Serp Changes

  • Google experiments with new desktop SERP layout

    … Yesterday, while indulging in my daily spot of ego-surfing very important research, I was surprised to find Google offering me a completely new layout. It seems Google is once again experimenting with a card-based SERP for desktop, where each result is placed in its own separated box like you would normally see on a mobile search…

    Christopher Ratcliff/ Search Engine Watchin Google- 13 readers -
  • What does Google AMP mean for ecommerce?

    … the launch of 8 million AMP-enabled pages, but what exactly does it mean, and how should retailers react? What are the key changes for retailers? Anything that can increase conversion rates will always be welcome news for retailers, and the improvements in page load speeds that AMP brings will most likely help to achieve this. Furthermore, Google…

    Christopher Ratcliff/ Search Engine Watchin Google- 19 readers -
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