Serial

  • GE’s Crazy, Experimental Podcast is ‘Serial’ for Coders

    … magazine, GE Reports, which reaches over half a million readers with stories on emerging technology. Soon, the brand will also be part of an upcoming television series on National Geographic. While these storytelling efforts are meant for a general audience, “Pivot” differs by going after a very specific niche: developers working with big data…

    Joe Lazauskas/ The Content Strategist- 23 readers -
  • Are Podcasts the Next Big Thing for Sponsored Content?

    … storytelling medium. As more people get into the podcasting experience through popular programs like “Serial,” “This American Life,” and Bill Simmons’s “B.S. Report,” it’s worth asking the question: Could podcasts be the next big territory for sponsored content? Podcasts Can Deliver Exciting Sponsored Stories—But Few Do It “When you hear a 5by5 host talking…

    Celine Roque/ The Content Strategistin Content- 35 readers -
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