Seo: Titles & Descriptions

  • For e-commerce success: SEO > aesthetics

    … search engine optimization (SEO). When brands focus on building e-commerce environments that are attractive and functional but ignore or forget about SEO, they immediately lose opportunities to attract and convert new customers from organic channels. The good news is that by adhering to the following e-commerce optimization recommendations, you can…

    Search Engine Landin SEO- 20 readers -
  • SEO requirements for a new website platform

    … it follow Google’s advice on pagination? Why is this important? Because canonicals allow you to eliminate duplicate and/or low-quality content that many platforms inevitably produce and, from an SEO point of view, it allows a site owner to direct the SEO “power” of those pages. 5. Supports ad hoc 301 redirect mapping The devil is in the details…

    Search Engine Landin SEO- 20 readers -
  • The definitive SEO audit part 2 of 3: Content and on-site

    … never be done listening to your users, and you can never rest from it. 4. Titles & descriptions At this point, you’ve redone your keywords as part of the SEO audit process. After figuring out which keywords make the most sense to target on which pages, it’s time to get to auditing your on-site SEO. So let’s talk titles and metas. In the technical…

    Dave Davies/ Search Engine Landin SEO- 10 readers -
  • The definitive SEO audit part 1 of 3: Technical

    …. Duplicate titles & descriptions Duplication of title and meta description tags isn’t just bad for SEO, it’s a bad experience for searchers. Screaming Frog is the easiest tool I’ve found for quick detection and reporting of duplicate titles and descriptions (or H1 tags, or… ). To use it, you simply run the crawl, select the element you’re interested…

    Dave Davies/ Search Engine Landin SEO- 12 readers -
  • Jump-Start Your SEO With These 6 Surefire Tactics

    … on the page. 3. Eliminate Duplicate Content A lot of sites suffer from programming that causes duplicate content on multiple URLs. This is most typical of e-commerce sites that use visitor trail-based breadcrumbs, multiple-categorized products and product filtering options. These systems often generate multiple URLs for the exact same content being…

    Stoney Degeyter/ Search Engine Landin SEO- 21 readers -
  • SEO Disasters: Preventing The Unthinkable

    … visited pages. Even so, the pages were not broken. The only way to detect his problem would have been to audit the links on these pages vs. the content that should be generated on those pages (which is how I detected the problem). More Gotchas With the increasing technical complexity of websites and SEO, there is a huge list of potential issues…

    Search Engine Landin SEO- 13 readers -
  • How To Write A Meta Description That Gets Click-Throughs

    …: The content in a meta description does not factor into the search ranking algorithm. User behavior is factored into the search algorithm. Specifically, click-through rate (CTR) is part of the algorithmic ranking process. The meta description is the most important feature for improving click-through rate from search results pages. 1. The content in a meta…

    Neil Patel/ Search Engine Landin SEO How To's- 38 readers -
  • What Makes Enterprise SEO And Does Your Site Need It?

    … all the proper tags (meta description, image alt, machine readable markup) so you do not have to optimize one page at a time. Anyone who administers WordPress or a blog will be familiar with this. At the enterprise SEO level, templates need a bit of intelligence. The last thing anyone wants is a webpage with holes in the text created by empty…

    Tom Schmitz/ Search Engine Landin SEO Google- 18 readers -
  • Google’s Matt Cutts: We Look For The Title To Match The Query

    What criteria does Google use to change the title it shows in the SERPs depending on the query? Does schema influence that? Maybe headings (h1, h2..) have more weight? Christian Oliveira, Madrid Why Google search results doesn't show the current meta title of webpage? Instead of meta title search results show H1 tag from HTML page? kbroka, Nepal Learn more about page titles in ...

    Barry Schwartz/ Search Engine Landin SEO- 4 readers -