Serps

  • How to Conquer Google by Hacking User Intent

    …, part of their overall search algorithm, aims to improve the relevance of search engine results by trying to understand the user’s intent behind unfamiliar search terms. It is also likely that a user’s interaction with SERPs and websites can affect ranking for specific keywords. The user intent has to play a role in determining the results…

    Tamar SEO and Social Blogin SEO Google How To's- 21 readers -
  • Five most important search marketing news stories of the week

    … Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week we have Facebook, Amazon and Meerkat all trying something new. Spoiler alert: respectively, being Craigslist, banning reviews, not existing anymore. But first, let’s check in with the Big G… Google’s first SERP now…

    Christopher Ratcliff/ Search Engine Watch- 25 readers -
  • Google’s New Search Layouts – What Do They Mean For You?

    … benefits could they provide and what marketers should take from this. Over the past few months Google has been under a lot of scrutiny with moving more and more of its layouts to promote their advertising over organic results. Back in February Google finally rolled out an update to their ads layout that they had been testing since 2010. That update…

    State of Digital- 21 readers -
  • What Website Redesigns Do to Your SEO (and How to Stop a Ranking Plunge)

    …, different methods of design and development can change how search engines hunt through website content; for example, Google has notoriously had difficulty crawling content created through AJAX applications. Additionally, the modifying of URLs often causes SEO problems for websites undergoing redesigns. Good online marketers understand the power…

    The Blog Heraldin SEO How To's- 17 readers -
  • Google is removing all Right Hand Side Ads on SERPs worldwide

    As reported and confirmed by numerous sources, Google will no longer be showing AdWords ads on the right hand side of its search results pages. Beginning Friday 19 February, ads will now only show ads at the top and bottom of the SERP. Although it may increase the number of ads from three to four if the search query is “highly commercial.” Here today, but not tomorrow.

    Christopher Ratcliff/ Search Engine Watch- 54 readers -
  • Search engine bias: an analysis from the index

    … In a recent article right here on SEW, Christopher investigated the manipulation of UK political party autosuggest queries, but what exactly is search engine bias? Search engine bias is the unfair skewing of results and it sits within the intermediary mechanism of search systems (see diagram below) and biases can be split into three parts: 1…

    Search Engine Watchin Paid Search- 19 readers -
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