Service Layer

In intelligent networks (IN) and cellular networks, service layer is a conceptual layer within a network service provider architecture. It aims at providing middleware that serves third-party value-added services and applications at a higher application layer. The service layer provides capability servers owned by a telecommunication network service provider, accessed through open and secure Application Programming Interfaces (APIs) by application layer servers owned by third-party content providers. The service layer also provides an interface to core networks at a lower resource layer.
Posts about Service Layer
  • In National-to-Local, Success Is All About Boots on the Ground

    … This is the fourth in a series of articles about the “Local Service Layer,” sponsored by Surefire Social, focused on tools and best practices for brands evolving a national-to-local strategy. A brand just isn’t what it used to be. A star rating and a solid review may do more to bring a customer in the door than a recognizable name on the door…

    Street Fight- 5 readers -
  • Creating a “Local Service Layer” — To Build or To Buy?

    … of new technologies offer marketers software that provides the business rules, analytics, and automation necessary to create a controlled, flexible and scalable national-to-local strategy. But what’s the best way to execute on that? It’s the age-old question of “build or buy.” Understanding the need for national-to-local The growth of the national…

    Street Fight- 3 readers -
  • Understanding the Local Service Layer and Data’s Key Role

    … This is the first in a series of articles about “The Local Service Layer,” sponsored by Surefire Social, focused on tools and best practices for brands evolving a national-to-local strategy. The marketing industry is undergoing a massive transformation. Digital networks now allow consumers, employees and others to share information directly…

    Street Fightin Social Facebook- 7 readers -
  • Q&A: IBM’s Guy Stephens on the importance of social customer service

    Using social media channels for customer service is a key way to remain relevant to not only your customer’s needs but also their expectations. If you’re a brand than you should be on social. If you’re on social then you should be exactly that... Social. Communicate openly with your customers no matter what their query and do so personally, quickly and offering resolution where possible.

    Christopher Ratcliff/ Econsultancy- 3 readers -
  • Bing Releases New iPhone App With Features For iOS 8

    … to your iPhone’s Today Screen. Swiping from the top down on your iPhone’s screen reveals the Today screen, where you can now display Bing’s image of the day and trending topics. Image Credit: To set this feature up on your iPhone running iOS 8, tap ‘Edit’ on your Today screen and add Bing. The Bing team says that this update affirms Microsoft’s commitment to Bing: “this release underscores Bing’s increasingly important role as a service layer across Microsoft and beyond.” …

    Matt Southern/ Search Engine Journal- 7 readers -