Serp Changes

  • Google experiments with new desktop SERP layout

    …. This is the search for an album review I recently published… These cards appear all the way down the page… Assuming this may just be a one-off, or specific to ‘reviews’, I then searched for my very favourite query… All the results are ‘carded’ once again, with News results given their own specific area. I also tried a local search for ‘london steak…

    Christopher Ratcliff/ Search Engine Watchin Google- 15 readers -
  • What does Google AMP mean for ecommerce?

    … Google has made some significant changes to the SERPs by rolling out AMP (Accelerated Mobile Pages) for ecommerce. As of the August 22, the AMP project now provides the option to build aspects of ecommerce sites, such as product and category pages. It seemed only a matter of time before this would occur, especially after eBay announced…

    Christopher Ratcliff/ Search Engine Watchin Google- 21 readers -
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