Seo & Internet Marketing

  • SEO Tips: How to Optimize Images for Better Google Image Search Results

    … more clicks to your website and blog. Read more about inbound marketing, website design, SEO, social media and email marketing on our blog www.paveya.com/blog or let the team at Paveya design and execute your marketing campaigns. Visit us online www.paveya.com or give us a call at 1-855-372-8392. The post SEO Tips: How to Optimize Images for Better Google Image Search Results appeared first on Paveya. …

    Paveyain SEO EMail Google How To's- 19 readers -
  • Topic Clusters: A New Approach Replaces Keywords for Vacation Rental Managers

    …The Evolution of Keywords Keywords have been the foundation of search and marketing almost since the beginning of the internet. The idea being to identify the keywords your ideal customer will use to search for information relating to the product or service you sell. Creating content for the keyword allows marketers to provide useful information…

    Paveya- 25 readers -
  • Don’t Let Your Website Fall Victim to Negative SEO

    … Negative SEO occurs when a competitor intentionally attempts to downgrade your websites SEO ranking. This is an unethical practice that we would never recommend, but unfortunately there are numerous tactics that can be used against you and your website, including off-page and sometimes by even hacking into your site. You must be wary and pay…

    Paveyain SEO- 20 readers -
  • Why Links Are Important for Your SEO Ranking

    … of linking building practices that are considered unacceptable. See how I just linked to their page? I did it because they have an abundance of information on link building schemes that you need to know. Got marketing questions? Let the experts at Paveya help you reach your company goals. From building a strong website foundation to creating content and promotion on social media, Paveya has the experience that will save you time and expense. The post Why Links Are Important for Your SEO Ranking appeared first on Paveya. …

    Paveyain SEO- 23 readers -
  • Are You Prepared for How Artificial Intelligence Will Impact SEO in 2017?

    … is reducing the importance of sheer number of backlinks and considering the quality and relevance of the backlinks to your niche market. This means you should be selective in your link building to make sure your links add to your credibility. For more information on internet marketing and website design check out our blog at www.paveya.com/blog or contact us today at 1-855-372-8392. The post Are You Prepared for How Artificial Intelligence Will Impact SEO in 2017? appeared first on Paveya. …

    Paveyain SEO How To's- 27 readers -
  • How To Use Facebook Advertisements To Grow Your Business

    Facebook offers powerful techniques to show your ads to a custom audience. With over 1 billion users, advertising on Facebook allows you to reach people based on gender, age, and interests. However, up until this point users could download AdBlock to filter content and block ads on Google Chrome, Safari, and other web browsers.

    Paveya- 25 readers -
  • How To Re-Design Your Website to Save Time, Dollars and Drive Results!

    … nature of fashion and trends, is the Google SERP. If key SEO components are missing from your website then Google will penalize you and your site will fall low in the rankings that is so important for organic search. At minimum today, one must have a mobile responsive website and SEO optimized site to even begin to compete for first page rankings…

    Paveyain EMail How To's- 23 readers -
  • How to Compete with Airbnb and HomeAway (VRBO)

    … VRBO has garnered some negative press ever since Expedia acquired the company late last year. The company has instituted a guest fee, changed the subscription model and the sort methodology which determine what order listings appear on the site. But, the biggest misstep made by the company, is the lack of communication to owners and property…

    Paveyain How To's- 112 readers -
  • Are you a Victim of Ghost Spamming?

    … Have you noticed a significant decrease in your referral traffic or a massive increase in your website’s bounce rate when reviewing your Google Analytics? Before you become alarmed, find out if you’re a victim of ghost spamming. What is Ghost Spamming? One of the latest examples of Google Analytics referral spam is ghost spamming. It gets its…

    Abby Stewart/ Paveya- 31 readers -
  • Website Design Success for Real Estate Company

    … found by this large group of people who are out there searching for homes in your market by way of a mobile device. Video Integration One of the biggest trends in internet marketing in 2016 is the use of Video. Real estate web sites are an ideal fit for using video creatively and effectively. Buying and selling real estate can be very emotional…

    Abby Stewart/ Paveya- 34 readers -
  • What’s Google Up to This Year?

    …A Quick Rundown on 2016 Google Algorithm Updates As marketers, we all know that Google updates can occasionally throw a big wrench in our gears. Although it might be for our own good, constantly changing the rules makes the game more challenging. As a tool to help you keep track of the major changes Google is rolling out this year as they unfold…

    Abby Stewart/ Paveyain Paid Search Google- 23 readers -
  • Website Redesign Success for Custom Home Building Company

    … (SEO) and social media marketing, would allow them to reach their desired audience: the sophisticated home buyer in the Oklahoma City real estate market. Together with Chris Lee Homes, Paveya designed a brand new website and launched it within 6 weeks. In conjunction with the launch, Paveya has since then provided SEO, a content marketing strategy…

    Paveya- 17 readers -
  • Why Should My Home Building Company Invest in Pinterest?

    … of these aspects into one seamless lead-producing machine? Well, that’s where Paveya Internet Marketing can help! Even one lead that was nurtured through awareness and engagement with your company on Pinterest would pay for your investment in this service 10 times over. Social media is continuing to climb as a resource for buyers looking…

    Abby Stewart/ Paveyain Social Paid Search- 24 readers -