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… your search ranking and reduce your overall cost per lead. SERP Real Estate – Have you ever searched for a major product or brand and were surprised to see that they had paid advertisements on their product or brand name? There are a couple reasons for this… the first is so their competitors don’t bid on those results. But the more compelling…
Most marketers would agree that to be competitive, we do not operate in an either/or environment. It’s not a choice between either SEO or social, or SEO and PPC. It’s a requirement that we understand how these channels work together to impact one another, and a website’s ability to stay afloat in the growing search results.
… are not in competition with whichever firm is selling what we are selling. We are in competition with any entity that competes with us for valuable real estate in the search results. Increasingly, that means Google. It seems daunting to compete with Google; but, it is possible. To do it well, it is crucial that we: Know where digital assets appear in the SERPs…