A search engine results page (SERP) is the listing of results returned by a search engine in response to a keyword query. The results normally include a list of items with titles, a reference to the full version, and a short description showing where the keywords have matched content within the page. A SERP may refer to a single page of links returned, or to the set of all links returned for a search query.
Posts about Serp
  • Knowledge Panels Up and Featured Snippets Down: What You Need to Know

    … featured snippets. This is a kind of drop rate that would have people in SEO concerned. During that drop, there has been an increase in knowledge panels, which is also another SEO concern that needs to be checked. Let’s get to the bottom of things and find out. An increase in knowledge panels While featured snippets have seen a decline, knowledge…

    SEO Hacker Blogin How To's- 14 readers -
  • Google Posts: Growing under the radar

    … Google Plus has risen from the dead! No we’re only joking, that’s highly unlikely. Google have now rolled out their Posts function for small businesses with a Google My Business account. No idea what Posts are? You’d be forgiven for being confused, managing your business information on Google calls for some deciphering of the difference between…

    Search Engine Watchin Social Google- 17 readers -
  • An Introduction to Conversational Commerce and Bots

    … Conversations. These days, there is a lot of chatter about talking – and it’s not that surprising considering the forays in AI, machine learning and natural language processing have made interactions with technology more conversational, more human. Bots are now capable to think, but also view, speak, and listen. So businesses are discussing how…

    State of Digital- 16 readers -
  • Interview: Why marketers shouldn’t waste their time with Google Posts

    … career is that people who make it a specific focus to get into an area of Google – let’s use Google’s Answer Box as an example – ultimately, they’re left with content that doesn’t fit the end user’s needs. And then it dies.” “If someone did want to get involved with Google Posts, they should write content that really answers the search query…

    Search Engine Watchin Social Google- 27 readers -
  • URLS Can Now Be Submitted to Google SERP

    … A recent update from Google now allows users to submit URLs directly to Google’s index through Google’s SERP. Directly indexing your links is now easier than ever. All you need to do is go to, type in “submit URL to Google” and Google will work its magic. Just kidding, Google will display a customized knowledge graph-esque box…

    SEO Hacker Blogin Google- 24 readers -
  • What are the Benefits and ROI on Search Engine Optimization?

    … their clients down a dubious path where they were gaming the search engine rather than utilizing it effectively. I even wrote the standard, cliché article, that SEO was dead to the horror of those in my industry. It wasn’t that I thought search engines were dead, they were continuing to increase in relevance and impact to corporate digital marketing…

    Douglas Karr/ Marketing Technology Blog- 27 readers -
  • 10 Factors to Check When SERP Rankings Suddenly Drop

    … how good your keywords and ads are doing is the search engine. In simple words, CTR is the number of clicks your ad receives as a result of the number of times your ad has been shown to itsonline audience. The graph below shows CTR with respect to the organic positions in SERP. Image Source:…

    Relevancein SEO- 22 readers -
  • Why Local Businesses Should Embrace Google’s New Rich Answers

    … Why Local Businesses Should Embrace Google’s New Rich Answers July 14, 2016 by Manpreet Singh Leave a Comment Filed Under: Commentary You may have noticed that your Google searches have gotten a whole lot simpler lately. You submit an inquiry and see the answer you’re looking for spelled out at the very top of the search results, no web…

    Street Fightin SEO Google- 11 readers -
  • How to Write A Title That Makes Visitors Engage

    … Publications always have the benefit of wrapping their headlines and titles with powerful imagery or explanations. In the digital realm, those luxuries often do not exist. Everyone’s content looks very similar in a Tweet or Search Engine Result. We must grab busy readers attention better than our competitors so that they click-through and get…

    Douglas Karr/ Marketing Technology Blogin How To's- 27 readers -
  • What are featured snippets and how do I get them?

    … Rob Bucci, the CEO of STAT, delivered a fascinating talk at BrightonSEO last week about the mystery of featured snippets, using his observations after analysing one million queries. Here’s a round-up of the talk, featuring Rob’s advice on why featured snippets are important and how to increase your chances of obtaining them. What is a featured…

    Search Engine Watchin How To's- 16 readers -
  • How to compete on the new Google SERP

    … continues to evolve, and you need to make sure you use all your available resources to remain relevant. This means using meta tags and schema when possible so that your website is accurately represented and that any opportunities for rich snippets are seized. Optimization also means looking at your available options from all angles. For example…

    Jim Yu/ Search Engine Watchin Paid Search Google How To's- 31 readers -
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