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When it comes to getting ahead in search, experts agree that competitive analysis is critical. International search engine optimization (SEO) consultant Aleyda Solis observes: One of the most important activities for any SEO process is the initial competitive analysis. In a nod to how important she thinks it is, she created a sophisticated workflow to guide SEOs through the ...
…% of marketers surveyed say they do competitive analysis more frequently than once a month. Why Don't Search Marketers Give Greater Mindshare To Competitive Analysis? The experts agree — and search marketers themselves concur — that competitive analysis can be immensely valuable as a tactic for search marketers. So why the dissonance? Why don't marketers…