Serps

  • Google’s New Search Layouts – What Do They Mean For You?

    … benefits could they provide and what marketers should take from this. Over the past few months Google has been under a lot of scrutiny with moving more and more of its layouts to promote their advertising over organic results. Back in February Google finally rolled out an update to their ads layout that they had been testing since 2010. That update…

    State of Digital- 13 readers -
  • What Website Redesigns Do to Your SEO (and How to Stop a Ranking Plunge)

    … Web trends change fast, and every year or so, you should be redesigning your site to keep up with online consumer tastes. It doesn’t matter whether you run a small business or you keep a hobby blog; your site will benefit from a regular update to its look and feel. However, before you toss your website’s old code in the bin, you should stop…

    The Blog Heraldin SEO How To's- 14 readers -
  • Search engine bias: an analysis from the index

    … In a recent article right here on SEW, Christopher investigated the manipulation of UK political party autosuggest queries, but what exactly is search engine bias? Search engine bias is the unfair skewing of results and it sits within the intermediary mechanism of search systems (see diagram below) and biases can be split into three parts: 1…

    Search Engine Watchin Paid Search- 18 readers -
  • Google’s Shifting SERPs Signal the End of Generic Results

    … and regardless of search query. Let’s take a look at five significant changes to Google search results pages in 2015 that you may have missed but will irreversibly change the search experience. 1. Mobilegeddon: Be Mobile-Friendly or Perish Okay, so it’s likely that you didn’t miss Mobilegeddon. Every industry news publication harped on it for weeks…

    Relevancein SEO- 22 readers -
  • Are Other Rich Snippets Overriding the ‘Mobile-friendly’ Tag?

    … a feeling that this rich snippet is overriding the ‘Mobile-friendly’ tag for this result – i.e. that Google is choosing to show the former instead of the latter (even though both are true)… which isn’t good for Indeed.co.uk (more on that below). I thought that maybe this was a one-off error, so I found another result with the same issue. For the same…

    SEOnoin SEO Google- 18 readers -
  • Five Years of SEO: The changing SERPS

    … Google has made many changes in the past five years. On average over 500 a year. Most of these changes have been algorithmic, but there have also been a lot of changes on the ‘front end’. That what the users see: the SERPS. In this article we’ll look at the most important changes in the past five years. You can say that in 5 years time the ’10…

    Bas Van Den Beld/ State of Digitalin Social SEO- 24 readers -
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