Serps

  • Five most important search marketing news stories of the week

    … Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week we have Facebook, Amazon and Meerkat all trying something new. Spoiler alert: respectively, being Craigslist, banning reviews, not existing anymore. But first, let’s check in with the Big G… Google’s first SERP now…

    Christopher Ratcliff/ Search Engine Watch- 21 readers -
  • Google’s New Search Layouts – What Do They Mean For You?

    … to be done. Since then, in early May there have been reports of Google testing another update in the layout of their SERPs. This time they are not altering the number of ads but altering the widths of their main organic results. This was originally noticed by Jennifer Slegg and posted on The SEM Post when the tests first started. Since then I have…

    State of Digital- 11 readers -
  • What Website Redesigns Do to Your SEO (and How to Stop a Ranking Plunge)

    …, different methods of design and development can change how search engines hunt through website content; for example, Google has notoriously had difficulty crawling content created through AJAX applications. Additionally, the modifying of URLs often causes SEO problems for websites undergoing redesigns. Good online marketers understand the power…

    The Blog Heraldin SEO How To's- 14 readers -
  • Search engine bias: an analysis from the index

    … to the fact of it being an early adopter of the web. 3) Impartiality Search engines may think of themselves as being objective but like any other media company, editorial judgements are made and are factored into automated operations. Engines trust certain sources more than others. On Google, Wikipedia has been regarded as a trustworthy source…

    Search Engine Watchin Paid Search- 17 readers -
  • Google’s Shifting SERPs Signal the End of Generic Results

    … that were previously unaffected by local search results (such as aggregators of hotel, storage and car listings) are now feeling the effects of this SERP layout change. 4. Knowledge Graph: From Many, One Answer Google doesn’t want to just give you the top 10 answers to your queries. It wants to give you THE answer to your query. As a result, we’ve…

    Relevancein SEO- 20 readers -
  • Are Other Rich Snippets Overriding the ‘Mobile-friendly’ Tag?

    … about the first result, which is first on both mobile and desktop searches. Firstly, the top result isn’t labelled ‘Mobile-friendly’ (any SEO who’s not been living under a rock will know that this is big news at the moment), yet it’s ranking above two results that are. Secondly, having been on Indeed.co.uk’s website before, I was convinced…

    SEOnoin SEO Google- 16 readers -
  • Five Years of SEO: The changing SERPS

    … blue links’ have changed into a rich page full of answers. These answers come from different places, but Google is definitely providing them to the searcher as ‘their own’. This also means that the results that are organic website results have less visibility. Bastian Grimm thinks this process is far from over: “A big change is SERPs aka “no 10…

    Bas Van Den Beld/ State of Digitalin Social SEO- 22 readers -
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