Seo & Sso

  • 8 Common SEO Mistakes You Should Avoid

    … It doesn’t matter how great your hotel’s website is or how much content you fill it with; if your SEO tactics are weak, you will not get the results you want. There are plenty of helpful articles on the internet that can teach you how to use SEO properly, but many hoteliers still make mistakes that hurt their search engine rankings. If you want…

    E-Marketing Associatesin SEO Content Google- 16 readers -
  • Developing and SEO Strategy for YouTube

    … of video you want to shoot and you have it filmed, the next step is to upload it to YouTube. YouTube is the second largest search engine on the internet behind Google, and both sites are actually integrated. But simply uploading a video to YouTube doesn’t mean that your video will appear in the search results. There are some SEO tactics hoteliers can use…

    E-Marketing Associatesin Social SEO Content Google YouTube- 8 readers -
  • Why you Should be Using Long Tail Keywords

    … into the copy on your website, blogs, and videos. Google will analyze this content and make sense of all of it all. Then, whenever someone makes a targeted search that matches your keywords, these pages will appear in the search results. Long tail keywords are becoming more popular among marketers and SEO professionals. Because searchers usually know…

    E-Marketing Associatesin Social SEO Content- 8 readers -
  • Semantic Search- The Future of SEO

    … The world of keywords and SEO was drastically altered when Google added the Hummingbird algorithm to their search engine in the Fall of 2013. With this new addition to their search engine formula, Google stopped basing its search results on specific keywords and instead turned its focus to Semantic Search. Instead of finding results based…

    E-Marketing Associatesin Social SEO Content Google- 17 readers -
  • Don’t Forget the Baby Boomers!

    … Over the past few years, marketing companies have been focusing their efforts on attracting the Millennials. The Millennials are the fast-paced, tech savvy, creative generation born between 1980 and 1999. The Millennials, also known as Generation Y have the largest generation population and will take up most of the work force in the next 5 years…

    E-Marketing Associatesin Social SEO Content Facebook Twitter- 15 readers -
  • The Power of Keywords

    … Hotel websites are constantly in competition for prime web search space with OTA’s. As a hotelier, having a high rank on Google is extremely important. Unique, well-written website content is sure to give your site a boost. But content is not enough to help your website stand above the competition. This is why the use of keywords is important…

    E-Marketing Associatesin SEO Content Google- 12 readers -
  • Why Social Media is Beneficial for Hotels

    … By now, hoteliers have heard about the importance of social media and the fact that they should be using it as part of their online marketing efforts. What may not be clear, however, is WHY exactly it is important. To many, the first thought that comes to mind is “Isn’t social media just a way to keep in touch with family and old friends? How…

    Arielle Sanchez/ E-Marketing Associatesin Social- 24 readers -
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