• Five most important search marketing news stories of the week

      Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week we have Facebook, Amazon and Meerkat all trying something new. Spoiler alert: respectively, being Craigslist, banning reviews, not existing anymore. But first, let’s check in with the Big G… Google’s first SERP now displays fewer organic results ...

      Christopher Ratcliff/ Search Engine Watch- 11 readers -
  • Google’s New Search Layouts – What Do They Mean For You?

    … benefits could they provide and what marketers should take from this. Over the past few months Google has been under a lot of scrutiny with moving more and more of its layouts to promote their advertising over organic results. Back in February Google finally rolled out an update to their ads layout that they had been testing since 2010. That update…

    State of Digital- 9 readers -
  • What Website Redesigns Do to Your SEO (and How to Stop a Ranking Plunge)

    …, different methods of design and development can change how search engines hunt through website content; for example, Google has notoriously had difficulty crawling content created through AJAX applications. Additionally, the modifying of URLs often causes SEO problems for websites undergoing redesigns. Good online marketers understand the power…

    The Blog Heraldin SEO How To's- 10 readers -
  • Google is removing all Right Hand Side Ads on SERPs worldwide

    As reported and confirmed by numerous sources, Google will no longer be showing AdWords ads on the right hand side of its search results pages. Beginning Friday 19 February, ads will now only show ads at the top and bottom of the SERP. Although it may increase the number of ads from three to four if the search query is “highly commercial.” Here today, but not tomorrow.

    Christopher Ratcliff/ Search Engine Watch- 31 readers -
  • Search engine bias: an analysis from the index

    … In a recent article right here on SEW, Christopher investigated the manipulation of UK political party autosuggest queries, but what exactly is search engine bias? Search engine bias is the unfair skewing of results and it sits within the intermediary mechanism of search systems (see diagram below) and biases can be split into three parts: 1…

    Search Engine Watchin Paid Search- 13 readers -
  • Google’s Shifting SERPs Signal the End of Generic Results

    … and regardless of search query. Let’s take a look at five significant changes to Google search results pages in 2015 that you may have missed but will irreversibly change the search experience. 1. Mobilegeddon: Be Mobile-Friendly or Perish Okay, so it’s likely that you didn’t miss Mobilegeddon. Every industry news publication harped on it for weeks…

    Relevancein SEO- 17 readers -
  • Are Other Rich Snippets Overriding the ‘Mobile-friendly’ Tag?

    … Just a quick post today based on a random discovery that I made over the weekend… I was checking a SERP on behalf of my parents’ company (IT recruitment sector) from my phone simply because I didn’t have my laptop or tablet to hand. A search for "web developer job cardiff" showed the following: (Click to enlarge) Two things struck me as odd…

    SEOnoin SEO Google- 11 readers -
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