Seo: Structured Data & Schema.Org

  • For e-commerce success: SEO > aesthetics

    … it!), as well as your brand’s name. Example: “office supplies for small business owners — Acme” Create unique titles Title tags allow search engines to understand the content of specific landing pages. Avoid creating duplicate titles across your site by forgoing the use of manufacturer or vendor titles, as these are likely the same titles they have sent…

    Search Engine Landin SEO- 20 readers -
  • 9 tools to help you succeed with Google SERP features

    … to get a little help from some friends — and by friends, I mean tools that help you leverage SERP features. Here are a few such tools that can sharpen your SEO sword: 1. Yotpo’s Search Enhancements Do you work in e-commerce? If so, you’ll definitely want to look into Yotpo, which focuses on integrating reviews into your website for greater SERP…

    Jordan Kasteler/ Search Engine Landin SEO Google- 17 readers -
  • Google updates local reviews schema guidelines

    … Mike Blumenthal reports that Google has updated their local business reviews guidelines around when you can use the schema markup on the reviews and when you cannot. Here are the new list of guidelines: Snippets must not be written or provided by the business or content provider unless they are genuine, independent, and unpaid editorial reviews…

    Barry Schwartz/ Search Engine Landin SEO- 26 readers -
  • 4 things you didn’t know about rich snippets

    …, event information, recipe information, product information and so on. By marking up webpages using vocabulary from schema.org, webmasters can help their sites become eligible to display rich snippets in search results. While Google does not guarantee that rich snippets will appear for any site, incorporating structured data markup makes…

    Pratik Dholakiya/ Search Engine Landin SEO- 17 readers -
  • 10 factors that may be impacting your organic traffic

    … Whether you’re a seasoned SEO or someone who runs your own business, you know there are fluctuations in your organic traffic, but you may struggle to pinpoint the root cause. Organic search, unlike its paid counterpart, comes with a unique set of challenges in diagnosing a decline in traffic and conversions. There are some obvious places you…

    Search Engine Landin SEO- 21 readers -
  • What’s New With Markup & Structured Data

    … in the world of structured data markup, you can get access to that here. The overview In the SEO world, the most common form of structured data we speak about is Schema.org. This is because it’s a standard that was developed by and for search engines. It’s stable, reliable and extensible. For that reason, its adoption has become very broad…

    Eric Enge/ Search Engine Landin SEO Google- 14 readers -
  • How to enhance your Google Knowledge Graph result (case study)

    … and source details. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Tony Edward is a Senior SEO Manager at Elite SEM and an Adjunct Instructor of Search Marketing at NYU. He leads the SEO team at Elite SEM's New York City office. Tony has…

    Search Engine Landin SEO Google How To's- 19 readers -
  • Google Confirms Review Stars Mysterious Disappearance In Search Results Was A Bug

    … full bio and disclosures, click over here. Related Articles Google Looking Into Review Stars Dropping Out Of The Search Results Google Adds JSON-LD Support For Structured Data Markup Google Tests Markup For Managing Local Business Data For Knowledge Panel Google Place Actions Rich Snippet Markup Documentation Posted & Then Removed From Developer Portal Channel: SEOGoogle: Rich SnippetsGoogle: SEOSEO: Structured Data & Schema.org (Some images used under license from Shutterstock.com.)…

    Barry Schwartz/ Search Engine Landin SEO Google- 12 readers -
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