Seo Strategy - Page 2

  • Old Is Not Always Gold: Outdated SEO Strategies You Should No Longer Use

    … that would appeal and interest the users that would view them. Keywords should be used moderately, and using similar or relatable keywords would be better than to repeatedly use the same one over and over again. Using Exact Anchor Text Using exact keyword matches is an SEO strategy from the past, and used to help get your web pages rank up…

    SEO Hacker Blogin SEO- 19 readers -
  • Does your website need an SEO audit?

    … Websites are like cars: they need maintenance. That may come in the form of updating the CMS, security or plugins. The same goes for SEO. A great SEO strategy will always need reviewing and constant scrutiny of analytics, in order to ensure that you remain on the intended path. To garner the most success from search engine traffic, a fully…

    Search Engine Watchin SEO- 11 readers -
  • How to Create a Successful SEO Strategy

    …, it’s more important than ever to have a carefully crafted SEO strategy so that 81 percent can find you and possibly become your new leads. You Gotta Enter the Race if You Want to be a Winner The activity generated from SEO is the main driver for traffic and leads, but it has to be done right. The problem for most business owners is that keeping up…

    ppc.orgin Paid Search SEO How To's- 17 readers -
  • How to optimize for user intent in search

    … User intent. Also known as searcher intent, it is a theory that unashamedly stands up to the more primitive pre-Penguin and Panda tactics of optimizing purely for keywords. User intent and optimizing for it has come into being via a combination of three key factors: Latent Semantic Indexing, Hummingbird, Rankbrain. All have fantastic…

    Search Engine Watchin SEO How To's- 14 readers -
  • TUTORIAL: Why You Should Target Long-Tail Keywords

    … the effort. That is why they often opt to rank for popular keywords, but it often ends in failure. The competition for these kinds of keywords is huge, and if you do not put it the extra effort into your strategy, you will just end up wasting a lot of your time and effort. Here’s an advice to help you: if you do not have a long-tail SEO strategy…

    SEO Hacker Blogin Paid Search- 14 readers -
  • Adapting Your SEO Strategy When Your Business Changes

    … irrelevant traffic. Some reasons that pushed them to remove their low-quality traffic from the index is because: It provided 0% value to the business in regards to leads or sales. They had a high bounce rate Low page views per user Contains content that is not relevant to their business. One of the most important aspects of Google…

    SEO Hacker Blogin SEO- 31 readers -
  • Which SEO trends are here to stay?

    … at the adopting of Progressive Web Apps. Product/Technology – Apps and the rise of app-indexing are the alternatives, but there are still some uniqueness and advantages to PWAs Cost – It requires a fair amount of development to launch a PWA, plus continuous testing and updating each time the content on site changes Users – The change in user experience…

    State of Digitalin SEO- 25 readers -
  • Combining SEO and PPC as a Strategy and their Pros and Cons

    … encountered. One main problem that SEO gives to people that use it, is that when it is conducted by a newly-established business. The alternative for such businesses is to do PPC or Pay-Per-Click, which could give them immediate traction in the world of search results. Similarly, the availability of PPC will definitely give the people with low…

    SEO Hacker Blogin Paid Search SEO- 16 readers -
  • Getting Better at Creating Effective SEO Strategies

    … makes some of the outdated SEO strategies to still be regarded as important. This is why it is important for any SEO practitioner to have the capabilities to distinguish a truly great strategy from one that is only regarded as important because of the opinions from the general public of the SEO scene. Knowing how to distinguish both of these…

    SEO Hacker Blogin SEO- 14 readers -
  • How to Optimize Your Online Product Catalog for Search

    … is still the best name in microformatting, and they have an excellent guide on how to get started. Investing in SEO SEO is a complex strategy, and if you want to get serious with it, you'll need to hire an expert or start educating yourself in more advanced technical areas. As you can see, however, you don't need to be an expert to get started. These…

    Search Engine Guidein SEO How To's- 10 readers -
  • How Accurately Can You Predict the Results of an SEO Campaign?

    … by Jayson DeMers If you're thinking about launching an SEO campaign, one of your biggest concerns is going to be whether it will yield a positive ROI ... and how fast you can make it happen. If you're planning a campaign for a client, you'll also want to be able to estimate your effectiveness as a selling point. But is it possible to estimate…

    Search Engine Guidein SEO How To's- 13 readers -
  • Which Is More Important: Technical SEO or Reputation Management?

    … There are many moving pieces in an SEO campaign, but only a handful of broad categories of tactics to use regularly. For example, most people intuitively group tactics into the categories of on-site optimization and off-site optimization, which are clearly defined by whether a given tactic takes place on your site or somewhere else. But there…

    Search Engine Guidein SEO- 11 readers -
  • Building your SEO strategy in 2017: what’s most important?

    … If you’re wondering what factors to consider as you build your SEO strategy for 2017, links are still the top-ranking factor for Google’s algorithm with content close behind. And high CTR is still at the core of the rankings pack as well. Earlier this year, Andrey Lipattsev, a Google Search Quality Senior Strategist, fielded questions about…

    Marcela De Vivo/ Search Engine Watchin SEO- 70 readers -
  • Question every part of your organic search strategy in 2017

    … When was the last time you really tore apart your search strategy and looked at why it is what it is? We’re much more likely to make necessary, iterative changes to our campaigns – but I challenge you to make 2017 the year you question everything. It’s an exercise that really doesn’t need to cost a lot of time or money, but the answers you…

    Search Engine Watch- 29 readers -
  • 9 Tips for Artists Looking for More Search Visibility

    … an artist make the most of this strategy? In addition to following standard best practices for SEO, you'll particularly want to employ the following tactics: 1. Declare a niche for yourself. Make sure you have a dedicated, specific niche that you serve, and be as specific as possible. This specificity will ensure you don't have much competition…

    Search Engine Guidein SEO- 11 readers -
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