Sex-Based Segmentation

  • Digital Marketing 201: Explore Segmentation To Drive Growth

    …. In both cases, you are delivering a unique experience — personalization is just at the individual level. When segmenting your visiting web audience and personalizing the content, make sure your rules do not conflict with each other. For example, let's say you own a chain of restaurants in the US. If you made a generalization that everyone from…

    John Paul Mains/ Marketing Land- 23 readers -
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