Seo: Submitting & Sitemaps

  • Why you need to get back to SEO basics

    … Do a quick search on Google for “SEO tips” and you’ll get over 14 million results. That’s a lot of tips to wade through when trying to figure out the focus of your SEO strategy. What’s more overwhelming is that’s just one search. Each year there are new posts of list of the “hottest” tips and tricks that are “guaranteed” to work. While many…

    Search Engine Landin SEO- 17 readers -
  • For e-commerce success: SEO > aesthetics

    … issues exist and how you can minimize your site’s load time in order to improve user engagement and get ahead of your online competitors. Schema is your friend Schema.org offers a library of structured data markup vocabulary that Google and other search engines use to offer online consumers more information around a particular subject (including…

    Search Engine Landin SEO- 22 readers -
  • SEO requirements for a new website platform

    … Many times, those choosing a new enterprise platform to serve their website to the world are not well-versed in today’s SEO requirements. Systems integration and indexation are the focus of many IT-minded project managers. CMS features will often be key to marketing directors’ and CMOs’ decision-making. Even for savvy marketers, some platform…

    Search Engine Landin SEO- 26 readers -
  • The definitive SEO audit part 1 of 3: Technical

    … Disclaimer: Every situation is unique. This outline of the elements of a technical SEO audit discusses the common first points I look at with unpenalized sites hoping to increase their traffic. If you have a penalty or serious technical issues, this list is not exhaustive and will not cover all the areas you will need to research or methods…

    Dave Davies/ Search Engine Landin SEO- 23 readers -
  • 7 proactive ways to jump-start your SEO before a site launch

    … You’re about to launch your new website. You have a fantastic idea/product and a great team. You understand the basics of SEO. But you think you cannot do SEO without a live site. It is impossible, right? Actually… no! It is more than possible. In fact, it is critical. Way too often, website owners fail to do pre-launch SEO. This results…

    John E Lincoln/ Search Engine Landin SEO- 38 readers -
  • SEO Disasters: Preventing The Unthinkable

    …) understands what can impact SEO. Audit You can use an audit to get a good baseline of your site. While it won’t tell you whether a title has been changed and important keywords lost, you can use it to make sure there are no problems with the current state of the site. All the major enterprise platforms provide some audit capabilities, and you can…

    Search Engine Landin SEO- 15 readers -
  • Mega Menus & SEO

    … As we get more used to “mobile-first” website design, it’s interesting to consider navigational strategies for big-site SEO and how we can maximise SEO performance using site architecture choices — particularly in e-commerce. Here’s a scenario: You’re called up by a major international retailer. They’re doing a full rebuild of their site…

    Chris Liversidge/ Search Engine Landin SEO- 31 readers -
  • The Ultimate Guide To Bing Webmaster Tools

    … Bing has generally been great to SEOs and webmasters, and nowhere is this more apparent than with Bing Webmaster Tools. In many ways, Bing Webmaster Tools is actually more advanced — and caters more to SEO professionals — than its Google counterpart, Google Search Console. For this, I give them a round of applause. I mean, would we have…

    John E Lincoln/ Search Engine Landin SEO- 62 readers -
  • Used Car Sales & SEO: Two Tales Of Woe

    Sites around second-hand car sales tend to be heavily invested in online. However, due to tired legacy e-commerce platforms and challenging listing issues, sometimes their SEO problems can add up to massive traffic and conversion headaches. Today, I’ll take a walk though some of the more painful issues for site architecture and their solutions.

    Chris Liversidge/ Search Engine Land- 21 readers -