Seo: Structured Data & Schema.Org

  • Google quietly expands rich cards worldwide

    … Google is expanding support for rich cards globally. Yesterday, Google updated the blog post that originally announced this feature back in May 2016. In this update, Google said rich cards are now available globally. Originally, rich cards launched in the US just for movie and recipe websites. That has expanded over the months, both in terms…

    Barry Schwartz/ Search Engine Landin SEO Google- 15 readers -
  • Preparing for local reach in a ‘post-rank’ world: Get your data in line

    … so silly. What might voice search mean for local? Most who do believe in a voice-dominated future are in a love/hate relationship with the idea. Some predict we’ll lose all local organic space to ads. Others foresee a future in which anything less than the No. 1 rank is worthless. I see both conclusions as an incomplete picture. A recent Moz…

    Search Engine Landin SEO- 19 readers -
  • How to monitor Google Knowledge Graph changes and performance

    … classification type. Not all Knowledge Graph panels are created equal, and Google will add more information to the panel as it discovers information about a person or company. Monitoring changes to a Knowledge Graph result can help you better understand how Google perceives you or your company. It can also validate certain optimizations you may…

    Search Engine Landin SEO Google How To's- 30 readers -
  • Local SEO in 2017: 5 simple ways to dominate local search

    … will improve your business’s visibility,” which implies that reviews might factor into rankings on the local pack. 5. Use local structured data markup Structured data markup — often referred to as “schema markup” or “schema.org markup” — can be added to your website’s code to provide search engines with more information about your business, like the products…

    Search Engine Landin SEO Google- 15 readers -
  • For e-commerce success: SEO > aesthetics

    … issues exist and how you can minimize your site’s load time in order to improve user engagement and get ahead of your online competitors. Schema is your friend Schema.org offers a library of structured data markup vocabulary that Google and other search engines use to offer online consumers more information around a particular subject (including…

    Search Engine Landin SEO- 22 readers -
  • 9 tools to help you succeed with Google SERP features

    …, which can make your listing stand out from the competition. rich snippets: Yotpo helps an online business become more visible on SERPs through review and rating rich snippets. 2. Google’s Structured Data Testing Tool Structured data is one element that really revs up today’s SEO. Because it labels a website’s data to make the website look better…

    Jordan Kasteler/ Search Engine Landin SEO Google- 25 readers -
  • Google updates local reviews schema guidelines

    … reviews. Reviews must allow for customers to express both positive and negative sentiments. They may not be vetted by the business or restricted by the content provider based on the positive/negative sentiment of the review before submission to Google. Reviews cannot be template sentences built from data or automated metrics. For example, the following…

    Barry Schwartz/ Search Engine Landin SEO- 31 readers -
  • 4 things you didn’t know about rich snippets

    …, event information, recipe information, product information and so on. By marking up webpages using vocabulary from schema.org, webmasters can help their sites become eligible to display rich snippets in search results. While Google does not guarantee that rich snippets will appear for any site, incorporating structured data markup makes…

    Pratik Dholakiya/ Search Engine Landin SEO- 26 readers -
  • 10 factors that may be impacting your organic traffic

    … to see a day-by-day breakdown of which URLs Google chooses to rank for that particular keyword. With a little time and effort, you should be able to remedy the situation. Advanced issues 5. Structured data markup Implementing structured data markup (such as that from schema.org) might seem like a one-time project, but that “set it and forget…

    Search Engine Landin SEO- 32 readers -
  • What’s New With Markup & Structured Data

    … in the world of structured data markup, you can get access to that here. The overview In the SEO world, the most common form of structured data we speak about is Schema.org. This is because it’s a standard that was developed by and for search engines. It’s stable, reliable and extensible. For that reason, its adoption has become very broad…

    Eric Enge/ Search Engine Landin SEO Google- 18 readers -
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