Seo & Sem Tools

  • Google Attribution: What search marketers need to know

    … started showing click and conversion assist data from Analytics before that, but there was no way to set a conversion action to a model other than last-click for conversion reporting and bidding until last year. The attribution tool introduced in AdWords in 2014 is for search funnels only, which means it only reports on whether users interact…

    Ginny Marvin/ Search Engine Landin SEO Google- 30 readers -
  • Local SEO is about so much more than tools

    … percent of his link profile. The problem was, only one of the links was really a bad link. The other links were actually very valuable links — because they were links from small, hyper-local websites. The dealer was taking the tools at face value without really understanding how to use them. You have to know how to use your SEO tools Optimizing…

    Greg Gifford/ Search Engine Landin SEO- 31 readers -
  • How and why the SEO tools industry should develop technical standards

    … months, I’ve found myself annoyed with my current subscription. The only reason I still have an account is because historical client data is locked in the platform. Sure, you can export a variety of .CSVs, but then what? There’s no easy way to move my historical data from Deep Crawl to On-Page or Botify. That is because the SEO tools industry has…

    Search Engine Landin SEO How To's- 12 readers -
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