Serp Real Estate

  • SEO Plus PPC Equals SERP Real Estate, Content Glue & ROI

    … domination. After all, they’re all part of the same real estate that your brand needs to invest in. Content is the glue that binds your SEO and PPC strategies. What’s important here is not only recognizing how the two channels impact one another, but how you can inform your strategy in either SEO or PPC based on data from the other channel. Ultimately…

    Jim Yu/ Search Engine Landin Paid Search SEO Content- 19 readers -
  • Why It’s Good To Compete With Google

    If you talk to a room full of veteran digital marketers, a topic that eventually comes up is competition — specifically, the fact that our competition in search is often not immediately obvious. You can miss out on understanding your online competition for a few different reasons. For example, marketers sometimes erroneously assume that brick-and-mortar competitors are the sa ...

    Nathan Safran/ Search Engine Land- 19 readers -
Get the top posts daily into your mailbox!