Seo: Writing & Body Copy

  • How To Make Every Single Page On Your Website Evergreen

    … of evergreen content that are often overlooked, but still necessary to a successful content marketing strategy. 1. It’s About Search Traffic As Much As It Is Readers The biggest misconception regarding evergreen content is that it’s all about readers as opposed to the search engines. Typically, when I preach about SEO, I’m telling people to create…

    Neil Patel/ Search Engine Landin SEO How To's- 17 readers -
  • How To Write A Meta Description That Gets Click-Throughs

    … in their reporting platforms: Google Webmaster Tools (Image from Moz.) Bing Webmaster Tools (Image from Moz) Meyers summed it up perfectly: “Relevant results drive more clicks.” This is a key point, and it goes to prove my final point: 4. The meta description is the most important feature for improving click-through rate from search results pages Google…

    Neil Patel/ Search Engine Landin SEO How To's- 40 readers -
  • What Makes Enterprise SEO And Does Your Site Need It?

    … Most businesspeople have a good idea what an enterprise company is: either a Fortune 1000 or Global 2000 company (basically, a really big corporation). But what makes an enterprise website – i.e., a site that will benefit from enterprise SEO? When it comes to enterprise SEO, it’s less about the size of the company and more about the number…

    Tom Schmitz/ Search Engine Landin SEO Google- 27 readers -
  • The Future Of Content & SEO: How To Stay On Top

    … Do you ever look back on SEO and long for the simpler days? SEO has always been content-driven, but the meaning of optimized content has changed drastically over the years. Previously, we usually viewed content as a separate thing from SEO; the two existed in separate silos, only to come together for a brief moment in the optimization phase…

    Jim Yu/ Search Engine Landin SEO Content- 37 readers -