Seo: Structured Data & Schema.Org

    • Local SEO in 2017: 5 simple ways to dominate local search

      If you’ve followed SEO strategies for any length of time, you know one thing: SEO changes all the time. When it comes to local SEO, it’s more important than ever that you optimize your on-site and off-site SEO strategies for clients and customers who may be searching for your local business. Local competition is heating up, and if you’re not on top of your rankings, you can b ...

      Search Engine Landin SEO Google- 13 readers -
  • For e-commerce success: SEO > aesthetics

    … search engine optimization (SEO). When brands focus on building e-commerce environments that are attractive and functional but ignore or forget about SEO, they immediately lose opportunities to attract and convert new customers from organic channels. The good news is that by adhering to the following e-commerce optimization recommendations, you can…

    Search Engine Landin SEO- 22 readers -
  • 9 tools to help you succeed with Google SERP features

    … marketing. Clearly, focusing only on your website is no longer effective. Ranking higher than your competitor in Google’s organic rankings is less meaningful if that competitor is displayed in, say, an answer box. The current name of the SEO game is acquiring as much page real estate on the SERPs as possible. For example, a best-case scenario…

    Jordan Kasteler/ Search Engine Landin SEO Google- 19 readers -
  • Google updates local reviews schema guidelines

    … reviews. Reviews must allow for customers to express both positive and negative sentiments. They may not be vetted by the business or restricted by the content provider based on the positive/negative sentiment of the review before submission to Google. Reviews cannot be template sentences built from data or automated metrics. For example, the following…

    Barry Schwartz/ Search Engine Landin SEO- 28 readers -
  • 4 things you didn’t know about rich snippets

    …, event information, recipe information, product information and so on. By marking up webpages using vocabulary from schema.org, webmasters can help their sites become eligible to display rich snippets in search results. While Google does not guarantee that rich snippets will appear for any site, incorporating structured data markup makes…

    Pratik Dholakiya/ Search Engine Landin SEO- 21 readers -
  • 10 factors that may be impacting your organic traffic

    … Whether you’re a seasoned SEO or someone who runs your own business, you know there are fluctuations in your organic traffic, but you may struggle to pinpoint the root cause. Organic search, unlike its paid counterpart, comes with a unique set of challenges in diagnosing a decline in traffic and conversions. There are some obvious places you…

    Search Engine Landin SEO- 24 readers -
  • What’s New With Markup & Structured Data

    … in the world of structured data markup, you can get access to that here. The overview In the SEO world, the most common form of structured data we speak about is Schema.org. This is because it’s a standard that was developed by and for search engines. It’s stable, reliable and extensible. For that reason, its adoption has become very broad…

    Eric Enge/ Search Engine Landin SEO Google- 15 readers -
  • How to enhance your Google Knowledge Graph result (case study)

    … are as follows: The Knowledge Graph card includes the topic’s official website, YouTube channel or Google+ page. You’re an owner of the online presence (the topic’s official website, YouTube channel or Google+ page) that appears in the card. In some cases, if you’re an owner of a topic’s online presence, you might also be an official representative…

    Search Engine Landin SEO Google How To's- 20 readers -
  • Google Confirms Review Stars Mysterious Disappearance In Search Results Was A Bug

    … full bio and disclosures, click over here. Related Articles Google Looking Into Review Stars Dropping Out Of The Search Results Google Adds JSON-LD Support For Structured Data Markup Google Tests Markup For Managing Local Business Data For Knowledge Panel Google Place Actions Rich Snippet Markup Documentation Posted & Then Removed From Developer Portal Channel: SEOGoogle: Rich SnippetsGoogle: SEOSEO: Structured Data & Schema.org (Some images used under license from Shutterstock.com.)…

    Barry Schwartz/ Search Engine Landin SEO Google- 12 readers -
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