Serps

  • Five most important search marketing news stories of the week

    … Google search brings up a list of local locksmiths. Google returns AdWords ads and Google My Business listings for locksmiths promising cheap or inexpensive service rates. Calling one of these bargain locksmiths actually routes you to an offshore call center, where they dispatch someone local to come to your door. The locksmith shows up and, before trying any other options, immediately drills the lock open and slaps you with a large bill for the service. Hmm. I don’t know why I just taught you that. …

    Christopher Ratcliff/ Search Engine Watch- 16 readers -
  • Digital travel and SEO: how Skyscanner dominates the SERPs

    The digital travel market has grown rapidly over the last decade. Sales in Western Europe totalled $152 billion in 2015, with the worldwide figure more than $533 billion. Taken from PI Datametric Digital Travel Report, here are some stats on digital travel and SEO, as well a look at the organic search dominance of Skyscanner in this market.

    Graham Charlton/ Search Engine Watch- 23 readers -
  • Google’s New Search Layouts – What Do They Mean For You?

    … benefits could they provide and what marketers should take from this. Over the past few months Google has been under a lot of scrutiny with moving more and more of its layouts to promote their advertising over organic results. Back in February Google finally rolled out an update to their ads layout that they had been testing since 2010. That update…

    State of Digital- 10 readers -
  • What Website Redesigns Do to Your SEO (and How to Stop a Ranking Plunge)

    … Web trends change fast, and every year or so, you should be redesigning your site to keep up with online consumer tastes. It doesn’t matter whether you run a small business or you keep a hobby blog; your site will benefit from a regular update to its look and feel. However, before you toss your website’s old code in the bin, you should stop…

    The Blog Heraldin SEO How To's- 13 readers -
  • 50 Online SEO Tools for Links, Keywords and Rank Tracking

    We’re always on the lookout for great tools and with a $5 billion industry, SEO is one market that has a ton of tools to help you. Whether you’re researching you or your competitors’ backlinks, trying to identify keywords and cocurrence terms, or simply trying to monitor how your site is ranking, here are the most popular SEO tools and platforms on the market.

    Douglas Karr/ Marketing Technology Blog- 178 readers -
  • Google is removing all Right Hand Side Ads on SERPs worldwide

    As reported and confirmed by numerous sources, Google will no longer be showing AdWords ads on the right hand side of its search results pages. Beginning Friday 19 February, ads will now only show ads at the top and bottom of the SERP. Although it may increase the number of ads from three to four if the search query is “highly commercial.” Here today, but not tomorrow.

    Christopher Ratcliff/ Search Engine Watch- 39 readers -
  • Search engine bias: an analysis from the index

    … In a recent article right here on SEW, Christopher investigated the manipulation of UK political party autosuggest queries, but what exactly is search engine bias? Search engine bias is the unfair skewing of results and it sits within the intermediary mechanism of search systems (see diagram below) and biases can be split into three parts: 1…

    Search Engine Watchin Paid Search- 15 readers -
  • Google’s Shifting SERPs Signal the End of Generic Results

    … search engine results pages (SERPs) signaling to sites that it’s time to evolve or be left behind. Directionally, they’re heading toward a “Her”-like personalized interface, minus the creepy love story, according to Google’s Gary Illyes in his keynote address at this year’s Pubcon. That means more personalized results, regardless of device…

    Relevancein SEO- 20 readers -
  • Are Other Rich Snippets Overriding the ‘Mobile-friendly’ Tag?

    … Just a quick post today based on a random discovery that I made over the weekend… I was checking a SERP on behalf of my parents’ company (IT recruitment sector) from my phone simply because I didn’t have my laptop or tablet to hand. A search for "web developer job cardiff" showed the following: (Click to enlarge) Two things struck me as odd…

    SEOnoin SEO Google- 14 readers -
  • Five Years of SEO: The changing SERPS

    … Google has made many changes in the past five years. On average over 500 a year. Most of these changes have been algorithmic, but there have also been a lot of changes on the ‘front end’. That what the users see: the SERPS. In this article we’ll look at the most important changes in the past five years. You can say that in 5 years time the ’10…

    Bas Van Den Beld/ State of Digitalin Social SEO- 19 readers -
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