Serp Real Estate

  • SEO Plus PPC Equals SERP Real Estate, Content Glue & ROI

    … domination. After all, they’re all part of the same real estate that your brand needs to invest in. Content is the glue that binds your SEO and PPC strategies. What’s important here is not only recognizing how the two channels impact one another, but how you can inform your strategy in either SEO or PPC based on data from the other channel. Ultimately…

    Jim Yu/ Search Engine Landin Paid Search SEO Content- 18 readers -
  • Why It’s Good To Compete With Google

    … are not in competition with whichever firm is selling what we are selling. We are in competition with any entity that competes with us for valuable real estate in the search results. Increasingly, that means Google. It seems daunting to compete with Google; but, it is possible. To do it well, it is crucial that we: Know where digital assets appear in the SERPs…

    Nathan Safran/ Search Engine Landin SEO Google- 19 readers -