Seo: Structured Data & Schema.Org

    • How to monitor Google Knowledge Graph changes and performance

      Google’s Knowledge Graph is a very prominent part of organic search results. By now, searchers are accustomed to seeing the panel that appears on the right side of the search result page that provides information about entities such as people, places and brands. Individuals and companies alike are striving to acquire, maintain and monitor a Knowledge Graph listing.

      Search Engine Landin SEO Google How To's- 26 readers -
  • Local SEO in 2017: 5 simple ways to dominate local search

    … If you’ve followed SEO strategies for any length of time, you know one thing: SEO changes all the time. When it comes to local SEO, it’s more important than ever that you optimize your on-site and off-site SEO strategies for clients and customers who may be searching for your local business. Local competition is heating up, and if you’re…

    Search Engine Landin SEO Google- 15 readers -
  • For e-commerce success: SEO > aesthetics

    … of what SEO is or how it works. Because of this, most people who are responsible for managing online inventories tend to exclude product descriptions, create shallow descriptions or pull descriptions directly from the manufacturer. Without product descriptions that are informative, engaging and unique, your products will be unable to rank well…

    Search Engine Landin SEO- 22 readers -
  • 9 tools to help you succeed with Google SERP features

    … to get a little help from some friends — and by friends, I mean tools that help you leverage SERP features. Here are a few such tools that can sharpen your SEO sword: 1. Yotpo’s Search Enhancements Do you work in e-commerce? If so, you’ll definitely want to look into Yotpo, which focuses on integrating reviews into your website for greater SERP…

    Jordan Kasteler/ Search Engine Landin SEO Google- 23 readers -
  • Google updates local reviews schema guidelines

    … reviews. Reviews must allow for customers to express both positive and negative sentiments. They may not be vetted by the business or restricted by the content provider based on the positive/negative sentiment of the review before submission to Google. Reviews cannot be template sentences built from data or automated metrics. For example, the following…

    Barry Schwartz/ Search Engine Landin SEO- 30 readers -
  • 4 things you didn’t know about rich snippets

    …, event information, recipe information, product information and so on. By marking up webpages using vocabulary from schema.org, webmasters can help their sites become eligible to display rich snippets in search results. While Google does not guarantee that rich snippets will appear for any site, incorporating structured data markup makes…

    Pratik Dholakiya/ Search Engine Landin SEO- 24 readers -
  • 10 factors that may be impacting your organic traffic

    … Whether you’re a seasoned SEO or someone who runs your own business, you know there are fluctuations in your organic traffic, but you may struggle to pinpoint the root cause. Organic search, unlike its paid counterpart, comes with a unique set of challenges in diagnosing a decline in traffic and conversions. There are some obvious places you…

    Search Engine Landin SEO- 31 readers -
  • What’s New With Markup & Structured Data

    … Structured data makes certain types of web content highly accessible and understandable by search engines and other third-party programs. Because the data on the page is tagged with standardized identifying code, it’s far easier to process and interpret than a regular webpage. For that reason, people refer to this type of data as “Linked Data…

    Eric Enge/ Search Engine Landin SEO Google- 16 readers -
  • How to enhance your Google Knowledge Graph result (case study)

    … to an official site representative when they are viewing their Knowledge Graph panel in the SERPs: This is a great feature, as it allows site owners to remove any incorrect information, as well as have the opportunity to update the content on an ongoing basis. However, this feature does not appear for all site representatives; the requirements…

    Search Engine Landin SEO Google How To's- 20 readers -
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