Seo: Structured Data & Schema.Org

  • Google image search now shows videos and recipes

    … Google is now showing both videos and recipe data within the image search results. This is something Google was testing earlier this year and now seems to have deployed it on mobile search. Aaron Bradley posted on Google+ that this seems to be derived from newly supported schema around your images. Specifically, you can now mark up your video…

    Barry Schwartz/ Search Engine Landin SEO Google- 16 readers -
  • 5 must-do technical SEO audit items in 2017

    In recent months, we’ve seen many important technically focused Google announcements, such as an update on JavaScript crawling support, the migration toward mobile-first indexing, the release and extended support of AMP in search results and the expansion of search results features, from rich snippets to cards to answers.

    Search Engine Land- 23 readers -
  • Focus on these 5 areas to deliver big results in e-commerce SEO

    …, for example. For an average website — anything under a few thousand URLs — crawl budget isn’t an issue, as these sites will generally be crawled efficiently. However, we’ve worked with e-commerce sites that have millions of URLs. For sites that large, crawl budget becomes a crucial part of SEO. Having perfectly optimized pages is much less…

    Search Engine Landin SEO- 22 readers -
  • Let’s get visual: Shopping from within images

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: http://smxpo.com/1QikJWe Pick your favorite event and attend! http://www.smxadvanced.com http ...

    Search Engine Landin SEO- 15 readers -
  • How to add schema markup to your site using Google Tag Manager

    … The importance of schema.org has significantly grown in the SEO world since its introduction in 2011. Schema.org is a collection of schemas for structured data markup (sometimes called “schema markup”) that helps search engines better understand content on websites. Implementing this markup on a site can also improve how that site’s listings…

    Search Engine Landin SEO Google How To's- 27 readers -
  • Google quietly expands rich cards worldwide

    Google is expanding support for rich cards globally. Yesterday, Google updated the blog post that originally announced this feature back in May 2016. In this update, Google said rich cards are now available globally. Originally, rich cards launched in the US just for movie and recipe websites. That has expanded over the months, both in terms the types of websites that are su ...

    Barry Schwartz/ Search Engine Land- 20 readers -
  • Preparing for local reach in a ‘post-rank’ world: Get your data in line

    … on the other parameters a searcher indicates in her query (“a female divorce lawyer within a 20-minute drive from my office in Los Angeles who has experience in custody cases and pre-nups, with at least a 4.5-star rating and who can meet during my lunch break this week”). So a “post-rank” world doesn’t mean “a world where there’s only top-dog answer…

    Search Engine Landin SEO- 22 readers -
  • How to monitor Google Knowledge Graph changes and performance

    Google’s Knowledge Graph is a very prominent part of organic search results. By now, searchers are accustomed to seeing the panel that appears on the right side of the search result page that provides information about entities such as people, places and brands. Individuals and companies alike are striving to acquire, maintain and monitor a Knowledge Graph listing.

    Search Engine Land- 39 readers -
  • Local SEO in 2017: 5 simple ways to dominate local search

    … will improve your business’s visibility,” which implies that reviews might factor into rankings on the local pack. 5. Use local structured data markup Structured data markup — often referred to as “schema markup” or “schema.org markup” — can be added to your website’s code to provide search engines with more information about your business, like the products…

    Search Engine Landin SEO Google- 28 readers -
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