Sephora

  • Could Revamped Loyalty Programs Save the Retail Industry?

    … Predictions of dire times ahead for the brick-and-mortar retail industry are well known, but the solution to fending off e-commerce heavyweights isn’t as simple as slashing prices in a race to the bottom. As retailers grapple with finding ways to reinvent the real world shopping experience, some are revisiting their loyalty programs, which have…

    Stephanie Miles/ Street Fight- 12 readers -
  • Hello Bots, Goodbye Apps: How Brands Should Embrace Chat Bots

    … developed for Messenger alone, and that number is expected to grow. Some of the pioneers of this new technology are Sephora, which offers beauty tips and product recommendations on Kik, and Uber, which allows users to hail cars through Facebook Messenger. For brands, the creation of chat bots allows for seamless integration with messaging platforms…

    AllFacebookin Social Google Facebook How To's- 25 readers -
  • NYFW #StreetStyle Beat #Runway on Instagram (Infographic)

    …, with the top performing photos coming from Brazilian actress Giovanna Ewbanks and fashion blogger Camilia Coelho. Overall, 16 percent of the shots shared were #streetstyle and 13 percent were photos from the #runway. Street style isn’t just on trend for fashion week–it is also one of the top trends shaping the future of visual media, according…

    AllFacebookin Social- 20 readers -
  • Three companies using IT for dramatic transformation

    … transformation. Sephora I had lunch with some of my students recently and all they could talk about was how they loved Sephora, and they pulled out the app to show me. This cosmetics retailer’s commitment to digital transformation is more than skin deep. Technology is driving growth, conversations, and customer delight. My students used their app to show…

    {grow}- 20 readers -
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