Serp

A search engine results page (SERP) is the listing of results returned by a search engine in response to a keyword query. The results normally include a list of items with titles, a reference to the full version, and a short description showing where the keywords have matched content within the page. A SERP may refer to a single page of links returned, or to the set of all links returned for a search query.
Posts about Serp
  • 10 Factors to Check When SERP Rankings Suddenly Drop

    … how good your keywords and ads are doing is the search engine. In simple words, CTR is the number of clicks your ad receives as a result of the number of times your ad has been shown to itsonline audience. The graph below shows CTR with respect to the organic positions in SERP. Image Source: http://connect.relevance.com/a-tale-of-two-studies…

    Relevancein SEO- 8 readers -
  • Why Local Businesses Should Embrace Google’s New Rich Answers

    … Why Local Businesses Should Embrace Google’s New Rich Answers July 14, 2016 by Manpreet Singh Leave a Comment Filed Under: Commentary You may have noticed that your Google searches have gotten a whole lot simpler lately. You submit an inquiry and see the answer you’re looking for spelled out at the very top of the search results, no web…

    Street Fightin SEO Google- 9 readers -
  • How to Write A Title That Makes Visitors Engage

    … Publications always have the benefit of wrapping their headlines and titles with powerful imagery or explanations. In the digital realm, those luxuries often do not exist. Everyone’s content looks very similar in a Tweet or Search Engine Result. We must grab busy readers attention better than our competitors so that they click-through and get…

    Douglas Karr/ Marketing Technology Blogin How To's- 21 readers -
  • What are featured snippets and how do I get them?

    … Rob Bucci, the CEO of STAT, delivered a fascinating talk at BrightonSEO last week about the mystery of featured snippets, using his observations after analysing one million queries. Here’s a round-up of the talk, featuring Rob’s advice on why featured snippets are important and how to increase your chances of obtaining them. What is a featured…

    Search Engine Watchin How To's- 10 readers -
  • Google Finally Reveals How to Improve Your Local Ranking

    … As first noted by Mike Blumenthal last week, Google has significantly updated its help page on the topic of local ranking to include, for the first time, specific common-sense guidelines showing businesses how they can increase the likelihood that online searchers will find them in Google Maps on desktop and mobile. Along with recent news like…

    Damian Rollison/ Street Fightin Google How To's- 25 readers -
  • How to compete on the new Google SERP

    … Recent changes made to the Google SERP have taken many by surprise. Google has eliminated the sidebar ads that once appeared to the right of the results. They have also increased the number of ads allowed above the results, now showing up to four ads. This has marketers talking because, with four sponsored results, there are fewer slots…

    Jim Yu/ Search Engine Watchin Paid Search Google How To's- 20 readers -
  • Google Local Pack Placement Change Causes Steep Decline in Organic Brand CTR

    … at the top of the search engine results page (SERP). It doesn’t appear that this is going away either. While we only have a small sample of data from the current ongoing week, it appears that CTR has dropped an additional seven percentage points from last week for brick-and-mortar brands. Huge Shake Ups in the Mobile Search Landscape The local pack update…

    RKGBlogin SEO Google- 27 readers -
  • How to Cope Up with the Changes in SEO

    … To say that search engine optimization has gone through changes is an understatement. What was once a shady practice in promoting your online business is now a full-fledged marketing framework that delivers value to your audience. Below is an infographic from QuickSprout detailing the evolution of SEO over the years. Click here…

    Christopher Jan Benitez/ The Blog Heraldin SEO Content How To's- 9 readers -
  • The Many “Deaths” of #SEO Before 2015

    … While you are reading these lines, SEO’s death is probably chronicled in hundreds of articles all over the internet. A simple search on Google for “SEO is dead” generates no less than 42,600,000 results. Before we decide whether SEO is dead or not, we need to clarify what SEO really means. There are a lot of misunderstandings surrounding what…

    Razvan Gavrilas/ Search Engine Journalin SEO- 15 readers -
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