Serp Real Estate

  • SEO Plus PPC Equals SERP Real Estate, Content Glue & ROI

    Most marketers would agree that to be competitive, we do not operate in an either/or environment. It’s not a choice between either SEO or social, or SEO and PPC. It’s a requirement that we understand how these channels work together to impact one another, and a website’s ability to stay afloat in the growing search results.

    Jim Yu/ Search Engine Land- 11 readers -
  • Why It’s Good To Compete With Google

    … are not in competition with whichever firm is selling what we are selling. We are in competition with any entity that competes with us for valuable real estate in the search results. Increasingly, that means Google. It seems daunting to compete with Google; but, it is possible. To do it well, it is crucial that we: Know where digital assets appear in the SERPs…

    Nathan Safran/ Search Engine Landin SEO Google- 18 readers -