Seo & Sem Tools

  • 9 tools to help you succeed with Google SERP features

    It’s no secret that Google is in a constant state of change. The “ten blue links” that used to comprise a search engine results page (SERP) are diminishing in importance, and new features are becoming more essential with every passing month. From image results and local packs to site links and knowledge panels, Google is reshaping search marketing.

    Jordan Kasteler/ Search Engine Land- 15 readers -
  • Bing Ads apps keep getting more useful, now with bulk editing

    … The Bing Ads apps on iOS and Android are steadily becoming more and more useful for actual management, not just monitoring (and outpacing AdWords apps in functionality). In June, Bing Ads gave users the ability to edit text ads from its iOS and Android apps. With the update announced Tuesday, app users no longer have to pause or enable items…

    Ginny Marvin/ Search Engine Landin SEO- 13 readers -
  • Should you still be using an SEO enterprise platform?

    … Enterprise SEO platforms such as Searchmetrics, Linkdex and BrightEdge are used by a large number of brands and agencies. As the landscape and industry has evolved, are these tools still worth investing in? Recently, I’ve noticed clients challenging whether these enterprise platforms are truly necessary. Could the budget being spent on them…

    Search Engine Landin SEO- 6 readers -
  • Local SEO in 2017 and beyond: managed strategy vs. automation

    … Over the past five-plus years, the digital marketing world has seen an influx of Local Search SaaS (Software-as-a-Service) platforms emerge with different value propositions for brands with physical store locations. Generally speaking, these platforms allow companies to store business location data (Name, Address, Phone Number) in one central…

    Search Engine Landin SEO- 17 readers -
  • Five free Chrome extensions for SEO practitioners

    … Did you know that you can increase your SEO task efficiency by using extensions in Google Chrome? If you perform most of your SEO tasks manually, these extensions can help reduce the headache of repetitive tasks and help you make your work day run more smoothly. Following are six free Chrome extensions I use on a daily basis to help increase…

    Search Engine Landin SEO- 16 readers -
  • The SEM automation primer

    … but efficient workflow. To round off this post, here are a few of my personal favorite tools, including reasons to use them and a starting point to explore more if you wish: “R” The increasingly popular statistical analysis language, R, provides a great way to do robust, complex analysis of your SEM data. It’s great for data visualization and (to my mind…

    Search Engine Landin Paid Search SEO Google- 7 readers -
  • Moz trims product line to focus on search, lays off 28% of staff

    … Moz has announced they are refocusing their toolset platform to focus on search. That means they are going to no longer offer the Moz Content or Followerwonk tools and that they are laying off 28% of their workforce. Sarah Bird, the CEO of Moz, said “after a lot of analysis and soul searching, we decided to radically simplify our strategy to re…

    Barry Schwartz/ Search Engine Land- 7 readers -
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