Seo: Titles & Descriptions

  • For e-commerce success: SEO > aesthetics

    … it!), as well as your brand’s name. Example: “office supplies for small business owners — Acme” Create unique titles Title tags allow search engines to understand the content of specific landing pages. Avoid creating duplicate titles across your site by forgoing the use of manufacturer or vendor titles, as these are likely the same titles they have sent…

    Search Engine Landin SEO- 20 readers -
  • SEO requirements for a new website platform

    … it follow Google’s advice on pagination? Why is this important? Because canonicals allow you to eliminate duplicate and/or low-quality content that many platforms inevitably produce and, from an SEO point of view, it allows a site owner to direct the SEO “power” of those pages. 5. Supports ad hoc 301 redirect mapping The devil is in the details…

    Search Engine Landin SEO- 21 readers -
  • The definitive SEO audit part 2 of 3: Content and on-site

    … Disclaimer: Every situation is unique. This outline of the elements of a content and onsite SEO audit discusses the common first points I look at with unpenalized sites hoping to increase their traffic. If you have a penalty or other serious issues, this list is not exhaustive and will not cover all the areas you will need to research…

    Dave Davies/ Search Engine Landin SEO- 12 readers -
  • The definitive SEO audit part 1 of 3: Technical

    …) but also recommendations on how to fix issues. Their grading of “OK” starts at 65, and their grading of “Good” starts at 85. Obviously, the higher the better. Enjoy the process here; this is one of the very few times in SEO when you get to see a direct numeric value given immediately to an action you take. This tool is also accessible via “Site Speed…

    Dave Davies/ Search Engine Landin SEO- 15 readers -
  • Jump-Start Your SEO With These 6 Surefire Tactics

    … on the page. 3. Eliminate Duplicate Content A lot of sites suffer from programming that causes duplicate content on multiple URLs. This is most typical of e-commerce sites that use visitor trail-based breadcrumbs, multiple-categorized products and product filtering options. These systems often generate multiple URLs for the exact same content being…

    Stoney Degeyter/ Search Engine Landin SEO- 22 readers -
  • SEO Disasters: Preventing The Unthinkable

    … visited pages. Even so, the pages were not broken. The only way to detect his problem would have been to audit the links on these pages vs. the content that should be generated on those pages (which is how I detected the problem). More Gotchas With the increasing technical complexity of websites and SEO, there is a huge list of potential issues…

    Search Engine Landin SEO- 13 readers -
  • How To Write A Meta Description That Gets Click-Throughs

    … will truncate it. The standard accepted length is 156 characters long. Unlike page titles, meta description cut-offs do not seem to be pixel-based in the same way that page titles are. Do Not Use Quotation Marks. Google will cut them off. Conclusion In the end, meta descriptions are still a worthy thing to focus on in your overall SEO efforts…

    Neil Patel/ Search Engine Landin SEO How To's- 40 readers -
  • What Makes Enterprise SEO And Does Your Site Need It?

    … all the proper tags (meta description, image alt, machine readable markup) so you do not have to optimize one page at a time. Anyone who administers WordPress or a blog will be familiar with this. At the enterprise SEO level, templates need a bit of intelligence. The last thing anyone wants is a webpage with holes in the text created by empty…

    Tom Schmitz/ Search Engine Landin SEO Google- 21 readers -
  • Google’s Matt Cutts: We Look For The Title To Match The Query

    What criteria does Google use to change the title it shows in the SERPs depending on the query? Does schema influence that? Maybe headings (h1, h2..) have more weight? Christian Oliveira, Madrid Why Google search results doesn't show the current meta title of webpage? Instead of meta title search results show H1 tag from HTML page? kbroka, Nepal Learn more about page titles in ...

    Barry Schwartz/ Search Engine Landin SEO- 4 readers -
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