Seo & Sso

  • 8 Common SEO Mistakes You Should Avoid

    … It doesn’t matter how great your hotel’s website is or how much content you fill it with; if your SEO tactics are weak, you will not get the results you want. There are plenty of helpful articles on the internet that can teach you how to use SEO properly, but many hoteliers still make mistakes that hurt their search engine rankings. If you want…

    E-Marketing Associatesin SEO Content Google- 13 readers -
  • Developing and SEO Strategy for YouTube

    If you’re trying to get more traffic to your hotel website, posting videos on YouTube is a great way to do it. With over 30 million visitors per day, YouTube is a huge audience source that hoteliers shouldn’t miss out on. There are many types of videos hotels can post to generate attention to their sites.

    E-Marketing Associates- 7 readers -
  • Why you Should be Using Long Tail Keywords

    … For most hoteliers, increasing their search engine ranking is highly important. It is known that, the higher your site ranks, the higher the possibility that a traveler will book directly from your site. There are plenty of tools available to help boost your website’s rank in the search results. Some of the most used tools are keywords. Keywords…

    E-Marketing Associatesin Social SEO Content- 7 readers -
  • Semantic Search- The Future of SEO

    … The world of keywords and SEO was drastically altered when Google added the Hummingbird algorithm to their search engine in the Fall of 2013. With this new addition to their search engine formula, Google stopped basing its search results on specific keywords and instead turned its focus to Semantic Search. Instead of finding results based…

    E-Marketing Associatesin Social SEO Content Google- 16 readers -
  • Don’t Forget the Baby Boomers!

    Over the past few years, marketing companies have been focusing their efforts on attracting the Millennials. The Millennials are the fast-paced, tech savvy, creative generation born between 1980 and 1999. The Millennials, also known as Generation Y have the largest generation population and will take up most of the work force in the next 5 years.

    E-Marketing Associates- 14 readers -
  • Using Social Media to Compete With OTA’s

    … that includes SSO. The good news is that there is a battlefield beyond the search engine available to help hotels compete with OTA’s. That battlefield is Social Media. Social media is one of the most powerful business tools for any company. Nearly 1.2 billion people are on at least one social network. This is a very wide outreach for hotels. Social media…

    E-Marketing Associatesin Social SEO Content Google Facebook Twitter- 21 readers -
  • The Power of Keywords

    … Hotel websites are constantly in competition for prime web search space with OTA’s. As a hotelier, having a high rank on Google is extremely important. Unique, well-written website content is sure to give your site a boost. But content is not enough to help your website stand above the competition. This is why the use of keywords is important…

    E-Marketing Associatesin SEO Content Google- 8 readers -
  • Why Social Media is Beneficial for Hotels

    … By now, hoteliers have heard about the importance of social media and the fact that they should be using it as part of their online marketing efforts. What may not be clear, however, is WHY exactly it is important. To many, the first thought that comes to mind is “Isn’t social media just a way to keep in touch with family and old friends? How…

    Arielle Sanchez/ E-Marketing Associatesin Social- 22 readers -
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