• GE’s Crazy, Experimental Podcast is ‘Serial’ for Coders

    …. As for GE’s Predix software platform that works with the IIoT, it’s only used by GE’s partners and industry customers for now, and won’t be available to the public until 2016. This is where the semi-fictional format of the podcast comes in. After realizing that he couldn’t make a documentary podcast in the vein of “Serial” or “StartUp,” Perry thought…

    Joe Lazauskas/ The Content Strategist- 23 readers -
  • Are Podcasts the Next Big Thing for Sponsored Content?

    …” for Squarespace and a rock opera for MailChimp. This creative approach is typical of the ads played on shows from 5by5, the podcast network that’s home to “Back to Work” and over other 30 podcasts about tech, design, and pop culture. While not all the ads are musical projects, they’re all more innovative than your everyday marketing. In fact, considering…

    Celine Roque/ The Content Strategistin Content- 35 readers -
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