Seo: Submitting & Sitemaps

  • Don’t follow the leader: Avoid these 5 common e-commerce SEO mistakes

    … years away. Until then, there are opportunities to gain an SEO advantage over most of the major e-commerce players by simply avoiding their most common mistakes. 1. Faceted navigation disasters When faceted navigation isn’t controlled, you can often end up with more category URLs, by orders of magnitude, than total products on the site. Clearly…

    Search Engine Landin SEO- 15 readers -
  • The SEO benefits of developing a solid site structure

    … of clicks to access any page. According to “The Art of SEO” by Eric Enge, Stephan Spencer and Jessie Stricchiola, “For nearly every site with fewer than 10,000 pages, all content should be accessible through a maximum of four clicks from the home page and/on sitemap page.” With deep site structures, not only does it take a user longer to find the content…

    Search Engine Landin SEO- 15 readers -
  • Focus on these 5 areas to deliver big results in e-commerce SEO

    … important than making sure all of your products are being crawled and indexed by the search engines. From our work with e-commerce clients, we’ve identified five areas for e-commerce SEO that can lead to strong organic traffic and revenue growth: Site indexation Main menu navigation On-page copy for category pages Product schema URL structure Let’s dig…

    Search Engine Landin SEO- 24 readers -
  • Why you need to get back to SEO basics

    …. Crawler access If search engine crawlers have a hard time crawling your site, they’ll have a hard time indexing and ranking your pages, too. As a site owner or SEO, your first and most important job is to make sure that your site is crawlable. Using the robots.txt file, you can help direct and assist the web crawlers that are crawling your site. There…

    Search Engine Landin SEO- 22 readers -
  • For e-commerce success: SEO > aesthetics

    … search engine optimization (SEO). When brands focus on building e-commerce environments that are attractive and functional but ignore or forget about SEO, they immediately lose opportunities to attract and convert new customers from organic channels. The good news is that by adhering to the following e-commerce optimization recommendations, you can…

    Search Engine Landin SEO- 29 readers -
  • SEO requirements for a new website platform

    … Many times, those choosing a new enterprise platform to serve their website to the world are not well-versed in today’s SEO requirements. Systems integration and indexation are the focus of many IT-minded project managers. CMS features will often be key to marketing directors’ and CMOs’ decision-making. Even for savvy marketers, some platform…

    Search Engine Landin SEO- 29 readers -
  • The definitive SEO audit part 1 of 3: Technical

    … Disclaimer: Every situation is unique. This outline of the elements of a technical SEO audit discusses the common first points I look at with unpenalized sites hoping to increase their traffic. If you have a penalty or serious technical issues, this list is not exhaustive and will not cover all the areas you will need to research or methods…

    Dave Davies/ Search Engine Landin SEO- 27 readers -
  • 7 proactive ways to jump-start your SEO before a site launch

    … You’re about to launch your new website. You have a fantastic idea/product and a great team. You understand the basics of SEO. But you think you cannot do SEO without a live site. It is impossible, right? Actually… no! It is more than possible. In fact, it is critical. Way too often, website owners fail to do pre-launch SEO. This results…

    John E Lincoln/ Search Engine Landin SEO- 42 readers -