Serps

  • How to Conquer Google by Hacking User Intent

    …, part of their overall search algorithm, aims to improve the relevance of search engine results by trying to understand the user’s intent behind unfamiliar search terms. It is also likely that a user’s interaction with SERPs and websites can affect ranking for specific keywords. The user intent has to play a role in determining the results…

    Tamar SEO and Social Blogin SEO Google How To's- 21 readers -
  • Five most important search marketing news stories of the week

    … Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week we have Facebook, Amazon and Meerkat all trying something new. Spoiler alert: respectively, being Craigslist, banning reviews, not existing anymore. But first, let’s check in with the Big G… Google’s first SERP now…

    Christopher Ratcliff/ Search Engine Watch- 25 readers -
  • Google’s New Search Layouts – What Do They Mean For You?

    … to be done. Since then, in early May there have been reports of Google testing another update in the layout of their SERPs. This time they are not altering the number of ads but altering the widths of their main organic results. This was originally noticed by Jennifer Slegg and posted on The SEM Post when the tests first started. Since then I have…

    State of Digital- 21 readers -
  • What Website Redesigns Do to Your SEO (and How to Stop a Ranking Plunge)

    … Web trends change fast, and every year or so, you should be redesigning your site to keep up with online consumer tastes. It doesn’t matter whether you run a small business or you keep a hobby blog; your site will benefit from a regular update to its look and feel. However, before you toss your website’s old code in the bin, you should stop…

    The Blog Heraldin SEO How To's- 17 readers -
  • Search engine bias: an analysis from the index

    … In a recent article right here on SEW, Christopher investigated the manipulation of UK political party autosuggest queries, but what exactly is search engine bias? Search engine bias is the unfair skewing of results and it sits within the intermediary mechanism of search systems (see diagram below) and biases can be split into three parts: 1…

    Search Engine Watchin Paid Search- 19 readers -
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