Seo: Structured Data & Schema.Org

  • 9 tools to help you succeed with Google SERP features

    … to get a little help from some friends — and by friends, I mean tools that help you leverage SERP features. Here are a few such tools that can sharpen your SEO sword: 1. Yotpo’s Search Enhancements Do you work in e-commerce? If so, you’ll definitely want to look into Yotpo, which focuses on integrating reviews into your website for greater SERP…

    Jordan Kasteler/ Search Engine Landin SEO Google- 16 readers -
  • Google updates local reviews schema guidelines

    … Mike Blumenthal reports that Google has updated their local business reviews guidelines around when you can use the schema markup on the reviews and when you cannot. Here are the new list of guidelines: Snippets must not be written or provided by the business or content provider unless they are genuine, independent, and unpaid editorial…

    Barry Schwartz/ Search Engine Landin SEO- 22 readers -
  • 4 things you didn’t know about rich snippets

    … Since their launch in 2009, rich snippets have served as a “sneak preview” of Google Search results, adding extra information to a search listing that helps searchers find exactly what they’re looking for. Depending on the page content, this extra information might include site navigation breadcrumbs, customer reviews, TV and movie information…

    Pratik Dholakiya/ Search Engine Landin SEO- 14 readers -
  • 10 factors that may be impacting your organic traffic

    … Whether you’re a seasoned SEO or someone who runs your own business, you know there are fluctuations in your organic traffic, but you may struggle to pinpoint the root cause. Organic search, unlike its paid counterpart, comes with a unique set of challenges in diagnosing a decline in traffic and conversions. There are some obvious places you…

    Search Engine Landin SEO- 20 readers -
  • What’s New With Markup & Structured Data

    … Structured data makes certain types of web content highly accessible and understandable by search engines and other third-party programs. Because the data on the page is tagged with standardized identifying code, it’s far easier to process and interpret than a regular webpage. For that reason, people refer to this type of data as “Linked Data…

    Eric Enge/ Search Engine Landin SEO Google- 12 readers -
  • Google Confirms Review Stars Mysterious Disappearance In Search Results Was A Bug

    … full bio and disclosures, click over here. Related Articles Google Looking Into Review Stars Dropping Out Of The Search Results Google Adds JSON-LD Support For Structured Data Markup Google Tests Markup For Managing Local Business Data For Knowledge Panel Google Place Actions Rich Snippet Markup Documentation Posted & Then Removed From Developer Portal Channel: SEOGoogle: Rich SnippetsGoogle: SEOSEO: Structured Data & Schema.org (Some images used under license from Shutterstock.com.)…

    Barry Schwartz/ Search Engine Landin SEO Google- 11 readers -
  • How To Get Started With Accelerated Mobile Pages (AMP)

    …-lightbox, as well social media embeds for Twitter, Instagram, Facebook, Pinterest and Vine via their own extended components. These tag and extended components aren’t difficult to use; they just require some planning in your site design. In order for Google (and other technologies supporting the AMP Project) to detect the AMP version of your…

    Search Engine Landin SEO Google How To's- 28 readers -
  • Google Looking Into Review Stars Dropping Out Of The Search Results

    Last week webmasters began noticing huge drops in reviews and review stars showing up in the Google search results. In fact, Mozcast feature graph shows the decline from showing up in about 35% of the queries to 0% of the queries in the past several days. We asked Google about this last week and Google told us today that “we’re looking into it and will let you know when we have more details.

    Barry Schwartz/ Search Engine Land- 13 readers -
  • Wikidata 101

    … Wikipedia, Wikidata and the CIA Factbook) and within Google’s private Knowledge Vault. Comprehensive, trusted sources of structured data provide a machine like Google with the entities that enable it to logically formulate an answer for common and not-so-common things (see also “RankBrain”). “Congratulations,” you might say, “you are one of hundreds…

    Search Engine Landin SEO Google- 20 readers -
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