Seo: Titles & Descriptions

  • 16 common on-site SEO mistakes you might be making right now

    … SEO is more than inbound marketing. There’s massive overlap, but there’s a technical side to SEO that sometimes gets neglected, especially by casual followers of the industry. As somebody who spends a great deal of time looking at sites searching for opportunities to optimize, I notice patterns that creep up often: technical mistakes that show…

    Pratik Dholakiya/ Search Engine Landin SEO- 18 readers -
  • SEO & website design: Everything you need to know

    … Your website is the center of your digital marketing world — the place that all digital rivers run toward. And of course, the largest of its traffic sources is generally organic search. Yet all too often, businesses don’t think about SEO until after having a website designed (or redesigned), and these sites are often sadly lacking on the SEO…

    Search Engine Landin SEO- 39 readers -
  • Study: PPC cannot accurately identify winning organic titles

    …. Unfortunately, testing at Wayfair.com shows that PPC ads are not always an accurate measure of what titles will perform well in the organic results. The reason is that users who click on paid ads are not a random sample of searchers; they are a biased group. We know they behave differently from overall searchers because they are in the minority of users…

    Search Engine Landin Paid Search SEO- 25 readers -
  • Why you need to get back to SEO basics

    …. Crawler access If search engine crawlers have a hard time crawling your site, they’ll have a hard time indexing and ranking your pages, too. As a site owner or SEO, your first and most important job is to make sure that your site is crawlable. Using the robots.txt file, you can help direct and assist the web crawlers that are crawling your site. There…

    Search Engine Landin SEO- 22 readers -
  • Local SEO in 2017: 5 simple ways to dominate local search

    … (and Bing Places for Business) page. It’s free and can get you incredible exposure if you’re optimized enough to show up in Google’s local three-pack: To claim your Google My Business page, visit google.com/business. There’s a verification process you’ll need to go through where Google will send a postcard with a PIN to your business’s physical…

    Search Engine Landin SEO Google- 28 readers -
  • For e-commerce success: SEO > aesthetics

    … search engine optimization (SEO). When brands focus on building e-commerce environments that are attractive and functional but ignore or forget about SEO, they immediately lose opportunities to attract and convert new customers from organic channels. The good news is that by adhering to the following e-commerce optimization recommendations, you can…

    Search Engine Landin SEO- 29 readers -
  • SEO requirements for a new website platform

    … it follow Google’s advice on pagination? Why is this important? Because canonicals allow you to eliminate duplicate and/or low-quality content that many platforms inevitably produce and, from an SEO point of view, it allows a site owner to direct the SEO “power” of those pages. 5. Supports ad hoc 301 redirect mapping The devil is in the details…

    Search Engine Landin SEO- 29 readers -
  • The definitive SEO audit part 2 of 3: Content and on-site

    … never be done listening to your users, and you can never rest from it. 4. Titles & descriptions At this point, you’ve redone your keywords as part of the SEO audit process. After figuring out which keywords make the most sense to target on which pages, it’s time to get to auditing your on-site SEO. So let’s talk titles and metas. In the technical…

    Dave Davies/ Search Engine Landin SEO- 32 readers -
  • The definitive SEO audit part 1 of 3: Technical

    …. Duplicate titles & descriptions Duplication of title and meta description tags isn’t just bad for SEO, it’s a bad experience for searchers. Screaming Frog is the easiest tool I’ve found for quick detection and reporting of duplicate titles and descriptions (or H1 tags, or… ). To use it, you simply run the crawl, select the element you’re interested…

    Dave Davies/ Search Engine Landin SEO- 27 readers -
  • Jump-Start Your SEO With These 6 Surefire Tactics

    … on the page. 3. Eliminate Duplicate Content A lot of sites suffer from programming that causes duplicate content on multiple URLs. This is most typical of e-commerce sites that use visitor trail-based breadcrumbs, multiple-categorized products and product filtering options. These systems often generate multiple URLs for the exact same content being…

    Stoney Degeyter/ Search Engine Landin SEO- 26 readers -