Seo: Titles & Descriptions

  • 16 common on-site SEO mistakes you might be making right now

    … SEO is more than inbound marketing. There’s massive overlap, but there’s a technical side to SEO that sometimes gets neglected, especially by casual followers of the industry. As somebody who spends a great deal of time looking at sites searching for opportunities to optimize, I notice patterns that creep up often: technical mistakes that show…

    Pratik Dholakiya/ Search Engine Landin SEO- 19 readers -
  • SEO & website design: Everything you need to know

    … with the search engines rather than against them. Unfortunately, there are many ways to make a website, and not all technologies are built with search engine optimization in mind. Building an SEO-friendly site requires careful planning and a structured approach to representing your business and the services you provide. For many businesses, this can…

    Search Engine Landin SEO- 41 readers -
  • Study: PPC cannot accurately identify winning organic titles

    …. Testing shows that PPC ads are not always an accurate measure of what titles will perform well in the organic results. Three title testing methods The Wayfair SEO team wanted to know if there was a faster way of testing title tag variations that gave accurate answers, so we tested a list of 10 different title tag formulas in three different ways…

    Search Engine Landin Paid Search SEO- 26 readers -
  • Why you need to get back to SEO basics

    …. Crawler access If search engine crawlers have a hard time crawling your site, they’ll have a hard time indexing and ranking your pages, too. As a site owner or SEO, your first and most important job is to make sure that your site is crawlable. Using the robots.txt file, you can help direct and assist the web crawlers that are crawling your site. There…

    Search Engine Landin SEO- 22 readers -
  • Local SEO in 2017: 5 simple ways to dominate local search

    … not on top of your rankings, you can bet your competitors will be. Here are five solid local SEO tactics you can use this year to help your business rank higher for local search terms. 1. Title and meta description tags still matter Title and meta description tags are HTML elements that you can customize to reflect the content of your web page. The text…

    Search Engine Landin SEO Google- 28 readers -
  • For e-commerce success: SEO > aesthetics

    … it!), as well as your brand’s name. Example: “office supplies for small business owners — Acme” Create unique titles Title tags allow search engines to understand the content of specific landing pages. Avoid creating duplicate titles across your site by forgoing the use of manufacturer or vendor titles, as these are likely the same titles they have sent…

    Search Engine Landin SEO- 29 readers -
  • SEO requirements for a new website platform

    … it follow Google’s advice on pagination? Why is this important? Because canonicals allow you to eliminate duplicate and/or low-quality content that many platforms inevitably produce and, from an SEO point of view, it allows a site owner to direct the SEO “power” of those pages. 5. Supports ad hoc 301 redirect mapping The devil is in the details…

    Search Engine Landin SEO- 29 readers -
  • The definitive SEO audit part 2 of 3: Content and on-site

    … never be done listening to your users, and you can never rest from it. 4. Titles & descriptions At this point, you’ve redone your keywords as part of the SEO audit process. After figuring out which keywords make the most sense to target on which pages, it’s time to get to auditing your on-site SEO. So let’s talk titles and metas. In the technical…

    Dave Davies/ Search Engine Landin SEO- 32 readers -
  • The definitive SEO audit part 1 of 3: Technical

    … Disclaimer: Every situation is unique. This outline of the elements of a technical SEO audit discusses the common first points I look at with unpenalized sites hoping to increase their traffic. If you have a penalty or serious technical issues, this list is not exhaustive and will not cover all the areas you will need to research or methods…

    Dave Davies/ Search Engine Landin SEO- 27 readers -
  • Jump-Start Your SEO With These 6 Surefire Tactics

    … at them by optimizing a few key tags first. These include: Title Tag Meta Description Tag H1 Heading Tag Other Heading Tags Alt Tags On each page, you want to make sure every tag is unique and representative of the content of that particular page. If you have anything from your keyword research that fits a page, use it. A detailed optimization isn’t…

    Stoney Degeyter/ Search Engine Landin SEO- 27 readers -