Sex In Advertising

    • Sex sells. But how about beauty and truth in the age of authenticity?

      By Mark Schaefer This is a blog post about beauty, sex, and marketing. It’s not a clickbait headline. We’re sailing into new waters today marked by towering waves of change and an undertow of psychological conflict. Beauty in our culture has become the new battleground in the age of authenticity, a trend that pits nature against nurture, challenges our deepest human desires, ...

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  • Brand Newsroom 84: Is Sex in Advertising Ever OK?

    … Fast food chain KFC has been slammed by critics for a sexually suggestive picture it ran on social media this week in Australia. Carrying the tag NSFW — the Internet shorthand for “not safe for work” — the ad featured a man and a woman engaged in physical contact on a couch. While the post was pulled after just an hour the debate lives…

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