Serps

  • Five most important search marketing news stories of the week

    … Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week we have Facebook, Amazon and Meerkat all trying something new. Spoiler alert: respectively, being Craigslist, banning reviews, not existing anymore. But first, let’s check in with the Big G… Google’s first SERP now…

    Christopher Ratcliff/ Search Engine Watch- 18 readers -
  • Google’s New Search Layouts – What Do They Mean For You?

    … to be done. Since then, in early May there have been reports of Google testing another update in the layout of their SERPs. This time they are not altering the number of ads but altering the widths of their main organic results. This was originally noticed by Jennifer Slegg and posted on The SEM Post when the tests first started. Since then I have…

    State of Digital- 10 readers -
  • What Website Redesigns Do to Your SEO (and How to Stop a Ranking Plunge)

    … Web trends change fast, and every year or so, you should be redesigning your site to keep up with online consumer tastes. It doesn’t matter whether you run a small business or you keep a hobby blog; your site will benefit from a regular update to its look and feel. However, before you toss your website’s old code in the bin, you should stop…

    The Blog Heraldin SEO How To's- 14 readers -
  • Search engine bias: an analysis from the index

    … In a recent article right here on SEW, Christopher investigated the manipulation of UK political party autosuggest queries, but what exactly is search engine bias? Search engine bias is the unfair skewing of results and it sits within the intermediary mechanism of search systems (see diagram below) and biases can be split into three parts: 1…

    Search Engine Watchin Paid Search- 16 readers -
  • Google’s Shifting SERPs Signal the End of Generic Results

    …. Regardless, the need for your site to be mobile-friendly has never been greater, and we’re not going back. 2. Local Three-Pack Replaces Map Results Oh, how I long for the days when ranking first in organic results meant that you were at the top of the page. There was once a Golden Age of SERPs in which local results had their assigned space…

    Relevancein SEO- 20 readers -
  • Are Other Rich Snippets Overriding the ‘Mobile-friendly’ Tag?

    … Just a quick post today based on a random discovery that I made over the weekend… I was checking a SERP on behalf of my parents’ company (IT recruitment sector) from my phone simply because I didn’t have my laptop or tablet to hand. A search for "web developer job cardiff" showed the following: (Click to enlarge) Two things struck me as odd…

    SEOnoin SEO Google- 14 readers -
  • Five Years of SEO: The changing SERPS

    … Google has made many changes in the past five years. On average over 500 a year. Most of these changes have been algorithmic, but there have also been a lot of changes on the ‘front end’. That what the users see: the SERPS. In this article we’ll look at the most important changes in the past five years. You can say that in 5 years time the ’10…

    Bas Van Den Beld/ State of Digitalin Social SEO- 19 readers -
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