Seo: Structured Data & Schema.Org

  • 9 tools to help you succeed with Google SERP features

    It’s no secret that Google is in a constant state of change. The “ten blue links” that used to comprise a search engine results page (SERP) are diminishing in importance, and new features are becoming more essential with every passing month. From image results and local packs to site links and knowledge panels, Google is reshaping search marketing.

    Jordan Kasteler/ Search Engine Land- 15 readers -
  • Google updates local reviews schema guidelines

    … Mike Blumenthal reports that Google has updated their local business reviews guidelines around when you can use the schema markup on the reviews and when you cannot. Here are the new list of guidelines: Snippets must not be written or provided by the business or content provider unless they are genuine, independent, and unpaid editorial…

    Barry Schwartz/ Search Engine Landin SEO- 20 readers -
  • 4 things you didn’t know about rich snippets

    …, event information, recipe information, product information and so on. By marking up webpages using vocabulary from, webmasters can help their sites become eligible to display rich snippets in search results. While Google does not guarantee that rich snippets will appear for any site, incorporating structured data markup makes…

    Pratik Dholakiya/ Search Engine Landin SEO- 13 readers -
  • 10 factors that may be impacting your organic traffic

    … Whether you’re a seasoned SEO or someone who runs your own business, you know there are fluctuations in your organic traffic, but you may struggle to pinpoint the root cause. Organic search, unlike its paid counterpart, comes with a unique set of challenges in diagnosing a decline in traffic and conversions. There are some obvious places you…

    Search Engine Landin SEO- 18 readers -
  • What’s New With Markup & Structured Data

    … Structured data makes certain types of web content highly accessible and understandable by search engines and other third-party programs. Because the data on the page is tagged with standardized identifying code, it’s far easier to process and interpret than a regular webpage. For that reason, people refer to this type of data as “Linked Data…

    Eric Enge/ Search Engine Landin SEO Google- 9 readers -
  • Google Confirms Review Stars Mysterious Disappearance In Search Results Was A Bug

    … full bio and disclosures, click over here. Related Articles Google Looking Into Review Stars Dropping Out Of The Search Results Google Adds JSON-LD Support For Structured Data Markup Google Tests Markup For Managing Local Business Data For Knowledge Panel Google Place Actions Rich Snippet Markup Documentation Posted & Then Removed From Developer Portal Channel: SEOGoogle: Rich SnippetsGoogle: SEOSEO: Structured Data & (Some images used under license from…

    Barry Schwartz/ Search Engine Landin SEO Google- 10 readers -
  • How To Get Started With Accelerated Mobile Pages (AMP)

    … article, you will need to modify the original version of the article page. The original article page must include the following tag, essentially a canonical tag for AMP pages: The AMP Discovery page also mentions that some platforms that support AMP will require meta data to specify the content type of the page. (Currently, “article…

    Search Engine Landin SEO Google How To's- 27 readers -
  • Wikidata 101

    … No doubt you have run across articles detailing the SEO benefits of structured data and how algorithms focused on things not strings are turning search engines into answer engines. A quick example: search for “George Clooney’s wife,” and Google immediately tells you Amal Clooney is his current spouse (married in 2014) and Talia Balsam is his…

    Search Engine Landin SEO Google- 19 readers -
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