Seo & Sso

  • Increase Exposure with These Content Promotion Optimizations

    … I am sure that at this point you have heard the statement that content is king. Well, I want to take that once step further and tell you that good content is king. Everyone knows at this point that content is a necessity for strong SEO. Various forms of “good content” are out there, but they can differ by vertical and target customer…

    E-Marketing Associatesin SEO Content- 13 readers -
  • 8 Common SEO Mistakes You Should Avoid

    … the likelihood of your site ranking higher. Actually, search engine bots are smarter than you think. If you write something on your hotel’s home page, and then regurgitate that same information on the booking page, bots will pick this up and will harm your search rankings. Google’s update, Google Panda was first introduced in 2011 and was aimed to penalize…

    E-Marketing Associatesin SEO Content Google- 25 readers -
  • Developing and SEO Strategy for YouTube

    … If you’re trying to get more traffic to your hotel website, posting videos on YouTube is a great way to do it. With over 30 million visitors per day, YouTube is a huge audience source that hoteliers shouldn’t miss out on. There are many types of videos hotels can post to generate attention to their sites. Once you’ve figured out what kind…

    E-Marketing Associatesin Social SEO Content Google YouTube- 15 readers -
  • Why you Should be Using Long Tail Keywords

    …, your website and hotel property may see a rise in traffic. Research relevant [phrases and put your long tail terms to the test. The post Why you Should be Using Long Tail Keywords appeared first on E-Marketing Associates - Online Marketing Products for Independent Hotels. …

    E-Marketing Associatesin Social SEO Content- 13 readers -
  • Semantic Search- The Future of SEO

    … The world of keywords and SEO was drastically altered when Google added the Hummingbird algorithm to their search engine in the Fall of 2013. With this new addition to their search engine formula, Google stopped basing its search results on specific keywords and instead turned its focus to Semantic Search. Instead of finding results based…

    E-Marketing Associatesin Social SEO Content Google- 23 readers -
  • Don’t Forget the Baby Boomers!

    … Over the past few years, marketing companies have been focusing their efforts on attracting the Millennials. The Millennials are the fast-paced, tech savvy, creative generation born between 1980 and 1999. The Millennials, also known as Generation Y have the largest generation population and will take up most of the work force in the next 5 years…

    E-Marketing Associatesin Social SEO Content Facebook Twitter- 20 readers -
  • Using Social Media to Compete With OTA’s

    … that includes SSO. The good news is that there is a battlefield beyond the search engine available to help hotels compete with OTA’s. That battlefield is Social Media. Social media is one of the most powerful business tools for any company. Nearly 1.2 billion people are on at least one social network. This is a very wide outreach for hotels. Social media…

    E-Marketing Associatesin Social SEO Content Google Facebook Twitter- 28 readers -
  • The Power of Keywords

    … Hotel websites are constantly in competition for prime web search space with OTA’s. As a hotelier, having a high rank on Google is extremely important. Unique, well-written website content is sure to give your site a boost. But content is not enough to help your website stand above the competition. This is why the use of keywords is important…

    E-Marketing Associatesin SEO Content Google- 15 readers -
  • Why Social Media is Beneficial for Hotels

    … By now, hoteliers have heard about the importance of social media and the fact that they should be using it as part of their online marketing efforts. What may not be clear, however, is WHY exactly it is important. To many, the first thought that comes to mind is “Isn’t social media just a way to keep in touch with family and old friends? How…

    Arielle Sanchez/ E-Marketing Associatesin Social- 27 readers -
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