Seo: Structured Data & Schema.Org

    • 5 must-do technical SEO audit items in 2017

      In recent months, we’ve seen many important technically focused Google announcements, such as an update on JavaScript crawling support, the migration toward mobile-first indexing, the release and extended support of AMP in search results and the expansion of search results features, from rich snippets to cards to answers.

      Search Engine Landin SEO- 20 readers -
    • Focus on these 5 areas to deliver big results in e-commerce SEO

      When it comes to e-commerce SEO at scale, many of the traditional tactics used for on-site optimization simply aren’t feasible. How are you going to write individually optimized titles/meta descriptions for hundreds of thousands of products? How are you going to perform keyword research for the millions of different keyword combinations your products might rank for? Because o ...

      Search Engine Landin SEO- 21 readers -
  • Let’s get visual: Shopping from within images

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: Pick your favorite event and attend! http ...

    Search Engine Landin SEO- 14 readers -
  • How to add schema markup to your site using Google Tag Manager

    … The importance of has significantly grown in the SEO world since its introduction in 2011. is a collection of schemas for structured data markup (sometimes called “schema markup”) that helps search engines better understand content on websites. Implementing this markup on a site can also improve how that site’s listings…

    Search Engine Landin SEO Google How To's- 24 readers -
  • Google quietly expands rich cards worldwide

    … Google is expanding support for rich cards globally. Yesterday, Google updated the blog post that originally announced this feature back in May 2016. In this update, Google said rich cards are now available globally. Originally, rich cards launched in the US just for movie and recipe websites. That has expanded over the months, both in terms…

    Barry Schwartz/ Search Engine Landin SEO Google- 18 readers -
  • Preparing for local reach in a ‘post-rank’ world: Get your data in line

    … are arguably more organic than SEO tactics. And most will still require the expertise of digital marketers. One note: These are predictions. The closest I’ve come to a crystal ball is a fortune teller in New Orleans who intuited that “sometimes I worry about things.” But many of these predictions have foundations from people in the search and marketing…

    Search Engine Landin SEO- 20 readers -
  • How to monitor Google Knowledge Graph changes and performance

    … classification type. Not all Knowledge Graph panels are created equal, and Google will add more information to the panel as it discovers information about a person or company. Monitoring changes to a Knowledge Graph result can help you better understand how Google perceives you or your company. It can also validate certain optimizations you may…

    Search Engine Landin SEO Google How To's- 35 readers -
  • Local SEO in 2017: 5 simple ways to dominate local search

    … will improve your business’s visibility,” which implies that reviews might factor into rankings on the local pack. 5. Use local structured data markup Structured data markup — often referred to as “schema markup” or “ markup” — can be added to your website’s code to provide search engines with more information about your business, like the products…

    Search Engine Landin SEO Google- 23 readers -
  • For e-commerce success: SEO > aesthetics

    … that are built with users in mind help your online audience (and search engine crawlers) understand where they are within your site, as well as how they can continue working their way down the conversion funnel. For tips, check out this great infographic by John Lincoln and Brian Dean on SEO-friendly URL structure. Meaningful content Similar to product…

    Search Engine Landin SEO- 26 readers -
  • 9 tools to help you succeed with Google SERP features

    … to get a little help from some friends — and by friends, I mean tools that help you leverage SERP features. Here are a few such tools that can sharpen your SEO sword: 1. Yotpo’s Search Enhancements Do you work in e-commerce? If so, you’ll definitely want to look into Yotpo, which focuses on integrating reviews into your website for greater SERP…

    Jordan Kasteler/ Search Engine Landin SEO Google- 28 readers -
  • Google updates local reviews schema guidelines

    … reviews. Reviews must allow for customers to express both positive and negative sentiments. They may not be vetted by the business or restricted by the content provider based on the positive/negative sentiment of the review before submission to Google. Reviews cannot be template sentences built from data or automated metrics. For example, the following…

    Barry Schwartz/ Search Engine Landin SEO- 33 readers -
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