Seo: Titles & Descriptions

    • Local SEO in 2017: 5 simple ways to dominate local search

      If you’ve followed SEO strategies for any length of time, you know one thing: SEO changes all the time. When it comes to local SEO, it’s more important than ever that you optimize your on-site and off-site SEO strategies for clients and customers who may be searching for your local business. Local competition is heating up, and if you’re not on top of your rankings, you can b ...

      Search Engine Landin SEO Google- 13 readers -
  • For e-commerce success: SEO > aesthetics

    … search engine optimization (SEO). When brands focus on building e-commerce environments that are attractive and functional but ignore or forget about SEO, they immediately lose opportunities to attract and convert new customers from organic channels. The good news is that by adhering to the following e-commerce optimization recommendations, you can…

    Search Engine Landin SEO- 22 readers -
  • SEO requirements for a new website platform

    … it follow Google’s advice on pagination? Why is this important? Because canonicals allow you to eliminate duplicate and/or low-quality content that many platforms inevitably produce and, from an SEO point of view, it allows a site owner to direct the SEO “power” of those pages. 5. Supports ad hoc 301 redirect mapping The devil is in the details…

    Search Engine Landin SEO- 25 readers -
  • The definitive SEO audit part 2 of 3: Content and on-site

    … never be done listening to your users, and you can never rest from it. 4. Titles & descriptions At this point, you’ve redone your keywords as part of the SEO audit process. After figuring out which keywords make the most sense to target on which pages, it’s time to get to auditing your on-site SEO. So let’s talk titles and metas. In the technical…

    Dave Davies/ Search Engine Landin SEO- 15 readers -
  • The definitive SEO audit part 1 of 3: Technical

    … Disclaimer: Every situation is unique. This outline of the elements of a technical SEO audit discusses the common first points I look at with unpenalized sites hoping to increase their traffic. If you have a penalty or serious technical issues, this list is not exhaustive and will not cover all the areas you will need to research or methods…

    Dave Davies/ Search Engine Landin SEO- 16 readers -
  • Jump-Start Your SEO With These 6 Surefire Tactics

    … at them by optimizing a few key tags first. These include: Title Tag Meta Description Tag H1 Heading Tag Other Heading Tags Alt Tags On each page, you want to make sure every tag is unique and representative of the content of that particular page. If you have anything from your keyword research that fits a page, use it. A detailed optimization isn’t…

    Stoney Degeyter/ Search Engine Landin SEO- 22 readers -
  • SEO Disasters: Preventing The Unthinkable

    … Like any SEO veteran, I can recount my share of horror stories — launching Google Analytics and noticing that sudden, sickening drop in traffic. Sometimes, sudden drops in traffic may be the result of an algorithm changes (such as Panda). However, in many cases, they are caused by bugs, inadvertent changes or overambitious engineers…

    Search Engine Landin SEO- 13 readers -
  • How To Write A Meta Description That Gets Click-Throughs

    … will truncate it. The standard accepted length is 156 characters long. Unlike page titles, meta description cut-offs do not seem to be pixel-based in the same way that page titles are. Do Not Use Quotation Marks. Google will cut them off. Conclusion In the end, meta descriptions are still a worthy thing to focus on in your overall SEO efforts…

    Neil Patel/ Search Engine Landin SEO How To's- 40 readers -
  • What Makes Enterprise SEO And Does Your Site Need It?

    … Samsung Galaxy – Android Phones, Tablets & Devices Samsung Galaxy S5 – Android Phones, Tablets & Devices Samsung Galaxy S4 – Android Phones, Tablets & Devices Samsung Galaxy S3 – Android Phones, Tablets & Devices HTC - Android Phones, Tablets & Devices HTC Amaze 4G – Android Phones, Tablets & Devices HTC Flyer – Android Phones…

    Tom Schmitz/ Search Engine Landin SEO Google- 22 readers -
  • Google’s Matt Cutts: We Look For The Title To Match The Query

    What criteria does Google use to change the title it shows in the SERPs depending on the query? Does schema influence that? Maybe headings (h1, h2..) have more weight? Christian Oliveira, Madrid Why Google search results doesn't show the current meta title of webpage? Instead of meta title search results show H1 tag from HTML page? kbroka, Nepal Learn more about page titles in ...

    Barry Schwartz/ Search Engine Landin SEO- 4 readers -