- 10 readers -
  • 10 Stats That Will Shape Your 2017 SEO Strategy

    … Depending on where you live in the world, there’s a good chance your priorities shift as September winds to a close. A chill might set into the air, deeming layers and jackets immediate necessities. Seasonal produce might dictate more pumpkin- and apple-based dishes. In the hotter climates, fall likely heralds relief from the oppressive August…

    Relevancein SEO- 12 readers -
  • How to Learn SEO When You Know Absolutely Nothing About It

    … Search engine optimization (SEO) can be intimidating if you're a newbie. Even the concept -- making changes to your website to increase its visibility in search engines for specific keyword searches -- sounds complicated, and once you dig into the technical details, it all seems even harder to grasp. But in reality, SEO is much simpler than…

    Search Engine Guidein SEO Google How To's- 8 readers -
  • 5 Strategies for Better Team Coordination in SEO

    … When most entrepreneurs and marketers think about refining their SEO strategies, they focus on the conventional best practices that constitute a successful optimization approach, such as their on-site optimization, ongoing content marketing strategy, and link building campaign. However, there are also more collaborative, qualitative…

    Search Engine Guidein SEO- 7 readers -
  • Webinar: The Content Marketer’s Guide to Great SEO

    … then. Google has heavily adjusted its algorithm to favor high-quality content. Flooding search engines with mediocre, keyword-laden content simply won’t work anymore. As SEO legend Rand Fishkin told me, “The vast vast majority of links and shares and amplification signals of all kinds are going to only the top five or 10 percent of content that gets…

    Joe Lazauskas/ The Content Strategist- 9 readers -
  • 10 Multinational SEO Best Practices

    … If you’re expanding your website to target an international audience, congratulations! Entering the world of global marketing is exciting and potentially very lucrative. It is also quite challenging. Knowing what to do — and what not to do — regarding multinational SEO is critical to succeeding overseas. Follow these 10 steps to establishing…

    Nick Rojas/ Relevancein SEO- 13 readers -
  • Is Your Site Ranking Poorly in Search Results? Check Your Page Load Speed

    … In the early days of the internet, patience was a must. Websites could take up to a minute to load and content such as streaming video was little more than a faraway dream. But as technology has improved, customers have come to expect fast page load times. In fact, if your business site loads slowly, your visitors may get frustrated and leave…

    Relevancein SEO- 8 readers -
  • A Guide to Log File Analysis – How to Open the Google Blackbox

    … Log file analysis is something you should take into consideration as it can improve your overall digital marketing strategy. Log analysis has an impact on visibility, traffic, conversions, sales and helps reveal new points of SEO improvements. Log files are the only data that are 100% accurate to really get how bots are crawling your website…

    Relevancein SEO Google How To's- 17 readers -
  • 5 Tips to Make Your Site Geo-Friendly

    … having incoming links will rank better. Good for SEO! Reconfigure the IP Address IP addresses might not seem that important. But, Google (in particular) factors in a website’s IP when it comes to GEO. The matter comes down to the server your site is hosted on. What does that mean for you? If you want traffic from the UK, you need to host your…

    Relevancein SEO- 11 readers -
  • How to put together a B2B lead-generation SEO strategy

    … 7 June 2016 BY Irina Nica Estimated reading time: 5 minutes, 21 seconds The principal purpose of any SEO strategy is to bring more visibility in search engines. But this alone is not what business owners seek. In the end, they decide to invest in SEO with the purpose of growing their business. So why not put together an SEO strategy…

    State of Digitalin SEO- 13 readers -
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