Serps

  • How to Conquer Google by Hacking User Intent

    …, part of their overall search algorithm, aims to improve the relevance of search engine results by trying to understand the user’s intent behind unfamiliar search terms. It is also likely that a user’s interaction with SERPs and websites can affect ranking for specific keywords. The user intent has to play a role in determining the results…

    Tamar SEO and Social Blogin SEO Google How To's- 21 readers -
  • Five most important search marketing news stories of the week

    … Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week we have Facebook, Amazon and Meerkat all trying something new. Spoiler alert: respectively, being Craigslist, banning reviews, not existing anymore. But first, let’s check in with the Big G… Google’s first SERP now…

    Christopher Ratcliff/ Search Engine Watch- 25 readers -
  • Google’s New Search Layouts – What Do They Mean For You?

    … benefits could they provide and what marketers should take from this. Over the past few months Google has been under a lot of scrutiny with moving more and more of its layouts to promote their advertising over organic results. Back in February Google finally rolled out an update to their ads layout that they had been testing since 2010. That update…

    State of Digital- 21 readers -
  • What Website Redesigns Do to Your SEO (and How to Stop a Ranking Plunge)

    … and think about what a redesign does to your search engine rankings. Without proper preparation, redesigning your site could actually cost you when it comes to audience attraction because new content and links might disrupt your established redirects and ruin prior SEO efforts. This handy guide will explain what you can do to maintain your established…

    The Blog Heraldin SEO How To's- 17 readers -
  • Search engine bias: an analysis from the index

    … In a recent article right here on SEW, Christopher investigated the manipulation of UK political party autosuggest queries, but what exactly is search engine bias? Search engine bias is the unfair skewing of results and it sits within the intermediary mechanism of search systems (see diagram below) and biases can be split into three parts: 1…

    Search Engine Watchin Paid Search- 19 readers -
  • Google’s Shifting SERPs Signal the End of Generic Results

    … that were previously unaffected by local search results (such as aggregators of hotel, storage and car listings) are now feeling the effects of this SERP layout change. 4. Knowledge Graph: From Many, One Answer Google doesn’t want to just give you the top 10 answers to your queries. It wants to give you THE answer to your query. As a result, we’ve…

    Relevancein SEO- 23 readers -
  • Are Other Rich Snippets Overriding the ‘Mobile-friendly’ Tag?

    … Just a quick post today based on a random discovery that I made over the weekend… I was checking a SERP on behalf of my parents’ company (IT recruitment sector) from my phone simply because I didn’t have my laptop or tablet to hand. A search for "web developer job cardiff" showed the following: (Click to enlarge) Two things struck me as odd…

    SEOnoin SEO Google- 20 readers -
  • Five Years of SEO: The changing SERPS

    … blue links’ have changed into a rich page full of answers. These answers come from different places, but Google is definitely providing them to the searcher as ‘their own’. This also means that the results that are organic website results have less visibility. Bastian Grimm thinks this process is far from over: “A big change is SERPs aka “no 10…

    Bas Van Den Beld/ State of Digitalin Social SEO- 29 readers -
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