Sergio Brodsky

  • Brand Newsroom 90: Sergio Brodsky on Urban Brand Utility

    … Have marketers been too seduced by creativity and forgotten why we’re here? That is, have we forgotten our purpose is to answer the question, ‘how can I help you?’ Starcom strategy director Sergio Brodsky thinks we have. He joins James, Sarah and Nic this week to talk about urban brand utility — the idea that marketing can be used for public…

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