• GE’s Crazy, Experimental Podcast is ‘Serial’ for Coders

    … with GE to produce the podcast, SNP Communications, held different focus groups with developers—not just to understand the technologies they were working with, but also to find out what drives their interests. According to SNP’s Dave Imperiale, who produced and co-directed the podcast, “We asked a bunch of tech and semi-personal questions and just…

    Joe Lazauskas/ The Content Strategist- 23 readers -
  • Are Podcasts the Next Big Thing for Sponsored Content?

    … storytelling medium. As more people get into the podcasting experience through popular programs like “Serial,” “This American Life,” and Bill Simmons’s “B.S. Report,” it’s worth asking the question: Could podcasts be the next big territory for sponsored content? Podcasts Can Deliver Exciting Sponsored Stories—But Few Do It “When you hear a 5by5 host talking…

    Celine Roque/ The Content Strategistin Content- 35 readers -
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