Seth Godin

  • Brandemonium: SXSW-Inspired Event Takes Over Cincinnati | October 11-14

    … The creativity of some of the world’s most influential brands – everything from Target, Google, Microsoft, Pepsico, Southwest Airlines, Kroger and dozens more – will take center stage at Duke Energy Center October 11-14. The debut of Brandemonium, presented by 84.51°, marks Cincinnati’s first international brand conference and festival…

    Marketing Technology Blog- 22 readers -
  • Our 9 Favorite Pieces of Marketing Wisdom

    … of it as a “That’s What I Call Music Vol. 1,” except for marketing thought leadership. Fun, right? Jascha Kaykas-Wolff, CMO, Mozilla Firefox Most marketing organizations are not set up in a way for smart people to be successful. They’re built in a old hierarchal command and control structure. “I am the head of marketing. I know more than you do…

    Dillon Baker/ The Content Strategist- 23 readers -
  • The Biggest Roadblock to Data-Driven Marketing

    … signal flares to do something different. Marketing guru Seth Godin treats this type of permission marketing like dating. When someone makes it clear they’re not interested, focus on someone else. “Let’s look at ad blocking for what it is: Consumers calling us out on the industry’s bad behavior,” writes Ad Age contributor Patrick Hopf. “Stop worrying…

    The Content Strategist- 26 readers -
  • Seth Godin: Nobody makes a purple cow by sticking with what’s safe

    … Yesterday’s over. Being different is what’s going to help you win tomorrow – not simply repeating your previous success. A century ago, Henry Ford made headlines with what seemed like an outrageous decision to double minimum wage. Instead of the standard $2.34, Ford workers would take home an unprecedented $5 for each working day. It was a great…

    Mike O'brien/ Search Engine Watch- 23 readers -
  • The Essential Blog Success Factor No One Tells You

    … Guide in 2010, I had a one-on-one conversation with Chris Brogan. We were at a soiree on the terrace of a fancy hotel in San Francisco for the launch of his book, Trust Agents. I told him, “I thought that I was too late to the blogosphere in 2006 so I waited until 2010.” At the time I was writing ClickZ’s Actionable Analysis, column. I had a large…

    Heidi Cohen/ Heidi Cohenin Blogging- 33 readers -
  • Seth Godin on titles, transformation and Trump [video]

    … The countdown to ClickZ Live New York is on and with five weeks to go, our keynote speaker, renowned marketer Seth Godin, stopped by our office for a chat. With ClickZ Live New York just a month away – you’ll be there, right? – we invited our keynote speaker to come hang out with us. And we filmed it, just because we weren’t sure if you’d…

    Mike O'brien/ Search Engine Watch- 28 readers -
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