Seo & Internet Marketing

    • SEO Tips: How to Optimize Images for Better Google Image Search Results

      I have a confession: I put dashes in my alt-image tags for months before I discovered it was not correct. Why? Because someone told me that was how you were supposed to do it. It wasn’t until I stumbled upon the correct way that I questioned it and had to admit it was wrong. As marketers and creators of content, we know the value of a captivating image but do we maximize the i ...

      Paveyain SEO EMail Google How To's- 17 readers -
  • 2017 Top 10 SEO Myths – What Is Holding Your Site Back From Higher Rankings?

    … There is almost too much written about Search Engine Optimization. The problem is much of it can be contradictory. Whom does one believe in the face of conflicting advice? Google continues to change and improve their algorithm – sometimes it almost feels if it is daily. Googles goal is to deliver the best result for the user’s request. Each…

    Paveyain SEO- 23 readers -
  • Topic Clusters: A New Approach Replaces Keywords for Vacation Rental Managers

    …The Evolution of Keywords Keywords have been the foundation of search and marketing almost since the beginning of the internet. The idea being to identify the keywords your ideal customer will use to search for information relating to the product or service you sell. Creating content for the keyword allows marketers to provide useful information…

    Paveya- 24 readers -
  • Don’t Let Your Website Fall Victim to Negative SEO

    … Negative SEO occurs when a competitor intentionally attempts to downgrade your websites SEO ranking. This is an unethical practice that we would never recommend, but unfortunately there are numerous tactics that can be used against you and your website, including off-page and sometimes by even hacking into your site. You must be wary and pay…

    Paveyain SEO- 20 readers -
  • Why Links Are Important for Your SEO Ranking

    … of linking building practices that are considered unacceptable. See how I just linked to their page? I did it because they have an abundance of information on link building schemes that you need to know. Got marketing questions? Let the experts at Paveya help you reach your company goals. From building a strong website foundation to creating content and promotion on social media, Paveya has the experience that will save you time and expense. The post Why Links Are Important for Your SEO Ranking appeared first on Paveya. …

    Paveyain SEO- 23 readers -
  • Are You Prepared for How Artificial Intelligence Will Impact SEO in 2017?

    … the video keyword 4 times. Use tags generously to increase the chances your video will appear as a related video in YouTube sidebar. The more views your video gets (especially long ones) the better it will continue to perform. So, link to or embed the video in relevant places like, Quora under a question the video answers, blog posts, and other…

    Paveyain SEO How To's- 27 readers -
  • How To Use Facebook Advertisements To Grow Your Business

    … with your inbound marketing strategy. For more information on using Facebook advertisements to grow you company and how social media affects marketing, contact Paveya today. We’re ready to help you with your Internet and mobile marketing needs! The post How To Use Facebook Advertisements To Grow Your Business appeared first on Paveya. …

    Paveyain Social Mobile How To's- 25 readers -
  • How To Re-Design Your Website to Save Time, Dollars and Drive Results!

    …. Paveya has been building websites for years. Check out our portfolio to see the results or what our many satisfied and repeat customers have to say. Over this time, we have improved our website building process to become more efficient and know what drives results. We have created this website development package to introduce our customers to all…

    Paveyain EMail How To's- 23 readers -
  • How to Compete with Airbnb and HomeAway (VRBO)

    …. What happens when the guests arrive to the vacation rental and there is an emergency? VRBO has no ability to provide assistance. Property owners may be located a distance away and not immediately reachable. Property management companies have staff on call to react and respond to guests immediately in the event of an emergency. What Services…

    Paveyain How To's- 110 readers -
  • Are you a Victim of Ghost Spamming?

    … a page while others will offer you SEO services; they can even redirect you to known online stores. Whatever their purpose may be, it is important that you don’t click on the links, don’t offer any personal information, and DON’T place the embed codes on your website. How Do You Get Rid of Ghost Spam? Finally, to get rid of the ghost spam that has…

    Abby Stewart/ Paveya- 30 readers -
  • Website Design Success for Real Estate Company

    … A real estate web site must deliver more than just pretty houses -you have to include content and local information to pull traffic into your site and separate yourself from the rest of the crowd. You also need to build trust, provide value, and solve first-time customers and repeat customers’ problems if you want to be able to convert your…

    Abby Stewart/ Paveya- 31 readers -
  • What’s Google Up to This Year?

    …A Quick Rundown on 2016 Google Algorithm Updates As marketers, we all know that Google updates can occasionally throw a big wrench in our gears. Although it might be for our own good, constantly changing the rules makes the game more challenging. As a tool to help you keep track of the major changes Google is rolling out this year as they unfold…

    Abby Stewart/ Paveyain Paid Search Google- 23 readers -
  • Website Redesign Success for Custom Home Building Company

    … to their website, increasing their chance to convert them into leads and sales. For more advice on website design, content creation, or for any other internet marketing solutions for home builders, check out our regularly updated Builders & New Home Marketing blog! Want to see more? Browse our portfolio of website designs here! The post Website Redesign Success for Custom Home Building Company appeared first on Paveya. …

    Paveya- 17 readers -
  • Why Should My Home Building Company Invest in Pinterest?

    … of these aspects into one seamless lead-producing machine? Well, that’s where Paveya Internet Marketing can help! Even one lead that was nurtured through awareness and engagement with your company on Pinterest would pay for your investment in this service 10 times over. Social media is continuing to climb as a resource for buyers looking…

    Abby Stewart/ Paveyain Social Paid Search- 24 readers -
  • Social Media Marketing for Travel & Tourism Departments

    … websites before you can get a foot in the door. Nearly everyone has a company website, people are turning to social media and other marketing tactics to be heard and get found. Social media for travel & tourism is here to stay. The first thing you should do before taking the dive? Build a social media strategy. You will need to be cognizant…

    Paveyain Social- 24 readers -
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