Seo: Titles & Descriptions

    • 16 common on-site SEO mistakes you might be making right now

      SEO is more than inbound marketing. There’s massive overlap, but there’s a technical side to SEO that sometimes gets neglected, especially by casual followers of the industry. As somebody who spends a great deal of time looking at sites searching for opportunities to optimize, I notice patterns that creep up often: technical mistakes that show up again and again. Let’s go over these mistakes.

      Pratik Dholakiya/ Search Engine Land- 17 readers -
  • SEO & website design: Everything you need to know

    … Your website is the center of your digital marketing world — the place that all digital rivers run toward. And of course, the largest of its traffic sources is generally organic search. Yet all too often, businesses don’t think about SEO until after having a website designed (or redesigned), and these sites are often sadly lacking on the SEO…

    Search Engine Landin SEO- 37 readers -
  • Study: PPC cannot accurately identify winning organic titles

    …. Unfortunately, testing at Wayfair.com shows that PPC ads are not always an accurate measure of what titles will perform well in the organic results. The reason is that users who click on paid ads are not a random sample of searchers; they are a biased group. We know they behave differently from overall searchers because they are in the minority of users…

    Search Engine Landin Paid Search SEO- 23 readers -
  • Why you need to get back to SEO basics

    …. Crawler access If search engine crawlers have a hard time crawling your site, they’ll have a hard time indexing and ranking your pages, too. As a site owner or SEO, your first and most important job is to make sure that your site is crawlable. Using the robots.txt file, you can help direct and assist the web crawlers that are crawling your site. There…

    Search Engine Landin SEO- 22 readers -
  • Local SEO in 2017: 5 simple ways to dominate local search

    … will improve your business’s visibility,” which implies that reviews might factor into rankings on the local pack. 5. Use local structured data markup Structured data markup — often referred to as “schema markup” or “schema.org markup” — can be added to your website’s code to provide search engines with more information about your business, like the products…

    Search Engine Landin SEO Google- 28 readers -
  • For e-commerce success: SEO > aesthetics

    … that are built with users in mind help your online audience (and search engine crawlers) understand where they are within your site, as well as how they can continue working their way down the conversion funnel. For tips, check out this great infographic by John Lincoln and Brian Dean on SEO-friendly URL structure. Meaningful content Similar to product…

    Search Engine Landin SEO- 29 readers -
  • SEO requirements for a new website platform

    … it follow Google’s advice on pagination? Why is this important? Because canonicals allow you to eliminate duplicate and/or low-quality content that many platforms inevitably produce and, from an SEO point of view, it allows a site owner to direct the SEO “power” of those pages. 5. Supports ad hoc 301 redirect mapping The devil is in the details…

    Search Engine Landin SEO- 29 readers -
  • The definitive SEO audit part 2 of 3: Content and on-site

    … Disclaimer: Every situation is unique. This outline of the elements of a content and onsite SEO audit discusses the common first points I look at with unpenalized sites hoping to increase their traffic. If you have a penalty or other serious issues, this list is not exhaustive and will not cover all the areas you will need to research…

    Dave Davies/ Search Engine Landin SEO- 29 readers -
  • The definitive SEO audit part 1 of 3: Technical

    …. Duplicate titles & descriptions Duplication of title and meta description tags isn’t just bad for SEO, it’s a bad experience for searchers. Screaming Frog is the easiest tool I’ve found for quick detection and reporting of duplicate titles and descriptions (or H1 tags, or… ). To use it, you simply run the crawl, select the element you’re interested…

    Dave Davies/ Search Engine Landin SEO- 27 readers -
  • 5 brilliant headline hacks for crazy high organic click-through rates

    … a unicorn in a sea of donkeys. The top 1% of my highest CTR keywords beat the average CTR by 6x. The top 2% of my highest CTR keywords beat the average CTR by 3x. The top 10% of my highest CTR keywords beat the average CTR by 2x. What does it all mean? There’s a lot of leverage here if you take the time to make your headlines more “clicky.” Most SEO…

    Larry Kim/ Search Engine Landin SEO- 22 readers -
  • Jump-Start Your SEO With These 6 Surefire Tactics

    … on the page. 3. Eliminate Duplicate Content A lot of sites suffer from programming that causes duplicate content on multiple URLs. This is most typical of e-commerce sites that use visitor trail-based breadcrumbs, multiple-categorized products and product filtering options. These systems often generate multiple URLs for the exact same content being…

    Stoney Degeyter/ Search Engine Landin SEO- 25 readers -
  • SEO Disasters: Preventing The Unthinkable

    …) understands what can impact SEO. Audit You can use an audit to get a good baseline of your site. While it won’t tell you whether a title has been changed and important keywords lost, you can use it to make sure there are no problems with the current state of the site. All the major enterprise platforms provide some audit capabilities, and you can…

    Search Engine Landin SEO- 19 readers -
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