Seo: Writing & Body Copy

  • How To Make Every Single Page On Your Website Evergreen

    … create evergreen content that builds on the topic broadly, but retains evergreen status. For example, I wrote an article titled, “How to Be a Workaholic And Not Get Burned Out.” Broadly, it deals with my niche, but it will always have appeal. Even though my articles on Google Authorship may be dated, my workaholic article will never be. Lists. Always…

    Neil Patel/ Search Engine Landin SEO How To's- 16 readers -
  • How To Write A Meta Description That Gets Click-Throughs

    … again in 2009 in a post stating that the meta keywords tag was not used as a ranking signal: Even though we sometimes use the description meta tag for the snippets we show, we still don’t use the description meta tag in our ranking. Thus, people have long neglected meta descriptions, pushing them to the back burner or delegating their creation…

    Neil Patel/ Search Engine Landin SEO How To's- 40 readers -
  • What Makes Enterprise SEO And Does Your Site Need It?

    … Most businesspeople have a good idea what an enterprise company is: either a Fortune 1000 or Global 2000 company (basically, a really big corporation). But what makes an enterprise website – i.e., a site that will benefit from enterprise SEO? When it comes to enterprise SEO, it’s less about the size of the company and more about the number…

    Tom Schmitz/ Search Engine Landin SEO Google- 20 readers -
  • The Future Of Content & SEO: How To Stay On Top

    … Do you ever look back on SEO and long for the simpler days? SEO has always been content-driven, but the meaning of optimized content has changed drastically over the years. Previously, we usually viewed content as a separate thing from SEO; the two existed in separate silos, only to come together for a brief moment in the optimization phase…

    Jim Yu/ Search Engine Landin SEO Content- 34 readers -