Seo: Submitting & Sitemaps

  • SEO requirements for a new website platform

    … it follow Google’s advice on pagination? Why is this important? Because canonicals allow you to eliminate duplicate and/or low-quality content that many platforms inevitably produce and, from an SEO point of view, it allows a site owner to direct the SEO “power” of those pages. 5. Supports ad hoc 301 redirect mapping The devil is in the details…

    Search Engine Landin SEO- 19 readers -
  • The definitive SEO audit part 1 of 3: Technical

    … Disclaimer: Every situation is unique. This outline of the elements of a technical SEO audit discusses the common first points I look at with unpenalized sites hoping to increase their traffic. If you have a penalty or serious technical issues, this list is not exhaustive and will not cover all the areas you will need to research or methods…

    Dave Davies/ Search Engine Landin SEO- 11 readers -
  • 7 proactive ways to jump-start your SEO before a site launch

    … You’re about to launch your new website. You have a fantastic idea/product and a great team. You understand the basics of SEO. But you think you cannot do SEO without a live site. It is impossible, right? Actually… no! It is more than possible. In fact, it is critical. Way too often, website owners fail to do pre-launch SEO. This results…

    John E Lincoln/ Search Engine Landin SEO- 26 readers -
  • SEO Disasters: Preventing The Unthinkable

    Like any SEO veteran, I can recount my share of horror stories — launching Google Analytics and noticing that sudden, sickening drop in traffic. Sometimes, sudden drops in traffic may be the result of an algorithm changes (such as Panda). However, in many cases, they are caused by bugs, inadvertent changes or overambitious engineers with a little bit of SEO knowledge.

    Search Engine Land- 12 readers -
  • About To Launch A WordPress Site? Here’s What You Need To Know About SEO

    WordPress is the most widely used content management system (CMS) in the world — roughly half of sites that use a CMS use WordPress. There is good reason for WordPress’ popularity. It’s versatile, easy to use and highly customizable, due to the numerous plugins and themes available. Many believe that using WordPress to host a site automatically guarantees good SEO.

    Neil Patel/ Search Engine Land- 34 readers -
  • Mega Menus & SEO

    … batches of same-text anchor text, then you have way more depth available than a new brand startup planning to launch cold. Assessing this “SEO strength” accurately is key. Spend time and use multiple tools (Google’s Search Console, Moz and Ahrefs would all get my vote). Ask yourself if you really believe the mass of thin-content directories you’re…

    Chris Liversidge/ Search Engine Landin SEO- 26 readers -
  • The Ultimate Guide To Bing Webmaster Tools

    Bing has generally been great to SEOs and webmasters, and nowhere is this more apparent than with Bing Webmaster Tools. In many ways, Bing Webmaster Tools is actually more advanced — and caters more to SEO professionals — than its Google counterpart, Google Search Console. For this, I give them a round of applause.

    John E Lincoln/ Search Engine Land- 55 readers -
  • The Latest In Advanced Technical SEO From SMX Advanced

    Today, I’m bringing you the latest scuttlebutt in Advanced Technical SEO, from a session at SMX Advanced moderated by Barry Schwartz with presentations from the following industry veterans: Jenny Halasz, President and Founder of JLH Marketing Christine Smith, Technical Lead at IBM Search Marketing Maile Ohye, Engineer with Google’s Senior Developer Programs I believe the majority of technical .

    Chris Silver Smith/ Search Engine Land- 36 readers -
  • Used Car Sales & SEO: Two Tales Of Woe

    … Sites around second-hand car sales tend to be heavily invested in online. However, due to tired legacy e-commerce platforms and challenging listing issues, sometimes their SEO problems can add up to massive traffic and conversion headaches. Today, I’ll take a walk though some of the more painful issues for site architecture and their solutions…

    Chris Liversidge/ Search Engine Landin SEO- 20 readers -
  • Bing Sitemaps Best Practices & Large Site Sitemaps Issues

    …. (This can also be submitted inside Bing Webmaster Tools as a Sitemap option.) (b) Use XML Sitemap files and sitemaps index file to generate a complete snapshot of all relevant URLs on your site daily. Consolidate sitemaps: Avoid too many XML Sitemaps per site and avoid too many RSS feeds: Ideally, have only one sitemap index file listing all relevant…

    Barry Schwartz/ Search Engine Landin SEO- 7 readers -