Seth Godin

  • Seth Godin: Nobody makes a purple cow by sticking with what’s safe

    …. It was a great move for the brand, as its workers were suddenly able to afford its products. However, Seth Godin – the legendary marketer, author and speaker who delivered the opening keynote at ClickZ Live New York this morning – pointed out that you can’t just make one great decision and then coast on it. Because the world never stops changing. “The idea…

    Mike O'brien/ Search Engine Watch- 14 readers -
  • The Essential Blog Success Factor No One Tells You

    … Why Blogs Fail? Will Your? Do you want to create a successful blog? You’re probably thinking “Who sets out to fail? Why start a blog if I don’t want to succeed?” I could tell you the answer. It’s plain and simple. It’d make a short Seth Godin blog post. And the reality is that the answer is more like Joe Pulizzi’s “A Blog Post Is Like…

    Heidi Cohen/ Heidi Cohenin Blogging- 22 readers -
  • Seth Godin on titles, transformation and Trump [video]

    … The countdown to ClickZ Live New York is on and with five weeks to go, our keynote speaker, renowned marketer Seth Godin, stopped by our office for a chat. With ClickZ Live New York just a month away – you’ll be there, right? – we invited our keynote speaker to come hang out with us. And we filmed it, just because we weren’t sure if you’d…

    Mike O'brien/ Search Engine Watch- 22 readers -
  • These Analytics Led Us to a Facebook Breakthrough

    …, an interview I did with marketing legend Seth Godin. The CPC for this article ($0.18) was more than 3x that of the Branson piece, but damn, look at that average engaged time—five minutes! The interview is really long, so we can excuse not everyone finishing it. Ultimately, this piece is a much, much better use of our content distribution budget…

    Joe Lazauskas/ The Content Strategistin Social- 17 readers -
  • How to differentiate your blog based on the time you can put into it

    … audience. Let’s take a closer look. High frequency, low length — Seth Godin publishes almost every day but his posts rarely exceed 500 words … and sometimes they are as short as a just few sentences! Seth is an industry thought leader and his posts are pithy observations of the business world. Those short articles probably appeal to busy people…

    {grow}in Blogging How To's- 17 readers -
  • Itching for INBOUND: The Talks We Can’t Wait to Hear

    … Published 1 min ago 47 A month can seem like an eternity when you’re waiting for something. In my experience, the best way to pass that time is to research and plan so that I’m ready to fully maximize whatever it is I’m waiting for—in this case, INBOUND 2015. Which is why I recently started studying the four-day event’s agenda. Did you…

    Danielle Look/ Relevance- 22 readers -
  • 25 Marketing Podcasts That You Should Be Following in 2015

    …Marketing Podcasts You Don’t Want To Miss Podcast media is a VERY fast growing media format and one that I think you’d be quite silly to ignore if you’re in content marketing. In fact, today, “Americans listen to 21 million hours of podcasts every day, cutting into radio,” research finds. In this list, I’m going to include some of my FAVORITES…

    Kim Castleberry/ Just Ask Kimin Social- 27 readers -
  • Business In The Yes, Please, Thank You, and Gift Economy

    … Yes, Please, And Thank You! Adapting Businesses For The New Economy “Our grandparents are more suited to be successful in social than we are, because we’re going back to “small town rules”. Marketing is about to get really fucking hard. It’s about to get really one-on-one.” – Gary Vaynerchuk According to Seth Godin, we’re leaving the old…

    Kim Castleberry/ Just Ask Kim- 24 readers -
  • 50 Quotes That’ll Make You a Better Content Marketer

    … Content marketing may be the hot new trend in the content marketing world, but it’s also the underdog—the discipline with the least budget, most doubters, and highest degree of difficulty when it comes to doing it well. But when you’re doing it well, it’s also an incredible amount of fun. As David Carr said, “Creating media content is a diverting…

    Joe Lazauskas/ The Content Strategistin Content- 30 readers -
  • 10 soul-grabbing brands that prove you don’t need SEO to succeed

    … the content marketing tsunami. As I wrote a few weeks ago, SEO and all this Google wrestling may be important for some kinds of content, but not all. Often, content moves on the web simply because a person or brand is powerful. In my upcoming book The Content Code, I call this the Heroic Brand. We all have personal brands but we don’t all have…

    {grow}in SEO EMail Content- 13 readers -
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