Seo: Titles & Descriptions

  • SEO & website design: Everything you need to know

    … Your website is the center of your digital marketing world — the place that all digital rivers run toward. And of course, the largest of its traffic sources is generally organic search. Yet all too often, businesses don’t think about SEO until after having a website designed (or redesigned), and these sites are often sadly lacking on the SEO…

    Search Engine Landin SEO- 27 readers -
  • Study: PPC cannot accurately identify winning organic titles

    …. Unfortunately, testing at Wayfair.com shows that PPC ads are not always an accurate measure of what titles will perform well in the organic results. The reason is that users who click on paid ads are not a random sample of searchers; they are a biased group. We know they behave differently from overall searchers because they are in the minority of users…

    Search Engine Landin Paid Search SEO- 17 readers -
  • Why you need to get back to SEO basics

    …. Crawler access If search engine crawlers have a hard time crawling your site, they’ll have a hard time indexing and ranking your pages, too. As a site owner or SEO, your first and most important job is to make sure that your site is crawlable. Using the robots.txt file, you can help direct and assist the web crawlers that are crawling your site. There…

    Search Engine Landin SEO- 18 readers -
  • Local SEO in 2017: 5 simple ways to dominate local search

    … not on top of your rankings, you can bet your competitors will be. Here are five solid local SEO tactics you can use this year to help your business rank higher for local search terms. 1. Title and meta description tags still matter Title and meta description tags are HTML elements that you can customize to reflect the content of your web page. The text…

    Search Engine Landin SEO Google- 19 readers -
  • For e-commerce success: SEO > aesthetics

    … issues exist and how you can minimize your site’s load time in order to improve user engagement and get ahead of your online competitors. Schema is your friend Schema.org offers a library of structured data markup vocabulary that Google and other search engines use to offer online consumers more information around a particular subject (including…

    Search Engine Landin SEO- 23 readers -
  • SEO requirements for a new website platform

    …). With that, I’d consider friendly URLs as key to a site’s SEO. 11. Navigation depth & inclusions able to be customized In other words, you should be able to choose to include (or not to include) subcategories in your top navigation. Similarly, retailers should have the ability to choose to not include an e-commerce category in top navigation…

    Search Engine Landin SEO- 27 readers -
  • The definitive SEO audit part 2 of 3: Content and on-site

    … Disclaimer: Every situation is unique. This outline of the elements of a content and onsite SEO audit discusses the common first points I look at with unpenalized sites hoping to increase their traffic. If you have a penalty or other serious issues, this list is not exhaustive and will not cover all the areas you will need to research…

    Dave Davies/ Search Engine Landin SEO- 25 readers -
  • The definitive SEO audit part 1 of 3: Technical

    …. Duplicate titles & descriptions Duplication of title and meta description tags isn’t just bad for SEO, it’s a bad experience for searchers. Screaming Frog is the easiest tool I’ve found for quick detection and reporting of duplicate titles and descriptions (or H1 tags, or… ). To use it, you simply run the crawl, select the element you’re interested…

    Dave Davies/ Search Engine Landin SEO- 26 readers -
  • Jump-Start Your SEO With These 6 Surefire Tactics

    … I’m often asked the question, “Where do I start with SEO?” Though there is no one-size-fits-all approach, my answer is generally to find the biggest need for your site and start chipping away at it. It’s kind of like paying off your credit card bills. Pay the one with the highest interest rate first so you’re spending less on interest and more…

    Stoney Degeyter/ Search Engine Landin SEO- 25 readers -
  • SEO Disasters: Preventing The Unthinkable

    …) understands what can impact SEO. Audit You can use an audit to get a good baseline of your site. While it won’t tell you whether a title has been changed and important keywords lost, you can use it to make sure there are no problems with the current state of the site. All the major enterprise platforms provide some audit capabilities, and you can…

    Search Engine Landin SEO- 16 readers -
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