Serp Changes

  • Google experiments with new desktop SERP layout

    …… Just a few days ago, Google’s core algorithm experienced significant turbulence, which led many experts to believe a change is coming. Google has also recently been testing another desktop UI variation, by increasing the spacing between results. According to The SEM Post the test gives a much cleaner look with more white space, but it also means…

    Christopher Ratcliff/ Search Engine Watchin Google- 20 readers -
  • What does Google AMP mean for ecommerce?

    … Google has made some significant changes to the SERPs by rolling out AMP (Accelerated Mobile Pages) for ecommerce. As of the August 22, the AMP project now provides the option to build aspects of ecommerce sites, such as product and category pages. It seemed only a matter of time before this would occur, especially after eBay announced…

    Christopher Ratcliff/ Search Engine Watchin Google- 35 readers -