• Mobilegeddon 6 Months Later: Did the Sky Fall?

    … When Google pre-announced their algorithm update for mobile, search marketers and webmasters started scrambling to update their sties so they’d be mobile-friendly. With the significant increase in mobile usage for search and shopping, this was not a bad thing. But was the hype worth the borderline hysteria? Post-Mobilegeddon studies have shown…

    Acceleration Partners- 20 readers -
  • Check Your Fall/Winter Holiday Marketing Calendar – Twice!

    … The last three months of the year are upon us – and boy are they busy times for marketing! Encompassing Halloween, Thanksgiving, Cyber Monday, and the Holiday Season, marketers will definitely have their plate full. Here’s a reminder about some notable holidays coming up over the next three months. Make sure they are on your marketing calendar…

    Acceleration Partnersin EMail- 22 readers -
  • 360° Performance Marketing vs Industry

    Performance marketing is a completely different breed of advertising and cannot be managed in the same way as traditional advertising. In addition to using multiple strategies, tactics and channels to drive the best results for their clients, performance marketing agencies must also come full circle in how they manage their clients’ programs.

    Acceleration Partners- 21 readers -
  • 7 Strategies for Optimizing Your Site for Mobile

    Even though Google’s mobile usability update, dubbed ‘Mobilegeddon,’ didn’t have as significant of an impact as was predicted, that doesn’t mean that it isn’t important to optimize your site for mobile. Many companies have seen continued growth in their mobile traffic and revenue year-over-year, whereas some are noting that desktop and tablet conversion and revenue have fallen.

    Acceleration Partners- 22 readers -
  • How to Measure the Success of Your SEO Strategy

    … If you’ve ever eaten a stew or chili, you can appreciate how many different ingredients go in to it. But, what makes it delicious? Is it the beans? The carrots? The cumin? The pot that you cooked it in? I’m sure you’d agree that it’s all those things and more, with each ingredient contributing to the taste, texture, and overall edibility…

    Acceleration Partnersin Paid Search SEO How To's- 20 readers -
  • Key Questions about Content and SEO from Our Recent Webinar

    … We recently co-hosted a webinar with the content marketing agency Influence & Co. At the end of the webinar, attendees asked some really insightful questions. In case you missed the webinar and have some of these same questions bouncing around in your brain, we thought we’d include them for you here, along with the answers that our…

    Acceleration Partnersin SEO Content- 17 readers -
  • Balancing the Needs of Performance Marketing and Branding

    … This article was originally published on Dynamic Yield. How many times have you landed on a site that looked gorgeous but was almost impossible to use? Or a site so stuffed with SEO copy that it lacked a compelling message? Both are extreme examples of what can happen to an e-commerce site when the balance between branding and performance…

    Acceleration Partnersin Affiliate SEO- 21 readers -
  • How to Improve a Site’s Organic Rankings

    … In order for companies to be found online by their prospective customers, they need websites that rank well in the search engines. The problem is, that’s easier said than done. Google, the largest search engine, uses a complicated algorithm to decide how a site ranks. No one (except Google, of course) knows exactly what each of the ranking…

    Acceleration Partnersin SEO Google How To's- 24 readers -
  • Watch Our Webinar on Content and SEO

    … Last week we hosted a webinar with Influence & Co. featuring strategies and tips for improving your content marketing and SEO. Matt Kamp, director of strategic partnerships at Influence & Co. spoke about the importance of content marketing and how to craft a compelling content strategy for your business. Sarah Johnson, vice president…

    Acceleration Partnersin SEO Content- 14 readers -
  • The 5-Step Blueprint for Maximizing Your SEO Potential

    … Antiquated search engine optimization tactics, such as link farming, have faded as technology has evolved. It’s a new era — one in which SEO is intertwined with user experience. The goal of SEO is no longer just to drive traffic; the focus is now on using SEO to drive sales. But as Google’s algorithm becomes more sophisticated and mobile…

    Acceleration Partnersin SEO- 17 readers -
  • Seven SEO Best Practices for WordPress

    … WordPress is one of the most versatile platforms available, which is why it’s the most widely-used content management system (CMS) on the market. People use WordPress to connect with an online audience, share thought leadership, make sales, and more. In order to maximize the reach of your site it’s important to optimize it for SEO…

    Acceleration Partnersin SEO Blogging- 24 readers -
  • Is Bing Relevant to Your Business?

    … We occasionally get asked by our clients, “Is Bing relevant?” What they’re really asking is, “Should I be using Bing for my business?” The answer to the first question is, yes. The answer to the latter is, it depends. The reality is it’s rare to hear someone say, “I Binged it,” or “You should Bing that topic.” Whereas “Googling” has become…

    Acceleration Partners- 12 readers -
  • Learn How to Prepare for Back to School with Our New E-Book

    … The back-to-school time of year will soon be upon us. Every July and August millions of parents and students take to the stores, and the internet, searching for all the new supplies they need for the coming school year. This national shopping spree includes everything from the parents of kindergarteners buying crayons and gluesticks to college…

    Acceleration Partnersin How To's- 11 readers -
  • Local SEO: What You Need to Know

    Having a presence on the Web on a wide scale is great, but what’s even better is having a strong presence in your local market. Though local search engine optimization (SEO) is sometimes tricky to navigate, there are some steps you can take to enhance your company’s presence on the Web. Business Listings One of the easiest ways to amp up your local SEO efforts is to place you ...

    Acceleration Partners- 6 readers -