• Demystifying Your Business With Google Analytics [Ebook]

    … Is your website attracting the right visitors? Once on your website, are folks engaging with your brand and interested in what you have to say? Where is your best traffic coming from? What’s working for your business and what is a waste of marketing dollars? How do you know? The answers are waiting for you, in Google Analytics. While business…

    Tim Jensen/ Overit- 18 readers -
  • Safety Tips for Automated SEO Tools

    … Give me a chainsaw and I will very quickly put it down and back away. I’m no good with power tools; I shouldn’t be in the same room with something as potentially deadly as a chainsaw. Hand that same chainsaw to an expert, though? They’ll use it to make something like this: They’ll make art. Believe it or not, SEO tools aren’t much different…

    Overitin SEO- 12 readers -
  • The Key Roles of Keyword Research

    … Over the last few weeks, I’ve spent a lot of time looking at keywords. So much time that I’ve found myself dreaming in spreadsheets. It’s just one of those situations where, suddenly, all the keyword research is due for all sorts of projects. For sitemaps, for audits, for on-page optimization, the list goes on. The thing is, SEO and optimizing…

    Overitin SEO- 10 readers -
  • Google’s Sidebar Ad Changes: Big Deal or No Deal?

    …. What’s happened so far? AdWords is still active. People are still spending money on PPC. Campaigns are driving clicks, impressions, and conversions. But what are the ramificationsimpacts marketers can expect to see over the long term? Countless articles have already covered the topic, making predictions about the impact on the PPC space. Here…

    Tim Jensen/ Overit- 15 readers -
  • The Evolution of SEO is Not the Same as Death

    … Last month, an article on included the comments of several moguls in the online travel booking industry. Within it, the CEO of joined a long line of prognosticators [here, I googled that for you, readers – Lisa] to proclaim the “death of SEO.” While Dennis Schaal is certainly not the first (see: here, here, and here…

    Overitin SEO- 13 readers -
  • Google to Clients: Go Ahead, Break That Moneymaker

    … understand why SEO isn’t treated with similar respect. While you were BBQing this weekend, the search world was having a conversation about implementing HSTS (Matt actually started the conversation early in the week), a protocol that tells browsers to use HTTPS instead of HTTP when accessing your pages. Google’s Gary Illyes jumped into the Twitter…

    Lisa Barone/ Overit- 23 readers -
  • Why Google Is Wrong About Linkbuilding

    “In general, I’d try to avoid that.” Avoid what, you ask? Linkbuilding. That was the advice Friday morning from Google’s John Mueller when asked, “Is link building in any way good?” (you can find the complete transcript here). “We do use links as part of our algorithm but we use lots and lots of other factors as well.

    Janae Derusso/ Overit- 20 readers -
  • 3 Web Trends To Watch For In 2015

    … As 2015 begins to move along, we continue to see technology change and users adapt. In turn, businesses need to adapt their websites and online marketing tactics to the changes that come from users. Let’s review three major trends that will increasingly be a part of today’s online world. Mobile Growth (Still) Skyrocketing Rising mobile traffic…

    Tim Jensen/ Overit- 16 readers -
  • Answering Objections Toward Digital Marketing

    … In any digital marketing agency, you’ll inevitably run into clients well-versed in traditional marketing tactics but cautious about the web. A CEO who has built a company from the ground up may prefer to keep a budget for TV ads, paper brochures and direct mail campaigns, but his head of marketing wants to invest in an AdWords campaign and has…

    Tim Jensen/ Overitin Paid Search- 11 readers -
  • Getting Started with Twitter Advertising

    … As a marketer involved in online advertising, the majority of your spend will go to Google AdWords. No one is denying this and, with Google claiming nearly 68 percent of U.S. search engine market share, this makes a heck of a lot of business sense. However, as effective as AdWords can be, you should always be open to using other ad platforms…

    Tim Jensen/ Overit- 5 readers -
  • Creating Your Small Business SEO Plan

    Maybe you run a small business. Or you’re part of a small team. Either way, search engine optimization is often the thing that falls to the wayside first when you’re a little fish. And I get that. You’re busy doing what you love, serving your customers and trying t ...

    Lisa Barone/ Overit- 12 readers -
  • Links Still Matter: Creating Your Linkbuilding Strategy

    … I’ve been hearing some people in the search engine optimization industry say that links aren’t important anymore. That the search engines are moving away from links in favor of other signals. It makes for interesting conversation, unfortunately, recent moves by Google say the exact opposite is true. Just recently we saw guest blog posting once…

    Overitin SEO- 24 readers -
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