Seo: Submitting & Sitemaps

  • For e-commerce success: SEO > aesthetics

    … it!), as well as your brand’s name. Example: “office supplies for small business owners — Acme” Create unique titles Title tags allow search engines to understand the content of specific landing pages. Avoid creating duplicate titles across your site by forgoing the use of manufacturer or vendor titles, as these are likely the same titles they have sent…

    Search Engine Landin SEO- 20 readers -
  • SEO requirements for a new website platform

    … it follow Google’s advice on pagination? Why is this important? Because canonicals allow you to eliminate duplicate and/or low-quality content that many platforms inevitably produce and, from an SEO point of view, it allows a site owner to direct the SEO “power” of those pages. 5. Supports ad hoc 301 redirect mapping The devil is in the details…

    Search Engine Landin SEO- 21 readers -
  • The definitive SEO audit part 1 of 3: Technical

    …) but also recommendations on how to fix issues. Their grading of “OK” starts at 65, and their grading of “Good” starts at 85. Obviously, the higher the better. Enjoy the process here; this is one of the very few times in SEO when you get to see a direct numeric value given immediately to an action you take. This tool is also accessible via “Site Speed…

    Dave Davies/ Search Engine Landin SEO- 15 readers -
  • 7 proactive ways to jump-start your SEO before a site launch

    … You’re about to launch your new website. You have a fantastic idea/product and a great team. You understand the basics of SEO. But you think you cannot do SEO without a live site. It is impossible, right? Actually… no! It is more than possible. In fact, it is critical. Way too often, website owners fail to do pre-launch SEO. This results…

    John E Lincoln/ Search Engine Landin SEO- 37 readers -
  • SEO Disasters: Preventing The Unthinkable

    … visited pages. Even so, the pages were not broken. The only way to detect his problem would have been to audit the links on these pages vs. the content that should be generated on those pages (which is how I detected the problem). More Gotchas With the increasing technical complexity of websites and SEO, there is a huge list of potential issues…

    Search Engine Landin SEO- 13 readers -
  • Mega Menus & SEO

    … As we get more used to “mobile-first” website design, it’s interesting to consider navigational strategies for big-site SEO and how we can maximise SEO performance using site architecture choices — particularly in e-commerce. Here’s a scenario: You’re called up by a major international retailer. They’re doing a full rebuild of their site…

    Chris Liversidge/ Search Engine Landin SEO- 28 readers -
  • The Ultimate Guide To Bing Webmaster Tools

    … Bing has generally been great to SEOs and webmasters, and nowhere is this more apparent than with Bing Webmaster Tools. In many ways, Bing Webmaster Tools is actually more advanced — and caters more to SEO professionals — than its Google counterpart, Google Search Console. For this, I give them a round of applause. I mean, would we have…

    John E Lincoln/ Search Engine Landin SEO- 57 readers -
  • Used Car Sales & SEO: Two Tales Of Woe

    …: 302s are killing E&Ms ability to retain SEO value and keep its indexing numbers trim. When a car is listed on the site, it is given its own URL, which contains a unique identifier in the URL string. Once that car is purchased (and therefore no longer available), its listing URL should ideally 301 redirect to another page. What’s happening…

    Chris Liversidge/ Search Engine Landin SEO- 21 readers -
  • Bing Sitemaps Best Practices & Large Site Sitemaps Issues

    … Bing has posted on the Bing Webmaster blog their best practices on how to implement XML Sitemaps files for your site. The post includes a large topic on how the best practices apply to really large web sites, with many URLs. Bing's Six Best Practices For Sitemaps: Follow the sitemaps reference at www.sitemaps.org. Common mistakes we see…

    Barry Schwartz/ Search Engine Landin SEO- 8 readers -
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