Seo: Structured Data & Schema.Org

  • Bing now supports ClaimReview markup for fact labels in search

    … Nine months after Google began supporting the ClaimReview markup, designed for fact-checking review of claims made or reported on on webpages, now Bing has added support in their markup documentation. The new section for Bing’s ClaimReview says “ClaimReview annotations should be used to convey that the page contains fact check information…

    Barry Schwartz/ Search Engine Landin SEO- 23 readers -
  • Google image search now shows videos and recipes

    … Google is now showing both videos and recipe data within the image search results. This is something Google was testing earlier this year and now seems to have deployed it on mobile search. Aaron Bradley posted on Google+ that this seems to be derived from newly supported schema around your images. Specifically, you can now mark up your video…

    Barry Schwartz/ Search Engine Landin SEO Google- 18 readers -
  • 5 must-do technical SEO audit items in 2017

    … months. When doing a technical SEO audit, it is now critical to not only review how the desktop Googlebot accesses your site content but also how Google’s smartphone crawler does it. You can validate your site’s mobile crawlability (errors, redirects and blocked resources) and content accessibility (Is your content correctly rendered…

    Search Engine Landin SEO- 24 readers -
  • Focus on these 5 areas to deliver big results in e-commerce SEO

    … When it comes to e-commerce SEO at scale, many of the traditional tactics used for on-site optimization simply aren’t feasible. How are you going to write individually optimized titles/meta descriptions for hundreds of thousands of products? How are you going to perform keyword research for the millions of different keyword combinations your…

    Search Engine Landin SEO- 23 readers -
  • Let’s get visual: Shopping from within images

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: http://smxpo.com/1QikJWe Pick your favorite event and attend! http://www.smxadvanced.com http ...

    Search Engine Landin SEO- 15 readers -
  • How to add schema markup to your site using Google Tag Manager

    … The importance of schema.org has significantly grown in the SEO world since its introduction in 2011. Schema.org is a collection of schemas for structured data markup (sometimes called “schema markup”) that helps search engines better understand content on websites. Implementing this markup on a site can also improve how that site’s listings…

    Search Engine Landin SEO Google How To's- 27 readers -
  • Google quietly expands rich cards worldwide

    … Google is expanding support for rich cards globally. Yesterday, Google updated the blog post that originally announced this feature back in May 2016. In this update, Google said rich cards are now available globally. Originally, rich cards launched in the US just for movie and recipe websites. That has expanded over the months, both in terms…

    Barry Schwartz/ Search Engine Landin SEO Google- 21 readers -
  • Preparing for local reach in a ‘post-rank’ world: Get your data in line

    … searches a given business will be able to service. Even if Google doesn’t yet have markup options for such specific details, local websites featuring structured data will have an advantage in a voice-search world. More details — even those that don’t yet have markup options — can only enhance a website. Mobile search expert Cindy Krum recently explained…

    Search Engine Landin SEO- 22 readers -
  • How to monitor Google Knowledge Graph changes and performance

    … a Knowledge Graph listing. At the moment, however, there is no easy way to report on Knowledge Graph performance and changes. In 2016, Google’s John Mueller did mention that links in Knowledge Graph panels would be counted in the Search Analytics report in Google Search Console. However, this still does not give us insight into the algorithmic aspect…

    Search Engine Landin SEO Google How To's- 39 readers -
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