Seo & Sem Tools

    • Local SEO is about so much more than tools

      Welcome to my first Local SEO column of the year on Search Engine Land! While most other sites are publishing roundups or predictions for 2017, there’s really only one way to kick off the beginning of a new year: a new installment of Greg’s Soapbox! As you faithful readers know, my posts are almost always influenced by recent conversations with clients or near-clients, and this one’s no diffe.

      Greg Gifford/ Search Engine Landin SEO- 21 readers -
  • How and why the SEO tools industry should develop technical standards

    … to create those outputs, so it should not be difficult to make the move if standards are in place. Keeping up with Google’s capabilities. As I mentioned in my Technical SEO Renaissance post, there are many recommendations specified in Google’s webmaster documentation that a lot of SEO software does not follow or implement. Minimum feature…

    Search Engine Landin SEO How To's- 9 readers -
  • 9 tools to help you succeed with Google SERP features

    … to get a little help from some friends — and by friends, I mean tools that help you leverage SERP features. Here are a few such tools that can sharpen your SEO sword: 1. Yotpo’s Search Enhancements Do you work in e-commerce? If so, you’ll definitely want to look into Yotpo, which focuses on integrating reviews into your website for greater SERP…

    Jordan Kasteler/ Search Engine Landin SEO Google- 17 readers -
  • Bing Ads apps keep getting more useful, now with bulk editing

    … The Bing Ads apps on iOS and Android are steadily becoming more and more useful for actual management, not just monitoring (and outpacing AdWords apps in functionality). In June, Bing Ads gave users the ability to edit text ads from its iOS and Android apps. With the update announced Tuesday, app users no longer have to pause or enable items one…

    Ginny Marvin/ Search Engine Landin SEO- 19 readers -
  • Should you still be using an SEO enterprise platform?

    … Enterprise SEO platforms such as Searchmetrics, Linkdex and BrightEdge are used by a large number of brands and agencies. As the landscape and industry has evolved, are these tools still worth investing in? Recently, I’ve noticed clients challenging whether these enterprise platforms are truly necessary. Could the budget being spent on them…

    Search Engine Landin SEO- 10 readers -
  • Local SEO in 2017 and beyond: managed strategy vs. automation

    … that is inherent to SEO itself, and simply checking a box by deploying SaaS tools is no longer going to pass as having a strong SEO strategy. While a SaaS platform gives you the ability to make some updates to your local listings, you still need to apply human resources that are responsible for actually getting involved in the day-to-day activity…

    Search Engine Landin SEO- 18 readers -
  • Five free Chrome extensions for SEO practitioners

    … itself from similar tools in that you can take full-page screen shots. I have found it necessary to take full-page screen shots throughout my SEO work, so I recommend having at least one tool that performs this function. 2. Check My Links Check My Links is a great Chrome extension that makes checking on-page links much easier and more efficient…

    Search Engine Landin SEO- 19 readers -
  • The SEM automation primer

    … but efficient workflow. To round off this post, here are a few of my personal favorite tools, including reasons to use them and a starting point to explore more if you wish: “R” The increasingly popular statistical analysis language, R, provides a great way to do robust, complex analysis of your SEM data. It’s great for data visualization and (to my mind…

    Search Engine Landin Paid Search SEO Google- 9 readers -
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