Seo: Submitting & Sitemaps

    • Don’t follow the leader: Avoid these 5 common e-commerce SEO mistakes

      Competitive research is an important part of any SEO program — after all, it’s a zero-sum game that we’re playing. However, there is often a tendency for companies to become fixated on what dominant competitors in the marketplace are doing. The assumption is that because they’re getting the most SEO traffic, they must be doing things right.

      Search Engine Landin SEO- 15 readers -
  • The SEO benefits of developing a solid site structure

    … of clicks to access any page. According to “The Art of SEO” by Eric Enge, Stephan Spencer and Jessie Stricchiola, “For nearly every site with fewer than 10,000 pages, all content should be accessible through a maximum of four clicks from the home page and/on sitemap page.” With deep site structures, not only does it take a user longer to find the content…

    Search Engine Landin SEO- 14 readers -
  • Focus on these 5 areas to deliver big results in e-commerce SEO

    … When it comes to e-commerce SEO at scale, many of the traditional tactics used for on-site optimization simply aren’t feasible. How are you going to write individually optimized titles/meta descriptions for hundreds of thousands of products? How are you going to perform keyword research for the millions of different keyword combinations your…

    Search Engine Landin SEO- 22 readers -
  • Why you need to get back to SEO basics

    … Do a quick search on Google for “SEO tips” and you’ll get over 14 million results. That’s a lot of tips to wade through when trying to figure out the focus of your SEO strategy. What’s more overwhelming is that’s just one search. Each year there are new posts of list of the “hottest” tips and tricks that are “guaranteed” to work. While many…

    Search Engine Landin SEO- 22 readers -
  • For e-commerce success: SEO > aesthetics

    … of what SEO is or how it works. Because of this, most people who are responsible for managing online inventories tend to exclude product descriptions, create shallow descriptions or pull descriptions directly from the manufacturer. Without product descriptions that are informative, engaging and unique, your products will be unable to rank well…

    Search Engine Landin SEO- 29 readers -
  • SEO requirements for a new website platform

    … Many times, those choosing a new enterprise platform to serve their website to the world are not well-versed in today’s SEO requirements. Systems integration and indexation are the focus of many IT-minded project managers. CMS features will often be key to marketing directors’ and CMOs’ decision-making. Even for savvy marketers, some platform…

    Search Engine Landin SEO- 29 readers -
  • The definitive SEO audit part 1 of 3: Technical

    … Disclaimer: Every situation is unique. This outline of the elements of a technical SEO audit discusses the common first points I look at with unpenalized sites hoping to increase their traffic. If you have a penalty or serious technical issues, this list is not exhaustive and will not cover all the areas you will need to research or methods…

    Dave Davies/ Search Engine Landin SEO- 27 readers -
  • 7 proactive ways to jump-start your SEO before a site launch

    … You’re about to launch your new website. You have a fantastic idea/product and a great team. You understand the basics of SEO. But you think you cannot do SEO without a live site. It is impossible, right? Actually… no! It is more than possible. In fact, it is critical. Way too often, website owners fail to do pre-launch SEO. This results…

    John E Lincoln/ Search Engine Landin SEO- 42 readers -
  • SEO Disasters: Preventing The Unthinkable

    … Like any SEO veteran, I can recount my share of horror stories — launching Google Analytics and noticing that sudden, sickening drop in traffic. Sometimes, sudden drops in traffic may be the result of an algorithm changes (such as Panda). However, in many cases, they are caused by bugs, inadvertent changes or overambitious engineers…

    Search Engine Landin SEO- 20 readers -
  • Mega Menus & SEO

    … As we get more used to “mobile-first” website design, it’s interesting to consider navigational strategies for big-site SEO and how we can maximise SEO performance using site architecture choices — particularly in e-commerce. Here’s a scenario: You’re called up by a major international retailer. They’re doing a full rebuild of their site…

    Chris Liversidge/ Search Engine Landin SEO- 37 readers -
Get the top posts daily into your mailbox!