Serps

  • How to Conquer Google by Hacking User Intent

    …, part of their overall search algorithm, aims to improve the relevance of search engine results by trying to understand the user’s intent behind unfamiliar search terms. It is also likely that a user’s interaction with SERPs and websites can affect ranking for specific keywords. The user intent has to play a role in determining the results…

    Tamar SEO and Social Blogin SEO Google How To's- 20 readers -
  • Five most important search marketing news stories of the week

    … Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week we have Facebook, Amazon and Meerkat all trying something new. Spoiler alert: respectively, being Craigslist, banning reviews, not existing anymore. But first, let’s check in with the Big G… Google’s first SERP now…

    Christopher Ratcliff/ Search Engine Watch- 25 readers -
  • Google’s New Search Layouts – What Do They Mean For You?

    … benefits could they provide and what marketers should take from this. Over the past few months Google has been under a lot of scrutiny with moving more and more of its layouts to promote their advertising over organic results. Back in February Google finally rolled out an update to their ads layout that they had been testing since 2010. That update…

    State of Digital- 21 readers -
  • What Website Redesigns Do to Your SEO (and How to Stop a Ranking Plunge)

    … Web trends change fast, and every year or so, you should be redesigning your site to keep up with online consumer tastes. It doesn’t matter whether you run a small business or you keep a hobby blog; your site will benefit from a regular update to its look and feel. However, before you toss your website’s old code in the bin, you should stop…

    The Blog Heraldin SEO How To's- 17 readers -
  • Search engine bias: an analysis from the index

    … In a recent article right here on SEW, Christopher investigated the manipulation of UK political party autosuggest queries, but what exactly is search engine bias? Search engine bias is the unfair skewing of results and it sits within the intermediary mechanism of search systems (see diagram below) and biases can be split into three parts: 1…

    Search Engine Watchin Paid Search- 19 readers -
  • Google’s Shifting SERPs Signal the End of Generic Results

    … and regardless of search query. Let’s take a look at five significant changes to Google search results pages in 2015 that you may have missed but will irreversibly change the search experience. 1. Mobilegeddon: Be Mobile-Friendly or Perish Okay, so it’s likely that you didn’t miss Mobilegeddon. Every industry news publication harped on it for weeks…

    Relevancein SEO- 23 readers -
  • Are Other Rich Snippets Overriding the ‘Mobile-friendly’ Tag?

    … Just a quick post today based on a random discovery that I made over the weekend… I was checking a SERP on behalf of my parents’ company (IT recruitment sector) from my phone simply because I didn’t have my laptop or tablet to hand. A search for "web developer job cardiff" showed the following: (Click to enlarge) Two things struck me as odd…

    SEOnoin SEO Google- 20 readers -
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